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A Retailer's Way into 3D: IKEA

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Description

In this session IKEA Communications AB in Sweden will present the challenge of a retailer taking on photographic renderings of indoor homes for catalog and web. We will share the progress, starting from the first stumbling steps of product image creation to the large volumes of full room sets that are used alongside traditionally created studio photos for the catalog and on the web. During the session we will show the model/material and texture standard, and we'll discuss how it's used. We will also cover internal tools we have built with help from Autodesk Consulting. Finally, we will go over lessons learned and things we would like to solve in better ways.

Key Learnings

  • Learn how a large retailer set up 3D model standards
  • Discover how a large retailer set up 3D material standards
  • Discover the internal tools that had to be built
  • Learn about what the company still struggles with and wants to develop

Speaker

  • Martin Enthed
    After having worked for 10 years at IKEA, I have recently been appointed Managing Director for the newly established IKEA Digital Lab, aiming at identifying, investigating and evaluating new technologies specified towards the needs of IKEA and its customers. My new responsibility is added on to my role as Development & Operation IT manager at IKEA Communications, the IKEA in house agency for communication.Before joining IKEA, I worked over 20 years as an independent consultant, focusing design support. This entailed computerized support, including animation, to various design-undertakings, be it the car-industry, bio-medical research, jewellery, or home-furnishing design. I did have IKEA as a frequent client of mine during my years as a consultant, assisting them in development of virtual prototypes. And now, I have the privilege to further explore and experience the very latest in digital development in an open and curious environment, encouraging innovation and new thinking.

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Tags

Product
3ds Max
Industries
Architecture
Topics
Digital Artist
Interior Designer
Industrial Designer
Architect
Visualization
Animation
Rendering
CAD Management & IT
Animation & Visual Effects
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