Personalization, which has become a trend in many industries, is finally a viable option in auto manufacturing. Neill Briggs points out that customized footwear, for example, is easy because only five or six elements of the design might change. “With a car, you’re talking about different interior trim, exterior parts, maybe power upgrades, maybe brake upgrades, all these different things,” he says. BAC also offers complex personalization of interconnected features, such as custom-fitted reaches to gas and brake pedals. BAC’s designers and engineers use agile technologies that let them improve the Mono design with every car. As other auto manufacturers begin to adopt a more agile approach, the industry-standard annual release business model may eventually give way to constant, rolling improvements. Car makers will be able to deliver the most advanced car they can make, at any time. With technology that lets car manufacturers configure a variety of features into a customized car design, we can expect to see more and more custom cars. We may even see more auto designers with the boldness to scrap convention and set “no compromise” design goals of their own.