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Kick-Start Your Business with Autodesk Platform Services

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Description

Autodesk Platform Services is the industry-leading design-and-make platform as a service, making available to external developers and businesses the same technology used by Autodesk's SaaS solutions. This class will focus on industry trends, technology insights, and business strategies maximizing Autodesk Platform Services to accelerate the success of your product. This class will help developers, customers, and business partners maximize all the tools and resources that Autodesk provides to make sure that your products that are built on top of Autodesk Platform Services are as successful as possible. These include tools and resources to help you learn and use Autodesk Platform Services. And we'll cover how to improve product awareness, marketing, sales, and more. We'll also include information about industry trends that we are seeing, and we'll look at several case studies to help you see how products in multiple industries have become successful using Autodesk Platform Services.

Key Learnings

  • Learn how to accelerate the success of your Autodesk Platform Services-based product.
  • Learn about industry trends related to Autodesk Platform Services-based solutions.
  • Learn about implementing a short-term and long-term action plan for maximizing Autodesk Platform Services resources to make your product successful.
  • Learn about using available Autodesk Platform Services resources and tools to market and sell your product.

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    Transcript

    TULIKA GARG: And welcome, everyone, to our session, "Kickstart Your Business with APS." I'm Tulika Garg, director of product management at Develop Enablement Group within [INAUDIBLE] at Autodesk. And I'll be hosting this session with my colleague, Emile Kfouri. I'll let Emile introduce himself.

    EMILE KFOURI: Hello, everyone. My name is Emile Kfouri. I'm the senior director for the Developer Ecosystem Team, which is responsible for the Autodesk Platform Services experience, including managing the Autodesk Developer Network program. Thank you, Tulika.

    TULIKA GARG: All righty, let's dig in. So that's our safe harbor statement. I'm sure you all must have seen it a number of times. But let's quickly move on to look at the agenda.

    So today we'll kick off by talking about APS, that is Autodesk Platform Services. We'll start off with a brief introduction. What is APS about? How can it help you or the developer community accelerate your development? And allows you an opportunity to tap into a larger ecosystem around Autodesk products.

    We will talk about Autodesk App Store, the third-party app ecosystem and the platform provided by Autodesk. And if you are a publisher interested in creating apps and selling on App Store, how can you tap into this third-party app ecosystem.

    We'll do a double-click on Autodesk Construction Cloud ecosystem, the APIs, and the integration partner program and the resources available there. We'll dive a little bit into some of the success stories on how some of the most successful publishers and developers have made it work with Autodesk platform services. And then we'll be closing out the day by looking into what all Autodesk resources are available to you all to kickstart your business with APS.

    Let's first look at the big picture. Autodesk is in a journey to transform the design and make industry. Companies are continually optimizing their systems and resources to balance efficiency, connection, and employee expectations. And the demand for everything in the design and make industry is booming.

    But we see that technology is creating hurdles. Teams are juggling too many products and most are disconnected. Today, users have to patch together a lot of workarounds for data to reach the right destination. This results in lost data and lost opportunity.

    Autodesk is turning these opportunities into the next design and make platform solution. The collaboration norms are being reshaped. And this future will be driven by connected data, connected themes, and connected workflows. And in a connected technology environment, we can bring the connected data to enable automation that speeds up productivity and to drive connected workflows, which will improve decision making and it will create connected teams that will reduce friction.

    So how does it all come together? For customers who are ready to take advantage of this more connected environment, Autodesk offers in these three clouds-- fusion, forma, and flow-- across manufacturing, engineering and architecture and construction, and media and entertainment industries. And these clouds are tied together with Autodesk Platform Services.

    Autodesk Platform Services, or APS for short, allows for novel cross-industry design and make workflows. With APS, you can customize, extend, and connect Autodesk products with other solutions to create seamless end-to-end workflows both within and across industry clouds.

    Today, APS offers a growing ecosystem of APIs and services that accelerate application development. With these APIs and services, customers can create custom solutions that fit your business needs. It can be connecting a third-party workflow or it can be adding more collaboration or visualization and automation. The breadth and the depth of customers' ability to surface insights to automate processes and to flow data across industries and projects is amplified with Autodesk Platform Services.

    So let us look a little bit into what are these APIs that Autodesk Platform Services offers today. I'll let Emile talk a little bit about that.

    EMILE KFOURI: Thank you. Yeah, to highlight some of the most-used APIs and also to talk a little bit about the APIs that will cost money to use, about 85% of all the applications are using Model Derivative and the viewer to access data and files and interact with the data graphically. And so those are two of the areas that you'll see most people starting to work with.

    Design Automation provides headless versions of our flagship products for AutoCAD, Revit, Civil 3D, Inventor, and 3DStudio Max. And BIM 360 and ACC make up the largest portion of the API calls on the platform.

    So the three APIs that will cost you money to use are the Design Automation API, the Model Derivatives API, and the Reality Capture. There are a number of other APIs that are not on this slide, but you are able to access them through the aps.autodesk.com website.

    So who is using the platform? And what you find is, externally, it's mostly independent software developers, customers, and system integrators. But we also see a number of universities and other Autodesk partners using the platform.

    But the largest user of the platform is Autodesk. And what that means is it is a platform that is battle tested and designed to work at scale. And so you can have the confidence that you're using the exact same technology that Autodesk is using for all of their SaaS solutions.

    What do we see people doing with the APIs and APS? The majority of the projects are around dashboards and reports, common data environment and digital twins, design automation, integrating into the enterprise-- things like ERP and CRM-- and configurators and catalogs. What we often find is that a company will start with one of these-- usually dashboards and reports or integrating into the enterprise-- and then, as they get more comfortable with APS and start to really understand the power that it delivers, you see them expanding into other areas.

    And when you look at the number of companies that are actually building applications on top of APS on a regular basis, what you see in this slide-- and of course, there's many more-- but you'll see customers of Autodesk, you'll see system integrators, and independent software vendors.

    There's over 4,000 applications per month that run on the platform. The developer community on APS is approximately 20,000 developers. And we see about 100 million customers that are Autodesk customers. And that's a number that we report out and you can find it on the Autodesk wiki as well. But what that tells you is you have a platform that works at scale, that's battle tested, and that's being used by a very large number of people in the market.

    And what that means is if you are developing on top of APS, you have access to a large number of potential customers as well as access to their data if they choose to provide you access to it. So you have a built-in ecosystem when you start to think about developing on top of APS.

    And also, for those who are looking for some help on developing with APS, we have a Platform Services Certified Partner Program. And this program gives businesses access to trusted support resources that can help them build solutions with APS. These partners have been trained by Autodesk experts and have a proven track record of successfully helping customers deploy cloud-based solutions that use APS. They can help to innovate and build software integrations with existing systems or help develop custom APS-powered solutions.

    I'll share with you just one example of a software vendor that has been using APS. The name of the company is called Cad and Co. And they developed a product called Building 360 that lets customers share their design plans and virtual buildings and the option to purchase extended functionality through offerings like building content and collaboration tools. They're monetizing these offerings built on APS by selling solutions directly to the customers.

    In addition, they're also a certified system integrator and able to use APS to build custom, real-time, high quality model viewers and provide customers with the ability to expand building model data for use in other functionality and other functions. And so what that shows you is that people have been able to build whole businesses off of leveraging APS to be able to accelerate their development.

    Now I'll hand it back to Tulika to talk about the App Store.

    TULIKA GARG: Thank you, Emile. So Emile talked about an example of ISV, who's built a successful app and has been able to sell to multiple Autodesk customers. And the powerful engine behind that kind of transaction is Autodesk App Store.

    So let's take a look at what is Autodesk App Store about. Autodesk App Store is a platform provided by Autodesk for the independent software vendors who are building their applications on top of Autodesk Platform Services so they can promote and sell those prebuilt applications and extensions to other customers.

    This multi-sided platform brings great value not just for publishers, but for Autodesk customers also, because now Autodesk customers can go and find relevant applications and extensions in a marketplace where these extensions have been verified and reviewed.

    And as you can see one quote from a Revit customer here where they said that the value they derive from App Marketplace is they spend more time on meaningful design work and less on laborious, repetitive work because of the apps they were able to download from App Marketplace.

    You can see some of the metrics related to App Marketplace up here on the slide. We have 2.7 million unique visitors every year and over 1.3 million downloads. The monthly active user itself stand at a number of over 300,000. And the applications and extensions that are provided, there are 4,000 and we are adding more every year. And these span over 10 industries and these are built by over 1,000 publishers. And we continue to grow this ecosystem.

    Let's take a look at how, if you are interested in building an application as an independent software vendor on APS, you can use App Store ecosystem to make your application stand out. What we have found is that an average user spends three minutes in a session in a day on App Store. That's the amount of eyeball you get from a user. And you can maximize that investment by using some of the metrics and analysis we've done on analyzing what these users are looking for and what are some of the best selling apps on app stores have that have helped capture this three-minute attention span of our users.

    The first one is a compelling app description-- crafted clear, concise, and engaging app description. Highlight key features and benefits. Control-F is everyone's friend while looking for good descriptions.

    Visual assets are not only appealing, but they catch eyeballs and help get a good anchor in user's mind on relating the apps to the use cases. So design eye-catching app icons and screenshots. It's always great when you can show your app's user interface and functionality in these screenshots.

    We all live in a world of recommendations. And, as some of you are consumers yourselves, we know we all have come to rely a lot on reviews and ratings. It's the same for the apps on this App Store. The review and ratings from other users are a huge uplift to your app.

    As you build personal connections with your users, encourage them to leave reviews and provide feedback and meaningful use cases for which they have found your app useful. This will encourage other users to find apps that are meaningful for them for same use cases.

    And the fourth one is regular updates. No one likes stale content or an app that was not updated for, let's say, a year, up until last year. So keep providing consistent app updates which could be around smaller functionalities or security enhancements or whatever updates related to description or other metrics that you can provide. This is a huge way to show your commitment to user satisfaction and continued investment in that app.

    And then competitor analysis-- this may seem like a surprising one, but it's an important one. Study successful apps in your niche. It helps establish a category and it helps identify your users map your app to that pre-established category and helps you find eyeballs from the right users.

    Achieving organic search success is also an important way to make sure that your app stands out. As you can see, most people come into the App Store directly also. The direct traffic comes when a user visits a business website by typing the URL in the browser, but the organic search is when users come through search engines like Google or other search engines.

    We also have a referral program based in insights. And as you can see, that one is slightly less than the first two, so we would encourage you to invest a lot into keyword research and appropriate category selection and localized content which heavily impact the first two categories-- that is, the users which are either coming via directly typing the URL or they're coming by looking up your app or search results in Google Search.

    Keyword research is important to make sure that your app maps to those relevant keywords in organic search in Google. And category selection is important that your app is mapped to the right category when users are directly searching for that category within the App Store. So this directly impacts your search performance or SEO performance in the direct category. And then, of course, there are other promotional strategies like social media, blogs, and influencers, which can help promote the App.

    Now let's talk a little bit about some of the customer best practices when it comes to enterprise apps or third-party apps which are made available on App Store. We have analyzed some of the most popular apps and publishers. And some of-- here we list some of the common things across those. This is going back to those five principles we highlighted where you can maximize the three-minute user attention span you get.

    One is, of course, keep it simple. Make the UI intuitive and simple to use. Talk a little bit more about the category. Use more screenshots and keep your app up-to-date with bug fixes and latest description and use cases.

    And be a huge-- make a huge investment in customer support. That investment ensures that the customer reviews are always driving more attention and more views to your apps.

    And don't just take our word for it. We have a huge NPS engine enabled in App Marketplace which helps us drive and helps us derive insights on what are some of the biggest promoter and detractor themes that we hear from users on what their App Store experience is like and also what their app experience is like.

    And some of the biggest promoter themes we hear is where customers leave with delighted experiences that they can find an app that is meaningful for them and they find those apps which help them do their job faster increases their productivity.

    And we were just talking about customer experience in the previous slide. And you can see here that some of the biggest distractors are when customers have issues in either trying to use the app or they integrate an experience, but they don't get the relevant support from app developers. Or if they cannot make a decision on purchasing the right app because of lack of description or if the app is made available in certain geos but the work is not done till the last mile to localize the description in those relevant geos. So these are some easy to fix but high impact fixes which can help you build a successful app business on Autodesk App Store.

    And now we'll look at Autodesk Construction Cloud and BIM 360 categories and how you can use those to build your APS business. And I'll let Emile talk a little bit about that.

    EMILE KFOURI: Yeah, so the next part is, if you're building something that is specific to the Autodesk Construction Cloud or BIM 360, we have some additional opportunities for you to be able to leverage some of the capabilities that we provide at Autodesk for those developers. And those are in addition to what Tulika talked about with the App Store.

    So the first one is just to understand a little bit the potential that's available to you through the Autodesk Construction Cloud. There are over 2.6 million total active projects. There is a 61% increase of the active projects over the past 12 months. And the majority of the ENR 400 companies are using the Autodesk Construction Cloud. So, again, you have a very large built-in ecosystem of users and their data that you can deliver value on top of.

    Just looking at some of the products, the build product-- BIM Build-- has almost half a million active projects on it. Takeoff has over 23,000 active projects. And the BIM collaboration capabilities have over 83,000 active projects. So as you can see, both as the platform itself, the Autodesk Construction Cloud, as well as the individual products, there is a lot of opportunity there to be able to add value on top of it and to leverage the resources that are available to you.

    We have a very robust ecosystem of products that are best in breed construction tech integrated into the Autodesk Construction Cloud. There are over 260 partners that have built using the API or using partner cards-- which I'll talk about in a little bit-- and over 200 integrations that are compatible with the Autodesk Construction Cloud specifically. And hundreds of customer integration workflows available through the ACC Connect, which I'll also talk about in a moment.

    And so what does that actually look like, when you think about it, with over 260 partners? This is a view of all of those partners and the categories that they play in. So you can see there's BIM administration, document management, AR/VR, preconstruction, finance and ERP, site operations, et cetera.

    So it's a really large swath of value that's delivered through these partners, whether they're integrating through the API or cards or using Connect. And so there's a lot of different opportunities for you to be able to leverage these capabilities and build value on top of it or even build a business on top of it.

    So talking a little bit about the integration partner program for ACC, there are effectively four major products that you can leverage. There is Autodesk Build, which is to integrate with files, forms, assets, issues, RFIs, photos, et cetera. Also integrating with budgets, expenses, change orders, accounting, and payroll applications.

    Then there's Autodesk Docs, which is effectively the file storage mechanism that's used for the Autodesk Construction Cloud. There's Takeoff. That's used for exporting takeoff packages and quantities from your sheets and models. And then, last but not least, BuildingConnected, which integrates bid management, packaging, project cost, network contact, data, et cetera. And so in each one of those, you're able to access the APIs and be able to build solutions on top of it as well as being able to connect them together.

    Now, there are a number of ways you can integrate with the Autodesk Construction Cloud data. And with over 260 partners, that makes up a partner ecosystem often use a blend of two types of integrations.

    The first is partner cards, which allow customers to embed partner application data into their Autodesk Construction Cloud home screen. And they essentially act as a widget or window into your application. The value prop of partner cards is that you're able to access the data and be able to show it in that command center with all of the other data that's coming in from the Construction Cloud. And this allows people to be able to see data from other applications and still have a cohesive experience inside of the Autodesk Construction Cloud.

    In addition to the partner cards, we also have APIs available to enable direct API integration. So while partner cards are a great way for viewing data from other applications in your ACC project, API integration actually allows for the transfer of data and documents between tools. So, for example, sharing key insights, archiving or centralizing data into a common data environment for owners, or triggering notifications across tools for updates to RFIs or issues.

    And so with those two, you find that partners will sometimes use the API and the partner card to be able to not only display application information, but also be able to do more interactive work and be able to actually change data and manipulate data in ways that would not be possible by purely using the partner cards.

    HoloBuilder is a great example that uses both of these types of integrations. With HoloBuilder, customers can not only view 3D visuals from within the partner card, but they can also import images and documents from Autodesk Build to compare designs to actual site progress that can be pulled in and referenced in those walkthroughs. And all of this can be accessed in the context of your project data with a partner card.

    The Autodesk Construction Cloud Connect is another tool to drive quality data sharing for our customers across the construction lifecycle. ACC Connect is an alternative to the API integration. AC Connect is about integrating platform as a service tools powered by work auto, that allows you to easily build out integration workflows to integrate and transfer your data between Autodesk Construction Cloud applications and other critical systems.

    And you can see some of the examples here-- cloud storage, project management, accounting tools, ERP, business intelligence tools, CRM, et cetera. And what's unique about Connect is that you can build these integrations in the way that you want.

    So instead of having a one size fits all integration, Connect allows you to build very specific integrations that fit your business needs or your processes-- so, for example, using triggers to watch for files being uploaded or for actions being completed in one software or another that will then set off workflows. And that helps keep all other applications up to date.

    What a number of our partners have done is, instead of building directly to our API, they've built their own work auto connectors and then can work with us to stand up some template workflows within the platform to deliver the kind of workflows that customers need between our applications.

    So you may be wondering, how do these two connect, between the API and the connector? And probably the best way to look at it is if you have a solution that is going to be broadly used and applicable across the industry, you probably want to use the APIs. You can build a solution that's a lot more robust and scalable. But if you need to customize those solutions per industry, per customer, et cetera, you may find that ACC Connect is a better solution for you.

    So when you're looking at the programs that are available to deliver that customer value, the best thing to do is think of it in two categories, technology benefits-- access to Autodesk Construction Cloud, access to APIs, support for the Autodesk Platform Services and ACS teams that will be able to help you. Those are on the technical side.

    But just as importantly is the go to market capabilities that we can provide-- so support for your launch announcements, web page listings, sharing collateral and enabling materials, Autodesk and industry events that you will have access to, and premium partnership opportunities and more. So those are the advantages of building on top of the Autodesk Construction Cloud and partnering with Autodesk on those projects.

    I want to show you a couple of different tools that I've talked about before, but they'll be helpful to see them in real life. Here's what the ecosystem webpage looks like on construction.autodesk.com. It allows you to add demo videos, screenshots, describe how the integration works, and so on. There's a form on there as well for your customers to be able to contact you. So this can sort of be like a calling card that provides a lot of the product information that you want to share with both Autodesk internal people as well as with your customers.

    The next thing is the App gallery, which is directly inside of Autodesk Build. It provides an easy way for customers to add your integration to your account so that your customers can actually get access to your account right through their view and not have to go somewhere else to be able to pull your application. So they're able to just select it and keep on going.

    Also, whatever you add to the App Store, any changes that you make-- demo videos, screenshots, descriptors, et cetera-- those will all be reflected in the App gallery. So it's very much an in-product experience that you'll be giving your customers with the App gallery.

    Now with both of these, it's important to also think about how you can create external collateral that can show a differentiator of your product. Tulika talked in the App Store about how to build up those pages, but you can have a one-pager descriptor, you can have data sheets, slide inserts, or longer brochures. Like the demo video, you should provide key details on your application and showcase the value of your integration.

    Again, you can imagine a sales rep being able to ask if-- being asked if there's an Autodesk Construction Cloud integration with product XYZ. Having a one-pager or brochure on the integration not only educates the sales rep, but also allows them to quickly share the documents with their clients. And so that's one of the benefits over here, is the ability to be able to provide the tools that can be used by our sales organization to also increase awareness for your product.

    Demo videos are also another really important tool to be able to use. They're really important because they allow people to see what the application and integration workflows are. Again, you can imagine a sales rep being asked if there is a tool and how it works inside of the construction cloud and being able to point to one of these demo videos.

    In a few minutes, the demo video should show how your system works and highlights the value of integration with the Construction Cloud. Some partners have also created workflows or setup videos. There are valuable ways to be able to show the customer how the product works very quickly without having to force them to read through deep documentation or go through a long video. So be very thoughtful with the way you create these videos and try them out to make sure that they are resonating the way you expect them to or want them to.

    Highlighting customers that have found value in your integration helps both reps and clients see the value of your integration. These case studies should include the challenge the customers face, how they're using both of our applications-- both the Construction Cloud and your application-- and the outcome, for example, time or money saved during construction. They can be hosted within your listing on the construction.autodesk.com or the App Store.

    So let me share a few success stories that will help you understand how solutions built on top of the generalized APS, APIs, or on top of the Autodesk Construction Cloud can make real meaningful differences in business outcomes.

    CADShare is a company that develops digital catalogs for ordering spare parts and repairing large, expensive equipment. And they use the model derivatives API and the viewer API to be able to support many different file formats that are used in the mechanical engineering space from not just Autodesk, but also our competitors' file formats.

    And their parts ordering capability can reduce errors in ordering by over 90%. And that's a real business outcome that they're able to deliver simply by being able to create these digital catalogs and ordering systems that are connected to the actual engineering diagrams and drawings.

    AECOM, which is a very large engineering and architecture firm, has hundreds of reports that derive many parts of their business. And they use reports at the individual level, they use reports at the project level, and they generate also and use reports at the executive level to be able to have deep visibility into each project, its status, and its health.

    Goldbeck is a really interesting company in Germany. They have been users of APS and Revit for many years. And they have built a system that drives their estimation process and also connects to their back office enterprise tools to be able to get great visibility into how quickly a project can be built and be able to give the user-- their customer the confidence that they'll be able to deliver when they said they're going to be able to deliver.

    And last but not least is IMAGINiT's Clarity, which is one of the most actively used products on the Autodesk Platform Services. And this is a tool that is built on top of Revit and is used to do things like automation, model health, room and equipment data, business intelligence, and space programming.

    And for a lot of those capabilities, they're using both the Revit API as well as APS. And the APIs they're using in APS are data management, BIM 360 and ACC, and Design Automation. And so, as you can see, APS is being used both internally-- by either our customers who are building solutions or through system integrators that are helping them build solutions-- as well as companies that have built whole businesses on top of APS.

    Now I want to share with you a little bit about the developer network, the Autodesk Developer Network, which is a partnership program helping professionals software developers worldwide develop and market high quality solutions based on the Autodesk products and technologies. And this is effectively used by commercial software companies, corporate developers, consultants and system integrators, universities for research, and a number of other companies. And it has a really broad set of members in it.

    There are two forms of ADN membership. The first one is ADN Open, which is a free service. And it gives you access to a lot of the content that we make available on the Autodesk websites-- content for developers, content for understanding how APS works, blogs, videos, et cetera. And all of that is free content that's available to you.

    Then there is also the Autodesk Developer Network membership. And that is for a fee. And what that does is it allows you access to Autodesk products-- so access to licenses that you can use for development, sales, and marketing and support. But you can't use them for production and you can't resell those licenses. Also provides you API support through email and also live support, access to confidential information, and then an authorized developer logo. And the membership fees, depending on how many developers you have, range between about $1,400 and $5,500.

    The process for the application is quite simple. You fill out an ADN application, you execute an ADN program agreement online, and then you submit everything to Autodesk. And it takes us about three days to approve your membership.

    The team that runs the Autodesk Developer Network also runs a number of other events to help our developer community-- whether they're part of the Autodesk Developer Network or not-- to be able to get better and build up the skills that they need with the Autodesk APIs.

    The first one is the APS Virtual Developer Bootcamp. This is free. It's done twice a year. It's virtual, four days, and it allows you to basically go from 0 to being an intermediate developer on top of APS in a matter of four days. It's done twice a year. The next one will be sometime in the spring in 2024.

    We also have the APS Accelerator. And that is an event that's done about 10 times a year, at least twice in all of our major geos-- Americas, Europe, and in Asia. And this is a five-day event. Anyone can join, but they do need to have either gone through the boot camp or have the basic skills that you would need from the boot camp.

    And for the accelerators, you come to these accelerators with a specific project and a goal for what you want to accomplish. You're sitting in a room with potentially a few other of your colleagues that have come to the event or are sitting in with a virtual event, as well as other companies that are also at the accelerator. And there's going to be a number of Autodesk developers there that will help you with any problems that you may have and help you sort through things.

    And what we find is a number of our customers have gone to these events and been able to do two, three, sometimes four weeks worth of work in just a matter of five days because they're able to sit down and focus. And when they come across a problem, there's always an Autodesker that can help them overcome it.

    And some additional resources that we have-- on the non-technical side, we provide an API Tuesday once a week. That's sort of the introduction to Autodesk Platform Services. Of course, we have a full track at AU and we have a developer conference once a year, usually in the fall. And then we also have a YouTube channel that provides a huge amount of content that's both technical and non-technical.

    In addition to that, there's-- on the technical side, in addition to the APS online training that we provide the boot camps and the accelerators, we also have a biweekly coffee break where you can come in with your questions and listen in on other people's questions. And we try and help you solve any technical issues you may have in real time.

    Some other things to think about as you move forward and try and leverage the capabilities that Autodesk provides you to make your business and your product more successful. Think about connecting with Autodeskers and industry leaders who are focused on the products and markets you're focused on. Those people should be pretty easy to find. They're usually active on LinkedIn, they're active in Autodesk University and other events. So find out who they are. Connect with them.

    Deliver value when you're talking to them, not just give them information. First thing you want to do is understand what their goals are, what success looks like to them, where they need help. And then work with them to see how you can help them and how they can help you.

    So areas to look at as you start to amplify your voice in the market and gain the contacts that you need-- become active on LinkedIn. See what's going on. Participate. Add value to those conversations.

    Think about webinars, seminars, blogs, podcasts. Also think about downloaded content. That's a great way to be able to provide value to potential customers of yours. Participate in industry events, things like Autodesk University and other industry events that are based on manufacturing or product design, architecture, engineering, construction, et cetera.

    One more interesting source is a blog that has been written by Jim Quanci, the person who leads the Autodesk Developer Network and all of the teams that help support our external developers. He has this really great blog called "Dances With Elephants." And in that blog, he talks quite a bit about how to work with very large companies-- how to engage with them, how to understand what their motivations are, and how to be able to become a partner with them and be able to make sure that your goals and the company's goals align. So it's something I definitely recommend that you take a look at and look at some of those blog posts.

    And last but not least, some ways that you can continue to engage with Autodesk-- you can scan this QR code. It provides you access to the Vanguard program, which includes things like access to private and public betas, being able to engage with us on research, and being able to try out capabilities that we are putting out there for feedback and comments.

    So try that. It's a great way for you to engage with Autodesk and be able to start understanding what we're doing and be able to help us make sure that what we deliver at the end is something that's valuable and helpful to you.

    And with that, I have reached the end of the presentation. I want to thank you all very much for listening to Tulika and my presentation. And I hope to hear from you soon.

    ______
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    Digital River
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    Dynatrace
    We use Dynatrace to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Dynatrace Privacy Policy
    Khoros
    We use Khoros to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Khoros Privacy Policy
    Launch Darkly
    We use Launch Darkly to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Launch Darkly Privacy Policy
    New Relic
    We use New Relic to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. New Relic Privacy Policy
    Salesforce Live Agent
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    Wistia
    We use Wistia to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Wistia Privacy Policy
    Tealium
    We use Tealium to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Tealium Privacy Policy
    Upsellit
    We use Upsellit to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Upsellit Privacy Policy
    CJ Affiliates
    We use CJ Affiliates to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. CJ Affiliates Privacy Policy
    Commission Factory
    We use Commission Factory to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Commission Factory Privacy Policy
    Google Analytics (Strictly Necessary)
    We use Google Analytics (Strictly Necessary) to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Google Analytics (Strictly Necessary) Privacy Policy
    Typepad Stats
    We use Typepad Stats to collect data about your behaviour on our sites. This may include pages you’ve visited. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our platform to provide the most relevant content. This allows us to enhance your overall user experience. Typepad Stats Privacy Policy
    Geo Targetly
    We use Geo Targetly to direct website visitors to the most appropriate web page and/or serve tailored content based on their location. Geo Targetly uses the IP address of a website visitor to determine the approximate location of the visitor’s device. This helps ensure that the visitor views content in their (most likely) local language.Geo Targetly Privacy Policy
    SpeedCurve
    We use SpeedCurve to monitor and measure the performance of your website experience by measuring web page load times as well as the responsiveness of subsequent elements such as images, scripts, and text.SpeedCurve Privacy Policy
    Qualified
    Qualified is the Autodesk Live Chat agent platform. This platform provides services to allow our customers to communicate in real-time with Autodesk support. We may collect unique ID for specific browser sessions during a chat. Qualified Privacy Policy

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    Google Optimize
    We use Google Optimize to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Google Optimize Privacy Policy
    ClickTale
    We use ClickTale to better understand where you may encounter difficulties with our sites. We use session recording to help us see how you interact with our sites, including any elements on our pages. Your Personally Identifiable Information is masked and is not collected. ClickTale Privacy Policy
    OneSignal
    We use OneSignal to deploy digital advertising on sites supported by OneSignal. Ads are based on both OneSignal data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that OneSignal has collected from you. We use the data that we provide to OneSignal to better customize your digital advertising experience and present you with more relevant ads. OneSignal Privacy Policy
    Optimizely
    We use Optimizely to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Optimizely Privacy Policy
    Amplitude
    We use Amplitude to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Amplitude Privacy Policy
    Snowplow
    We use Snowplow to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Snowplow Privacy Policy
    UserVoice
    We use UserVoice to collect data about your behaviour on our sites. This may include pages you’ve visited. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our platform to provide the most relevant content. This allows us to enhance your overall user experience. UserVoice Privacy Policy
    Clearbit
    Clearbit allows real-time data enrichment to provide a personalized and relevant experience to our customers. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID.Clearbit Privacy Policy
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    Adobe Analytics
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    Google Analytics (Web Analytics)
    We use Google Analytics (Web Analytics) to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Google Analytics (Web Analytics) Privacy Policy
    AdWords
    We use AdWords to deploy digital advertising on sites supported by AdWords. Ads are based on both AdWords data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that AdWords has collected from you. We use the data that we provide to AdWords to better customize your digital advertising experience and present you with more relevant ads. AdWords Privacy Policy
    Marketo
    We use Marketo to send you more timely and relevant email content. To do this, we collect data about your online behavior and your interaction with the emails we send. Data collected may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, email open rates, links clicked, and others. We may combine this data with data collected from other sources to offer you improved sales or customer service experiences, as well as more relevant content based on advanced analytics processing. Marketo Privacy Policy
    Doubleclick
    We use Doubleclick to deploy digital advertising on sites supported by Doubleclick. Ads are based on both Doubleclick data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Doubleclick has collected from you. We use the data that we provide to Doubleclick to better customize your digital advertising experience and present you with more relevant ads. Doubleclick Privacy Policy
    HubSpot
    We use HubSpot to send you more timely and relevant email content. To do this, we collect data about your online behavior and your interaction with the emails we send. Data collected may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, email open rates, links clicked, and others. HubSpot Privacy Policy
    Twitter
    We use Twitter to deploy digital advertising on sites supported by Twitter. Ads are based on both Twitter data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Twitter has collected from you. We use the data that we provide to Twitter to better customize your digital advertising experience and present you with more relevant ads. Twitter Privacy Policy
    Facebook
    We use Facebook to deploy digital advertising on sites supported by Facebook. Ads are based on both Facebook data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Facebook has collected from you. We use the data that we provide to Facebook to better customize your digital advertising experience and present you with more relevant ads. Facebook Privacy Policy
    LinkedIn
    We use LinkedIn to deploy digital advertising on sites supported by LinkedIn. Ads are based on both LinkedIn data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that LinkedIn has collected from you. We use the data that we provide to LinkedIn to better customize your digital advertising experience and present you with more relevant ads. LinkedIn Privacy Policy
    Yahoo! Japan
    We use Yahoo! Japan to deploy digital advertising on sites supported by Yahoo! Japan. Ads are based on both Yahoo! Japan data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Yahoo! Japan has collected from you. We use the data that we provide to Yahoo! Japan to better customize your digital advertising experience and present you with more relevant ads. Yahoo! Japan Privacy Policy
    Naver
    We use Naver to deploy digital advertising on sites supported by Naver. Ads are based on both Naver data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Naver has collected from you. We use the data that we provide to Naver to better customize your digital advertising experience and present you with more relevant ads. Naver Privacy Policy
    Quantcast
    We use Quantcast to deploy digital advertising on sites supported by Quantcast. Ads are based on both Quantcast data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Quantcast has collected from you. We use the data that we provide to Quantcast to better customize your digital advertising experience and present you with more relevant ads. Quantcast Privacy Policy
    Call Tracking
    We use Call Tracking to provide customized phone numbers for our campaigns. This gives you faster access to our agents and helps us more accurately evaluate our performance. We may collect data about your behavior on our sites based on the phone number provided. Call Tracking Privacy Policy
    Wunderkind
    We use Wunderkind to deploy digital advertising on sites supported by Wunderkind. Ads are based on both Wunderkind data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Wunderkind has collected from you. We use the data that we provide to Wunderkind to better customize your digital advertising experience and present you with more relevant ads. Wunderkind Privacy Policy
    ADC Media
    We use ADC Media to deploy digital advertising on sites supported by ADC Media. Ads are based on both ADC Media data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that ADC Media has collected from you. We use the data that we provide to ADC Media to better customize your digital advertising experience and present you with more relevant ads. ADC Media Privacy Policy
    AgrantSEM
    We use AgrantSEM to deploy digital advertising on sites supported by AgrantSEM. Ads are based on both AgrantSEM data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that AgrantSEM has collected from you. We use the data that we provide to AgrantSEM to better customize your digital advertising experience and present you with more relevant ads. AgrantSEM Privacy Policy
    Bidtellect
    We use Bidtellect to deploy digital advertising on sites supported by Bidtellect. Ads are based on both Bidtellect data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Bidtellect has collected from you. We use the data that we provide to Bidtellect to better customize your digital advertising experience and present you with more relevant ads. Bidtellect Privacy Policy
    Bing
    We use Bing to deploy digital advertising on sites supported by Bing. Ads are based on both Bing data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Bing has collected from you. We use the data that we provide to Bing to better customize your digital advertising experience and present you with more relevant ads. Bing Privacy Policy
    G2Crowd
    We use G2Crowd to deploy digital advertising on sites supported by G2Crowd. Ads are based on both G2Crowd data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that G2Crowd has collected from you. We use the data that we provide to G2Crowd to better customize your digital advertising experience and present you with more relevant ads. G2Crowd Privacy Policy
    NMPI Display
    We use NMPI Display to deploy digital advertising on sites supported by NMPI Display. Ads are based on both NMPI Display data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that NMPI Display has collected from you. We use the data that we provide to NMPI Display to better customize your digital advertising experience and present you with more relevant ads. NMPI Display Privacy Policy
    VK
    We use VK to deploy digital advertising on sites supported by VK. Ads are based on both VK data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that VK has collected from you. We use the data that we provide to VK to better customize your digital advertising experience and present you with more relevant ads. VK Privacy Policy
    Adobe Target
    We use Adobe Target to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Adobe Target Privacy Policy
    Google Analytics (Advertising)
    We use Google Analytics (Advertising) to deploy digital advertising on sites supported by Google Analytics (Advertising). Ads are based on both Google Analytics (Advertising) data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Google Analytics (Advertising) has collected from you. We use the data that we provide to Google Analytics (Advertising) to better customize your digital advertising experience and present you with more relevant ads. Google Analytics (Advertising) Privacy Policy
    Trendkite
    We use Trendkite to deploy digital advertising on sites supported by Trendkite. Ads are based on both Trendkite data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Trendkite has collected from you. We use the data that we provide to Trendkite to better customize your digital advertising experience and present you with more relevant ads. Trendkite Privacy Policy
    Hotjar
    We use Hotjar to deploy digital advertising on sites supported by Hotjar. Ads are based on both Hotjar data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Hotjar has collected from you. We use the data that we provide to Hotjar to better customize your digital advertising experience and present you with more relevant ads. Hotjar Privacy Policy
    6 Sense
    We use 6 Sense to deploy digital advertising on sites supported by 6 Sense. Ads are based on both 6 Sense data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that 6 Sense has collected from you. We use the data that we provide to 6 Sense to better customize your digital advertising experience and present you with more relevant ads. 6 Sense Privacy Policy
    Terminus
    We use Terminus to deploy digital advertising on sites supported by Terminus. Ads are based on both Terminus data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Terminus has collected from you. We use the data that we provide to Terminus to better customize your digital advertising experience and present you with more relevant ads. Terminus Privacy Policy
    StackAdapt
    We use StackAdapt to deploy digital advertising on sites supported by StackAdapt. Ads are based on both StackAdapt data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that StackAdapt has collected from you. We use the data that we provide to StackAdapt to better customize your digital advertising experience and present you with more relevant ads. StackAdapt Privacy Policy
    The Trade Desk
    We use The Trade Desk to deploy digital advertising on sites supported by The Trade Desk. Ads are based on both The Trade Desk data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that The Trade Desk has collected from you. We use the data that we provide to The Trade Desk to better customize your digital advertising experience and present you with more relevant ads. The Trade Desk Privacy Policy
    RollWorks
    We use RollWorks to deploy digital advertising on sites supported by RollWorks. Ads are based on both RollWorks data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that RollWorks has collected from you. We use the data that we provide to RollWorks to better customize your digital advertising experience and present you with more relevant ads. RollWorks Privacy Policy

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