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Going Beyond Boundaries: How Allyship Fuels Inclusion

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Description

In today's evolving landscape, we recognize the importance of creating spaces that not only value diversity but also ensure inclusivity. Allyship has emerged as a key pillar in this endeavor, promoting understanding, empathy, and action to support and elevate underrepresented and marginalized groups. During this panel led by Autodesk's Employee Resource Groups (ERGs), our ERG leaders will delve into the following topics: 1) Understanding the concept of allyship and its importance in the workplace. 2) Exploring the ways in which allyship can create a more inclusive and equitable work environment. 3) Sharing effective strategies for becoming an ally and fostering allyship in any work setting. 4) Highlighting real-world examples of successful allyship initiatives. 6) Discussing the role of ERGs in promoting allyship and how to harness their potential. Our panelists will share their unique perspectives and answer your questions.

Key Learnings

  • Discover the concept and importance of allyship within the context of a diverse and inclusive workplace.
  • Explore real examples of successful allyship initiatives and understand how they contribute to a more inclusive environment.
  • Learn about using ERGs in fostering allyship to increase inclusivity and equity in your organization.
  • Discover practical strategies and best practices for becoming an ally and promoting allyship within your organization.

Speakers

  • Cordero Davis
    Cordero Davis has spent the past decade of his life designing and transforming inclusive workplaces for Fortune 100 companies, driving change for the worlds most innovative brands like Airbnb, Facebook(META), & Indeed.com. He serves as the global leader for our emerging employee resource groups(ERG) at Autodesk, supporting over 7000+ active members across the globe. As a cultural architect and globetrotter, he's lived in multiple countries and traveled to over 60 countries. A servant leader, workplace inclusion author, and a voice for inclusion for all, Cordero has impacted the lives of thousands of diverse workforces in every continent. He will in conversation with the global lead of the Autodesk MIND Network(MIND)- Kassadi Sorensen, Autodesk BLACK Network(ABN)- Brandon Cramer, Autodesk INDIGENOUS Network(AIN)- Elissa Flandro, & the Autodesk PRIDE Network(APN)- Athena Moore on How Allyship Fuels Inclusion. You don't want to miss this unforgettable conversation.
  • Kassidi Sorensen
    My name is Kassidi Sorensen and I am an Employer Brand Manager at Autodesk! I graduated from Washington State Unviersity in 2017 and my passion lies in helping connect talent with opportunity here at Autodesk.
  • Avatar for Athena Moore
    Athena Moore
    Athena Moore is the Network Strategy Lead for Research Programs, where she curates, engages, and communicates the work that Outsight Network residents and our internal research organization do. These residents bring new insights through their industry-applied work and provide rich case studies and novel points of view to Autodesk. As a trained bookbinder with a previous life in book conservation, Athena has spanned literally hundreds of years in technology across her career. In her Autodesk role and outside volunteer roles across the architecture, cycling, and art worlds, Athena is engaged in connecting communities to uncover novel ways in which to be a greater resource to one another and affect greater change. She is passionate about removing barriers and specifically focuses on gender equity in sports and trans rights. She has been with Autodesk since 2015.
  • Avatar for Brandon Cramer
    Brandon Cramer
    Brandon Cramer is a Principal Research Engineer on the Manufacturing Industry Futures team under Autodesk Research. A native Midwesterner, he grew up in suburban town north of Chicago, IL and later attended University of Wisconsin – Madison graduating with a bachelor’s degree in mechanical engineering with a focus on product design. After University, he joined a startup company in Chicago which helped companies realize the potential of 3D printing. After 3 years he joined Autodesk and moved to Detroit, MI. After 2 years in Michigan his team moved to Boston, MA. In his new office, his work revolves around 3D printing, design for additive manufacturing, and generative design. In his current role, he engages with Industry clients by leading & assisting research projects that explore the future applications of generative design & additive manufacturing to optimize components and assemblies. Outside of the workplace Brandon is a avid Football (aka Soccer) fan. His favorite team to support is Arsenal Football Club.
  • Elissa Flandro
    Elissa is a Principal Customer Success Manager based in San Francisco working with enterprise construction customers. She has worked at Autodesk for over 3 years and is passionate about AEC technology. She is a member of the Kalispel Tribe, which has a reservation based in eastern Washington along the Pend Oreille River. She studied at Stanford where she received a BS in Civil and Environmental Engineering and an MS in Sustainable Design and Construction. She is originally from Boise, ID and now lives in San Francisco with her husband, Andrew.
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Transcript

CORDERO DAVIS: Thank you all for being here today. We are thrilled and excited to share with you the journey that we've been on as employee resource groups across the globe and how allyship has been one of our core pillars to fostering a more inclusive environment for everyone. I'm Cordero Davis. And I lead our global employee resource groups for Autodesk.

Today I will have four of our amazing leads, even though we have nine. They're all amazing. But I love the four.

[LAUGHTER]

Share some stories about how employee resource groups not only influence, but drive a deep connection, a world class employee experience for everyone who's different, everyone who may even believe that they don't belong, and even people who, it's their first day in the workplace, and they don't have a friend. Employee resource groups that friend or that partner. And as we continue to build connection across the world, we're able to connect people from all walks of life.

Today we're going to go on a journey of discovery, exploration, learning, and practice. Discovery is so important. I start by sharing a little bit of the story of how allyship has played a role in my life, my career here at Autodesk, and how I got here today. But that-- that's just a piece of it. I had to do the last three things to get to where I am today. Exploring what it meant to build a career that's intentional, that is a part of my core values as a human being. Learn what does it mean to actually drive a career that is intentional, when you've never had a role model to show you. And then, practice, what does it really mean to even be intentional.

And today, our leads are going to share their stories as well. This year, as you see, I'm here at AU with our robot, I believe it's Irma. But last year, I was at I was invited to AU in New Orleans with my amazing teammate Mitch, who's not here today. Hi, Mitch. He's in Barcelona.

But I share this because, a year ago, I didn't have a connection to Autodesk. I didn't have a connection with our employee resource groups or communities around the world. But today, we're here on stage. About a year and a half ago, I got a call from one of my clients. And my client stated, Cordero, I'm sorry, we're going to cut consultant dollars. And we may not be able to have you here next year.

And in that moment, I wanted to panic. But like the triple threat I am, I handled it with poise and resilience, and I leaned on my network. I told my client, I said, I have not put myself out in a couple of years, and I'm not sure what this means for me next. And in that conversation, she said, I'm going to support you, whether you're here or not.

A week later, my client went to a chief diversity officer conference. And at that conference, she met our previous VP of culture, diversity, and belonging, Rita. Let's give it up for Rita.

[APPLAUSE]

Yeah, she met-- she met our previous coach diversity, and belonging leader at this conference. And she stated, I need help with my ERGs. I don't know where to start. I can't find the talent. Instantly, that leader responded, you need Cordero Davis.

Allyship not only plays a role when you are in need, but when you are gifted. And when there may be a gap or an opportunity for people to share your gifts, in that moment, Rita took it upon herself to introduce me to Ramona, our previous diversity and belonging leader.

And I'm here today, a year later. And AU last year, we didn't have a panel. We didn't have space for conversation, for dialogue, for connection. This year, we've hosted 9 plus events at AU. Yesterday we had almost 50 plus members in each of our meet UPS, from our amazing ABN Autodesk Black network, to our amazing Indigenous Network, the hard work that they put in, connected individuals and customers even here at this conference to show how strong allyship inclusion and connection truly is.

I wanted to share that story with you today because I wouldn't be at AU 2023 without connection, influence, and allyship. You may ask, what is allyship? Anyone want to take a stab at, what is allyship? What is allyship mean to you? Taking a show of hands, anybody?

No, not connected yet? The last three days, who's lost? How much money have you all lost? Who's been gambling? Huh? Huh? How much money have you lost? I'm sorry. I want to pick up the energy in the crowd. Can we turn on some music, please? Thank you, yes, let's pick up the energy in the crowd a little bit. My storytelling probably just dampens you all out.

[LAUGHTER]

I talk all the time. I'm talking all day, literally.

[LAUGHTER]

Yes, brother, here.

AUDIENCE: Yeah, I think, it's a loaded term. And it can mean different things in different context. What I like to think about allyship as individuals in support of [INAUDIBLE] justice.

CORDERO DAVIS: Love it, love it. Let's give it up for that brother.

[APPLAUSE]

Anyone else like to take a stab? Yes, sir.

AUDIENCE: Somebody-- a relationship where somebody can be a champion for you, being a voice.

CORDERO DAVIS: Love it, love it, being a voice, yes.

[APPLAUSE]

One more person. I know someone's excited. Yes, ma'am, yeah.

AUDIENCE: Supporting someone even when you don't really understand their story yet.

CORDERO DAVIS: Love it, love it, thank you. According to SHRM, which is the Senior Human Resources Management organization over 82% of employees feel alone in the workplace. According to Forbes, 50% of employees that have felt a sense of loneliness, when they are in environments where active allyship is practiced, their performance increases by 50%. And 56% are less likely to leave their organization.

Allyship is critical. It is one of the daunting, missing core values in many, many organizations, particularly we talk about in America. But when it is practiced, it is a gift. It's transformative. And it changes lives.

I'd love for you all to take a moment to think of a time when you needed an ally, but did not have one. If you could tune into our SLIDO by scanning the barcode on the screen, and just share one to two words to describe how it made you feel.

Thank you. [INAUDIBLE]

Thank you. I'll share two words of how it made me feel, empowered. And it made me feel safe, safe and empowered. Yeah, we want to grab the mic.

RAMONA: All right, so as we are looking at how people felt when they didn't have an ally, the answers that I'm getting here is lonely, alone, disheartened, abandoned, siloed.

CORDERO DAVIS: Perfect, thank you, Ramona. Lonely, abandoned, disheartened, that makes it a hard day to be at work, right, or to be anywhere. Even if you think of the staff in a grocery store, the team at a restaurant, how sad would it feel to make meals all day, and you don't feel included, right? I mean, for myself, food has to be made with love. And I think that when you ship love, especially in the workplace, it teaches you to be things that you never imagined.

In 2020, our professional and personal became so interconnected that a lot of times, when something happens at home, it's happening at work too. You can't separate from the two, whether you go to the room downstairs, or you take a break and take a walk. It's still happening, especially if you're in meetings all day like myself.

The house can be on fire downstairs, while you're in a meeting. And you still you have to get up and put the fire out. And just imagine working moms with little ones that are extremely active. To feel lonely in the workplace, it's not a good feeling. So I like to take-- I like each of you to take a moment and look at our next question. Think of a time when someone showed up for you as an ally. How did that make you feel?

If you can put one to two words in a SLIDO, that would be great. Thank you. Great, great, great.

OK so, the words are starting to come in. And the one that I see most here is valued, empowered, grateful, happy, supported, safe, respected, confident, energized.

Wow, respected, confident, energized, how often-- by show of hands, how often do we feel that way in the workplace? OK, OK, I see a lot of Autodesk is raising their hand, so this must be--

[LAUGHTER]

Wow, respected, confident, and energized, I'd like to-- and I believe I probably answered that question a little earlier, right? I did, and that's OK. I put myself in timeout sometimes. But no, I like to take this moment to welcome our illustrious panelists to the stage.

Hard pause because these are-- they're big time. I had to check with their people to make sure it's time for them to come to stage.

[LAUGHTER]

Yes, I had to check with their people. First, I will have Kassidi, our lead of our Autodesk Mind Network.

[APPLAUSE]

Next, I will have Brandon, the lead of our Autodesk Black Network.

[APPLAUSE]

And third but not last, I will have Elissa, the lead of our Autodesk Indigenous Network.

[APPLAUSE]

And last but not least, I will have our global Pride Network lead for the Americas, Athena. Welcome to the stage.

[APPLAUSE]

Outside of ERG work, just let the people know what you do at Autodesk.

KASSIDI SORENSEN: All right. Should I start?

CORDERO DAVIS: Yes. Go ahead, Kassidi.

KASSIDI SORENSEN: Awesome. Hi, everybody. I'm Cassidy Sorensen. I use she/her pronouns. And I am the global lead of Autodesk Mind Network, which is our employee resource group that supports employees with mental inclusion, neurodivergence, and disabilities. But I am also an employer brand manager at Autodesk. So excuse me. I humbly brag I have one of the coolest jobs in the company because it's really just getting to know the people within the company and then providing them a platform to share their authentic stories outwards with the world.

CORDERO DAVIS: Thank you, Cassidy.

[APPLAUSE]

Brandon?

BRANDON CRAMER: Yeah. Hey, everyone. Brandon Cramer, global lead for the Autodesk Black Network. My business role and day job is a research manager within Autodesk Research. So this AU has been very exciting because you're starting to hear about all the new AI and different research projects that we're trying to bring to our customers and to our products. So very exciting to be here. I've been meeting with various customers on the future of design and make workflows and what the future of generative design looks like. So happy to be here and happy to be supporting the ERGs as well. Thank you.

[APPLAUSE]

CORDERO DAVIS: Welcome, Brandon. Elissa?

ELISSA FLANDRO: I'm Elissa Flandro. I'm based in San Francisco. And I'm a customer success manager within enterprise customer success. So I work with our enterprise construction customers. And I'm the global lead for the Autodesk Indigenous Network, which just kicked off this year in February.

[APPLAUSE]

CORDERO DAVIS: Athena?

ATHENA MOORE: I'm Athena Moore. I use she/her pronouns. I'm based in Boston. And I'm our North American lead for the Autodesk Pride Network. And then, in my day job, I coincidentally also have the coolest job at Autodesk. I work in research, and specifically in the technology centers, where we house both our internal research as well as a really interesting group of external residents and work together on exploring the future that Autodesk needs to know about.

[APPLAUSE]

CORDERO DAVIS: OK, let's kick it off. So we have nine employee resource groups at Autodesk. Out of those nine, we have four of our amazing leaders on stage right now. When people ask about employee resource groups, sometimes they ask, how are they measured? What do they do? How do they make an impact? And today, you will hear from each of these leads on the various areas of how they make an impact, how they lead with influence, and how their visibility gives them the opportunity to have these amazing benefits.

They have a bonus that they receive annually, mentorship and sponsorship opportunities, career growth and development opportunities. This past summer, we were kicking off our first time having the ERGs at the World Cup in Germany. We are here at AU. And the goal is to be more visible and more present where there is the most impact within our business. So that means driving change and impact across the globe.

This past year, we've grown from just shy of 3,000 employee resource group members to almost 7,000 globally, 40 different languages, and in various parts of the world. So let's give a shout out to our nine ERGs.

[APPLAUSE]

Not on the stage, we have Ramona Beihn, who leads our women's ERG.

KASSIDI SORENSEN: Whoo!

[APPLAUSE]

CORDERO DAVIS: We have Cao, who leads our veterans' ERG.

[APPLAUSE]

We have Guillermo. He's the cameraman right now. But he leads our Latinx ERG. [LAUGHS] And we have Cynthia Chan, who leads our Asian employee network. Yes.

[APPLAUSE]

And I didn't want to put her on the spot. But I'd love to give a shout out to leadership in the room. Jinhee Kuhl, our leader for diversity and belonging right now. Please give her a wave and a shout out. Yes. And my team in the back. Everybody wave so you know who they are as well.

[APPLAUSE]

So we're going to jump right into it. Kassidi, what does allyship mean to you?

KASSIDI SORENSEN: Yeah, I-- so allyship is formally defined as a noun. But for me personally, I think of it more as a verb. It's not a title. It's not a badge of honor. It's really continued and committed action to a meaningful and engaging learning experience. And so I think, within that, allyship can take a lot of different forms. But again, it's just a commitment to that meaningful learning journey.

I think a lot of that starts with taking time to reflect and unpack your own bias and any privilege that you might have individually. But also, on top of that, I think it's really trying to think of yourself as a student and every person you meet as a teacher who can teach you something, especially as it relates to underrepresented groups.

I know, within the disability and neurodivergent community especially, which is what I personally identify with, one of the biggest ways that people can show up as an ally for us is really proactively educating themselves on all of the different types of neurodivergencies, disabilities that exist, but also just being open to hearing our stories and experiences and believing them, most importantly.

Especially in the disability community, there are so many people who have invisible disabilities. And can be really disheartening for them to feel like people don't necessarily believe them when they say that they have a disability, just because you can't see it. And so I think, again, overall, it's really just coming from a place of curiosity, and empathy, and open-mindedness, rather than sympathy or judgment, and just really trying to seek to understand.

I think, when I look back on this year, one of the strongest examples of allyship that I personally experienced actually came from the Indigenous Network. Lynette Keller-- she is a workplace administrator in the Portland office. And she approached our employee resource group saying that she wanted to create a sensory-friendly workplace in the office for neurodivergent and disabled employees.

That was not something that was part of her job. She was not asked to do that. She sits in a position of influence having that job title as it pertains to our workspaces, and saw an opportunity to create positive impact for our community, and took it upon herself to do that. And I think the best thing about it is that she included us in every step of the way, asking our community, what are different things in a work environment that help you feel safe and productive? And so that neurodivergent, sensory-friendly workspace opened up earlier this year, which was really amazing.

CORDERO DAVIS: Amazing. Amazing. Great story, Kassidi. Wow. Wow.

KASSIDI SORENSEN: Shout out, Indigenous Network.

CORDERO DAVIS: Great story. Great story. I'm actually going to move over to Elissa. Tell us, what does allyship mean to you in the Indigenous community?

ELISSA FLANDRO: Yeah. I think it's about intentional inclusion. We're a pretty small ERG in comparison to some of the ERGs at Autodesk. And actually, our ERG started within Slack. There were eight members that all connected. And I think somebody must have tagged me or shared the Slack channel. And I was pretty shocked that there were other Indigenous people at Autodesk, which was really cool. And it was kind of an organic way that we all got together.

And that's how we started thinking about creating an ERG, just sharing a community and being able to share our culture and experiences with each other. We're now up to about 200 people within our membership. So going from 8 to 200, I guess that's good.

[APPLAUSE]

CORDERO DAVIS: Say that again. 8 to 200 members in a year.

ELISSA FLANDRO: 8 to 200. Yeah. Yeah. So it's been-- for us, we've really been focusing on just awareness and education this year. Some of our members have shared with me that they've actually never talked about their heritage and their culture at work before. And so this has been a way for them to just connect with other members and also have a chance to talk about it in a professional setting.

CORDERO DAVIS: That's awesome. That's awesome. And Brandon, what does allyship mean to you and the Black community at Autodesk?

BRANDON CRAMER: You know, it's hard to follow up these two.

[LAUGHTER]

[INAUDIBLE] a lot of the tools and messages that we want to share here. But within the Black network, we've been, I want to say, one of the older or one of the more tenured employee resource groups at Autodesk-- started kind of grassroots and then eventually adopted into the formal diversity and belonging business unit, business structure.

So allyship has meant and been a lot of things for us. We've always organized events around Black History Month. And where allyship comes into play is, when we want to join and participate in these events, who around us who is interested, but not necessarily part of the Black community, can help host those events with us? Can they help take the burden of running a Slido, like events like this, doing survey things, helping with onsite catering events and things like that?

So it often comes in ways of taking the burden off of the community itself and doing that by raising your hand and not always waiting to be asked to do so. So a lot of initiative is shown when we see and recognize allies. And it's really nice to see and do that. And folks don't approach and say, hey, I'm an ally. I want to do this. It's more, they raise their hand. They want to get involved. And behind the scenes, you're like, that's an ally. Like, that's who we want to be doing more work with and having support our community. So one example there.

CORDERO DAVIS: Thank you, Brandon.

[APPLAUSE]

And Athena, close us out with, what does allyship mean to you and the pride community?

ATHENA MOORE: Sure. You thought you had a hard act to follow. Yeah. I mean, I think, generally, allyship is really aligning yourself and supporting yourself with communities beyond your own. As someone said earlier, you may not understand their story, but really doing that homework to better understand their experiences and their challenges.

Brandon mentioned, it takes the burden off of those communities that are often marginalized, invisible, vulnerable. I think it's particularly helpful to identify your own privilege, and then, beyond that, to really advocate, step in, call in, stand up for those individuals, even when it's really uncomfortable, because ultimately, it's safer for you as an ally to do so.

I have an example of this. It's outside of my Autodesk life. But I am very passionate about inclusion in sport, and particularly trans athletes. And so I'm part of a mountain biking team that's comprised of women and gender expansive athletes. And I specifically went to a huge bike race last year because the year prior, they had had anti-trans protests in that space. And so I wanted to show up and support riders in case that happened again.

But honestly, that was a really scary feeling, to know that I was going there with very high potential for confrontation. And so I did approach a couple of folks. And again, I was like, I'm pretty conflict averse. This is a very uncomfortable space for me. But I was shocked at how productive that conversation felt. And again, I had to just keep reminding myself, like, this is so much less dangerous for me to do as someone who isn't trans. I'm a queer woman. But I don't have that specific experience. So I think it was really encouraging to see the power in doing that.

CORDERO DAVIS: Wow. Wow. Thank you, Athena.

[APPLAUSE]

So as we've heard today, allyship means many different things-- perspective, lived experiences, being able to not actually show someone how to show up for you, but sometimes even having an expectation on, show up for me, just be there, is a way to foster allyship. Then, in other rooms, it is calling in, leaning in, ensuring that people have visibility in spaces that are non-traditional for their culture.

Our next question that I'd love our leads to answer is, what do you deem are the three key success indicators to drive allyship in the workplace? As we've talked about what it means, now it's, how do I see it? How do I experience it? And how do I live in it? And even, in some cases, accept it. Sometimes it's happening around us. And it's hard for us to accept because we've never had it before.

I'd love to actually start back with Athena, because I loved your story around being able to connect with the community that you're in, but not necessarily.

ATHENA MOORE: Sure.

CORDERO DAVIS: You can't-- a lot of people kind of-- even for myself, being a Black man, we don't all have the same experiences. So I'd love for you to share, what are some of the three key success indicators to drive allyship in the workplace? Or not even in the workplace, in your community in general.

ATHENA MOORE: Sure. So for me, I think three big ones would be education, action, and representation. And the way I think about education is it feels like a lot of times, the reason that people are sort of unsure or nervous to, in our specific case, get involved with an ERG that they don't identify with is they're worried they'll get it wrong.

They don't know enough about it. They don't maybe know the language. And so it just-- it feels too daunting. And I think obviously-- we've talked about this in a couple of examples now-- it's really important to provide the kind of education that doesn't require, again, those marginalized communities to do the work, so finding a way to, again, provide that education.

I mean, everybody has an individual experience, but to just better understand, again, the community's experience, their challenges, the things that feel the most important to them so that we can really support them, because I think we can't do that until we understand where they're coming from. As you said, we don't all have the same experiences. And you never stop learning. So even as you get to know better, there's more work to be done.

For me, action is really thoughtful action. So it feels often more productive to think about efforts that are already happening that you can amplify. Brandon made a comment to that. It's like behind-the-scenes work. I think-- and I'm speaking for myself-- sometimes, when you're coming in as an ally, you're like, you're all in. You're like, I've got it. I'm educated. I want to get involved and be up in all the business.

And sometimes that can sort of dilute the efforts. So I think it's smart to really ask, like, what do we need? As opposed to just doing something new. There may be something that's working that could just use more support. And that's ultimately going to be a lot more impactful than a separate effort.

And then, from the representation standpoint, Cordero, your story actually stands out to me so much because, again, I think it's generally less risky if, say-- if I was on a panel, and it was all people who looked like me, it's a lot less daunting for me to say, this shouldn't be the case. We should mix this up a little bit, rather than somebody who doesn't look like me saying, I should be there, so really working to consider that representation and to boost people up to have those opportunities, champion the work that they're doing, and just get more visibility onto those communities.

CORDERO DAVIS: Thank you, Athena. And Brandon, I'll pose the same question for you. What do you deem as three key indicators, not just for you, but for the larger Black community at Autodesk?

BRANDON CRAMER: Yeah. I mean, they're similar to Athena's. I had described them in different ways. So before the session-- I think it's been a long AU for everyone. And I found myself trying to brainstorm my responses to some of the questions or the topic of the questions. And there's, like, conversations, and music, and all this stuff going on around me. So I was like, OK, let me pull up ChatGPT and have a conversation with myself here so I can see what I'm talking about and not just live in my mind.

And it was really interesting, because I was asking the questions. And it was responding first with, I don't experience emotions, or I don't have emotions or experiences. So I can't really provide an accurate response. But here are some things that might guide you based on some information that I've been able to pull and trained on. And had a little bit of a back and forth and dialogue. And I wound up with these three bullets that I'm just going to read because I don't want to butcher them.

So just expanded knowledge, similar to the education. You can educate yourself going very deep into a particular group you want to support, group you want to be an ally for. Or you can go very wide and try to understand, this is me. This is who I-- this is the groups that I represent.

But there's so many different people around me. And how do I become more aware of, I don't want to say everyone, but the folks that you might encounter most? And paying attention to the differences that you can start to see and pick up. So from, like you said, the Black community, I mean, Cordero and I have very different backgrounds, very different experiences, might look similar. But in so many different ways, we are very, very different people.

CORDERO DAVIS: Very different.

BRANDON CRAMER: And you can pick up those things when you start to have that expanded knowledge.

CORDERO DAVIS: Yes.

BRANDON CRAMER: The next one, which is a bit simpler, but it's just participation in and recognition of the different type of affinity group activities, events, things going on. When the Black Network hosts a Juneteenth recognition event, we want everyone to show up. We'll let our allies and supporters know when we want to create a safe space for the Black employees because we want to do a self-reflection and whatnot.

But everything else, if it's not on the invite as, we would appreciate privacy for this event, show up. Take advantage of that opportunity, because they're not always going to be around. And when they do come around, if you can find the time and make the space for it, join in and support, because just seeing the participation rise and go up are some of those ways that we know that we're doing the right thing and seeing the conversation happen as well, is one of the big success indicators.

And then lastly, which is a bit more challenging, but it's this embedded forms of functioning accountability. I think we all want to be accountable for ourselves. I set calendar reminders and alerts on my phone. And they don't always work to keep me on track with things I got to do and what I want to do. So it's trying to find the right ways to hold yourself accountable to the ways you want to support the Black community, for example.

And that could be in partnership with the community as well. So it doesn't always have to be on yourself, but thinking about, how do I make sure I continue to show up the right way, to continue to learn? It's not about educating yourself once. But it's a repeated action of self-reflection, and diving deeper, and understanding more and more about the ways you want to show up and support.

So those are my indicators. I hope they sounded different than Athena's, because I feel like they're similar, but I tried to find some different nuances in my conversation with an AI, so--

[LAUGHTER]

CORDERO DAVIS: Thank you, Brandon. Kassidi, what would you deem are three indicators, particularly with you being a new ERG and having to almost understand, what does this mean within Autodesk itself, right? Not to mention how we have to function in the outside world with invisible disabilities, or shall I say, special abilities, or even at the grocery store when there's not a ramp, if you're in a wheelchair, or you're at a hotel that doesn't have Braille on the door. Like, there's so many things that the world has not, shall I say, embedded into the infrastructure just yet to support all abilities. What would you deem as three key indicators?

KASSIDI SORENSEN: Yeah, absolutely. I think, if I had to pick a single most important indicator, in my opinion, I think it would be psychological safety, whether it be in a social group in your organization, when there is psychological safety, people feel safe to be wrong. And part of-- an inevitable part of the allyship journey is being wrong.

I cannot tell you how many times I have gotten things wrong in this first year leading this employee resource group. And one thing that I am, I think, especially proud of in this journey, though, is that we've worked really hard to make my network a place where that is OK. It's a place where people can feel safe to ask questions and safe to be wrong.

One of my favorite studies to reference is, Google did a study in 2015 called the Aristotle Project. And basically, they did a whole analysis of all of their top-performing teams across the organization. And what they found was that the top-performing teams, it wasn't experience, education that made them strong performing. It was the presence of psychological safety within the team.

And so when I think about what fosters that and what creates psychological safety and really feels allyship, I think about a lot of the things that everyone else has talked about, education being a really big one, inclusive workplace policies and procedures, that also being huge. When we think about it from the disability and neurodivergence perspective, if an experience isn't accessible, if someone has to request an accommodation to participate in an experience, needing whatever in any form, then by design, that experience is not inclusive. So that, I think, is another really big indicator.

And then I would say lastly too, as part of that, just empowerment and voice, so creating opportunities and safe spaces for underrepresented groups to feel that they can be empowered to share their thoughts, feelings, perspectives, and that they'll be heard and taken seriously. I think at Autodesk, employee resource groups are a fantastic way to bolster that. So if you're at an organization that does not have employee resource groups, maybe that can be one of your takeaways from AU, is trying to advocate to start them at your company. But I think all of those things ultimately do contribute to psychological safety, which I feel is really, really important.

CORDERO DAVIS: Wow, wow. Psychological safety. Can anybody in the room relate? Everybody pretty much in the room can relate, right? At a time where you felt like, if I say this one thing, everyone's going to look at me differently. If I share how my emotions really are today at work, I'm not going to be accepted.

If I have something different about me, am I going to be judged? Or am I going to be embraced? Am I going to be celebrated? It's a lot, right? A lot to think about, a lot to consider, when sharing your full self. Or like some people say, bring your full self to the workplace, right? Do we think that's a thing? Do we think that we can 1,000% bring our full self to the workplace? By show of hands, who brings their full self to the workplace? OK, OK. I like it. A nice, hot five. I'm with it.

[LAUGHTER]

Hot five. I'm with it. I'm with it. Excellent. We're trying to get to your level. Maybe you all can coach us after this. And I would say, I probably, in my decade of being in tech, this is probably the most free I could ever be. And a lot of universal factors play into that. And I think that the journey is forever, right? The journey to self-realization, self-love, particularly within the workplace, is something that we will never stop doing.

So you five in the audience, we need a session with you, a coaching session. But I want to stop talking and pass it to Elissa. Elissa, what three indicators-- and I know that we've even had some conversations recently. And I had to check myself.

I'm going to share the example, because it's real. We're having a real conversation. So Elissa has been planning her Heritage Month events. And for me, coming from my culture, performance is something that would be, like, last on the list for me to bring, or shall I say, elevate in an office environment that doesn't necessarily know or have the experience of dealing with Black people. I'll be real.

So when I heard Elissa's idea to bring in performers for Heritage Month, we had a chat. We had to have a sit-down. We had to sit down. And that's because I felt that there needed to be more work around a new ERG. Let's socialize ourselves. Let's work on education, 101, basics for managers, some toolkit, something that people can walk away and say, I'm going to treat-- whether we have five Indigenous employees or a thousand, whenever I meet them, I have something that will support me in treating them like human beings.

And that's what I was looking for, something more tangible. But Elissa's team, they fought me, now. They fought me hard. And they said, hey, we learn. Our people learn through performance. And I said, OK, that's something that I need to take a moment, and take a step back, and maybe even embrace.

So I went on a journey of deeper allyship. Even though I have Indigenous roots in my family as well, I'm more aligned to my Black side, my African-American side. And so I'd love Elissa to share.

ELISSA FLANDRO: Thank you.

CORDERO DAVIS: Your thoughts on indicators.

ELISSA FLANDRO: Yeah. Last week, we had a group of Azteca dancers come into the San Francisco office. And there were three of them. And they were dressed in full regalia. And that's also something that I think is important to note. A lot of Indigenous communities, it's not a costume that they're wearing. Everything that they wear is very intentional. It's sacred. There might be feathers or beadwork that have been collected over time, perhaps passed down within a family over time.

And for us, the way that we educate one another is through dancing, through singing, through storytelling. And that's our primary form of education. So I know, many times, we think about education, and it might be a panel discussion or a slide deck that we're sharing. But I think it's good to remember that there are other formats of education that are also really impactful, and powerful, and really great for learning about.

So that was our event that we had last week in the office. And we actually broadcast-- we had a live stream with the event with four of our other offices that set up watch parties. And it was really fun, I think, a very successful event.

CORDERO DAVIS: Thank you. Thank you. And for your patience with me.

ELISSA FLANDRO: [LAUGHS]

CORDERO DAVIS: I believe this is close to our last question. But in what ways has your ERG been able to practice allyship to create a more inclusive and equitable work environment? And I know that both of your ERGs are new. So I'm going to lean on our more senior ERGs to dive in first. Brandon, take a shot at it.

BRANDON CRAMER: Yeah. You know, we've talked a lot about events that Autodesk hosts. And I think one of the cleanest, most inclusive ways that we've been able to practice allyship is through partnership with other ERGs. So I mean, just this past month, there have been two great events, one in partnership with the Mind Network-- we brought in Wesley Hamilton to speak with us-- and another in partnership with the Veterans' Network and the Young Professionals Network to bring in Sergeant Major Alfred McMichael.

And both bring totally different aspects and flavors to the message that they're trying to share. But what I really hope that's being seen is there are ways that ERGs can come together and hopefully pull an even bigger allyship crowd to the table. Those who don't fall into either bucket, but they want to learn more, and they see that there's large things happening, they can take advantage of that. So I think that that's been, I would say, one of the best, most opportune ways to do it.

But there are more challenging and more emotional ways that have happened. So I want to think back, 2020, during the murder of George Floyd, ABN held-- in partnership with the Autodesk HR organization, the whole company, we had listening sessions. They essentially said, this is an outrageous time for racial injustice in the country right now. We need to put some resources behind supporting our Black employees.

So there were, I don't know, two or three different private Black employee-only listening sessions where we just got to come together and reflect on what was happening, because you couldn't escape the noise. But you were still at work, trying to do your job, in meetings where no one's talking about what's going on. And the only thing you can think about is, what's going on on CNN?

So the company has shown up in ways to discourse that way. So that's led to many other things. But yeah, the practice can show up in both very positive, uplifting ways, and also some of the more emotional, somber ways that allyship is still needed in both arenas. So we try to show up for each other in those different formats. So I'll stop there.

CORDERO DAVIS: Thank you, Brandon. Thank you. And Athena, how has the Pride Network been able to--

ATHENA MOORE: Sure. So I think, in some ways, probably one of the most obvious demonstrations of our allyship and support are creating visible safe spaces in places like pride parades or pride events. But I think there are other really impactful ways that are less visible in some cases. I think all of our ERGs are comprised of a lot of different identities, as we have talked about a little bit.

And for us, even just in the past few years, we have put additional resources into either affinity groups within our own community, like our TGI empowerment group. That's our trans, non-gender conforming, non-binary, intersex group. And that has allowed them to really create a ton of change, including working with Autodesk as an advocate-- and I was thinking of exactly what Kassidi said-- in the way of making changes in Workday so that people can identify themselves appropriately.

It feels small. But it actually has enormous impact to, again, just not see yourself when you go to do something that feels so standard for so many of the rest of us. We were also able to create additional health benefits for people with different identities within our community.

We have put resources just this year-- so we're an ERG that's almost 10 years old at this point. We were only able to start an APAC chapter a few months ago. And there are reasons for that. The cultural understanding and acceptance is very different in different parts of the world. But it was incredibly exciting for us to start in India, expand to Singapore, expand to Japan, and hopefully keep moving from there. But it really does require additional resources to do that.

We have allies directly on our board. So we're always looking for ways to internally, and then within Autodesk, and then outside of Autodesk, create those opportunities for allyship.

CORDERO DAVIS: Thank you, Athena. Thank you. And wonderful work, too, by the way, wonderful work. Expanding into APAC has been one of our biggest goals.

[APPLAUSE]

And yeah, excited to hear that you all are expanding and to support it. Kassidi, if you can give any insight, or maybe how someone on the panel has been an ally, which you already have already.

KASSIDI SORENSEN: Yeah. I think, within the Mind Network ERG-- and again, we are relatively new. Both the Mind Network and the Indigenous Network, we both got our start this year in February. But I think one of the most powerful vehicles within our group to build inclusion so far has been storytelling. We have a member blog where we share stories from our members, whether it be success stories, stories of times where they really struggled in the workplace with their identity, and just really giving a platform to their voices and their stories.

I think we all-- there's all a bunch of-- all kinds of learning modules out there around diversity, equity, and inclusion. There's all these courses. There's so much data and research. But for a lot of people, I think that aha moment really happens when they know and really know somebody that identifies as part of that community. And so I think storytelling has been a powerful vehicle for that.

And for me personally in my own journey, I didn't really embrace my neurodivergence as part of my identity until probably five years after I received my formal ADHD OCD diagnosis. And a lot of that was because I didn't see or hear stories from other women who were successful in the workplace that also struggled with those things.

And honestly, it wasn't until 2020, when TikTok really blew up, that I started to see and hear stories and experiences from other women who I could really relate to that made me feel really seen and heard and validated. And so without that representation, it's so hard to form a sense of self and a sense of identity. And so for me, while my neurodivergence doesn't define me, it's a proud part of my identity now because of the people who were brave enough to share their stories before me.

CORDERO DAVIS: Wow. Thank you, Kassidi. Your bravery, your resilience, it pushed me to open up more. So thank you. With Kassidi, I was able to be more open about my anxiety. I have-- I didn't know I even had it until the pandemic came. And I met Kassidi. And we just started having conversations. And then I said, wow, I had to sit with a doctor during the pandemic after being stuck in a house for months by myself.

And this is kind of like the grief phase of it, where you just kind of grieve, and coming back to your old self, your new self, right? So thank you, Kassidi, for being a pillar for advocacy and individuality and helping so many people even in the audience open up and create space to embrace their identity, their full identity. Thank you. Elissa, do you have any insight here?

ELISSA FLANDRO: Yeah. Obviously, we're a smaller ERG. And we're just getting started. But this year for us has been really about learning how to set up our ERG and partnering with other ERGs. So just yesterday, actually, we had a meetup with the Black Network. And Brandon and I had a meetup that was, I think, well attended and really fun.

BRANDON CRAMER: Yeah. It was a party.

[LAUGHTER]

ELISSA FLANDRO: Some of our board members have actually been meeting with some of the Black Network board members and just kind of sharing best practices, because I think they're-- obviously, they're a larger group and more established. We've attended, I think, some of your events as well. Particularly in Montreal, I know we had a really awesome session earlier this year when we had account planning in Montreal and got together.

Another really awesome example-- obviously, Indigenous communities are global. And most of our representation right now is within North America. So it's been interesting to try and think about how we can work to be more inclusive globally. And Autodesk has offices in Australia and New Zealand. We have six offices. And one of the site leads earlier this year reached out to me to ask how he could be more inclusive of Aboriginal and First Islander communities within our Autodesk offices, which I thought was really cool.

And so we actually have many libraries with books about those communities in Australia and New Zealand, along with some signs that just say that this area was previously inhabited by Aboriginal and First Islanders. And I thought that was a great way, as just a first step, to recognize and provide more awareness in those spaces.

CORDERO DAVIS: Awesome. Awesome. Thank you, Elissa. Thank you.

[APPLAUSE]

So we've heard the stories. We've gained lots of information in the past hour. We have a last course of action. And I'd love for each of us to write down, even if it's in our notes on our phone, two ways that we will be active allies after we leave today's session. And then I'll open up the floor for Q&A. We probably have room for perhaps one to two questions. So let's raise your hand if you have questions. Yeah. Right behind you.

AUDIENCE: OK. Sorry, I don't use microphones that often. This is kind of weird. I'm interested in knowing what kind of things you all do together to highlight intersectionality between your ERGs. Like, how do you team up to-- where do things overlap? How do you come up with ideas and events to highlight some of that so that-- because part of inclusion is also breaking down these silos. And we're all under-- all the groups are underrepresented. So I'm curious to know a little bit more about that.

CORDERO DAVIS: Of course. Who would like to take it?

BRANDON CRAMER: I can go quickly. So for ABN, Black History Month tends to be one of our staple time of year where we will host events. And following right after that in March is Women's History Month. So we'll do what we can to phase things in the right way that we're not overlapping our events with each other. And we can find ways to find a single speaker or a set of speakers that pair and match with the needs of both ERGs.

So I work with the global lead of the Women's Network, Ramona. And our boards would connect and find ways to make that happen. So it's really about, from an events point of view, paying attention to when we would have events. We can do them-- we can do things at any point in the year. But we typically have cadence times where we have our heritage months come up. And those are typically the best opportunities to try to put your heads together and think about the best ways. So that's one example from the ABN point of view.

CORDERO DAVIS: Thank you.

KASSIDI SORENSEN: I think, also, to add to that too, a lot of it, obviously, I think, is driven by us partnering with each other. But I think a lot of it too is also driven from our members who have intersectional identities and come to us with ideas of things that are really important to them. And that, in and of itself, creates ideas and opportunities for natural partnerships.

So a recent example-- some of the members of the Pride Network recently approached us within Mind, wanting to do an observance and educational session around World AIDS Day. And so obviously, that's something that's relevant to both of our communities. And so for us as leaders, really, a big part of what we do, obviously, is proactively planning some of these things. But it's also, how can we help bring some of these ideas from our members to life kind of on the fly a little bit too?

CORDERO DAVIS: Thank you. Thank you. Any-- one last question? OK. Great, great. Right behind you.

AUDIENCE: Hello. My question is-- I'm a leader at Autodesk. And my question is, as a leader, in what ways would you recommend that we better educate ourselves on how to lead with employees' differences in mind?

CORDERO DAVIS: Love it. Who would like to jump in?

KASSIDI SORENSEN: I'm happy to take that. I'm happy to start us off. I mean, I'm wearing mine on my shirt. So I think the big thing is really seeking out resources, whether it be podcasts, articles, whatever, that is authored by people who identify as part of that community, so really trying to center the voices and perspectives of those individuals and perspectives.

I think there are also-- in addition to that, there are a lot of really fantastic training modules that are available through LinkedIn Learning, for example. If I'm just rattling off three that I can really recommend, there's one on inclusive practices in a hybrid workplace. That one's really phenomenal. There's one on just general disability inclusion of people with disabilities. And then there's also one around supporting team members who are neurodivergent.

So if you're looking for that foundational knowledge of those things, I think those are the top three resources I'd recommend right now. But I think, definitely, an important complement to that is seeking the perspectives of people within those communities, and talking to them, and honestly, just asking, you know, what are your preferences? I think that's something that's underrated. You don't necessarily have to have someone disclose their status to you to ask them, how do you prefer to communicate? Is there anything you need to show up as the best version of yourself at work?

Not to go on a tangent here, but my team actually went through an exercise where we went through personal user manuals. So if you Google that, there's a bunch of templates for it. But it's basically an exercise that has everybody on the team identify, here's when I prefer to work and why. Here's how I prefer to communicate and why. All of those different things.

And so I think, for managers looking to support their teammates without having to put them in a position to where they need to disclose specifically why their mind works a certain way, there are some fun, cool tricks like that that I think are really helpful.

ATHENA MOORE: That's actually exactly what I was going to say. Our team recently restructured. And we did this user manual model. And I think, to Kassidi's point, it's sort of an indirect way at getting at some of that information without necessarily asking targeted questions. You might not even know what targeted questions you would need to ask to understand the full spectrum of people's different needs. So I found that to be a really helpful way to dial in on that.

CORDERO DAVIS: Thank you. Thank you both, Kassidi, and thank you, Athena. Any-- all hearts and minds closed? Well, let's give--

KASSIDI SORENSEN: Everyone's ready to party.

AUDIENCE: [INAUDIBLE]

CORDERO DAVIS: Yes, yes, yes. She's looking at me. OK, thank you. Thank you.

AUDIENCE: Thank you. Yeah, so I'm just trying to figure out how to pose this question. I'm wondering, as leaders, in the topic of allyship, what y'all's thoughts are around showing up maybe collectively as a group of ERGs towards systemic issues, right? So a lot of what I'm hearing is about what allyship might look like at an individual level and maybe even the context of a work environment.

But I presume a lot of the reasons why ERGs even exist are because of marginalization and things that the world has not put enough attention or focus on. And many of those reasons are cause of systemic things, right? So the Black community, as you all probably assume or know, is-- a lot of systemic issues affect us. So that's what I care about. So I'm interested, as you all are doing the good work that you all are doing, if you all are may be collaborating or maybe have perspective for people who want to show up as allies more. How do you show up at a systemic level as an ally?

CORDERO DAVIS: Who would like to jump in?

ELISSA FLANDRO: I can jump in. So we all chat a lot as global leads. And I think we have maybe a standing meeting where we talk a lot about issues as they come up and how we might respond among all of our ERGs. One of the recent examples that I thought was really powerful is that Autodesk has a grant-making opportunity that we all participate in every year, where Autodesk provides funding to each of our ERGs. We get, I think, $20,000 to decide who we want to support.

And we can also-- we don't have to put any constraints or requirements around that funding. So recently, when the decision around affirmative action was announced, I think several of the ERGs decided that that was something that they wanted to distribute funds in a way that would support any students that were impacted by affirmative action.

And so AIN, we decided that we wanted to support an organization called AISES, American Indian Science and Engineering Society. We want to make sure that we're supporting Indigenous students within STEM. And that will also allow us to build a relationship next year, in the future, so that we can start mentoring students, providing internship opportunities and jobs as they come out of college.

CORDERO DAVIS: And that's just one example. Each of them have $20,000 that they invest in an organization of choice. So we're not just doing the walking. We're talking too. It's action. It's money put behind it. Thank you for that example, Elissa. I want to thank each of you for being here today. We are so grateful to have had you.

[APPLAUSE]

Thank you. And let's give round of applause to our wonderful panel, Kassidi, Brandon, Elissa, and Athena. Thank you. Thank you. Thank you all.

______
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We use Google Optimize to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Google Optimize Privacy Policy
ClickTale
We use ClickTale to better understand where you may encounter difficulties with our sites. We use session recording to help us see how you interact with our sites, including any elements on our pages. Your Personally Identifiable Information is masked and is not collected. ClickTale Privacy Policy
OneSignal
We use OneSignal to deploy digital advertising on sites supported by OneSignal. Ads are based on both OneSignal data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that OneSignal has collected from you. We use the data that we provide to OneSignal to better customize your digital advertising experience and present you with more relevant ads. OneSignal Privacy Policy
Optimizely
We use Optimizely to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Optimizely Privacy Policy
Amplitude
We use Amplitude to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Amplitude Privacy Policy
Snowplow
We use Snowplow to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Snowplow Privacy Policy
UserVoice
We use UserVoice to collect data about your behaviour on our sites. This may include pages you’ve visited. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our platform to provide the most relevant content. This allows us to enhance your overall user experience. UserVoice Privacy Policy
Clearbit
Clearbit allows real-time data enrichment to provide a personalized and relevant experience to our customers. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID.Clearbit Privacy Policy
YouTube
YouTube is a video sharing platform which allows users to view and share embedded videos on our websites. YouTube provides viewership metrics on video performance. YouTube Privacy Policy

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Adobe Analytics
We use Adobe Analytics to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Adobe Analytics Privacy Policy
Google Analytics (Web Analytics)
We use Google Analytics (Web Analytics) to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Google Analytics (Web Analytics) Privacy Policy
AdWords
We use AdWords to deploy digital advertising on sites supported by AdWords. Ads are based on both AdWords data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that AdWords has collected from you. We use the data that we provide to AdWords to better customize your digital advertising experience and present you with more relevant ads. AdWords Privacy Policy
Marketo
We use Marketo to send you more timely and relevant email content. To do this, we collect data about your online behavior and your interaction with the emails we send. Data collected may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, email open rates, links clicked, and others. We may combine this data with data collected from other sources to offer you improved sales or customer service experiences, as well as more relevant content based on advanced analytics processing. Marketo Privacy Policy
Doubleclick
We use Doubleclick to deploy digital advertising on sites supported by Doubleclick. Ads are based on both Doubleclick data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Doubleclick has collected from you. We use the data that we provide to Doubleclick to better customize your digital advertising experience and present you with more relevant ads. Doubleclick Privacy Policy
HubSpot
We use HubSpot to send you more timely and relevant email content. To do this, we collect data about your online behavior and your interaction with the emails we send. Data collected may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, email open rates, links clicked, and others. HubSpot Privacy Policy
Twitter
We use Twitter to deploy digital advertising on sites supported by Twitter. Ads are based on both Twitter data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Twitter has collected from you. We use the data that we provide to Twitter to better customize your digital advertising experience and present you with more relevant ads. Twitter Privacy Policy
Facebook
We use Facebook to deploy digital advertising on sites supported by Facebook. Ads are based on both Facebook data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Facebook has collected from you. We use the data that we provide to Facebook to better customize your digital advertising experience and present you with more relevant ads. Facebook Privacy Policy
LinkedIn
We use LinkedIn to deploy digital advertising on sites supported by LinkedIn. Ads are based on both LinkedIn data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that LinkedIn has collected from you. We use the data that we provide to LinkedIn to better customize your digital advertising experience and present you with more relevant ads. LinkedIn Privacy Policy
Yahoo! Japan
We use Yahoo! Japan to deploy digital advertising on sites supported by Yahoo! Japan. Ads are based on both Yahoo! Japan data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Yahoo! Japan has collected from you. We use the data that we provide to Yahoo! Japan to better customize your digital advertising experience and present you with more relevant ads. Yahoo! Japan Privacy Policy
Naver
We use Naver to deploy digital advertising on sites supported by Naver. Ads are based on both Naver data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Naver has collected from you. We use the data that we provide to Naver to better customize your digital advertising experience and present you with more relevant ads. Naver Privacy Policy
Quantcast
We use Quantcast to deploy digital advertising on sites supported by Quantcast. Ads are based on both Quantcast data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Quantcast has collected from you. We use the data that we provide to Quantcast to better customize your digital advertising experience and present you with more relevant ads. Quantcast Privacy Policy
Call Tracking
We use Call Tracking to provide customized phone numbers for our campaigns. This gives you faster access to our agents and helps us more accurately evaluate our performance. We may collect data about your behavior on our sites based on the phone number provided. Call Tracking Privacy Policy
Wunderkind
We use Wunderkind to deploy digital advertising on sites supported by Wunderkind. Ads are based on both Wunderkind data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Wunderkind has collected from you. We use the data that we provide to Wunderkind to better customize your digital advertising experience and present you with more relevant ads. Wunderkind Privacy Policy
ADC Media
We use ADC Media to deploy digital advertising on sites supported by ADC Media. Ads are based on both ADC Media data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that ADC Media has collected from you. We use the data that we provide to ADC Media to better customize your digital advertising experience and present you with more relevant ads. ADC Media Privacy Policy
AgrantSEM
We use AgrantSEM to deploy digital advertising on sites supported by AgrantSEM. Ads are based on both AgrantSEM data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that AgrantSEM has collected from you. We use the data that we provide to AgrantSEM to better customize your digital advertising experience and present you with more relevant ads. AgrantSEM Privacy Policy
Bidtellect
We use Bidtellect to deploy digital advertising on sites supported by Bidtellect. Ads are based on both Bidtellect data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Bidtellect has collected from you. We use the data that we provide to Bidtellect to better customize your digital advertising experience and present you with more relevant ads. Bidtellect Privacy Policy
Bing
We use Bing to deploy digital advertising on sites supported by Bing. Ads are based on both Bing data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Bing has collected from you. We use the data that we provide to Bing to better customize your digital advertising experience and present you with more relevant ads. Bing Privacy Policy
G2Crowd
We use G2Crowd to deploy digital advertising on sites supported by G2Crowd. Ads are based on both G2Crowd data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that G2Crowd has collected from you. We use the data that we provide to G2Crowd to better customize your digital advertising experience and present you with more relevant ads. G2Crowd Privacy Policy
NMPI Display
We use NMPI Display to deploy digital advertising on sites supported by NMPI Display. Ads are based on both NMPI Display data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that NMPI Display has collected from you. We use the data that we provide to NMPI Display to better customize your digital advertising experience and present you with more relevant ads. NMPI Display Privacy Policy
VK
We use VK to deploy digital advertising on sites supported by VK. Ads are based on both VK data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that VK has collected from you. We use the data that we provide to VK to better customize your digital advertising experience and present you with more relevant ads. VK Privacy Policy
Adobe Target
We use Adobe Target to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Adobe Target Privacy Policy
Google Analytics (Advertising)
We use Google Analytics (Advertising) to deploy digital advertising on sites supported by Google Analytics (Advertising). Ads are based on both Google Analytics (Advertising) data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Google Analytics (Advertising) has collected from you. We use the data that we provide to Google Analytics (Advertising) to better customize your digital advertising experience and present you with more relevant ads. Google Analytics (Advertising) Privacy Policy
Trendkite
We use Trendkite to deploy digital advertising on sites supported by Trendkite. Ads are based on both Trendkite data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Trendkite has collected from you. We use the data that we provide to Trendkite to better customize your digital advertising experience and present you with more relevant ads. Trendkite Privacy Policy
Hotjar
We use Hotjar to deploy digital advertising on sites supported by Hotjar. Ads are based on both Hotjar data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Hotjar has collected from you. We use the data that we provide to Hotjar to better customize your digital advertising experience and present you with more relevant ads. Hotjar Privacy Policy
6 Sense
We use 6 Sense to deploy digital advertising on sites supported by 6 Sense. Ads are based on both 6 Sense data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that 6 Sense has collected from you. We use the data that we provide to 6 Sense to better customize your digital advertising experience and present you with more relevant ads. 6 Sense Privacy Policy
Terminus
We use Terminus to deploy digital advertising on sites supported by Terminus. Ads are based on both Terminus data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Terminus has collected from you. We use the data that we provide to Terminus to better customize your digital advertising experience and present you with more relevant ads. Terminus Privacy Policy
StackAdapt
We use StackAdapt to deploy digital advertising on sites supported by StackAdapt. Ads are based on both StackAdapt data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that StackAdapt has collected from you. We use the data that we provide to StackAdapt to better customize your digital advertising experience and present you with more relevant ads. StackAdapt Privacy Policy
The Trade Desk
We use The Trade Desk to deploy digital advertising on sites supported by The Trade Desk. Ads are based on both The Trade Desk data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that The Trade Desk has collected from you. We use the data that we provide to The Trade Desk to better customize your digital advertising experience and present you with more relevant ads. The Trade Desk Privacy Policy
RollWorks
We use RollWorks to deploy digital advertising on sites supported by RollWorks. Ads are based on both RollWorks data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that RollWorks has collected from you. We use the data that we provide to RollWorks to better customize your digital advertising experience and present you with more relevant ads. RollWorks Privacy Policy

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