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Unlock the Secrets to Building a Billion-View Global Franchise

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Descripción

Join Fernando Macedo—founder and COO of SPIRIT Animation Studios and creator of KARL's Animated Franchise—for an exclusive lecture that will unveil the challenging strategies behind creating a global franchise with more than 1 billion views. Whether you're a talented artist with big dreams or a business owner, this event promises invaluable insights that can catapult your venture to extraordinary heights. Since its debut at Disney Channel, KARL has evolved into a franchise with three seasons, spin-offs such as Karl Babies (season 2) and Ketchup Jack: A Villain Story (feature), games, and e-books—reaching audiences worldwide. Macedo will share knowledge about strategic brand development on how to craft a brand that resonates on a global scale; maximizing engagement across diverse platforms; and monetization strategies that ensure sustainable revenue. Macedo is a veteran industry leader frequently present at global pitchings. He was invited to be a juror at the 51st Annual Annie Awards, and was a speaker at SIGGRAPH Bogotá.

Aprendizajes clave

  • Learn about how to craft a brand that resonates on a global scale.
  • Learn how to maximize reach and engagement across diverse platforms, and learn about audience engagement technique.
  • Discover monetization strategies that ensure sustainable revenue, and learn about scaling across cultures.

Orador

  • FERNANDO MACEDO
    Fernando Macedo is a Brazilian producer, director, and screenwriter. While at the helm of his 19-year company (SPIRIT Animation Studios), Macedo developed several concepts for global animated series and features, most notably KARL™ Franchise (DISNEY xd, Amazon Prime) with 3 ongoing Seasons with over 1 billion views, and TINY FURRIES™ (produced by Wildbrain Spark UK and Silverlit Toys - Tokyo). Most recently, SPIRIT has been multi-recognized with its Original Limited Series, CELESTE™, winner of an Epic MegaGrants, and ROSIE™, a CGI multi-recognized animated feature currently in pre-production. Macedo was invited to be a juror at the 51st Annie Awards, as well as a speaker at SIGGRAPH Bogotá and Rio2C International Conference. He has also been regularly selected for global pitchings at the American Film Market (AFM), MIFA Campus, Ventana Sur, and Rio2C (three times). Instagram (Personal): www.instagram.com/macedones Instagram (SPIRIT Animation): www.instagram.com/spiritanimation Website (SPIRIT Animation): www.SPIRITANIMATION.com
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