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General Session | Day 2

์ด ๊ฐ•์˜ ๊ณต์œ ํ•˜๊ธฐ
๋™์˜์ƒ, ๋ฐœํ‘œ ์ž๋ฃŒ ๋ฐ ๋ฐฐํฌ ์ž๋ฃŒ์—์„œ ํ‚ค์›Œ๋“œ ๊ฒ€์ƒ‰:

์„ค๋ช…

Business transformation is a journey that involves embracing new skillsets, toolsets, and mindsets in the face of disruption. During the Day 2 General Session, you will hear from business leaders about their transformation journeys. Learn what steps they took to get started, what their biggest challenges have been, and what outcomes theyโ€™ve achieved so far. Come celebrate the amazing work being done around the world by your peers in the AEC, D&M and M&E Industries.

์ฃผ์š” ํ•™์Šต

๋ฐœํ‘œ์ž

  • Jeff Kinder
    Jeff Kinder is executive vice president of Product Development and Manufacturing Solutions at Autodesk. In this role, he leads strategy and execution across Autodesk's design and manufacturing portfolio. With a forward-looking focus on speed, data, cloud-based workflows, user experience, flexible business models, and customer outcomes, Kinder is helping to catalyze the digital transformation in manufacturing. Kinder previously served as chief digital officer for Autodesk and oversaw the company's digital platforms and customer experience. In this role, he was responsible for creating the connective tissue between the company's customers, products, and data. His responsibilities included building end-to-end digital platforms โ€“ from customer data and self-service to entitlements and licensing, to modern enterprise applications such as identity, order, and financial systems. In his role, Kinder led Autodesk's business model transformation from selling perpetual licenses and maintenance to growth through subscriptions and consumption. Prior to joining Autodesk in 2018, Kinder led large-scale, customer-focused digital transformations across a range of industries. Most recently, he was head of consumer products and global marketplaces at OpenTable. Before that, Kinder helped lead a digital transformation at JP Morgan Chase, the largest bank in the United States, where he was president of Chase Offers and head of digital products including Chase.com and the Chase mobile app. Prior to that, Kinder was senior vice president at Yahoo responsible for products including the company's flagship home page, as well as Yahoo Finance, Sports, News, Entertainment, Shopping, Travel, Autos, and Small Business. Before joining Yahoo, Kinder spent more than 10 years in senior roles at Cendant Corporation, Adventureseek, and the Boston Consulting Group. Early in his career, Kinder served as an officer in the US Navy. Kinder is currently on the board of directors of Switchfly, Inc. He previously served on the boards of Carlson Wagonlit Travel as well as Yahoo7, an Australian joint venture between Yahoo and 7 Media Group. He holds a Bachelor of Science in Operations Research and Industrial Engineering from Cornell University and a Master of Business Administration from Harvard Business School.
  • Diana Colella
    As executive vice president of Autodesk's Media & Entertainment (M&E) solutions group, Diana plays a key role in growing and expanding the software company's presence in film & television production, as well as video game development. She leads a 400-person team on both the strategy and execution of Autodesk's award-winning media & entertainment products, including Maya, 3ds Max, Flow Capture and Flow Production Tracking. She believes the future of the film & TV industry will be through envisioning and enabling production in the cloud and is leading her team to achieve that vision by building Autodesk Flow, the Autodesk industry cloud for M&E. In the two decades that Diana has been with Autodesk, she has occupied a wide range of leadership roles, which rapidly deepened her extensive experience in strategically transforming business models, creating new product offerings and optimizing processes on a global scale. Diana is a strong advocate for women in the company, previously leading Montreal's chapter of the Autodesk Women's Network to great acclaim. Now, as the executive sponsor of the global program, she helps empower women at all levels of Autodesk to achieve their full potential. Diana holds a Master of Business Administration from McGill โ€“ HEC University in Montreal, Canada. She earned a Bachelor of Commerce in Accounting from Concordia University in Montreal and is a Certified Public Accountant.
  • Amy Bunszel
    Amy is an executive vice president at Autodesk, leading Autodesk's architecture, engineering and construction (AEC) solutions portfolio. She leads a global team in developing and delivering AI powered desktop, web, and mobile apps that have been adopted by millions of design, engineering and construction professionals worldwide. Amy is responsible for product and industry strategy, as well as software development for Autodesk's AEC design and make solutions including the Autodesk AEC Collection, Autodesk Forma, AutoCAD family, Autodesk Revit, Autodesk Civil 3D, Autodesk Construction Cloud, and more. Before this role, she also led the manufacturing design and media and entertainment solutions teams. Prior to that, she transformed Autodesk's best-selling AutoCAD product line into a modern multi-platform offering that serves as the backbone of the company's subscription business. Amy is passionate about helping customers achieve better outcomesโ€” be they cost, schedule, carbon, occupant experience, and more. She enjoys connecting the dots between strategy and large-scale product execution, as well as building high-performing teams to deliver value to customers. With over 30 years' experience, she has worked in technology as an entrepreneur, innovator, and software company founder. Amy holds a B.S. in Electrical Engineering from Cornell University and an M.S. in Electrical Engineering from the University of Massachusetts, Amherst. She serves on the board of directors of Pixelworks (PXLW) and is a member of the President's Council for Cornell Women, the Entrepreneurship Program at Cornell, and The Athena Alliance.
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      Transcript

      ํƒœ๊ทธ

      ์‚ฐ์—… ๋ถ„์•ผ
      ______
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      ์ฟ ๊ธฐ ๊ธฐ๋ณธ ์„ค์ •

      ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๊ณ ๊ฐ์˜ ๊ฐœ์ธ ์ •๋ณด์™€ ์ตœ์ƒ์˜ ๊ฒฝํ—˜์„ ์ค‘์š”์‹œํ•ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์ •๋ณด๋ฅผ ์‚ฌ์šฉ์žํ™”ํ•˜๊ณ  ์‘์šฉํ”„๋กœ๊ทธ๋žจ์„ ๋งŒ๋“ค๊ธฐ ์œ„ํ•ด ๊ณ ๊ฐ์˜ ๋ณธ ์‚ฌ์ดํŠธ ์‚ฌ์šฉ์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•ฉ๋‹ˆ๋‹ค.

      ์˜คํ† ๋ฐ์Šคํฌ์—์„œ ๊ณ ๊ฐ์˜ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ณ  ์‚ฌ์šฉํ•˜๋„๋ก ํ—ˆ์šฉํ•˜์‹œ๊ฒ ์Šต๋‹ˆ๊นŒ?

      ์˜คํ† ๋ฐ์Šคํฌ์—์„œ ์‚ฌ์šฉํ•˜๋Š”ํƒ€์‚ฌ ์„œ๋น„์Šค์™€๊ฐœ์ธ์ •๋ณด ์ฒ˜๋ฆฌ๋ฐฉ์นจ ์ •์ฑ…์„ ์ž์„ธํžˆ ์•Œ์•„๋ณด์‹ญ์‹œ์˜ค.

      ๋ฐ˜๋“œ์‹œ ํ•„์š” - ์‚ฌ์ดํŠธ๊ฐ€ ์ œ๋Œ€๋กœ ์ž‘๋™ํ•˜๊ณ  ์‚ฌ์šฉ์ž์—๊ฒŒ ์„œ๋น„์Šค๋ฅผ ์›ํ™œํ•˜๊ฒŒ ์ œ๊ณตํ•˜๊ธฐ ์œ„ํ•ด ํ•„์ˆ˜์ ์ž„

      ์ด ์ฟ ํ‚ค๋Š” ์˜คํ† ๋ฐ์Šคํฌ์—์„œ ์‚ฌ์šฉ์ž ๊ธฐ๋ณธ ์„ค์ • ๋˜๋Š” ๋กœ๊ทธ์ธ ์ •๋ณด๋ฅผ ์ €์žฅํ•˜๊ฑฐ๋‚˜, ์‚ฌ์šฉ์ž ์š”์ฒญ์— ์‘๋‹ตํ•˜๊ฑฐ๋‚˜, ์žฅ๋ฐ”๊ตฌ๋‹ˆ์˜ ํ’ˆ๋ชฉ์„ ์ฒ˜๋ฆฌํ•˜๊ธฐ ์œ„ํ•ด ํ•„์š”ํ•ฉ๋‹ˆ๋‹ค.

      ์‚ฌ์šฉ์ž ๊ฒฝํ—˜ ํ–ฅ์ƒ โ€“ ์‚ฌ์šฉ์ž์™€ ๊ด€๋ จ๋œ ํ•ญ๋ชฉ์„ ํ‘œ์‹œํ•  ์ˆ˜ ์žˆ๊ฒŒ ํ•ด ์คŒ

      ์ด ์ฟ ํ‚ค๋Š” ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ๋ณด๋‹ค ํ–ฅ์ƒ๋œ ๊ธฐ๋Šฅ์„ ์ œ๊ณตํ•˜๊ณ  ์‚ฌ์šฉ์ž์—๊ฒŒ ๋งž๋Š” ์ •๋ณด๋ฅผ ์ œ๊ณตํ•  ์ˆ˜ ์žˆ๊ฒŒ ํ•ด ์ค๋‹ˆ๋‹ค. ์‚ฌ์šฉ์ž์—๊ฒŒ ๋งž๋Š” ์ •๋ณด ๋ฐ ํ™˜๊ฒฝ์„ ์ œ๊ณตํ•˜๊ธฐ ์œ„ํ•ด ์˜คํ† ๋ฐ์Šคํฌ ๋˜๋Š” ์„œ๋น„์Šค๋ฅผ ์ œ๊ณตํ•˜๋Š” ํ˜‘๋ ฅ์—…์ฒด์—์„œ ์ด ์ฟ ํ‚ค๋ฅผ ์„ค์ •ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ฟ ํ‚ค๋ฅผ ํ—ˆ์šฉํ•˜์ง€ ์•Š์„ ๊ฒฝ์šฐ ์ด๋Ÿฌํ•œ ์„œ๋น„์Šค ์ค‘ ์ผ๋ถ€ ๋˜๋Š” ์ „์ฒด๋ฅผ ์ด์šฉํ•˜์ง€ ๋ชปํ•˜๊ฒŒ ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

      ๊ด‘๊ณ  ์ˆ˜์‹  ์„ค์ • โ€“ ์‚ฌ์šฉ์ž์—๊ฒŒ ํƒ€๊ฒŸํŒ…๋œ ๊ด‘๊ณ ๋ฅผ ์ œ๊ณตํ•  ์ˆ˜ ์žˆ๊ฒŒ ํ•ด ์คŒ

      ์ด ์ฟ ํ‚ค๋Š” ์‚ฌ์šฉ์ž์™€ ๊ด€๋ จ์„ฑ์ด ๋†’์€ ๊ด‘๊ณ ๋ฅผ ํ‘œ์‹œํ•˜๊ณ  ๊ทธ ํšจ๊ณผ๋ฅผ ์ถ”์ ํ•˜๊ธฐ ์œ„ํ•ด ์‚ฌ์šฉ์ž ํ™œ๋™ ๋ฐ ๊ด€์‹ฌ ์‚ฌํ•ญ์— ๋Œ€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•ฉ๋‹ˆ๋‹ค. ์ด๋ ‡๊ฒŒ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•จ์œผ๋กœ์จ ์‚ฌ์šฉ์ž์˜ ๊ด€์‹ฌ ์‚ฌํ•ญ์— ๋” ์ ํ•ฉํ•œ ๊ด‘๊ณ ๋ฅผ ํ‘œ์‹œํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ฟ ํ‚ค๋ฅผ ํ—ˆ์šฉํ•˜์ง€ ์•Š์„ ๊ฒฝ์šฐ ๊ด€์‹ฌ ๋ถ„์•ผ์— ํ•ด๋‹น๋˜์ง€ ์•Š๋Š” ๊ด‘๊ณ ๊ฐ€ ํ‘œ์‹œ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

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      ํƒ€์‚ฌ ์„œ๋น„์Šค

      ๊ฐ ๋ฒ”์ฃผ์—์„œ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์‚ฌ์šฉํ•˜๋Š” ํƒ€์‚ฌ ์„œ๋น„์Šค์™€ ์˜จ๋ผ์ธ์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•˜๋Š” ๋ฐฉ์‹์— ๋Œ€ํ•ด ์ž์„ธํžˆ ์•Œ์•„๋ณด์‹ญ์‹œ์˜ค.

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      ๋ฐ˜๋“œ์‹œ ํ•„์š” - ์‚ฌ์ดํŠธ๊ฐ€ ์ œ๋Œ€๋กœ ์ž‘๋™ํ•˜๊ณ  ์‚ฌ์šฉ์ž์—๊ฒŒ ์„œ๋น„์Šค๋ฅผ ์›ํ™œํ•˜๊ฒŒ ์ œ๊ณตํ•˜๊ธฐ ์œ„ํ•ด ํ•„์ˆ˜์ ์ž„

      Qualtrics
      ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ์‹œ์˜์ ์ ˆํ•˜๋ฉฐ ๊ด€๋ จ ์žˆ๋Š” ์ด๋ฉ”์ผ ์ปจํ…์ธ ๋ฅผ ์ œ๊ณตํ•˜๊ธฐ ์œ„ํ•ด Qualtrics๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์ด๋ฅผ ์œ„ํ•ด, ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ํ–‰๋™ ๋ฐ ์˜คํ† ๋ฐ์Šคํฌ์—์„œ ์ „์†กํ•˜๋Š” ์ด๋ฉ”์ผ๊ณผ์˜ ์ƒํ˜ธ ์ž‘์šฉ์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•ฉ๋‹ˆ๋‹ค. ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID, ์ด๋ฉ”์ผ ํ™•์ธ์œจ, ํด๋ฆญํ•œ ๋งํฌ ๋“ฑ์ด ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์ด ๋ฐ์ดํ„ฐ๋ฅผ ๋‹ค๋ฅธ ์†Œ์Šค์—์„œ ์ˆ˜์ง‘๋œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉํ•˜์—ฌ ๊ณ ๊ฐ์˜ ํŒ๋งค ๋˜๋Š” ๊ณ ๊ฐ ์„œ๋น„์Šค ๊ฒฝํ—˜์„ ๊ฐœ์„ ํ•˜๋ฉฐ, ๊ณ ๊ธ‰ ๋ถ„์„ ์ฒ˜๋ฆฌ์— ๊ธฐ์ดˆํ•˜์—ฌ ๋ณด๋‹ค ๊ด€๋ จ ์žˆ๋Š” ์ปจํ…์ธ ๋ฅผ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค. Qualtrics ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      Akamai mPulse
      ์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ์—์„œ ๊ณ ๊ฐ์˜ ํ–‰๋™์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ธฐ ์œ„ํ•ด Akamai mPulse๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID ๋ฐ ์˜คํ† ๋ฐ์Šคํฌ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ ์„ฑ๊ณผ๋ฅผ ์ธก์ •ํ•˜๊ณ  ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ๊ฒฝํ—˜์˜ ํŽธ๋ฆฌํ•จ์„ ํ‰๊ฐ€ํ•˜์—ฌ ๊ธฐ๋Šฅ์„ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•ด ์ด๋Ÿฌํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ด๋ฉ”์ผ, ๊ณ ๊ฐ ์ง€์› ๋ฐ ํŒ๋งค์™€ ๊ด€๋ จ๋œ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์ตœ์ ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ๊ณ ๊ธ‰ ๋ถ„์„ ๋ฐฉ๋ฒ•๋„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Akamai mPulse ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      Digital River
      ์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ์—์„œ ๊ณ ๊ฐ์˜ ํ–‰๋™์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ธฐ ์œ„ํ•ด Digital River๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID ๋ฐ ์˜คํ† ๋ฐ์Šคํฌ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ ์„ฑ๊ณผ๋ฅผ ์ธก์ •ํ•˜๊ณ  ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ๊ฒฝํ—˜์˜ ํŽธ๋ฆฌํ•จ์„ ํ‰๊ฐ€ํ•˜์—ฌ ๊ธฐ๋Šฅ์„ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•ด ์ด๋Ÿฌํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ด๋ฉ”์ผ, ๊ณ ๊ฐ ์ง€์› ๋ฐ ํŒ๋งค์™€ ๊ด€๋ จ๋œ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์ตœ์ ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ๊ณ ๊ธ‰ ๋ถ„์„ ๋ฐฉ๋ฒ•๋„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Digital River ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      Dynatrace
      ์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ์—์„œ ๊ณ ๊ฐ์˜ ํ–‰๋™์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ธฐ ์œ„ํ•ด Dynatrace๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID ๋ฐ ์˜คํ† ๋ฐ์Šคํฌ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ ์„ฑ๊ณผ๋ฅผ ์ธก์ •ํ•˜๊ณ  ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ๊ฒฝํ—˜์˜ ํŽธ๋ฆฌํ•จ์„ ํ‰๊ฐ€ํ•˜์—ฌ ๊ธฐ๋Šฅ์„ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•ด ์ด๋Ÿฌํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ด๋ฉ”์ผ, ๊ณ ๊ฐ ์ง€์› ๋ฐ ํŒ๋งค์™€ ๊ด€๋ จ๋œ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์ตœ์ ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ๊ณ ๊ธ‰ ๋ถ„์„ ๋ฐฉ๋ฒ•๋„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Dynatrace ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      Khoros
      ์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ์—์„œ ๊ณ ๊ฐ์˜ ํ–‰๋™์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ธฐ ์œ„ํ•ด Khoros๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID ๋ฐ ์˜คํ† ๋ฐ์Šคํฌ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ ์„ฑ๊ณผ๋ฅผ ์ธก์ •ํ•˜๊ณ  ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ๊ฒฝํ—˜์˜ ํŽธ๋ฆฌํ•จ์„ ํ‰๊ฐ€ํ•˜์—ฌ ๊ธฐ๋Šฅ์„ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•ด ์ด๋Ÿฌํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ด๋ฉ”์ผ, ๊ณ ๊ฐ ์ง€์› ๋ฐ ํŒ๋งค์™€ ๊ด€๋ จ๋œ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์ตœ์ ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ๊ณ ๊ธ‰ ๋ถ„์„ ๋ฐฉ๋ฒ•๋„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Khoros ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      Launch Darkly
      ์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ์—์„œ ๊ณ ๊ฐ์˜ ํ–‰๋™์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ธฐ ์œ„ํ•ด Launch Darkly๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID ๋ฐ ์˜คํ† ๋ฐ์Šคํฌ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ ์„ฑ๊ณผ๋ฅผ ์ธก์ •ํ•˜๊ณ  ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ๊ฒฝํ—˜์˜ ํŽธ๋ฆฌํ•จ์„ ํ‰๊ฐ€ํ•˜์—ฌ ๊ธฐ๋Šฅ์„ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•ด ์ด๋Ÿฌํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ด๋ฉ”์ผ, ๊ณ ๊ฐ ์ง€์› ๋ฐ ํŒ๋งค์™€ ๊ด€๋ จ๋œ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์ตœ์ ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ๊ณ ๊ธ‰ ๋ถ„์„ ๋ฐฉ๋ฒ•๋„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Launch Darkly ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      New Relic
      ์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ์—์„œ ๊ณ ๊ฐ์˜ ํ–‰๋™์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ธฐ ์œ„ํ•ด New Relic๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID ๋ฐ ์˜คํ† ๋ฐ์Šคํฌ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ ์„ฑ๊ณผ๋ฅผ ์ธก์ •ํ•˜๊ณ  ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ๊ฒฝํ—˜์˜ ํŽธ๋ฆฌํ•จ์„ ํ‰๊ฐ€ํ•˜์—ฌ ๊ธฐ๋Šฅ์„ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•ด ์ด๋Ÿฌํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ด๋ฉ”์ผ, ๊ณ ๊ฐ ์ง€์› ๋ฐ ํŒ๋งค์™€ ๊ด€๋ จ๋œ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์ตœ์ ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ๊ณ ๊ธ‰ ๋ถ„์„ ๋ฐฉ๋ฒ•๋„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. New Relic ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      Salesforce Live Agent
      ์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ์—์„œ ๊ณ ๊ฐ์˜ ํ–‰๋™์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ธฐ ์œ„ํ•ด Salesforce Live Agent๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID ๋ฐ ์˜คํ† ๋ฐ์Šคํฌ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ ์„ฑ๊ณผ๋ฅผ ์ธก์ •ํ•˜๊ณ  ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ๊ฒฝํ—˜์˜ ํŽธ๋ฆฌํ•จ์„ ํ‰๊ฐ€ํ•˜์—ฌ ๊ธฐ๋Šฅ์„ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•ด ์ด๋Ÿฌํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ด๋ฉ”์ผ, ๊ณ ๊ฐ ์ง€์› ๋ฐ ํŒ๋งค์™€ ๊ด€๋ จ๋œ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์ตœ์ ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ๊ณ ๊ธ‰ ๋ถ„์„ ๋ฐฉ๋ฒ•๋„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Salesforce Live Agent ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      Wistia
      ์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ์—์„œ ๊ณ ๊ฐ์˜ ํ–‰๋™์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ธฐ ์œ„ํ•ด Wistia๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID ๋ฐ ์˜คํ† ๋ฐ์Šคํฌ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ ์„ฑ๊ณผ๋ฅผ ์ธก์ •ํ•˜๊ณ  ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ๊ฒฝํ—˜์˜ ํŽธ๋ฆฌํ•จ์„ ํ‰๊ฐ€ํ•˜์—ฌ ๊ธฐ๋Šฅ์„ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•ด ์ด๋Ÿฌํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ด๋ฉ”์ผ, ๊ณ ๊ฐ ์ง€์› ๋ฐ ํŒ๋งค์™€ ๊ด€๋ จ๋œ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์ตœ์ ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ๊ณ ๊ธ‰ ๋ถ„์„ ๋ฐฉ๋ฒ•๋„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Wistia ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      Tealium
      ์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ์—์„œ ๊ณ ๊ฐ์˜ ํ–‰๋™์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ธฐ ์œ„ํ•ด Tealium๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ ์„ฑ๊ณผ๋ฅผ ์ธก์ •ํ•˜๊ณ  ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ๊ฒฝํ—˜์˜ ํŽธ๋ฆฌํ•จ์„ ํ‰๊ฐ€ํ•˜์—ฌ ๊ธฐ๋Šฅ์„ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•ด ์ด๋Ÿฌํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ด๋ฉ”์ผ, ๊ณ ๊ฐ ์ง€์› ๋ฐ ํŒ๋งค์™€ ๊ด€๋ จ๋œ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์ตœ์ ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ๊ณ ๊ธ‰ ๋ถ„์„ ๋ฐฉ๋ฒ•๋„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Upsellit
      ์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ์—์„œ ๊ณ ๊ฐ์˜ ํ–‰๋™์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ธฐ ์œ„ํ•ด Upsellit๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ ์„ฑ๊ณผ๋ฅผ ์ธก์ •ํ•˜๊ณ  ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ๊ฒฝํ—˜์˜ ํŽธ๋ฆฌํ•จ์„ ํ‰๊ฐ€ํ•˜์—ฌ ๊ธฐ๋Šฅ์„ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•ด ์ด๋Ÿฌํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ด๋ฉ”์ผ, ๊ณ ๊ฐ ์ง€์› ๋ฐ ํŒ๋งค์™€ ๊ด€๋ จ๋œ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์ตœ์ ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ๊ณ ๊ธ‰ ๋ถ„์„ ๋ฐฉ๋ฒ•๋„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. CJ Affiliates
      ์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ์—์„œ ๊ณ ๊ฐ์˜ ํ–‰๋™์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ธฐ ์œ„ํ•ด CJ Affiliates๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ ์„ฑ๊ณผ๋ฅผ ์ธก์ •ํ•˜๊ณ  ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ๊ฒฝํ—˜์˜ ํŽธ๋ฆฌํ•จ์„ ํ‰๊ฐ€ํ•˜์—ฌ ๊ธฐ๋Šฅ์„ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•ด ์ด๋Ÿฌํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ด๋ฉ”์ผ, ๊ณ ๊ฐ ์ง€์› ๋ฐ ํŒ๋งค์™€ ๊ด€๋ จ๋œ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์ตœ์ ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ๊ณ ๊ธ‰ ๋ถ„์„ ๋ฐฉ๋ฒ•๋„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Commission Factory
      ์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ์—์„œ ๊ณ ๊ฐ์˜ ํ–‰๋™์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ธฐ ์œ„ํ•ด Commission Factory๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ ์„ฑ๊ณผ๋ฅผ ์ธก์ •ํ•˜๊ณ  ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ๊ฒฝํ—˜์˜ ํŽธ๋ฆฌํ•จ์„ ํ‰๊ฐ€ํ•˜์—ฌ ๊ธฐ๋Šฅ์„ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•ด ์ด๋Ÿฌํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ด๋ฉ”์ผ, ๊ณ ๊ฐ ์ง€์› ๋ฐ ํŒ๋งค์™€ ๊ด€๋ จ๋œ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์ตœ์ ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ๊ณ ๊ธ‰ ๋ถ„์„ ๋ฐฉ๋ฒ•๋„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Google Analytics (Strictly Necessary)
      ์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ์—์„œ ๊ณ ๊ฐ์˜ ํ–‰๋™์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ธฐ ์œ„ํ•ด Google Analytics (Strictly Necessary)๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID ๋ฐ ์˜คํ† ๋ฐ์Šคํฌ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ ์„ฑ๊ณผ๋ฅผ ์ธก์ •ํ•˜๊ณ  ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ๊ฒฝํ—˜์˜ ํŽธ๋ฆฌํ•จ์„ ํ‰๊ฐ€ํ•˜์—ฌ ๊ธฐ๋Šฅ์„ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•ด ์ด๋Ÿฌํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ด๋ฉ”์ผ, ๊ณ ๊ฐ ์ง€์› ๋ฐ ํŒ๋งค์™€ ๊ด€๋ จ๋œ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์ตœ์ ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ๊ณ ๊ธ‰ ๋ถ„์„ ๋ฐฉ๋ฒ•๋„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Google Analytics (Strictly Necessary) ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      Typepad Stats
      ์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ์—์„œ ๊ณ ๊ฐ์˜ ํ–‰๋™์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ธฐ ์œ„ํ•ด Typepad Stats๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID ๋ฐ ์˜คํ† ๋ฐ์Šคํฌ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ ์„ฑ๊ณผ๋ฅผ ์ธก์ •ํ•˜๊ณ  ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ๊ฒฝํ—˜์˜ ํŽธ๋ฆฌํ•จ์„ ํ‰๊ฐ€ํ•˜์—ฌ ๊ธฐ๋Šฅ์„ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•ด ์ด๋Ÿฌํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ด๋ฉ”์ผ, ๊ณ ๊ฐ ์ง€์› ๋ฐ ํŒ๋งค์™€ ๊ด€๋ จ๋œ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์ตœ์ ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ๊ณ ๊ธ‰ ๋ถ„์„ ๋ฐฉ๋ฒ•๋„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Typepad Stats ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      Geo Targetly
      Autodesk๋Š” Geo Targetly๋ฅผ ์‚ฌ์šฉํ•˜์—ฌ ์›น ์‚ฌ์ดํŠธ ๋ฐฉ๋ฌธ์ž๋ฅผ ๊ฐ€์žฅ ์ ํ•ฉํ•œ ์›น ํŽ˜์ด์ง€๋กœ ์•ˆ๋‚ดํ•˜๊ฑฐ๋‚˜ ์œ„์น˜๋ฅผ ๊ธฐ๋ฐ˜์œผ๋กœ ๋งž์ถคํ˜• ์ฝ˜ํ…์ธ ๋ฅผ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค. Geo Targetly๋Š” ์›น ์‚ฌ์ดํŠธ ๋ฐฉ๋ฌธ์ž์˜ IP ์ฃผ์†Œ๋ฅผ ์‚ฌ์šฉํ•˜์—ฌ ๋ฐฉ๋ฌธ์ž ์žฅ์น˜์˜ ๋Œ€๋žต์ ์ธ ์œ„์น˜๋ฅผ ํŒŒ์•…ํ•ฉ๋‹ˆ๋‹ค. ์ด๋ ‡๊ฒŒ ํ•˜๋ฉด ๋ฐฉ๋ฌธ์ž๊ฐ€ (๋Œ€๋ถ€๋ถ„์˜ ๊ฒฝ์šฐ) ํ˜„์ง€ ์–ธ์–ด๋กœ ๋œ ์ฝ˜ํ…์ธ ๋ฅผ ๋ณผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.Geo Targetly ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      SpeedCurve
      Autodesk์—์„œ๋Š” SpeedCurve๋ฅผ ์‚ฌ์šฉํ•˜์—ฌ ์›น ํŽ˜์ด์ง€ ๋กœ๋“œ ์‹œ๊ฐ„๊ณผ ์ด๋ฏธ์ง€, ์Šคํฌ๋ฆฝํŠธ, ํ…์ŠคํŠธ ๋“ฑ์˜ ํ›„์† ์š”์†Œ ์‘๋‹ต์„ฑ์„ ์ธก์ •ํ•˜์—ฌ ์›น ์‚ฌ์ดํŠธ ํ™˜๊ฒฝ์˜ ์„ฑ๋Šฅ์„ ๋ชจ๋‹ˆํ„ฐ๋งํ•˜๊ณ  ์ธก์ •ํ•ฉ๋‹ˆ๋‹ค. SpeedCurve ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      Qualified
      Qualified is the Autodesk Live Chat agent platform. This platform provides services to allow our customers to communicate in real-time with Autodesk support. We may collect unique ID for specific browser sessions during a chat. Qualified Privacy Policy

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      ์‚ฌ์šฉ์ž ๊ฒฝํ—˜ ํ–ฅ์ƒ โ€“ ์‚ฌ์šฉ์ž์™€ ๊ด€๋ จ๋œ ํ•ญ๋ชฉ์„ ํ‘œ์‹œํ•  ์ˆ˜ ์žˆ๊ฒŒ ํ•ด ์คŒ

      Google Optimize
      ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ์˜ ์ƒˆ ๊ธฐ๋Šฅ์„ ํ…Œ์ŠคํŠธํ•˜๊ณ  ์ด๋Ÿฌํ•œ ๊ธฐ๋Šฅ์˜ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์‚ฌ์šฉ์žํ™”ํ•˜๊ธฐ ์œ„ํ•ด Google Optimize์„ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์ด๋ฅผ ์œ„ํ•ด, ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•ด ์žˆ๋Š” ๋™์•ˆ ํ–‰๋™ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•ฉ๋‹ˆ๋‹ค. ์ด ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID, ์˜คํ† ๋ฐ์Šคํฌ ID ๋“ฑ์ด ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ณ ๊ฐ์€ ๊ธฐ๋Šฅ ํ…Œ์ŠคํŠธ๋ฅผ ๋ฐ”ํƒ•์œผ๋กœ ์—ฌ๋Ÿฌ ๋ฒ„์ „์˜ ์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ๋ฅผ ๊ฒฝํ—˜ํ•˜๊ฑฐ๋‚˜ ๋ฐฉ๋ฌธ์ž ํŠน์„ฑ์„ ๋ฐ”ํƒ•์œผ๋กœ ๊ฐœ์ธํ™”๋œ ์ปจํ…์ธ ๋ฅผ ๋ณด๊ฒŒ ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. Google Optimize ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      ClickTale
      ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ์—์„œ ๊ฒช์„ ์ˆ˜ ์žˆ๋Š” ์–ด๋ ค์›€์„ ๋” ์ž˜ ํŒŒ์•…ํ•˜๊ธฐ ์œ„ํ•ด ClickTale์„ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ํŽ˜์ด์ง€์˜ ๋ชจ๋“  ์š”์†Œ๋ฅผ ํฌํ•จํ•ด ๊ณ ๊ฐ์ด ์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ์™€ ์ƒํ˜ธ ์ž‘์šฉํ•˜๋Š” ๋ฐฉ์‹์„ ์ดํ•ดํ•˜๊ธฐ ์œ„ํ•ด ์„ธ์…˜ ๋…นํ™”๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ฐœ์ธ์ ์œผ๋กœ ์‹๋ณ„ ๊ฐ€๋Šฅํ•œ ์ •๋ณด๋Š” ๊ฐ€๋ ค์ง€๋ฉฐ ์ˆ˜์ง‘๋˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ClickTale ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      OneSignal
      ์˜คํ† ๋ฐ์Šคํฌ๋Š” OneSignal๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด OneSignal๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” OneSignal ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” OneSignal์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด OneSignal์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. OneSignal ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      Optimizely
      ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ์˜ ์ƒˆ ๊ธฐ๋Šฅ์„ ํ…Œ์ŠคํŠธํ•˜๊ณ  ์ด๋Ÿฌํ•œ ๊ธฐ๋Šฅ์˜ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์‚ฌ์šฉ์žํ™”ํ•˜๊ธฐ ์œ„ํ•ด Optimizely์„ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์ด๋ฅผ ์œ„ํ•ด, ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•ด ์žˆ๋Š” ๋™์•ˆ ํ–‰๋™ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•ฉ๋‹ˆ๋‹ค. ์ด ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID, ์˜คํ† ๋ฐ์Šคํฌ ID ๋“ฑ์ด ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ณ ๊ฐ์€ ๊ธฐ๋Šฅ ํ…Œ์ŠคํŠธ๋ฅผ ๋ฐ”ํƒ•์œผ๋กœ ์—ฌ๋Ÿฌ ๋ฒ„์ „์˜ ์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ๋ฅผ ๊ฒฝํ—˜ํ•˜๊ฑฐ๋‚˜ ๋ฐฉ๋ฌธ์ž ํŠน์„ฑ์„ ๋ฐ”ํƒ•์œผ๋กœ ๊ฐœ์ธํ™”๋œ ์ปจํ…์ธ ๋ฅผ ๋ณด๊ฒŒ ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. Optimizely ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      Amplitude
      ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ์˜ ์ƒˆ ๊ธฐ๋Šฅ์„ ํ…Œ์ŠคํŠธํ•˜๊ณ  ์ด๋Ÿฌํ•œ ๊ธฐ๋Šฅ์˜ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์‚ฌ์šฉ์žํ™”ํ•˜๊ธฐ ์œ„ํ•ด Amplitude์„ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์ด๋ฅผ ์œ„ํ•ด, ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•ด ์žˆ๋Š” ๋™์•ˆ ํ–‰๋™ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•ฉ๋‹ˆ๋‹ค. ์ด ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID, ์˜คํ† ๋ฐ์Šคํฌ ID ๋“ฑ์ด ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ณ ๊ฐ์€ ๊ธฐ๋Šฅ ํ…Œ์ŠคํŠธ๋ฅผ ๋ฐ”ํƒ•์œผ๋กœ ์—ฌ๋Ÿฌ ๋ฒ„์ „์˜ ์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ๋ฅผ ๊ฒฝํ—˜ํ•˜๊ฑฐ๋‚˜ ๋ฐฉ๋ฌธ์ž ํŠน์„ฑ์„ ๋ฐ”ํƒ•์œผ๋กœ ๊ฐœ์ธํ™”๋œ ์ปจํ…์ธ ๋ฅผ ๋ณด๊ฒŒ ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. Amplitude ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      Snowplow
      ์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ์—์„œ ๊ณ ๊ฐ์˜ ํ–‰๋™์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ธฐ ์œ„ํ•ด Snowplow๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID ๋ฐ ์˜คํ† ๋ฐ์Šคํฌ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ ์„ฑ๊ณผ๋ฅผ ์ธก์ •ํ•˜๊ณ  ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ๊ฒฝํ—˜์˜ ํŽธ๋ฆฌํ•จ์„ ํ‰๊ฐ€ํ•˜์—ฌ ๊ธฐ๋Šฅ์„ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•ด ์ด๋Ÿฌํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ด๋ฉ”์ผ, ๊ณ ๊ฐ ์ง€์› ๋ฐ ํŒ๋งค์™€ ๊ด€๋ จ๋œ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์ตœ์ ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ๊ณ ๊ธ‰ ๋ถ„์„ ๋ฐฉ๋ฒ•๋„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Snowplow ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      UserVoice
      ์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ์—์„œ ๊ณ ๊ฐ์˜ ํ–‰๋™์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ธฐ ์œ„ํ•ด UserVoice๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID ๋ฐ ์˜คํ† ๋ฐ์Šคํฌ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ ์„ฑ๊ณผ๋ฅผ ์ธก์ •ํ•˜๊ณ  ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ๊ฒฝํ—˜์˜ ํŽธ๋ฆฌํ•จ์„ ํ‰๊ฐ€ํ•˜์—ฌ ๊ธฐ๋Šฅ์„ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•ด ์ด๋Ÿฌํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ด๋ฉ”์ผ, ๊ณ ๊ฐ ์ง€์› ๋ฐ ํŒ๋งค์™€ ๊ด€๋ จ๋œ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์ตœ์ ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ๊ณ ๊ธ‰ ๋ถ„์„ ๋ฐฉ๋ฒ•๋„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. UserVoice ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      Clearbit
      Clearbit๋ฅผ ์‚ฌ์šฉํ•˜๋ฉด ์‹ค์‹œ๊ฐ„ ๋ฐ์ดํ„ฐ ๋ณด๊ฐ• ๊ธฐ๋Šฅ์„ ํ†ตํ•ด ๊ณ ๊ฐ์—๊ฒŒ ๊ฐœ์ธํ™”๋˜๊ณ  ๊ด€๋ จ ์žˆ๋Š” ํ™˜๊ฒฝ์„ ์ œ๊ณตํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. Autodesk๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. Clearbit ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      YouTube
      YouTube๋Š” ์‚ฌ์šฉ์ž๊ฐ€ ์›น ์‚ฌ์ดํŠธ์— ํฌํ•จ๋œ ๋น„๋””์˜ค๋ฅผ ๋ณด๊ณ  ๊ณต์œ ํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•ด์ฃผ๋Š” ๋น„๋””์˜ค ๊ณต์œ  ํ”Œ๋žซํผ์ž…๋‹ˆ๋‹ค. YouTube๋Š” ๋น„๋””์˜ค ์„ฑ๋Šฅ์— ๋Œ€ํ•œ ์‹œ์ฒญ ์ง€ํ‘œ๋ฅผ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค. YouTube ๊ฐœ์ธ์ •๋ณด๋ณดํ˜ธ ์ •์ฑ…

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      ๊ด‘๊ณ  ์ˆ˜์‹  ์„ค์ • โ€“ ์‚ฌ์šฉ์ž์—๊ฒŒ ํƒ€๊ฒŸํŒ…๋œ ๊ด‘๊ณ ๋ฅผ ์ œ๊ณตํ•  ์ˆ˜ ์žˆ๊ฒŒ ํ•ด ์คŒ

      Adobe Analytics
      ์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ์—์„œ ๊ณ ๊ฐ์˜ ํ–‰๋™์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ธฐ ์œ„ํ•ด Adobe Analytics๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID ๋ฐ ์˜คํ† ๋ฐ์Šคํฌ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ ์„ฑ๊ณผ๋ฅผ ์ธก์ •ํ•˜๊ณ  ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ๊ฒฝํ—˜์˜ ํŽธ๋ฆฌํ•จ์„ ํ‰๊ฐ€ํ•˜์—ฌ ๊ธฐ๋Šฅ์„ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•ด ์ด๋Ÿฌํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ด๋ฉ”์ผ, ๊ณ ๊ฐ ์ง€์› ๋ฐ ํŒ๋งค์™€ ๊ด€๋ จ๋œ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์ตœ์ ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ๊ณ ๊ธ‰ ๋ถ„์„ ๋ฐฉ๋ฒ•๋„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Adobe Analytics ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      Google Analytics (Web Analytics)
      ์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ์—์„œ ๊ณ ๊ฐ์˜ ํ–‰๋™์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ธฐ ์œ„ํ•ด Google Analytics (Web Analytics)๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ ์„ฑ๊ณผ๋ฅผ ์ธก์ •ํ•˜๊ณ  ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ๊ฒฝํ—˜์˜ ํŽธ๋ฆฌํ•จ์„ ํ‰๊ฐ€ํ•˜์—ฌ ๊ธฐ๋Šฅ์„ ๊ฐœ์„ ํ•˜๊ธฐ ์œ„ํ•ด ์ด๋Ÿฌํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ด๋ฉ”์ผ, ๊ณ ๊ฐ ์ง€์› ๋ฐ ํŒ๋งค์™€ ๊ด€๋ จ๋œ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์ตœ์ ํ™”ํ•˜๊ธฐ ์œ„ํ•ด ๊ณ ๊ธ‰ ๋ถ„์„ ๋ฐฉ๋ฒ•๋„ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. AdWords
      ์˜คํ† ๋ฐ์Šคํฌ๋Š” AdWords๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด AdWords๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” AdWords ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” AdWords์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด AdWords์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. AdWords ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      Marketo
      ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ์‹œ์˜์ ์ ˆํ•˜๋ฉฐ ๊ด€๋ จ ์žˆ๋Š” ์ด๋ฉ”์ผ ์ปจํ…์ธ ๋ฅผ ์ œ๊ณตํ•˜๊ธฐ ์œ„ํ•ด Marketo๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์ด๋ฅผ ์œ„ํ•ด, ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ํ–‰๋™ ๋ฐ ์˜คํ† ๋ฐ์Šคํฌ์—์„œ ์ „์†กํ•˜๋Š” ์ด๋ฉ”์ผ๊ณผ์˜ ์ƒํ˜ธ ์ž‘์šฉ์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•ฉ๋‹ˆ๋‹ค. ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID, ์ด๋ฉ”์ผ ํ™•์ธ์œจ, ํด๋ฆญํ•œ ๋งํฌ ๋“ฑ์ด ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์ด ๋ฐ์ดํ„ฐ๋ฅผ ๋‹ค๋ฅธ ์†Œ์Šค์—์„œ ์ˆ˜์ง‘๋œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉํ•˜์—ฌ ๊ณ ๊ฐ์˜ ํŒ๋งค ๋˜๋Š” ๊ณ ๊ฐ ์„œ๋น„์Šค ๊ฒฝํ—˜์„ ๊ฐœ์„ ํ•˜๋ฉฐ, ๊ณ ๊ธ‰ ๋ถ„์„ ์ฒ˜๋ฆฌ์— ๊ธฐ์ดˆํ•˜์—ฌ ๋ณด๋‹ค ๊ด€๋ จ ์žˆ๋Š” ์ปจํ…์ธ ๋ฅผ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค. Marketo ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      Doubleclick
      ์˜คํ† ๋ฐ์Šคํฌ๋Š” Doubleclick๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด Doubleclick๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” Doubleclick ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” Doubleclick์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด Doubleclick์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. Doubleclick ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      HubSpot
      ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ์‹œ์˜์ ์ ˆํ•˜๋ฉฐ ๊ด€๋ จ ์žˆ๋Š” ์ด๋ฉ”์ผ ์ปจํ…์ธ ๋ฅผ ์ œ๊ณตํ•˜๊ธฐ ์œ„ํ•ด HubSpot์„ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์ด๋ฅผ ์œ„ํ•ด, ๊ณ ๊ฐ์˜ ์˜จ๋ผ์ธ ํ–‰๋™ ๋ฐ ์˜คํ† ๋ฐ์Šคํฌ์—์„œ ์ „์†กํ•˜๋Š” ์ด๋ฉ”์ผ๊ณผ์˜ ์ƒํ˜ธ ์ž‘์šฉ์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•ฉ๋‹ˆ๋‹ค. ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID, ์ด๋ฉ”์ผ ํ™•์ธ์œจ, ํด๋ฆญํ•œ ๋งํฌ ๋“ฑ์ด ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. HubSpot ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      Twitter
      ์˜คํ† ๋ฐ์Šคํฌ๋Š” Twitter๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด Twitter๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” Twitter ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” Twitter์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด Twitter์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. Twitter ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      Facebook
      ์˜คํ† ๋ฐ์Šคํฌ๋Š” Facebook๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด Facebook๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” Facebook ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” Facebook์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด Facebook์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. Facebook ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      LinkedIn
      ์˜คํ† ๋ฐ์Šคํฌ๋Š” LinkedIn๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด LinkedIn๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” LinkedIn ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” LinkedIn์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด LinkedIn์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. LinkedIn ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      Yahoo! Japan
      ์˜คํ† ๋ฐ์Šคํฌ๋Š” Yahoo! Japan๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด Yahoo! Japan๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” Yahoo! Japan ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” Yahoo! Japan์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด Yahoo! Japan์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. Yahoo! Japan ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      Naver
      ์˜คํ† ๋ฐ์Šคํฌ๋Š” Naver๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด Naver๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” Naver ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” Naver์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด Naver์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. Naver ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      Quantcast
      ์˜คํ† ๋ฐ์Šคํฌ๋Š” Quantcast๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด Quantcast๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” Quantcast ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” Quantcast์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด Quantcast์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. Quantcast ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      Call Tracking
      ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์บ ํŽ˜์ธ์„ ์œ„ํ•ด ์‚ฌ์šฉ์žํ™”๋œ ์ „ํ™”๋ฒˆํ˜ธ๋ฅผ ์ œ๊ณตํ•˜๊ธฐ ์œ„ํ•˜์—ฌ Call Tracking์„ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋ ‡๊ฒŒ ํ•˜๋ฉด ๊ณ ๊ฐ์ด ์˜คํ† ๋ฐ์Šคํฌ ๋‹ด๋‹น์ž์—๊ฒŒ ๋”์šฑ ๋น ๋ฅด๊ฒŒ ์•ก์„ธ์Šคํ•  ์ˆ˜ ์žˆ์œผ๋ฉฐ, ์˜คํ† ๋ฐ์Šคํฌ์˜ ์„ฑ๊ณผ๋ฅผ ๋”์šฑ ์ •ํ™•ํ•˜๊ฒŒ ํ‰๊ฐ€ํ•˜๋Š” ๋ฐ ๋„์›€์ด ๋ฉ๋‹ˆ๋‹ค. ์ œ๊ณต๋œ ์ „ํ™”๋ฒˆํ˜ธ๋ฅผ ๊ธฐ์ค€์œผ๋กœ ์‚ฌ์ดํŠธ์—์„œ ๊ณ ๊ฐ ํ–‰๋™์— ๊ด€ํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•  ์ˆ˜๋„ ์žˆ์Šต๋‹ˆ๋‹ค. Call Tracking ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      Wunderkind
      ์˜คํ† ๋ฐ์Šคํฌ๋Š” Wunderkind๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด Wunderkind๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” Wunderkind ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” Wunderkind์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด Wunderkind์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. Wunderkind ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      ADC Media
      ์˜คํ† ๋ฐ์Šคํฌ๋Š” ADC Media๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด ADC Media๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” ADC Media ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” ADC Media์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด ADC Media์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. ADC Media ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      AgrantSEM
      ์˜คํ† ๋ฐ์Šคํฌ๋Š” AgrantSEM๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด AgrantSEM๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” AgrantSEM ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” AgrantSEM์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด AgrantSEM์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. AgrantSEM ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      Bidtellect
      ์˜คํ† ๋ฐ์Šคํฌ๋Š” Bidtellect๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด Bidtellect๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” Bidtellect ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” Bidtellect์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด Bidtellect์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. Bidtellect ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      Bing
      ์˜คํ† ๋ฐ์Šคํฌ๋Š” Bing๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด Bing๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” Bing ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” Bing์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด Bing์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. Bing ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      G2Crowd
      ์˜คํ† ๋ฐ์Šคํฌ๋Š” G2Crowd๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด G2Crowd๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” G2Crowd ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” G2Crowd์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด G2Crowd์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. G2Crowd ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      NMPI Display
      ์˜คํ† ๋ฐ์Šคํฌ๋Š” NMPI Display๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด NMPI Display๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” NMPI Display ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” NMPI Display์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด NMPI Display์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. NMPI Display ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      VK
      ์˜คํ† ๋ฐ์Šคํฌ๋Š” VK๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด VK๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” VK ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” VK์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด VK์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. VK ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      Adobe Target
      ์˜คํ† ๋ฐ์Šคํฌ๋Š” ์‚ฌ์ดํŠธ์˜ ์ƒˆ ๊ธฐ๋Šฅ์„ ํ…Œ์ŠคํŠธํ•˜๊ณ  ์ด๋Ÿฌํ•œ ๊ธฐ๋Šฅ์˜ ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์‚ฌ์šฉ์žํ™”ํ•˜๊ธฐ ์œ„ํ•ด Adobe Target์„ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ์ด๋ฅผ ์œ„ํ•ด, ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•ด ์žˆ๋Š” ๋™์•ˆ ํ–‰๋™ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•ฉ๋‹ˆ๋‹ค. ์ด ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ, IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID, ์˜คํ† ๋ฐ์Šคํฌ ID ๋“ฑ์ด ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ณ ๊ฐ์€ ๊ธฐ๋Šฅ ํ…Œ์ŠคํŠธ๋ฅผ ๋ฐ”ํƒ•์œผ๋กœ ์—ฌ๋Ÿฌ ๋ฒ„์ „์˜ ์˜คํ† ๋ฐ์Šคํฌ ์‚ฌ์ดํŠธ๋ฅผ ๊ฒฝํ—˜ํ•˜๊ฑฐ๋‚˜ ๋ฐฉ๋ฌธ์ž ํŠน์„ฑ์„ ๋ฐ”ํƒ•์œผ๋กœ ๊ฐœ์ธํ™”๋œ ์ปจํ…์ธ ๋ฅผ ๋ณด๊ฒŒ ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. Adobe Target ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      Google Analytics (Advertising)
      ์˜คํ† ๋ฐ์Šคํฌ๋Š” Google Analytics (Advertising)๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด Google Analytics (Advertising)๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” Google Analytics (Advertising) ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” Google Analytics (Advertising)์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด Google Analytics (Advertising)์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. Google Analytics (Advertising) ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      Trendkite
      ์˜คํ† ๋ฐ์Šคํฌ๋Š” Trendkite๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด Trendkite๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” Trendkite ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” Trendkite์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด Trendkite์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. Trendkite ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      Hotjar
      ์˜คํ† ๋ฐ์Šคํฌ๋Š” Hotjar๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด Hotjar๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” Hotjar ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” Hotjar์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด Hotjar์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. Hotjar ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      6 Sense
      ์˜คํ† ๋ฐ์Šคํฌ๋Š” 6 Sense๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด 6 Sense๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” 6 Sense ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” 6 Sense์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด 6 Sense์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. 6 Sense ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      Terminus
      ์˜คํ† ๋ฐ์Šคํฌ๋Š” Terminus๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด Terminus๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” Terminus ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” Terminus์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด Terminus์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. Terminus ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      StackAdapt
      ์˜คํ† ๋ฐ์Šคํฌ๋Š” StackAdapt๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด StackAdapt๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” StackAdapt ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” StackAdapt์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด StackAdapt์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. StackAdapt ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      The Trade Desk
      ์˜คํ† ๋ฐ์Šคํฌ๋Š” The Trade Desk๊ฐ€ ์ง€์›ํ•˜๋Š” ์‚ฌ์ดํŠธ์— ๋””์ง€ํ„ธ ๊ด‘๊ณ ๋ฅผ ๋ฐฐํฌํ•˜๊ธฐ ์œ„ํ•ด The Trade Desk๋ฅผ ์ด์šฉํ•ฉ๋‹ˆ๋‹ค. ๊ด‘๊ณ ๋Š” The Trade Desk ๋ฐ์ดํ„ฐ์™€ ๊ณ ๊ฐ์ด ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋Š” ๋™์•ˆ ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ํ–‰๋™ ๋ฐ์ดํ„ฐ ๋ชจ๋‘์— ๊ธฐ์ดˆํ•˜์—ฌ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๊ฐ€ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ์ดํ„ฐ์—๋Š” ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•œ ํŽ˜์ด์ง€, ์‹œ์ž‘ํ•œ ์ฒดํ—˜ํŒ, ์žฌ์ƒํ•œ ๋™์˜์ƒ, ๊ตฌ๋งค ๋‚ด์—ญ ๋ฐ IP ์ฃผ์†Œ ๋˜๋Š” ์žฅ์น˜ ID๊ฐ€ ํฌํ•จ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” The Trade Desk์—์„œ ๊ณ ๊ฐ์œผ๋กœ๋ถ€ํ„ฐ ์ˆ˜์ง‘ํ•œ ๋ฐ์ดํ„ฐ์™€ ๊ฒฐํ•ฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ๊ฒฝํ—˜์— ๋Œ€ํ•œ ์‚ฌ์šฉ์žํ™”๋ฅผ ๊ฐœ์„ ํ•˜๊ณ  ๊ณ ๊ฐ์—๊ฒŒ ๋”์šฑ ๊ด€๋ จ ์žˆ๋Š” ๊ด‘๊ณ ๋ฅผ ์ œ์‹œํ•˜๊ธฐ ์œ„ํ•ด The Trade Desk์— ์ œ๊ณตํ•˜๋Š” ๋ฐ์ดํ„ฐ๋ฅผ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. The Trade Desk ๊ฐœ์ธ์ •๋ณด์ทจ๊ธ‰๋ฐฉ์นจ
      RollWorks
      We use RollWorks to deploy digital advertising on sites supported by RollWorks. Ads are based on both RollWorks data and behavioral data that we collect while youโ€™re on our sites. The data we collect may include pages youโ€™ve visited, trials youโ€™ve initiated, videos youโ€™ve played, purchases youโ€™ve made, and your IP address or device ID. This information may be combined with data that RollWorks has collected from you. We use the data that we provide to RollWorks to better customize your digital advertising experience and present you with more relevant ads. RollWorks Privacy Policy

      ์ •๋ง ๋” ์ ์€ ์˜จ๋ผ์ธ ๊ฒฝํ—˜์„ ์›ํ•˜์‹ญ๋‹ˆ๊นŒ?

      ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๊ณ ๊ฐ ์—ฌ๋Ÿฌ๋ถ„์—๊ฒŒ ์ข‹์€ ๊ฒฝํ—˜์„ ๋“œ๋ฆฌ๊ณ  ์‹ถ์Šต๋‹ˆ๋‹ค. ์ด์ „ ํ™”๋ฉด์˜ ๋ฒ”์ฃผ์— ๋Œ€ํ•ด "์˜ˆ"๋ฅผ ์„ ํƒํ•˜์…จ๋‹ค๋ฉด ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๊ณ ๊ฐ์„ ์œ„ํ•ด ๊ณ ๊ฐ ๊ฒฝํ—˜์„ ์‚ฌ์šฉ์žํ™”ํ•˜๊ณ  ํ–ฅ์ƒ๋œ ์‘์šฉํ”„๋กœ๊ทธ๋žจ์„ ์ œ์ž‘ํ•˜๊ธฐ ์œ„ํ•ด ๊ท€ํ•˜์˜ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ณ  ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. ์–ธ์ œ๋“ ์ง€ ๊ฐœ์ธ์ •๋ณด ์ฒ˜๋ฆฌ๋ฐฉ์นจ์„ ๋ฐฉ๋ฌธํ•ด ์„ค์ •์„ ๋ณ€๊ฒฝํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

      ๊ณ ๊ฐ์˜ ๊ฒฝํ—˜. ๊ณ ๊ฐ์˜ ์„ ํƒ.

      ์˜คํ† ๋ฐ์Šคํฌ๋Š” ๊ณ ๊ฐ์˜ ๊ฐœ์ธ ์ •๋ณด ๋ณดํ˜ธ๋ฅผ ์ค‘์š”์‹œํ•ฉ๋‹ˆ๋‹ค. ์˜คํ† ๋ฐ์Šคํฌ์—์„œ ์ˆ˜์ง‘ํ•˜๋Š” ์ •๋ณด๋Š” ์˜คํ† ๋ฐ์Šคํฌ ์ œํ’ˆ ์‚ฌ์šฉ ๋ฐฉ๋ฒ•, ๊ณ ๊ฐ์ด ๊ด€์‹ฌ์„ ๊ฐ€์งˆ ๋งŒํ•œ ์ •๋ณด, ์˜คํ† ๋ฐ์Šคํฌ์—์„œ ๋”์šฑ ๋œป๊นŠ์€ ๊ฒฝํ—˜์„ ์ œ๊ณตํ•˜๊ธฐ ์œ„ํ•œ ๊ฐœ์„  ์‚ฌํ•ญ์„ ์ดํ•ดํ•˜๋Š” ๋ฐ ๋„์›€์ด ๋ฉ๋‹ˆ๋‹ค.

      ์˜คํ† ๋ฐ์Šคํฌ์—์„œ ๊ณ ๊ฐ๋‹˜๊ป˜ ์ ํ•ฉํ•œ ๊ฒฝํ—˜์„ ์ œ๊ณตํ•ด ๋“œ๋ฆฌ๊ธฐ ์œ„ํ•ด ๊ณ ๊ฐ๋‹˜์˜ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ณ  ์‚ฌ์šฉํ•˜๋„๋ก ํ—ˆ์šฉํ•˜์‹œ๊ฒ ์Šต๋‹ˆ๊นŒ?

      ์„ ํƒํ•  ์ˆ˜ ์žˆ๋Š” ์˜ต์…˜์„ ์ž์„ธํžˆ ์•Œ์•„๋ณด๋ ค๋ฉด ์ด ์‚ฌ์ดํŠธ์˜ ๊ฐœ์ธ ์ •๋ณด ์„ค์ •์„ ๊ด€๋ฆฌํ•ด ์‚ฌ์šฉ์žํ™”๋œ ๊ฒฝํ—˜์œผ๋กœ ์–ด๋–ค ์ด์ ์„ ์–ป์„ ์ˆ˜ ์žˆ๋Š”์ง€ ์‚ดํŽด๋ณด๊ฑฐ๋‚˜ ์˜คํ† ๋ฐ์Šคํฌ ๊ฐœ์ธ์ •๋ณด ์ฒ˜๋ฆฌ๋ฐฉ์นจ ์ •์ฑ…์„ ํ™•์ธํ•ด ๋ณด์‹ญ์‹œ์˜ค.