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AU Class
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Computational BIM Workshopโ€”Advanced

์ด ๊ฐ•์˜ ๊ณต์œ ํ•˜๊ธฐ

์„ค๋ช…

If you have experience in Revit software and Dynamo software, and you want to take your Dynamo skills to the next level, this workshop is for you. Learn advanced skills to combine computational design and Building Information Modeling (BIM) with Dynamo visual programming. We'll use Dynamo to create customized functions, improve building performance, and interoperate with other applications, data sources, and geometry tools in sophisticated ways. Some familiarity with Dynamo basics like list manipulation, geometry creation, and Revit interaction is required. This is a full-day class, including networking opportunities over breakfast, lunch, and drinks. This year we're also introducing a forum at the end of the day that will feature several speakers talking about practical applications of Dynamo to both instruct and inspire. Just getting started with computational BIM? You may prefer our "Computational BIM Workshop-Beginner" to learn the basics.

์ฃผ์š” ํ•™์Šต

๋ฐœํ‘œ์ž

  • John Pierson ๋‹˜์˜ ์•„๋ฐ”ํƒ€
    John Pierson
    I am a Software QA Engineer on the Dynamo team at Autodesk, I am passionate about ensuring the delivery of high-quality, reliable software that empowers designers, engineers, and creators around the world. Dynamo is a cutting-edge visual programming tool that enhances workflows in design and engineering, and I take pride in playing a key role in its development by maintaining its performance, functionality, and usability.
  • Marcello Sgambelluri ๋‹˜์˜ ์•„๋ฐ”ํƒ€
    Marcello Sgambelluri
    Marcello has worked on many BIM projects over the last 25 years as a project manager, design engineer, and BIM Director. Some of the BIM projects Marcello has worked on includes the Sphere in Las Vegas, The Walt Disney Concert Hall in Los Angeles - CA, the Ray and Maria Stata Technology Center at MIT, Tom Bradley International Terminal Expansion at LAX. Marcello is internationally recognized at one of the top BIM leaders and contributors to the education and implementation of BIM technology in the building industry. Marcello continually speaks at Autodesk University and the Revit Technology Conference (BILT) where he has received the 1st place speaker award for a record 18 times between 2012 thru 2021 between both conferences. In addition, Marcello provides training and consulting the the AEC industry. Marcello received his Bachelors and Masterโ€™s degrees in Civil Engineering and he is also a licensed Civil and Structural Engineer.
  • Mark Mendez
    With multiple years of creating applications and developing custom solutions, Mark Mendez has extensive expertise and knowledge in the API and UX development area that continues to grow. A physicist by trade, Mark has consistently pushed the bounds of current frameworks and widely adopted workflows to bring solutions to clients that were previously thought unachievable. He also has a strong background in managing building information and has delivered solutions including clash detection, model/template management, model/template authoring, and virtual content creation. These solutions have been delivered in every aspect of BIM, from Architectural, Structural, and MEP design to Facilities Management and overall building life cycle across many different platforms and softwares.
  • Bill Allen
    Bill Allen, a seasoned leader in the AEC industry. He currently serves as the president of EvolveLAB, where he orchestrates a dynamic synergy aimed at empowering Architects, Engineers, and Contractors to optimize the built environment through the strategic application of artificial intelligence and data-driven design. With an impressive track record spanning 20 years, Bill brings unparalleled expertise to the AEC industry, having consulted with pioneering firms at the forefront of technological advancement. An accomplished public speaker, he has graced the stage as a keynote and featured speaker at numerous prestigious events, including the most watched Autodesk University talk, titled 'The Future of BIM is NOT BIM, And It's Coming Faster Than You Think.' Beyond his professional pursuits, Bill is a co-founder of The Bare Roots Foundation, a nonprofit organization passionately committed to ensuring that all individuals are granted the fundamental rights to clean food, shelter, and drinking water, embodying his dedication to global humanitarian efforts."
  • Carlo Licea
    After a decade of studying BIM focused on workflows with Revit, and serving twice as a BIM Manager, Carlo is now a consultant with EvolveLAB. When he became tired of the familiarity of Revit, he began a journey of leveraging knowledge of how Revit works and what it wants from the user-side, and began learning how to answer the questions of why it works as it does and how can it be made more efficient through scripting. He now spends his free time utilizing the Dynamo platform to develop Python scripts that interact with the Revit API and Windows .NET Framework to automate processes for streamlining repetitive tasks. Carlo is also a co-organizer of the Rocky Mountain Building Information Society (RoMBIS), a Denver-based BIM user group.
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์ฟ ๊ธฐ ๊ธฐ๋ณธ ์„ค์ •

์˜คํ† ๋ฐ์Šคํฌ๋Š” ๊ณ ๊ฐ์˜ ๊ฐœ์ธ ์ •๋ณด์™€ ์ตœ์ƒ์˜ ๊ฒฝํ—˜์„ ์ค‘์š”์‹œํ•ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์ •๋ณด๋ฅผ ์‚ฌ์šฉ์žํ™”ํ•˜๊ณ  ์‘์šฉํ”„๋กœ๊ทธ๋žจ์„ ๋งŒ๋“ค๊ธฐ ์œ„ํ•ด ๊ณ ๊ฐ์˜ ๋ณธ ์‚ฌ์ดํŠธ ์‚ฌ์šฉ์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•ฉ๋‹ˆ๋‹ค.

์˜คํ† ๋ฐ์Šคํฌ์—์„œ ๊ณ ๊ฐ์˜ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ณ  ์‚ฌ์šฉํ•˜๋„๋ก ํ—ˆ์šฉํ•˜์‹œ๊ฒ ์Šต๋‹ˆ๊นŒ?

์˜คํ† ๋ฐ์Šคํฌ์—์„œ ์‚ฌ์šฉํ•˜๋Š”ํƒ€์‚ฌ ์„œ๋น„์Šค์™€๊ฐœ์ธ์ •๋ณด ์ฒ˜๋ฆฌ๋ฐฉ์นจ ์ •์ฑ…์„ ์ž์„ธํžˆ ์•Œ์•„๋ณด์‹ญ์‹œ์˜ค.

๋ฐ˜๋“œ์‹œ ํ•„์š” - ์‚ฌ์ดํŠธ๊ฐ€ ์ œ๋Œ€๋กœ ์ž‘๋™ํ•˜๊ณ  ์‚ฌ์šฉ์ž์—๊ฒŒ ์„œ๋น„์Šค๋ฅผ ์›ํ™œํ•˜๊ฒŒ ์ œ๊ณตํ•˜๊ธฐ ์œ„ํ•ด ํ•„์ˆ˜์ ์ž„

์ด ์ฟ ํ‚ค๋Š” ์˜คํ† ๋ฐ์Šคํฌ์—์„œ ์‚ฌ์šฉ์ž ๊ธฐ๋ณธ ์„ค์ • ๋˜๋Š” ๋กœ๊ทธ์ธ ์ •๋ณด๋ฅผ ์ €์žฅํ•˜๊ฑฐ๋‚˜, ์‚ฌ์šฉ์ž ์š”์ฒญ์— ์‘๋‹ตํ•˜๊ฑฐ๋‚˜, ์žฅ๋ฐ”๊ตฌ๋‹ˆ์˜ ํ’ˆ๋ชฉ์„ ์ฒ˜๋ฆฌํ•˜๊ธฐ ์œ„ํ•ด ํ•„์š”ํ•ฉ๋‹ˆ๋‹ค.

์‚ฌ์šฉ์ž ๊ฒฝํ—˜ ํ–ฅ์ƒ โ€“ ์‚ฌ์šฉ์ž์™€ ๊ด€๋ จ๋œ ํ•ญ๋ชฉ์„ ํ‘œ์‹œํ•  ์ˆ˜ ์žˆ๊ฒŒ ํ•ด ์คŒ

์ด ์ฟ ํ‚ค๋Š” ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ๋ณด๋‹ค ํ–ฅ์ƒ๋œ ๊ธฐ๋Šฅ์„ ์ œ๊ณตํ•˜๊ณ  ์‚ฌ์šฉ์ž์—๊ฒŒ ๋งž๋Š” ์ •๋ณด๋ฅผ ์ œ๊ณตํ•  ์ˆ˜ ์žˆ๊ฒŒ ํ•ด ์ค๋‹ˆ๋‹ค. ์‚ฌ์šฉ์ž์—๊ฒŒ ๋งž๋Š” ์ •๋ณด ๋ฐ ํ™˜๊ฒฝ์„ ์ œ๊ณตํ•˜๊ธฐ ์œ„ํ•ด ์˜คํ† ๋ฐ์Šคํฌ ๋˜๋Š” ์„œ๋น„์Šค๋ฅผ ์ œ๊ณตํ•˜๋Š” ํ˜‘๋ ฅ์—…์ฒด์—์„œ ์ด ์ฟ ํ‚ค๋ฅผ ์„ค์ •ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ฟ ํ‚ค๋ฅผ ํ—ˆ์šฉํ•˜์ง€ ์•Š์„ ๊ฒฝ์šฐ ์ด๋Ÿฌํ•œ ์„œ๋น„์Šค ์ค‘ ์ผ๋ถ€ ๋˜๋Š” ์ „์ฒด๋ฅผ ์ด์šฉํ•˜์ง€ ๋ชปํ•˜๊ฒŒ ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

๊ด‘๊ณ  ์ˆ˜์‹  ์„ค์ • โ€“ ์‚ฌ์šฉ์ž์—๊ฒŒ ํƒ€๊ฒŸํŒ…๋œ ๊ด‘๊ณ ๋ฅผ ์ œ๊ณตํ•  ์ˆ˜ ์žˆ๊ฒŒ ํ•ด ์คŒ

์ด ์ฟ ํ‚ค๋Š” ์‚ฌ์šฉ์ž์™€ ๊ด€๋ จ์„ฑ์ด ๋†’์€ ๊ด‘๊ณ ๋ฅผ ํ‘œ์‹œํ•˜๊ณ  ๊ทธ ํšจ๊ณผ๋ฅผ ์ถ”์ ํ•˜๊ธฐ ์œ„ํ•ด ์‚ฌ์šฉ์ž ํ™œ๋™ ๋ฐ ๊ด€์‹ฌ ์‚ฌํ•ญ์— ๋Œ€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•ฉ๋‹ˆ๋‹ค. ์ด๋ ‡๊ฒŒ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•จ์œผ๋กœ์จ ์‚ฌ์šฉ์ž์˜ ๊ด€์‹ฌ ์‚ฌํ•ญ์— ๋” ์ ํ•ฉํ•œ ๊ด‘๊ณ ๋ฅผ ํ‘œ์‹œํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ฟ ํ‚ค๋ฅผ ํ—ˆ์šฉํ•˜์ง€ ์•Š์„ ๊ฒฝ์šฐ ๊ด€์‹ฌ ๋ถ„์•ผ์— ํ•ด๋‹น๋˜์ง€ ์•Š๋Š” ๊ด‘๊ณ ๊ฐ€ ํ‘œ์‹œ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

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ํƒ€์‚ฌ ์„œ๋น„์Šค

๊ฐ ๋ฒ”์ฃผ์—์„œ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์‚ฌ์šฉํ•˜๋Š” ํƒ€์‚ฌ ์„œ๋น„์Šค์™€ ์˜จ๋ผ์ธ์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•˜๋Š” ๋ฐฉ์‹์— ๋Œ€ํ•ด ์ž์„ธํžˆ ์•Œ์•„๋ณด์‹ญ์‹œ์˜ค.

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๋ฐ˜๋“œ์‹œ ํ•„์š” - ์‚ฌ์ดํŠธ๊ฐ€ ์ œ๋Œ€๋กœ ์ž‘๋™ํ•˜๊ณ  ์‚ฌ์šฉ์ž์—๊ฒŒ ์„œ๋น„์Šค๋ฅผ ์›ํ™œํ•˜๊ฒŒ ์ œ๊ณตํ•˜๊ธฐ ์œ„ํ•ด ํ•„์ˆ˜์ ์ž„

Qualtrics
์˜คํ† ๋ฐ์Šคํฌ๋Š” ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ์‹œ์˜์ ์ ˆํ•˜๋ฉฐ ๊ด€๋ จ ์žˆ๋Š” ์ด๋ฉ”์ผ ์ปจํ…์ธ ๋ฅผ ์ œ๊ณตํ•˜๊ธฐ ์œ„ํ•ด Qualtrics๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์ด๋ฅผ ์œ„ํ•ด, ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ํ–‰๋™ ๋ฐ ์˜คํ† ๋ฐ์Šคํฌ์—์„œ ์ „์†กํ•˜๋Š” ์ด๋ฉ”์ผ๊ณผ์˜ ์ƒํ˜ธ ์ž‘์šฉ์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•ฉ๋‹ˆ๋‹ค. ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID, ์ด๋ฉ”์ผ ํ™•์ธ์œจ, ํด๋ฆญํ•œ ๋งํฌ ๋“ฑ์ด ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์ด ๋ฐ์ดํ„ฐ๋ฅผ ๋‹ค๋ฅธ ์†Œ์Šค์—์„œ ์ˆ˜์ง‘๋œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉํ•˜์—ฌ ๊ณ ๊ฐ์˜ ํŒ๋งค ๋˜๋Š” ๊ณ ๊ฐ ์„œ๋น„์Šค ๊ฒฝํ—˜์„ ๊ฐœ์„ ํ•˜๋ฉฐ, ๊ณ ๊ธ‰ ๋ถ„์„ ์ฒ˜๋ฆฌ์— ๊ธฐ์ดˆํ•˜์—ฌ ๋ณด๋‹ค ๊ด€๋ จ ์žˆ๋Š” ์ปจํ…์ธ ๋ฅผ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค. Qualtrics ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
Akamai mPulse
์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ์—์„œ ๊ณ ๊ฐ์˜ ํ–‰๋™์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ธฐ ์œ„ํ•ด Akamai mPulse๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID ๋ฐ ์˜คํ† ๋ฐ์Šคํฌ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ ์„ฑ๊ณผ๋ฅผ ์ธก์ •ํ•˜๊ณ  ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ๊ฒฝํ—˜์˜ ํŽธ๋ฆฌํ•จ์„ ํ‰๊ฐ€ํ•˜์—ฌ ๊ธฐ๋Šฅ์„ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•ด ์ด๋Ÿฌํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ด๋ฉ”์ผ, ๊ณ ๊ฐ ์ง€์› ๋ฐ ํŒ๋งค์™€ ๊ด€๋ จ๋œ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์ตœ์ ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ๊ณ ๊ธ‰ ๋ถ„์„ ๋ฐฉ๋ฒ•๋„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Akamai mPulse ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
Digital River
์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ์—์„œ ๊ณ ๊ฐ์˜ ํ–‰๋™์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ธฐ ์œ„ํ•ด Digital River๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID ๋ฐ ์˜คํ† ๋ฐ์Šคํฌ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ ์„ฑ๊ณผ๋ฅผ ์ธก์ •ํ•˜๊ณ  ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ๊ฒฝํ—˜์˜ ํŽธ๋ฆฌํ•จ์„ ํ‰๊ฐ€ํ•˜์—ฌ ๊ธฐ๋Šฅ์„ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•ด ์ด๋Ÿฌํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ด๋ฉ”์ผ, ๊ณ ๊ฐ ์ง€์› ๋ฐ ํŒ๋งค์™€ ๊ด€๋ จ๋œ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์ตœ์ ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ๊ณ ๊ธ‰ ๋ถ„์„ ๋ฐฉ๋ฒ•๋„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Digital River ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
Dynatrace
์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ์—์„œ ๊ณ ๊ฐ์˜ ํ–‰๋™์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ธฐ ์œ„ํ•ด Dynatrace๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID ๋ฐ ์˜คํ† ๋ฐ์Šคํฌ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ ์„ฑ๊ณผ๋ฅผ ์ธก์ •ํ•˜๊ณ  ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ๊ฒฝํ—˜์˜ ํŽธ๋ฆฌํ•จ์„ ํ‰๊ฐ€ํ•˜์—ฌ ๊ธฐ๋Šฅ์„ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•ด ์ด๋Ÿฌํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ด๋ฉ”์ผ, ๊ณ ๊ฐ ์ง€์› ๋ฐ ํŒ๋งค์™€ ๊ด€๋ จ๋œ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์ตœ์ ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ๊ณ ๊ธ‰ ๋ถ„์„ ๋ฐฉ๋ฒ•๋„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Dynatrace ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
Khoros
์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ์—์„œ ๊ณ ๊ฐ์˜ ํ–‰๋™์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ธฐ ์œ„ํ•ด Khoros๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID ๋ฐ ์˜คํ† ๋ฐ์Šคํฌ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ ์„ฑ๊ณผ๋ฅผ ์ธก์ •ํ•˜๊ณ  ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ๊ฒฝํ—˜์˜ ํŽธ๋ฆฌํ•จ์„ ํ‰๊ฐ€ํ•˜์—ฌ ๊ธฐ๋Šฅ์„ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•ด ์ด๋Ÿฌํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ด๋ฉ”์ผ, ๊ณ ๊ฐ ์ง€์› ๋ฐ ํŒ๋งค์™€ ๊ด€๋ จ๋œ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์ตœ์ ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ๊ณ ๊ธ‰ ๋ถ„์„ ๋ฐฉ๋ฒ•๋„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Khoros ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
Launch Darkly
์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ์—์„œ ๊ณ ๊ฐ์˜ ํ–‰๋™์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ธฐ ์œ„ํ•ด Launch Darkly๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID ๋ฐ ์˜คํ† ๋ฐ์Šคํฌ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ ์„ฑ๊ณผ๋ฅผ ์ธก์ •ํ•˜๊ณ  ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ๊ฒฝํ—˜์˜ ํŽธ๋ฆฌํ•จ์„ ํ‰๊ฐ€ํ•˜์—ฌ ๊ธฐ๋Šฅ์„ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•ด ์ด๋Ÿฌํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ด๋ฉ”์ผ, ๊ณ ๊ฐ ์ง€์› ๋ฐ ํŒ๋งค์™€ ๊ด€๋ จ๋œ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์ตœ์ ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ๊ณ ๊ธ‰ ๋ถ„์„ ๋ฐฉ๋ฒ•๋„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Launch Darkly ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
New Relic
์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ์—์„œ ๊ณ ๊ฐ์˜ ํ–‰๋™์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ธฐ ์œ„ํ•ด New Relic๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID ๋ฐ ์˜คํ† ๋ฐ์Šคํฌ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ ์„ฑ๊ณผ๋ฅผ ์ธก์ •ํ•˜๊ณ  ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ๊ฒฝํ—˜์˜ ํŽธ๋ฆฌํ•จ์„ ํ‰๊ฐ€ํ•˜์—ฌ ๊ธฐ๋Šฅ์„ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•ด ์ด๋Ÿฌํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ด๋ฉ”์ผ, ๊ณ ๊ฐ ์ง€์› ๋ฐ ํŒ๋งค์™€ ๊ด€๋ จ๋œ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์ตœ์ ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ๊ณ ๊ธ‰ ๋ถ„์„ ๋ฐฉ๋ฒ•๋„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. New Relic ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
Salesforce Live Agent
์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ์—์„œ ๊ณ ๊ฐ์˜ ํ–‰๋™์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ธฐ ์œ„ํ•ด Salesforce Live Agent๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID ๋ฐ ์˜คํ† ๋ฐ์Šคํฌ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ ์„ฑ๊ณผ๋ฅผ ์ธก์ •ํ•˜๊ณ  ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ๊ฒฝํ—˜์˜ ํŽธ๋ฆฌํ•จ์„ ํ‰๊ฐ€ํ•˜์—ฌ ๊ธฐ๋Šฅ์„ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•ด ์ด๋Ÿฌํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ด๋ฉ”์ผ, ๊ณ ๊ฐ ์ง€์› ๋ฐ ํŒ๋งค์™€ ๊ด€๋ จ๋œ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์ตœ์ ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ๊ณ ๊ธ‰ ๋ถ„์„ ๋ฐฉ๋ฒ•๋„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Salesforce Live Agent ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
Wistia
์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ์—์„œ ๊ณ ๊ฐ์˜ ํ–‰๋™์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ธฐ ์œ„ํ•ด Wistia๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID ๋ฐ ์˜คํ† ๋ฐ์Šคํฌ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ ์„ฑ๊ณผ๋ฅผ ์ธก์ •ํ•˜๊ณ  ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ๊ฒฝํ—˜์˜ ํŽธ๋ฆฌํ•จ์„ ํ‰๊ฐ€ํ•˜์—ฌ ๊ธฐ๋Šฅ์„ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•ด ์ด๋Ÿฌํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ด๋ฉ”์ผ, ๊ณ ๊ฐ ์ง€์› ๋ฐ ํŒ๋งค์™€ ๊ด€๋ จ๋œ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์ตœ์ ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ๊ณ ๊ธ‰ ๋ถ„์„ ๋ฐฉ๋ฒ•๋„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Wistia ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
Tealium
์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ์—์„œ ๊ณ ๊ฐ์˜ ํ–‰๋™์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ธฐ ์œ„ํ•ด Tealium๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ ์„ฑ๊ณผ๋ฅผ ์ธก์ •ํ•˜๊ณ  ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ๊ฒฝํ—˜์˜ ํŽธ๋ฆฌํ•จ์„ ํ‰๊ฐ€ํ•˜์—ฌ ๊ธฐ๋Šฅ์„ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•ด ์ด๋Ÿฌํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ด๋ฉ”์ผ, ๊ณ ๊ฐ ์ง€์› ๋ฐ ํŒ๋งค์™€ ๊ด€๋ จ๋œ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์ตœ์ ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ๊ณ ๊ธ‰ ๋ถ„์„ ๋ฐฉ๋ฒ•๋„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Upsellit
์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ์—์„œ ๊ณ ๊ฐ์˜ ํ–‰๋™์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ธฐ ์œ„ํ•ด Upsellit๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ ์„ฑ๊ณผ๋ฅผ ์ธก์ •ํ•˜๊ณ  ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ๊ฒฝํ—˜์˜ ํŽธ๋ฆฌํ•จ์„ ํ‰๊ฐ€ํ•˜์—ฌ ๊ธฐ๋Šฅ์„ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•ด ์ด๋Ÿฌํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ด๋ฉ”์ผ, ๊ณ ๊ฐ ์ง€์› ๋ฐ ํŒ๋งค์™€ ๊ด€๋ จ๋œ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์ตœ์ ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ๊ณ ๊ธ‰ ๋ถ„์„ ๋ฐฉ๋ฒ•๋„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. CJ Affiliates
์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ์—์„œ ๊ณ ๊ฐ์˜ ํ–‰๋™์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ธฐ ์œ„ํ•ด CJ Affiliates๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ ์„ฑ๊ณผ๋ฅผ ์ธก์ •ํ•˜๊ณ  ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ๊ฒฝํ—˜์˜ ํŽธ๋ฆฌํ•จ์„ ํ‰๊ฐ€ํ•˜์—ฌ ๊ธฐ๋Šฅ์„ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•ด ์ด๋Ÿฌํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ด๋ฉ”์ผ, ๊ณ ๊ฐ ์ง€์› ๋ฐ ํŒ๋งค์™€ ๊ด€๋ จ๋œ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์ตœ์ ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ๊ณ ๊ธ‰ ๋ถ„์„ ๋ฐฉ๋ฒ•๋„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Commission Factory
์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ์—์„œ ๊ณ ๊ฐ์˜ ํ–‰๋™์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ธฐ ์œ„ํ•ด Commission Factory๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ ์„ฑ๊ณผ๋ฅผ ์ธก์ •ํ•˜๊ณ  ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ๊ฒฝํ—˜์˜ ํŽธ๋ฆฌํ•จ์„ ํ‰๊ฐ€ํ•˜์—ฌ ๊ธฐ๋Šฅ์„ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•ด ์ด๋Ÿฌํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ด๋ฉ”์ผ, ๊ณ ๊ฐ ์ง€์› ๋ฐ ํŒ๋งค์™€ ๊ด€๋ จ๋œ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์ตœ์ ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ๊ณ ๊ธ‰ ๋ถ„์„ ๋ฐฉ๋ฒ•๋„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Google Analytics (Strictly Necessary)
์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ์—์„œ ๊ณ ๊ฐ์˜ ํ–‰๋™์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ธฐ ์œ„ํ•ด Google Analytics (Strictly Necessary)๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID ๋ฐ ์˜คํ† ๋ฐ์Šคํฌ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ ์„ฑ๊ณผ๋ฅผ ์ธก์ •ํ•˜๊ณ  ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ๊ฒฝํ—˜์˜ ํŽธ๋ฆฌํ•จ์„ ํ‰๊ฐ€ํ•˜์—ฌ ๊ธฐ๋Šฅ์„ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•ด ์ด๋Ÿฌํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ด๋ฉ”์ผ, ๊ณ ๊ฐ ์ง€์› ๋ฐ ํŒ๋งค์™€ ๊ด€๋ จ๋œ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์ตœ์ ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ๊ณ ๊ธ‰ ๋ถ„์„ ๋ฐฉ๋ฒ•๋„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Google Analytics (Strictly Necessary) ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
Typepad Stats
์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ์—์„œ ๊ณ ๊ฐ์˜ ํ–‰๋™์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ธฐ ์œ„ํ•ด Typepad Stats๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID ๋ฐ ์˜คํ† ๋ฐ์Šคํฌ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ ์„ฑ๊ณผ๋ฅผ ์ธก์ •ํ•˜๊ณ  ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ๊ฒฝํ—˜์˜ ํŽธ๋ฆฌํ•จ์„ ํ‰๊ฐ€ํ•˜์—ฌ ๊ธฐ๋Šฅ์„ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•ด ์ด๋Ÿฌํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ด๋ฉ”์ผ, ๊ณ ๊ฐ ์ง€์› ๋ฐ ํŒ๋งค์™€ ๊ด€๋ จ๋œ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์ตœ์ ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ๊ณ ๊ธ‰ ๋ถ„์„ ๋ฐฉ๋ฒ•๋„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Typepad Stats ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
Geo Targetly
Autodesk๋Š” Geo Targetly๋ฅผ ์‚ฌ์šฉํ•˜์—ฌ ์›น ์‚ฌ์ดํŠธ ๋ฐฉ๋ฌธ์ž๋ฅผ ๊ฐ€์žฅ ์ ํ•ฉํ•œ ์›น ํŽ˜์ด์ง€๋กœ ์•ˆ๋‚ดํ•˜๊ฑฐ๋‚˜ ์œ„์น˜๋ฅผ ๊ธฐ๋ฐ˜์œผ๋กœ ๋งž์ถคํ˜• ์ฝ˜ํ…์ธ ๋ฅผ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค. Geo Targetly๋Š” ์›น ์‚ฌ์ดํŠธ ๋ฐฉ๋ฌธ์ž์˜ IP ์ฃผ์†Œ๋ฅผ ์‚ฌ์šฉํ•˜์—ฌ ๋ฐฉ๋ฌธ์ž ์žฅ์น˜์˜ ๋Œ€๋žต์ ์ธ ์œ„์น˜๋ฅผ ํŒŒ์•…ํ•ฉ๋‹ˆ๋‹ค. ์ด๋ ‡๊ฒŒ ํ•˜๋ฉด ๋ฐฉ๋ฌธ์ž๊ฐ€ (๋Œ€๋ถ€๋ถ„์˜ ๊ฒฝ์šฐ) ํ˜„์ง€ ์–ธ์–ด๋กœ ๋œ ์ฝ˜ํ…์ธ ๋ฅผ ๋ณผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.Geo Targetly ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
SpeedCurve
Autodesk์—์„œ๋Š” SpeedCurve๋ฅผ ์‚ฌ์šฉํ•˜์—ฌ ์›น ํŽ˜์ด์ง€ ๋กœ๋“œ ์‹œ๊ฐ„๊ณผ ์ด๋ฏธ์ง€, ์Šคํฌ๋ฆฝํŠธ, ํ…์ŠคํŠธ ๋“ฑ์˜ ํ›„์† ์š”์†Œ ์‘๋‹ต์„ฑ์„ ์ธก์ •ํ•˜์—ฌ ์›น ์‚ฌ์ดํŠธ ํ™˜๊ฒฝ์˜ ์„ฑ๋Šฅ์„ ๋ชจ๋‹ˆํ„ฐ๋งํ•˜๊ณ  ์ธก์ •ํ•ฉ๋‹ˆ๋‹ค. SpeedCurve ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
Qualified
Qualified is the Autodesk Live Chat agent platform. This platform provides services to allow our customers to communicate in real-time with Autodesk support. We may collect unique ID for specific browser sessions during a chat. Qualified Privacy Policy

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์‚ฌ์šฉ์ž ๊ฒฝํ—˜ ํ–ฅ์ƒ โ€“ ์‚ฌ์šฉ์ž์™€ ๊ด€๋ จ๋œ ํ•ญ๋ชฉ์„ ํ‘œ์‹œํ•  ์ˆ˜ ์žˆ๊ฒŒ ํ•ด ์คŒ

Google Optimize
์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ์˜ ์ƒˆ ๊ธฐ๋Šฅ์„ ํ…Œ์ŠคํŠธํ•˜๊ณ  ์ด๋Ÿฌํ•œ ๊ธฐ๋Šฅ์˜ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์‚ฌ์šฉ์žํ™”ํ•˜๊ธฐ ์œ„ํ•ด Google Optimize์„ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์ด๋ฅผ ์œ„ํ•ด, ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•ด ์žˆ๋Š” ๋™์•ˆ ํ–‰๋™ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•ฉ๋‹ˆ๋‹ค. ์ด ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID, ์˜คํ† ๋ฐ์Šคํฌ ID ๋“ฑ์ด ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ณ ๊ฐ์€ ๊ธฐ๋Šฅ ํ…Œ์ŠคํŠธ๋ฅผ ๋ฐ”ํƒ•์œผ๋กœ ์—ฌ๋Ÿฌ ๋ฒ„์ „์˜ ์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ๋ฅผ ๊ฒฝํ—˜ํ•˜๊ฑฐ๋‚˜ ๋ฐฉ๋ฌธ์ž ํŠน์„ฑ์„ ๋ฐ”ํƒ•์œผ๋กœ ๊ฐœ์ธํ™”๋œ ์ปจํ…์ธ ๋ฅผ ๋ณด๊ฒŒ ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. Google Optimize ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
ClickTale
์˜คํ† ๋ฐ์Šคํฌ๋Š” ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ์—์„œ ๊ฒช์„ ์ˆ˜ ์žˆ๋Š” ์–ด๋ ค์›€์„ ๋” ์ž˜ ํŒŒ์•…ํ•˜๊ธฐ ์œ„ํ•ด ClickTale์„ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ํŽ˜์ด์ง€์˜ ๋ชจ๋“  ์š”์†Œ๋ฅผ ํฌํ•จํ•ด ๊ณ ๊ฐ์ด ์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ์™€ ์ƒํ˜ธ ์ž‘์šฉํ•˜๋Š” ๋ฐฉ์‹์„ ์ดํ•ดํ•˜๊ธฐ ์œ„ํ•ด ์„ธ์…˜ ๋…นํ™”๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ฐœ์ธ์ ์œผ๋กœ ์‹๋ณ„ ๊ฐ€๋Šฅํ•œ ์ •๋ณด๋Š” ๊ฐ€๋ ค์ง€๋ฉฐ ์ˆ˜์ง‘๋˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ClickTale ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
OneSignal
์˜คํ† ๋ฐ์Šคํฌ๋Š” OneSignal๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด OneSignal๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” OneSignal ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” OneSignal์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด OneSignal์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. OneSignal ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
Optimizely
์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ์˜ ์ƒˆ ๊ธฐ๋Šฅ์„ ํ…Œ์ŠคํŠธํ•˜๊ณ  ์ด๋Ÿฌํ•œ ๊ธฐ๋Šฅ์˜ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์‚ฌ์šฉ์žํ™”ํ•˜๊ธฐ ์œ„ํ•ด Optimizely์„ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์ด๋ฅผ ์œ„ํ•ด, ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•ด ์žˆ๋Š” ๋™์•ˆ ํ–‰๋™ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•ฉ๋‹ˆ๋‹ค. ์ด ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID, ์˜คํ† ๋ฐ์Šคํฌ ID ๋“ฑ์ด ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ณ ๊ฐ์€ ๊ธฐ๋Šฅ ํ…Œ์ŠคํŠธ๋ฅผ ๋ฐ”ํƒ•์œผ๋กœ ์—ฌ๋Ÿฌ ๋ฒ„์ „์˜ ์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ๋ฅผ ๊ฒฝํ—˜ํ•˜๊ฑฐ๋‚˜ ๋ฐฉ๋ฌธ์ž ํŠน์„ฑ์„ ๋ฐ”ํƒ•์œผ๋กœ ๊ฐœ์ธํ™”๋œ ์ปจํ…์ธ ๋ฅผ ๋ณด๊ฒŒ ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. Optimizely ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
Amplitude
์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ์˜ ์ƒˆ ๊ธฐ๋Šฅ์„ ํ…Œ์ŠคํŠธํ•˜๊ณ  ์ด๋Ÿฌํ•œ ๊ธฐ๋Šฅ์˜ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์‚ฌ์šฉ์žํ™”ํ•˜๊ธฐ ์œ„ํ•ด Amplitude์„ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์ด๋ฅผ ์œ„ํ•ด, ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•ด ์žˆ๋Š” ๋™์•ˆ ํ–‰๋™ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•ฉ๋‹ˆ๋‹ค. ์ด ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID, ์˜คํ† ๋ฐ์Šคํฌ ID ๋“ฑ์ด ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ณ ๊ฐ์€ ๊ธฐ๋Šฅ ํ…Œ์ŠคํŠธ๋ฅผ ๋ฐ”ํƒ•์œผ๋กœ ์—ฌ๋Ÿฌ ๋ฒ„์ „์˜ ์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ๋ฅผ ๊ฒฝํ—˜ํ•˜๊ฑฐ๋‚˜ ๋ฐฉ๋ฌธ์ž ํŠน์„ฑ์„ ๋ฐ”ํƒ•์œผ๋กœ ๊ฐœ์ธํ™”๋œ ์ปจํ…์ธ ๋ฅผ ๋ณด๊ฒŒ ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. Amplitude ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
Snowplow
์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ์—์„œ ๊ณ ๊ฐ์˜ ํ–‰๋™์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ธฐ ์œ„ํ•ด Snowplow๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID ๋ฐ ์˜คํ† ๋ฐ์Šคํฌ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ ์„ฑ๊ณผ๋ฅผ ์ธก์ •ํ•˜๊ณ  ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ๊ฒฝํ—˜์˜ ํŽธ๋ฆฌํ•จ์„ ํ‰๊ฐ€ํ•˜์—ฌ ๊ธฐ๋Šฅ์„ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•ด ์ด๋Ÿฌํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ด๋ฉ”์ผ, ๊ณ ๊ฐ ์ง€์› ๋ฐ ํŒ๋งค์™€ ๊ด€๋ จ๋œ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์ตœ์ ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ๊ณ ๊ธ‰ ๋ถ„์„ ๋ฐฉ๋ฒ•๋„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Snowplow ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
UserVoice
์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ์—์„œ ๊ณ ๊ฐ์˜ ํ–‰๋™์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ธฐ ์œ„ํ•ด UserVoice๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID ๋ฐ ์˜คํ† ๋ฐ์Šคํฌ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ ์„ฑ๊ณผ๋ฅผ ์ธก์ •ํ•˜๊ณ  ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ๊ฒฝํ—˜์˜ ํŽธ๋ฆฌํ•จ์„ ํ‰๊ฐ€ํ•˜์—ฌ ๊ธฐ๋Šฅ์„ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•ด ์ด๋Ÿฌํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ด๋ฉ”์ผ, ๊ณ ๊ฐ ์ง€์› ๋ฐ ํŒ๋งค์™€ ๊ด€๋ จ๋œ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์ตœ์ ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ๊ณ ๊ธ‰ ๋ถ„์„ ๋ฐฉ๋ฒ•๋„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. UserVoice ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
Clearbit
Clearbit๋ฅผ ์‚ฌ์šฉํ•˜๋ฉด ์‹ค์‹œ๊ฐ„ ๋ฐ์ดํ„ฐ ๋ณด๊ฐ• ๊ธฐ๋Šฅ์„ ํ†ตํ•ด ๊ณ ๊ฐ์—๊ฒŒ ๊ฐœ์ธํ™”๋˜๊ณ  ๊ด€๋ จ ์žˆ๋Š” ํ™˜๊ฒฝ์„ ์ œ๊ณตํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. Autodesk๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. Clearbit ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
YouTube
YouTube๋Š” ์‚ฌ์šฉ์ž๊ฐ€ ์›น ์‚ฌ์ดํŠธ์— ํฌํ•จ๋œ ๋น„๋””์˜ค๋ฅผ ๋ณด๊ณ  ๊ณต์œ ํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•ด์ฃผ๋Š” ๋น„๋””์˜ค ๊ณต์œ  ํ”Œ๋žซํผ์ž…๋‹ˆ๋‹ค. YouTube๋Š” ๋น„๋””์˜ค ์„ฑ๋Šฅ์— ๋Œ€ํ•œ ์‹œ์ฒญ ์ง€ํ‘œ๋ฅผ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค. YouTube ๊ฐœ์ธ์ •๋ณด๋ณดํ˜ธ ์ •์ฑ…

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๊ด‘๊ณ  ์ˆ˜์‹  ์„ค์ • โ€“ ์‚ฌ์šฉ์ž์—๊ฒŒ ํƒ€๊ฒŸํŒ…๋œ ๊ด‘๊ณ ๋ฅผ ์ œ๊ณตํ•  ์ˆ˜ ์žˆ๊ฒŒ ํ•ด ์คŒ

Adobe Analytics
์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ์—์„œ ๊ณ ๊ฐ์˜ ํ–‰๋™์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ธฐ ์œ„ํ•ด Adobe Analytics๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID ๋ฐ ์˜คํ† ๋ฐ์Šคํฌ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ ์„ฑ๊ณผ๋ฅผ ์ธก์ •ํ•˜๊ณ  ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ๊ฒฝํ—˜์˜ ํŽธ๋ฆฌํ•จ์„ ํ‰๊ฐ€ํ•˜์—ฌ ๊ธฐ๋Šฅ์„ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•ด ์ด๋Ÿฌํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ด๋ฉ”์ผ, ๊ณ ๊ฐ ์ง€์› ๋ฐ ํŒ๋งค์™€ ๊ด€๋ จ๋œ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์ตœ์ ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ๊ณ ๊ธ‰ ๋ถ„์„ ๋ฐฉ๋ฒ•๋„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Adobe Analytics ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
Google Analytics (Web Analytics)
์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ์—์„œ ๊ณ ๊ฐ์˜ ํ–‰๋™์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ธฐ ์œ„ํ•ด Google Analytics (Web Analytics)๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ ์„ฑ๊ณผ๋ฅผ ์ธก์ •ํ•˜๊ณ  ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ๊ฒฝํ—˜์˜ ํŽธ๋ฆฌํ•จ์„ ํ‰๊ฐ€ํ•˜์—ฌ ๊ธฐ๋Šฅ์„ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•ด ์ด๋Ÿฌํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ด๋ฉ”์ผ, ๊ณ ๊ฐ ์ง€์› ๋ฐ ํŒ๋งค์™€ ๊ด€๋ จ๋œ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์ตœ์ ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ๊ณ ๊ธ‰ ๋ถ„์„ ๋ฐฉ๋ฒ•๋„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. AdWords
์˜คํ† ๋ฐ์Šคํฌ๋Š” AdWords๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด AdWords๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” AdWords ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” AdWords์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด AdWords์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. AdWords ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
Marketo
์˜คํ† ๋ฐ์Šคํฌ๋Š” ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ์‹œ์˜์ ์ ˆํ•˜๋ฉฐ ๊ด€๋ จ ์žˆ๋Š” ์ด๋ฉ”์ผ ์ปจํ…์ธ ๋ฅผ ์ œ๊ณตํ•˜๊ธฐ ์œ„ํ•ด Marketo๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์ด๋ฅผ ์œ„ํ•ด, ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ํ–‰๋™ ๋ฐ ์˜คํ† ๋ฐ์Šคํฌ์—์„œ ์ „์†กํ•˜๋Š” ์ด๋ฉ”์ผ๊ณผ์˜ ์ƒํ˜ธ ์ž‘์šฉ์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•ฉ๋‹ˆ๋‹ค. ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID, ์ด๋ฉ”์ผ ํ™•์ธ์œจ, ํด๋ฆญํ•œ ๋งํฌ ๋“ฑ์ด ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์ด ๋ฐ์ดํ„ฐ๋ฅผ ๋‹ค๋ฅธ ์†Œ์Šค์—์„œ ์ˆ˜์ง‘๋œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉํ•˜์—ฌ ๊ณ ๊ฐ์˜ ํŒ๋งค ๋˜๋Š” ๊ณ ๊ฐ ์„œ๋น„์Šค ๊ฒฝํ—˜์„ ๊ฐœ์„ ํ•˜๋ฉฐ, ๊ณ ๊ธ‰ ๋ถ„์„ ์ฒ˜๋ฆฌ์— ๊ธฐ์ดˆํ•˜์—ฌ ๋ณด๋‹ค ๊ด€๋ จ ์žˆ๋Š” ์ปจํ…์ธ ๋ฅผ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค. Marketo ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
Doubleclick
์˜คํ† ๋ฐ์Šคํฌ๋Š” Doubleclick๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด Doubleclick๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” Doubleclick ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” Doubleclick์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด Doubleclick์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. Doubleclick ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
HubSpot
์˜คํ† ๋ฐ์Šคํฌ๋Š” ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ์‹œ์˜์ ์ ˆํ•˜๋ฉฐ ๊ด€๋ จ ์žˆ๋Š” ์ด๋ฉ”์ผ ์ปจํ…์ธ ๋ฅผ ์ œ๊ณตํ•˜๊ธฐ ์œ„ํ•ด HubSpot์„ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์ด๋ฅผ ์œ„ํ•ด, ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ํ–‰๋™ ๋ฐ ์˜คํ† ๋ฐ์Šคํฌ์—์„œ ์ „์†กํ•˜๋Š” ์ด๋ฉ”์ผ๊ณผ์˜ ์ƒํ˜ธ ์ž‘์šฉ์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•ฉ๋‹ˆ๋‹ค. ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID, ์ด๋ฉ”์ผ ํ™•์ธ์œจ, ํด๋ฆญํ•œ ๋งํฌ ๋“ฑ์ด ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. HubSpot ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
Twitter
์˜คํ† ๋ฐ์Šคํฌ๋Š” Twitter๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด Twitter๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” Twitter ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” Twitter์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด Twitter์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. Twitter ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
Facebook
์˜คํ† ๋ฐ์Šคํฌ๋Š” Facebook๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด Facebook๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” Facebook ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” Facebook์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด Facebook์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. Facebook ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
LinkedIn
์˜คํ† ๋ฐ์Šคํฌ๋Š” LinkedIn๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด LinkedIn๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” LinkedIn ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” LinkedIn์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด LinkedIn์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. LinkedIn ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
Yahoo! Japan
์˜คํ† ๋ฐ์Šคํฌ๋Š” Yahoo! Japan๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด Yahoo! Japan๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” Yahoo! Japan ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” Yahoo! Japan์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด Yahoo! Japan์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. Yahoo! Japan ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
Naver
์˜คํ† ๋ฐ์Šคํฌ๋Š” Naver๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด Naver๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” Naver ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” Naver์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด Naver์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. Naver ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
Quantcast
์˜คํ† ๋ฐ์Šคํฌ๋Š” Quantcast๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด Quantcast๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” Quantcast ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” Quantcast์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด Quantcast์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. Quantcast ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
Call Tracking
์˜คํ† ๋ฐ์Šคํฌ๋Š” ์บ ํŽ˜์ธ์„ ์œ„ํ•ด ์‚ฌ์šฉ์žํ™”๋œ ์ „ํ™”๋ฒˆํ˜ธ๋ฅผ ์ œ๊ณตํ•˜๊ธฐ ์œ„ํ•˜์—ฌ Call Tracking์„ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ ‡๊ฒŒ ํ•˜๋ฉด ๊ณ ๊ฐ์ด ์˜คํ† ๋ฐ์Šคํฌ ๋‹ด๋‹น์ž์—๊ฒŒ ๋”์šฑ ๋น ๋ฅด๊ฒŒ ์•ก์„ธ์Šคํ•  ์ˆ˜ ์žˆ์œผ๋ฉฐ, ์˜คํ† ๋ฐ์Šคํฌ์˜ ์„ฑ๊ณผ๋ฅผ ๋”์šฑ ์ •ํ™•ํ•˜๊ฒŒ ํ‰๊ฐ€ํ•˜๋Š” ๋ฐ ๋„์›€์ด ๋ฉ๋‹ˆ๋‹ค. ์ œ๊ณต๋œ ์ „ํ™”๋ฒˆํ˜ธ๋ฅผ ๊ธฐ์ค€์œผ๋กœ ์‚ฌ์ดํŠธ์—์„œ ๊ณ ๊ฐ ํ–‰๋™์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•  ์ˆ˜๋„ ์žˆ์Šต๋‹ˆ๋‹ค. Call Tracking ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
Wunderkind
์˜คํ† ๋ฐ์Šคํฌ๋Š” Wunderkind๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด Wunderkind๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” Wunderkind ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” Wunderkind์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด Wunderkind์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. Wunderkind ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
ADC Media
์˜คํ† ๋ฐ์Šคํฌ๋Š” ADC Media๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด ADC Media๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” ADC Media ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” ADC Media์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด ADC Media์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. ADC Media ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
AgrantSEM
์˜คํ† ๋ฐ์Šคํฌ๋Š” AgrantSEM๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด AgrantSEM๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” AgrantSEM ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” AgrantSEM์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด AgrantSEM์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. AgrantSEM ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
Bidtellect
์˜คํ† ๋ฐ์Šคํฌ๋Š” Bidtellect๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด Bidtellect๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” Bidtellect ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” Bidtellect์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด Bidtellect์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. Bidtellect ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
Bing
์˜คํ† ๋ฐ์Šคํฌ๋Š” Bing๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด Bing๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” Bing ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” Bing์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด Bing์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. Bing ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
G2Crowd
์˜คํ† ๋ฐ์Šคํฌ๋Š” G2Crowd๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด G2Crowd๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” G2Crowd ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” G2Crowd์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด G2Crowd์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. G2Crowd ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
NMPI Display
์˜คํ† ๋ฐ์Šคํฌ๋Š” NMPI Display๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด NMPI Display๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” NMPI Display ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” NMPI Display์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด NMPI Display์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. NMPI Display ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
VK
์˜คํ† ๋ฐ์Šคํฌ๋Š” VK๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด VK๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” VK ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” VK์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด VK์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. VK ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
Adobe Target
์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ์˜ ์ƒˆ ๊ธฐ๋Šฅ์„ ํ…Œ์ŠคํŠธํ•˜๊ณ  ์ด๋Ÿฌํ•œ ๊ธฐ๋Šฅ์˜ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์‚ฌ์šฉ์žํ™”ํ•˜๊ธฐ ์œ„ํ•ด Adobe Target์„ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์ด๋ฅผ ์œ„ํ•ด, ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•ด ์žˆ๋Š” ๋™์•ˆ ํ–‰๋™ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•ฉ๋‹ˆ๋‹ค. ์ด ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID, ์˜คํ† ๋ฐ์Šคํฌ ID ๋“ฑ์ด ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ณ ๊ฐ์€ ๊ธฐ๋Šฅ ํ…Œ์ŠคํŠธ๋ฅผ ๋ฐ”ํƒ•์œผ๋กœ ์—ฌ๋Ÿฌ ๋ฒ„์ „์˜ ์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ๋ฅผ ๊ฒฝํ—˜ํ•˜๊ฑฐ๋‚˜ ๋ฐฉ๋ฌธ์ž ํŠน์„ฑ์„ ๋ฐ”ํƒ•์œผ๋กœ ๊ฐœ์ธํ™”๋œ ์ปจํ…์ธ ๋ฅผ ๋ณด๊ฒŒ ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. Adobe Target ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
Google Analytics (Advertising)
์˜คํ† ๋ฐ์Šคํฌ๋Š” Google Analytics (Advertising)๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด Google Analytics (Advertising)๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” Google Analytics (Advertising) ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” Google Analytics (Advertising)์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด Google Analytics (Advertising)์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. Google Analytics (Advertising) ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
Trendkite
์˜คํ† ๋ฐ์Šคํฌ๋Š” Trendkite๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด Trendkite๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” Trendkite ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” Trendkite์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด Trendkite์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. Trendkite ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
Hotjar
์˜คํ† ๋ฐ์Šคํฌ๋Š” Hotjar๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด Hotjar๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” Hotjar ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” Hotjar์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด Hotjar์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. Hotjar ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
6 Sense
์˜คํ† ๋ฐ์Šคํฌ๋Š” 6 Sense๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด 6 Sense๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” 6 Sense ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” 6 Sense์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด 6 Sense์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. 6 Sense ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
Terminus
์˜คํ† ๋ฐ์Šคํฌ๋Š” Terminus๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด Terminus๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” Terminus ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” Terminus์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด Terminus์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. Terminus ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
StackAdapt
์˜คํ† ๋ฐ์Šคํฌ๋Š” StackAdapt๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด StackAdapt๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” StackAdapt ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” StackAdapt์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด StackAdapt์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. StackAdapt ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
The Trade Desk
์˜คํ† ๋ฐ์Šคํฌ๋Š” The Trade Desk๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด The Trade Desk๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” The Trade Desk ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” The Trade Desk์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด The Trade Desk์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. The Trade Desk ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
RollWorks
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์ •๋ง ๋” ์ ์€ ์˜จ๋ผ์ธ ๊ฒฝํ—˜์„ ์›ํ•˜์‹ญ๋‹ˆ๊นŒ?

์˜คํ† ๋ฐ์Šคํฌ๋Š” ๊ณ ๊ฐ ์—ฌ๋Ÿฌ๋ถ„์—๊ฒŒ ์ข‹์€ ๊ฒฝํ—˜์„ ๋“œ๋ฆฌ๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ์ด์ „ ํ™”๋ฉด์˜ ๋ฒ”์ฃผ์— ๋Œ€ํ•ด "์˜ˆ"๋ฅผ ์„ ํƒํ•˜์…จ๋‹ค๋ฉด ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๊ณ ๊ฐ์„ ์œ„ํ•ด ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์‚ฌ์šฉ์žํ™”ํ•˜๊ณ  ํ–ฅ์ƒ๋œ ์‘์šฉํ”„๋กœ๊ทธ๋žจ์„ ์ œ์ž‘ํ•˜๊ธฐ ์œ„ํ•ด ๊ท€ํ•˜์˜ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ณ  ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. ์–ธ์ œ๋“ ์ง€ ๊ฐœ์ธ์ •๋ณด ์ฒ˜๋ฆฌ๋ฐฉ์นจ์„ ๋ฐฉ๋ฌธํ•ด ์„ค์ •์„ ๋ณ€๊ฒฝํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

๊ณ ๊ฐ์˜ ๊ฒฝํ—˜. ๊ณ ๊ฐ์˜ ์„ ํƒ.

์˜คํ† ๋ฐ์Šคํฌ๋Š” ๊ณ ๊ฐ์˜ ๊ฐœ์ธ ์ •๋ณด ๋ณดํ˜ธ๋ฅผ ์ค‘์š”์‹œํ•ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ์—์„œ ์ˆ˜์ง‘ํ•˜๋Š” ์ •๋ณด๋Š” ์˜คํ† ๋ฐ์Šคํฌ ์ œํ’ˆ ์‚ฌ์šฉ ๋ฐฉ๋ฒ•, ๊ณ ๊ฐ์ด ๊ด€์‹ฌ์„ ๊ฐ€์งˆ ๋งŒํ•œ ์ •๋ณด, ์˜คํ† ๋ฐ์Šคํฌ์—์„œ ๋”์šฑ ๋œป๊นŠ์€ ๊ฒฝํ—˜์„ ์ œ๊ณตํ•˜๊ธฐ ์œ„ํ•œ ๊ฐœ์„  ์‚ฌํ•ญ์„ ์ดํ•ดํ•˜๋Š” ๋ฐ ๋„์›€์ด ๋ฉ๋‹ˆ๋‹ค.

์˜คํ† ๋ฐ์Šคํฌ์—์„œ ๊ณ ๊ฐ๋‹˜๊ป˜ ์ ํ•ฉํ•œ ๊ฒฝํ—˜์„ ์ œ๊ณตํ•ด ๋“œ๋ฆฌ๊ธฐ ์œ„ํ•ด ๊ณ ๊ฐ๋‹˜์˜ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ณ  ์‚ฌ์šฉํ•˜๋„๋ก ํ—ˆ์šฉํ•˜์‹œ๊ฒ ์Šต๋‹ˆ๊นŒ?

์„ ํƒํ•  ์ˆ˜ ์žˆ๋Š” ์˜ต์…˜์„ ์ž์„ธํžˆ ์•Œ์•„๋ณด๋ ค๋ฉด ์ด ์‚ฌ์ดํŠธ์˜ ๊ฐœ์ธ ์ •๋ณด ์„ค์ •์„ ๊ด€๋ฆฌํ•ด ์‚ฌ์šฉ์žํ™”๋œ ๊ฒฝํ—˜์œผ๋กœ ์–ด๋–ค ์ด์ ์„ ์–ป์„ ์ˆ˜ ์žˆ๋Š”์ง€ ์‚ดํŽด๋ณด๊ฑฐ๋‚˜ ์˜คํ† ๋ฐ์Šคํฌ ๊ฐœ์ธ์ •๋ณด ์ฒ˜๋ฆฌ๋ฐฉ์นจ ์ •์ฑ…์„ ํ™•์ธํ•ด ๋ณด์‹ญ์‹œ์˜ค.