Description
Whether we use a pencil or the latest technology, as digital artists we still need to develop creative to give our clients an advantage over the competition. Clients sell the same product to the same clientele—how do we help them differentiate? We have technology converging in many ways (architectural visualization, video games, real time)—how do we find the best way to make use of this convergence? Ultimately, as a creative agency or architectural visualization firm, we need to look for ways to show off products and environments that are visually more compelling so that they become the catalyst of this differentiation. Products such as 3ds Max software, Maya software, NVIDIA mental ray software, Revit software, AutoCAD software, and new emerging real-time technologies like Showcase software help with this problem, but that’s just the beginning. In this roundtable we will talk about why we follow these trends and where these new technologies will bring us. Is it all a fad? Will we find a real practical use other than entertainment? Will our clients end up showing us the way?
Key Learnings
- Discover a variety of uses for new technologies
- Learn how to analyze client needs and identify best technology
- Find new use cases for emerging technologies
- Learn how to discuss with clients advantages and disadvantages of new trends
Speakers_few
Carlos CristernaWith over 15 years’ experience in the architectural visualization industry, Carlos has helped Neoscape streamline not only traditional 3D production processes, but he has also pioneered new technologies and incorporated them seamlessly into the studio’s offerings. As Neoscape’s Rad Lab director, Carlos leads the studio’s efforts in research and development. He explores and implements new creative technologies, products, and ideas, bringing them to life to solve real client problems. His extensive experience with traditional 3D visualization combined with industry innovation makes him an oft-sought panelist and speaker. Recently, he was a guest presenter for Epic Games at Autodesk University, and he was also a panelist for Bisnow’s Emerging Technologies in CRE session this past October. He served as president of the American Society of Architectural Illustrators (ASAI) in 2016 and judged the Architecture category of the Unreal Awards in January.