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Streamlining the Design Process CO2e Footprint, Cost, and Time Assessment

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Description

In this session, we'll showcase how a web application, built on top of Autodesk Platform Services and our local database, can optimize the design process, improve CO2e footprint assessment, and enhance collaboration among clients and stakeholders. Using this web application enables clients to efficiently simulate design modifications, making well-informed decisions that effectively minimize both the cost and time associated with CO2e emissions. This ultimately leads to a more streamlined and sustainable design process. For a deeper dive into what we'll cover, please see: https://drive.google.com/file/d/1ZKyYvjcyFC8EzgOVGxoBgPp2xWKs_bfO/view

Key Learnings

  • Explain how the web application assesses CO2 emissions, Costs, and Time information to support informed decision-making.
  • Understand the underlying principles of the web application, such as the use of local data hubs and APS APIs.
  • Explore the integration possibilities of AI \ChatGPT\ with data to enhance project insights and decision-making processes.
  • Discover the power of completing missing metadata and its impact on accurate data retrieval and calculations.

Speakers

  • Avatar for Abed Aarabi
    Abed Aarabi
    I have a degree in construction management from Copenhagen University, and I'm skilled in full-stack development. I've been a part of the Artelia Group since 2019. At first, I worked on BIM stuff and coding. Later, in 2020, I moved into software development and started managing technical projects. During my time at Artelia, I’ve been part of creating several web applications that help us make better decisions. Right now, we're working on a web app that helps us plan designs better. It can simulate things like CO2 impact, cost, and time by utilizing Autodesk platform services. I'm originally from Syria but moved to Denmark in 2015. Besides my work, I've got a funny side – I make great coffee and cocktails at my café bar in Copenhagen.
  • Avatar for Morten Andersson
    Morten Andersson
    Digital Director working in the field of Business Development, IT and Digital Transformation. For more than 15 yrs I have been responsible for the development of Artelia Denmarks IT platform to be an integrated part of business, supporting the needs for technical and collaboration tools. The Digital Transformation in all of our business areas is part of my portfolio in the Management team. Specialties: Strategic analysis and development. Project management for large projects. Client Consultancy. Environmental law and planning regulation. Substantial experience in environmental assessment of industry and infrastructure. Sustainable building design for large buildings, cities and communities. Sustainable development, CSR, UN Global Compact and now 17 Goals have been part of my high interest and i have been working with these topics in Denmark the last 15 yrs.
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Transcript

MORTEN ANDERSSON: Welcome to this session about streamlined design process for CO2 footprint reduction and the APS APIs. We will go through this. I am Morten Andersson. I'm Digital Director of Artelia Denmark. I have been working with digitalization and optimisation for the last 20 years in Artelia. Together with me today I have Abed Aarabi, who is the Principal Project Manager of this application. He has been doing all the design of it.

We are very happy to doing this presentation. Yes. The learning objectives for today-- we have four, and of them-- the first one is how the application assesses the information about CO2 cost and time to make it being a decision-making tool.

The next objective is diving a little deeper into the principle of the application and how the APS APIs works and how we have to complement it with our local data hub to make it even more effective. And then we will make a sneak peek, I would say, on the possibility for IA and ChatGPT because there are actually some very nice possibilities with this application.

The last thing we will dive into is that if you have a 3D model in ACC, you will always miss some data to be able to do the correct calculation for CO2 or cost. So we need to complement it with some local data hubs, yes.

A little about the Artelia-- we are a engineering consulting company international. In Denmark, we are around a thousand people, which make us in top five in Denmark. We have a nearly 100 years of experience, so think we have something to build on. We are all in Denmark.

Going to worldwide, we are part of Artelia Group. We joined it five years ago. From Denmark, we are 8,500 people worldwide mostly Europe, where we are in France and Denmark, but also quite a bit of offices in Asia, and newly, in Canada now we have around 1,200 employees.

We are a full service engineering company, and we are having three major pillars, buildings, energy and industry, and infrastructure, and we are doing all kind of sustainability consultancies, but we also do hydraulic and nuclear. And so we are full service companies.

We-- I would like just to say a little on our values-- we have five values-- because this is very important for us. And essentially, the expertise is very important for us, but making complex things simple is one of our major issues. And we would like to share our knowledge because we think we need to and we optimize it because we have the possibilities.

We are independent, meaning that 3,000 of our managers, employees owns the company, which make a lot of possibility for us to choose what our drivers are for running our company. Just a few of them-- of course, sustainability, environmental impact, and making innovative solutions is very much on our agenda for these years. And we have been a CSR pioneer for quite some years in Denmark and in France, and it's important for us. But being multidisciplinary, we feel that is an important part of being a good consultant, where we can be full service for our client.

And the last one I will take ahead of the presentation our company is to bring an innovative hub on the global level because it's necessary to attract the top talent from the world to be able to do this kind of application and being able to fool our goal of designing solution for positive life, which we are quite proud of.

ABED AARABI: Well, my name is Abed. I've been with Artelia for around five years. I've been leading multiple digital transformation initiatives. Today I would like to walk you some of it before we enter the core of the application.

A way back, when Forge back then exist-- and today, of course, it's called APS-- we started with integrating with the first API to retrieve the data directly from cloud and present it in a nice color and chart, which is giving us better insight.

But we didn't stop there. We wanted to move a bit more forward, so by integrating the 3D viewer and finding a way to classify what type of parameter we needed, which is a verifying accepted value in the 3D model, and that turned the model to different color to give us a better visual.

After that, we decided to look into IoT and digital twin. So we've been also using as well the apps APIs, where we learned how to retrieve live data from HVAC system directly, and that will give us better insight to evaluate pressure, water flow, and airflow, and all of it, actually.

But to be honest, not all those solution went implemented at the house. Some of them, of course, went false, but it was steps, so in each steps we learn a lot. We learned a lot to start thinking differently. We start thinking on-- we know already a lot today about the geometry and what is inside the 3D viewer, and we learn what we miss at the house to complete the missing data at the 3D viewer.

So we decided to build something called a data hub. Data hub-- the main focus was to provide additional parameter that might be missing in the 3D model. And of course, we learn much more about the integration of APS with Autodesk help, with all the developer. They were step by step with us in this process.

So what I'm trying to say, if we put it all of it together-- so we have the 3D model, we have the data hub, we have the APIs from APS-- we achieve a cohesive data connection. But let me go a little step back, and what's exactly the data hub today at Artelia? A data hub-- it's built on multiple databases, and each database interact with different APIs, so it's very resilient to retrieve data from different data sources.

So for example, everybody, I believe, familiar with EC3 or different APIs or even Excel sheet. So by doing that, we try to create something called centralized data. We were trying to centralize the knowledge of our engineers, of our experience in one place, and doing so by the integrating with APS. And as you can see at the screen, the 3D viewer start visualizing itself, so instead you having a PowerPoint that you can see the color by reflecting on number, now the geometry starts speaking. The walls start saying, I don't accept the value. I'm not compliant.

So the 3D geometry become as a nice chart color. And from here, I would like to handle it to Morten to understand why we are doing that.

MORTEN ANDERSSON: Exactly. Why are we investing so much resource and money in developing these tools? That's because we have to. If we go back to the Earth, the planetary boundaries, this is just to show and share the understanding that in the green circle, that is the boundaries where we can live on our planet in the way we know.

And as you can see, in many areas climate change, biodiversity loss, change of lands, we have exceeded the limits of the boundary of the planet. I believe most of us think that there are something about this that we have to take care of. I also know that some people don't believe in it, but I certainly do believe that we need to be very careful. So that's why we're investing so much money.

But we also are doing something because in Denmark, the regulations are quite strict on how much CO2 there must be embedded in a building. This is an example of a housing building where the regulation just now is 12 kilo CO2 equivalent per square meter per year. And it will go down in the coming years. It will go down to 7 kilo.

We have an example in Denmark called Living Places, which is a building that are now for real, and we have been involved in this project with a very foreseeing client. And we succeeded going down to 3.5 kilo, and that is the best achieved in Denmark so far. We are quite proud of that.

But if we look and believe that the Paris Convention of 1.5 increase in temperature is the limit for our planet, we need to go down to 0.5 kilo per square meter per year. So there's a lot of way to go, and that's why we need to do something. And I believe we have the skills together with Autodesk, together with some of you guys in the audience because we need to collaborate on this.

But this example show there are possibilities, and so that's why we have invested quite some resources and we have put the Abed as principal for developing this data hub and the application where we have been focused on CO2 because we have to. And the clients-- they know we have to, so we need to provide some tools where we, in the early design phase, can help ourselves and each other to make the right decision.

And of course, cost is important for the client and therefore also for us and time in doing the production of the projects. So that's why we have been focusing on these three areas in the beginning, but we can add other items if that should be necessary. So please, Abed, continue with the description of our application we have been working for the last years.

Yeah. Well, thank you, Morten. Of course, CO2 and time and cost-- it's the most important parameter nowadays in the AEC project phase. But putting all of it together, we ended up with building a very beautiful platform that allowing all the stakeholder in early project design phase to have an better insight on each element, to see how much it cost and how much time would take to be built.

And of course, it's visualized by-- as I said in the beginning, with a color schema from green to red, would reflect low to high values. So basically, we could group by any parameters included in the 3D model or it's coming from outside the 3D model because we are working on something called injecting data at the 3D model.

So for instance, we could inject the total gross area to the model. We could manipulate the data before we insert it to our local database. So here we can group by the category, see all the walls with all types how much CO2 and how much does it cost and how much time it needs.

And of course, the platform-- it has the power to visualize or simulate not only on a 3D model, of course, on the 2D models as well or 2D sheets. That's giving also a better insight for the stakeholder or the project owner. Of course, as you know already that a client sometimes is not willing to pay for every component at the 3D model, so we don't design everything during the project phases design or technical phase.

So me and the team-- we developed a functionality to incorporate manual inserting component or element from outside the 3D model. So basically, you have a model with maybe 100 radiator. But we model only one of them, but we know already there is 100, so just to get better insight on the total price or time.

Of course-- as you, of course, heard about today, we have a hype about AI and ChatGPT. So basically, we were thinking, me and the team, of course, we have all the data we need today by the collaboration between the 3D model metadata and the data hub from our local house. Why we don't use the AI just for trying something new?

Of course, before I continue, I know there is-- we have a very high data privacy today, so basically, this is not open. This is only for internal use and just for the proof of concept. So I would like to leave you with one-minute video demo here.

[VIDEO PLAYBACK]

So here I'm asking how many windows at the 3D model. Of course, the AI select it and try to write me all the type. And now I would like to see the price for each of them. The price, of course, is not included at the 3D model, so the AI start querying data from our database in order to learn how much is it. And now also I'm asking how much the carbon footprint for the most expensive window, which is-- yeah.

It's pretty cool, isn't it? It's a great assistant, at least for me. Yeah. And here I would like, as promised the team, to talk a little bit about our sequential API diagram. I'm going to speak very high level, but I'm happy to take it if there is a detailed question afterwards. So basically, the main technology we use is very modern. We use React, Redux, Nest, and GraphQL with Apollo server.

So the app infrastructure-- it's work like that way because the app is built entirely on top of Autodesk technology. So here we log in through Autodesk. We get the access token. Then we gain the user details to know who's logging into the platform and what project working on, and then afterwards we query all the data from the 3D model. And then we aggregate it with the data hub in order to build a price list, which I'm going to speak about in the demo.

And of course, as a back end, as I mentioned, we use GraphQL and Apollo server because it's helped us a lot in optimization, and of course, we query very, very large data usually from various data sources. So GraphQL-- it helps us much better, and it's better for environment since we're talking about. So you don't need to do a lot of computational power and different servers here.

And of course, I was so happy to hear that Autodesk-- already they going this path, and they are developing a GraphQL. So we are looking much forward to collaborate more with them and see how we can improve this technology.

And now is the product demo, as we say, the moment of truth. So I had made a short video to explain the [INAUDIBLE] and I will be speaking a little bit through the process. So I hope you will enjoy it.

[VIDEO PLAYBACK]

ABED AARABI: So here we log in, as I said, and using Autodesk platform because it's built all of it in Autodesk. We have access to the ACC or BIM 360. We can see all our hubs, the projects, the folders. It mirrored the same structure so user-- they don't get confused. And of course, we developed functionality to add them in favorites so easier to access.

Here we load in a model. Of course, we group them by category. You can see the total CO2 and the cost and of course time for this group. Of course, you can group by any parameter, but we use category for the simplicity. You can see all the types of it here.

So let's try to run a simulation between those three categories, wall, floors, and foundation, and let's use CO2. By doing that, you can see the 3D model start coloring that. You could see which element has the most high CO2 or the low and, of course, the time, which one it takes more time than the other to be built.

And here also is the same, the total price, because we know already the location from the 3D model, we know the type, and we have an advanced relation between the data hub and the 3D models in order to start doing this operation.

So here, of course, let's say we would like to build a price list for a client but we would like to manipulate the data at the 3D model before we build this, so here we can edit it. Let's say this wall-- it has a bigger area. So we can change it.

And of course, we can fix the volume number as well. And when I save, it's automatically recalculate everything. And here I would like to build a price list for floors. I build the project in advance called AU 23.

So now I go to the project type.

Here we dispatch the data from the 3D model and the data hub, so all the data sources-- it become one in one place. So basically, you can get the total if each parameter already we decided in advance and those parameters. Of course, as I mentioned in the beginning, here we can incorporate element that it's not exist, so let's say, take this window. It's very smart to know how to calculate it to bring all the materials, so here let's say by piece, which is [INAUDIBLE], so I want six of them.

And then when I add it, it calculate the price and the CO2 and everything and show it in different color. So I could see that this wasn't exist at the model. I add it manually because it has a green color. Of course, we can export it to Excel to share it very fast between colleagues, and then we can copy from project to other so not repeat the job.

And, well, this is actually the most top functionality as I promised the team to bring to you to today. I just want to mention something. We were facing a big challenge in this application was to bring a lot of data on the browser and how to run all the data same time smoothly. So that was very advanced work, and I would really thank our team because they were doing tremendous advanced work to bring all of it in the browser. Thank you so much. I would like to hand it again to Morten.

MORTEN ANDERSSON: Thank you, Abed. I think it's pretty cool, and I'm quite proud of what Abed and the team have achieved. Now, you could think that this is only a prototype and a demo application, we assume, but actually, we have implemented it in our production.

And I have three quotes here from some of our colleagues, our CEO, Alex Frankel, who-- he knows the power of a data-driven company and approach, and so we have been working with this. And his goal is that we will be in top five in the Nordic working with applications like this. So he absolutely support the work we have been doing.

And Petras, who is working with custom manager on a daily basis-- he has been testing this, and he has been working very close together with Abed, developing the tool, and he already use it. And he estimate that the time he spent on doing the cost management is-- there is a lot of effort, a lot of advantages.

And Rune also has been part of the development. He's head of our department. He is looking ahead, saying, now we have this tool. And he can see the possibilities on making the decision-making process even smoother for the client and draw the client into the design process in a much more advanced way. So we believe that we have quite a powerful tool here.

So as said before, now we have achieved to prove that we could create this application, but we don't stop there because it's only the beginning. We are looking ahead even further develop this tool, and we would like it very much to do it together with the colleagues in the branch, together with some of you maybe because we need to share these kind of innovative hubs because we need to. We have to do this to make it easier for us to live on the planet.

So please get in contact with us. We will be happy to discuss and to develop together with you. So yeah.

______
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We use Google Analytics (Web Analytics) to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Google Analytics (Web Analytics) Privacy Policy
AdWords
We use AdWords to deploy digital advertising on sites supported by AdWords. Ads are based on both AdWords data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that AdWords has collected from you. We use the data that we provide to AdWords to better customize your digital advertising experience and present you with more relevant ads. AdWords Privacy Policy
Marketo
We use Marketo to send you more timely and relevant email content. To do this, we collect data about your online behavior and your interaction with the emails we send. Data collected may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, email open rates, links clicked, and others. We may combine this data with data collected from other sources to offer you improved sales or customer service experiences, as well as more relevant content based on advanced analytics processing. Marketo Privacy Policy
Doubleclick
We use Doubleclick to deploy digital advertising on sites supported by Doubleclick. Ads are based on both Doubleclick data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Doubleclick has collected from you. We use the data that we provide to Doubleclick to better customize your digital advertising experience and present you with more relevant ads. Doubleclick Privacy Policy
HubSpot
We use HubSpot to send you more timely and relevant email content. To do this, we collect data about your online behavior and your interaction with the emails we send. Data collected may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, email open rates, links clicked, and others. HubSpot Privacy Policy
Twitter
We use Twitter to deploy digital advertising on sites supported by Twitter. Ads are based on both Twitter data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Twitter has collected from you. We use the data that we provide to Twitter to better customize your digital advertising experience and present you with more relevant ads. Twitter Privacy Policy
Facebook
We use Facebook to deploy digital advertising on sites supported by Facebook. Ads are based on both Facebook data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Facebook has collected from you. We use the data that we provide to Facebook to better customize your digital advertising experience and present you with more relevant ads. Facebook Privacy Policy
LinkedIn
We use LinkedIn to deploy digital advertising on sites supported by LinkedIn. Ads are based on both LinkedIn data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that LinkedIn has collected from you. We use the data that we provide to LinkedIn to better customize your digital advertising experience and present you with more relevant ads. LinkedIn Privacy Policy
Yahoo! Japan
We use Yahoo! Japan to deploy digital advertising on sites supported by Yahoo! Japan. Ads are based on both Yahoo! Japan data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Yahoo! Japan has collected from you. We use the data that we provide to Yahoo! Japan to better customize your digital advertising experience and present you with more relevant ads. Yahoo! Japan Privacy Policy
Naver
We use Naver to deploy digital advertising on sites supported by Naver. Ads are based on both Naver data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Naver has collected from you. We use the data that we provide to Naver to better customize your digital advertising experience and present you with more relevant ads. Naver Privacy Policy
Quantcast
We use Quantcast to deploy digital advertising on sites supported by Quantcast. Ads are based on both Quantcast data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Quantcast has collected from you. We use the data that we provide to Quantcast to better customize your digital advertising experience and present you with more relevant ads. Quantcast Privacy Policy
Call Tracking
We use Call Tracking to provide customized phone numbers for our campaigns. This gives you faster access to our agents and helps us more accurately evaluate our performance. We may collect data about your behavior on our sites based on the phone number provided. Call Tracking Privacy Policy
Wunderkind
We use Wunderkind to deploy digital advertising on sites supported by Wunderkind. Ads are based on both Wunderkind data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Wunderkind has collected from you. We use the data that we provide to Wunderkind to better customize your digital advertising experience and present you with more relevant ads. Wunderkind Privacy Policy
ADC Media
We use ADC Media to deploy digital advertising on sites supported by ADC Media. Ads are based on both ADC Media data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that ADC Media has collected from you. We use the data that we provide to ADC Media to better customize your digital advertising experience and present you with more relevant ads. ADC Media Privacy Policy
AgrantSEM
We use AgrantSEM to deploy digital advertising on sites supported by AgrantSEM. Ads are based on both AgrantSEM data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that AgrantSEM has collected from you. We use the data that we provide to AgrantSEM to better customize your digital advertising experience and present you with more relevant ads. AgrantSEM Privacy Policy
Bidtellect
We use Bidtellect to deploy digital advertising on sites supported by Bidtellect. Ads are based on both Bidtellect data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Bidtellect has collected from you. We use the data that we provide to Bidtellect to better customize your digital advertising experience and present you with more relevant ads. Bidtellect Privacy Policy
Bing
We use Bing to deploy digital advertising on sites supported by Bing. Ads are based on both Bing data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Bing has collected from you. We use the data that we provide to Bing to better customize your digital advertising experience and present you with more relevant ads. Bing Privacy Policy
G2Crowd
We use G2Crowd to deploy digital advertising on sites supported by G2Crowd. Ads are based on both G2Crowd data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that G2Crowd has collected from you. We use the data that we provide to G2Crowd to better customize your digital advertising experience and present you with more relevant ads. G2Crowd Privacy Policy
NMPI Display
We use NMPI Display to deploy digital advertising on sites supported by NMPI Display. Ads are based on both NMPI Display data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that NMPI Display has collected from you. We use the data that we provide to NMPI Display to better customize your digital advertising experience and present you with more relevant ads. NMPI Display Privacy Policy
VK
We use VK to deploy digital advertising on sites supported by VK. Ads are based on both VK data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that VK has collected from you. We use the data that we provide to VK to better customize your digital advertising experience and present you with more relevant ads. VK Privacy Policy
Adobe Target
We use Adobe Target to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Adobe Target Privacy Policy
Google Analytics (Advertising)
We use Google Analytics (Advertising) to deploy digital advertising on sites supported by Google Analytics (Advertising). Ads are based on both Google Analytics (Advertising) data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Google Analytics (Advertising) has collected from you. We use the data that we provide to Google Analytics (Advertising) to better customize your digital advertising experience and present you with more relevant ads. Google Analytics (Advertising) Privacy Policy
Trendkite
We use Trendkite to deploy digital advertising on sites supported by Trendkite. Ads are based on both Trendkite data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Trendkite has collected from you. We use the data that we provide to Trendkite to better customize your digital advertising experience and present you with more relevant ads. Trendkite Privacy Policy
Hotjar
We use Hotjar to deploy digital advertising on sites supported by Hotjar. Ads are based on both Hotjar data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Hotjar has collected from you. We use the data that we provide to Hotjar to better customize your digital advertising experience and present you with more relevant ads. Hotjar Privacy Policy
6 Sense
We use 6 Sense to deploy digital advertising on sites supported by 6 Sense. Ads are based on both 6 Sense data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that 6 Sense has collected from you. We use the data that we provide to 6 Sense to better customize your digital advertising experience and present you with more relevant ads. 6 Sense Privacy Policy
Terminus
We use Terminus to deploy digital advertising on sites supported by Terminus. Ads are based on both Terminus data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Terminus has collected from you. We use the data that we provide to Terminus to better customize your digital advertising experience and present you with more relevant ads. Terminus Privacy Policy
StackAdapt
We use StackAdapt to deploy digital advertising on sites supported by StackAdapt. Ads are based on both StackAdapt data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that StackAdapt has collected from you. We use the data that we provide to StackAdapt to better customize your digital advertising experience and present you with more relevant ads. StackAdapt Privacy Policy
The Trade Desk
We use The Trade Desk to deploy digital advertising on sites supported by The Trade Desk. Ads are based on both The Trade Desk data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that The Trade Desk has collected from you. We use the data that we provide to The Trade Desk to better customize your digital advertising experience and present you with more relevant ads. The Trade Desk Privacy Policy
RollWorks
We use RollWorks to deploy digital advertising on sites supported by RollWorks. Ads are based on both RollWorks data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that RollWorks has collected from you. We use the data that we provide to RollWorks to better customize your digital advertising experience and present you with more relevant ads. RollWorks Privacy Policy

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