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Crowdfunding 101: Tips and Tricks for Running a Successful Campaign

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Description

You're a designer/engineer/inventor with an amazing new product, and you're thinking of launching a crowdfunding campaign to get it to market. Now what? This session will help you navigate the highs and avoid the lows that can accompany fast-paced crowdfunding campaigns. We'll discuss everything from start (which funding platform should I choose?) to finish (um . . . I never thought about the cost of shipping to Japan and Australia), and everything in between.

Key Learnings

  • Discover why fewer than 44% of Kickstarter campaigns succeed and explore the factors that lead to success
  • Discover that advanced preparation is key and learn how to identify key metrics that determine when your campaign is ready to launch
  • Learn how to make the most of your limited time campaign
  • Explore options for post-campaign success

Speaker

  • Adam Smith
    Adam Smith is product manager for Inventor software and lives in Portland, Oregon. He has an MBA in innovation management and has served as a fellow for the National Collegiate Inventors and Innovators Alliance. An inventor himself, Adam has brought patented inventions to market through a variety of channels, including licensing, crowdfunding, and manufacturing.
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