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A Paradigm Shift in Building Operations : Digital Twin with BIM and AI-based Data Analytics

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说明

SAMSUNG C&T uses digital twins to optimize building operations. We have developed a digital twin with BIM and AI in an office building with a total floor area of 100,000 square meters, and we are utilizing it to operate the building. The basic functions are the Energy/Asset/Space Management, and Virtual Tours. In particular, the energy management function monitors building energy usage in real time. And we have developed 10 solutions for energy management that can save energy while maintaining the comfort of occupants in the building. These solutions are derived through AI-based machine learning models and optimization algorithms to provide real-time notifications to building operators for sustainable and optimized building energy management. Therefore, SAMSUNG C&T aims to provide efficient building operation and management services by simultaneously implementing digital spaces, going beyond the role of a construction company that constructs physical spaces.

主要学习内容

  • Understand the system architecture and overall development process for building digital twin.
  • Verify optimization of energy use during building operations with simulations through ai-based machine learning model.
  • Efficiently operate and manage buildings through asset management in buildings and simulation in 3D spaces.

讲师

  • Jangsoon Kim
    Jangsoon Kim is a project manager at Samsung C&T. His main tasks are digital twin planning and development, and technology commercialization. He majored in civil engineering at university and received a master's degree in steel structure engineering. Since then, he joined Samsung C&T and has been working for over 9 years. Since he started as a bridge construction engineer at one of its railroad construction sites, he had worked on marine/port construction projects. He then switched to the VDC (Virtual Design & Construction) sector in the company, where he took on BIM-related tasks and participated in bidding for a number of new projects while providing technical support for project sites. Over the past two years, he has been focusing on digital twin technology. He is now discovering areas of application for digital twin, and expanding the technology from planning to development, and into commercialization. By creating values through new businesses, he is making contributions to achieving sustainable growth of the company.
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    Transcript

    JANGSOON KIM: Hi. My name is Jangsoon Kim. I'm a project manager at Samsung C&T. And I'm working on project related to digital twin technology. First of all, I'd like to thank everyone for joining this session. Today's topic of my presentation is a paradigm shift in building operations using digital twins. Then, without further ado, let's begin.

    Let me first briefly introduce myself. I majored in civil engineering at university and received a master's degree in steel structural engineering. After joining Samsung C&T, I worked as an engineer at bridge, marine, and port construction sites. Later, I took on project building related to BIM, providing technical support for project sites. And now, I'm working on planning and developing digital twin technology, and taking it into the commercialization stage.

    You might think I have a pretty unique career path, as the work I'm doing now is quite different from where I started. But I'm really excited about the fact that I'm doing the job that I can do best now. This is a safe harbor disclaimer. Please note that this presentation may include some forward-looking statements. Before going into detail, let's first watch a preview video of THYNC, a digital twin developed by C&T.

    [VIDEO PLAYBACK]

    [MUSIC PLAYING]

    - Once a digital twin starts thinking on its own, synchronized with reality, what would future operation of buildings look like? THYNC presents a new vision for building operation. THYNC utilizes various modeling methods to virtualize real-world spaces, and builds fit-for-purpose database and analysis models. Its simulation results support problem solving and decision making in reality. Here's how THYNC will bring paradigm shift for building operation.

    THYNC allows us to comfortably look around every part of the building. It maintains the moderate level of comfort for users, also with an AI-based data, analysis, and simulation. Wasted energy during vacancies is tracked and reduced in real time by usage.

    [MUSIC PLAYING]

    Operating guidelines enhance the facility operational efficiency and optimize energy use. Analysis of building facility status enables performance preservation and management efficiency enhancement. Layout simulation allows for easy and fast optimal space planning. And evacuation simulation helps predict optimal evacuation routes and time. THYNC delivers sustainable building operations, ensuring comfort and safety for occupants.

    Now, with infinite expandability enabled by THYNC, bring your own imagination of building operation into reality. In sync with your thinking, building operation digital twin, THYNC.

    [END PLAYBACK]

    JANGSOON KIM: So there was a preview of THYNC. In this session, I'd like to introduce the development process of digital twin that can be utilized for building operations, as shown in this video, and highlight its various features. Let me start with a question. Why did Samsung C&T, a construction company, develop a digital twin? We, as a construction company, are involved in every stage of building's life cycle.

    With our involvement in design, construction, and expertise in operation and maintenance, we have deep understanding of the entire process. This allows us to build the most efficient and sophisticated digital twins. And that's how Samsung C&T started taking its first step in the building operation sector.

    Starting from there, we can build physical spaces in the real world and digital spaces virtually at the same time. This helps us provide customized services that meet the needs of our clients, such as building owners and operations companies. Using digital twins, our clients can optimize the energy use of a building and improve operational efficiency during the operation stage.

    In fact, our ultimate goal is to bring a paradigm shift in building operations through digital twins. With that, let me introduce our digital twin brand THYNC, and how it will help us achieve our goal.

    Today's agendas include an overview, development process, and each feature along with demo videos. First, on overview, development background. I'd like to begin by explaining how we started the development. In our project 2022, we implemented a level-two digital twin that can monitor the operation status of facilities in residential complexes. Through this project, we verify the individual technological components of the digital twin. And we realized that sustaining the utilization of digital twins requires a clear purpose of use, and laboratory simulation is required to fully realize their true value.

    So we decided to develop a digital twin technology by applying simulation features to building operations, especially energy management, with the goal of optimizing the energy use of a building. We've been conducting a demonstration project for global engineering center, which is our headquarters building. So we develop a digital twin for tower B for about 10 months. We aim to demonstrate energy waste assessment of the target tower to predict potential energy savings and verification of energy reduction by optimizing facility operations.

    As real-time data are required for energy analysis, we installed measuring instruments and IoT sensors in an area of about 100,000 square meters for data collection. We are currently upgrading the analysis model and verifying energy reduction for A-spec facilities by applying optimal operating guidelines to the digital twin. Next, introduction of our digital twin brand, THYNC.

    THYNC is a combination of the words, think, and synchronize. It means that the shape and data of a physical building in the real world are replicated and synchronized to the virtual world. Based on the AI-based analysis and thinking process, it supports optimal decision making for building operations. THYNC will become one of our brand identities, which represents the digital twin technology. Now, let me tell you about the development process.

    This slide shows the development architecture of a digital twin. This was cited from the paper in the footnote below. The most important part of creating a digital twin is to define data [INAUDIBLE] for the purpose of use and to build an analysis model. You design control points for the data to be collected, and build infrastructure of transmission networks. And through 3D modeling, you can visualize the data in a space, increasing the sense of reality. Data and 3D models are the two pillars of a digital twin. And once established, they are integrated and interlinked.

    And then, you develop an engine for simulation. After all, you have to perform each layer of the architecture as defined here to build an optimized restructuring. So let me walk you through the architecture step by step. Let's start with the data acquisition and transmission layer. First, you must define the data.

    The type of data varies depending on which feature you are going to implement. For real-time energy management, especially energy analysis and simulation, data such as indoor environment data about temperature, humidity, and the air quality power usage, facility operations data, including cooling and heating aspect, and weather forecast data from the weather station are required in real time.

    Collecting such data requires analysis of the building information about building attributes like energy, and certification, and operation and maintenance in order to design control points for the data to be collected. Next, you have to build an infrastructure for data transmission networks to collect data.

    In our demonstration project, 77 IoT sensors for indoor environment have been installed in the offices. The data from these sensors is transmitted to a database server every five minutes through WebSocket API and collect power usage data. About 1,000 power meters have been installed on the panel boards in the room on each floor. And the data is transmitted and collected every five minutes through multiple TCP and IP.

    We also collect facility operations data in building automation system, or bus, by linking the BACnet protocol. The data is transmitted to the database server every 15 minutes. In the demonstration project, about 2,200 pieces of operational data are being collected in real time. Each piece of data is collected to a database server by interlinking IoT sensors, measuring instruments, and building system protocols, and use for each proposed.

    Collected data are transmitted to the AWS cloud for analysis and processing. The data is then visualized in a 3D game engine and finally provided to users in the form of services. After the data acquisition and transmission is completed, you move on to 3D modeling. The space for [INAUDIBLE] can be formed using various methods. For buildings, we typically use a BIM-based 3D model. And through photogrammetry and 3D scanning, we can create models of large outdoor spaces and individual object components, such as facilities and equipment in the mechanical room.

    As for the level of detail for a 3D model, we achieved level-three based on the CityGML 3.0 standard. Since the main goal of such visualization elements of a 3D model is to improve visibility of various pieces of information, users can determine the level of detail for the 3D model according to each purpose of use. For efficient 3D modeling, choosing the appropriate modeling methods and tools is very important. Samsung C&T, using its own technical expertise, has conducted highly-efficient 3D modeling through various methods.

    By dividing the outdoor and indoor spaces of the building, we classify targets of modeling in detail, and selected appropriate modeling methods according to the characteristics of each target. Modern tools are [INAUDIBLE] by modeling method. For example, you can use AutoCAD for referenced drawings, Revit and 3ds Max for model creation, Navisworks for model review, and ReCap when using point cloud, which is 3D scan data.

    Using mainly Autodesk products, we were able to perform efficient and optimized modeling. The next layer of the architecture is data and model integration. After you complete data collection and 3D modeling, the data and 3D model have to be integrated and interlinked. Once data pre-processing and API generation are completed in the previous stage, the data in a 3D model can be integrated in the final 3D game engine.

    Design UI/UX of a wireframe are implemented, and the data API and 3D model are mapped according to functional specifications. By mapping the data to the dashboard where buttons are operated, where numbers are displayed, a digital twin gets created. In the data model integration layer, the most important part is to develop a digital-- to develop a knowledge engine. When it comes to THYNC, It includes an energy simulation engine for energy analysis using AI-based optimization algorithm, machine learning, and deep learning models.

    Each solution is connected and interacts with each other through a systematic pipeline ranging from data collection to final solution development. So that was the entire process of developing a digital twin. As I mentioned earlier, after the digital twin is developed, we provide it to users through various features.

    The four basic features include energy management, which is core feature, asset management, space management, and virtual tour. Users can add features of their choice in the form of modules, which enables expandability. Then, let's take a look at them one by one. The first feature I will show you is THYNC Energy. Let's watch a demo video first.

    [VIDEO PLAYBACK]

    [MUSIC PLAYING]

    - The energy management feature identifies energy waste, and reduces energy through optimized operation. A 3D model appears in the center of the screen with dashboards on both sides. Indoor and outdoor spaces of the building are created using various modeling methods, and data is visualized through mapping. The dashboards allow the monitoring of energy-related figures, including energy usage, and waste. First, on the left dashboard, you can monitor the cumulative energy usage of the entire building by period and purpose.

    It predicts energy usage based on the actual usage, and wasted energy is identified for optimal usage suggestion. Also, carbon emissions and energy bills are calculated, enabling efficient energy management. Energy management solutions notify results from energy simulations in real time, helping building operations companies optimize energy use.

    Next, on the right, you can check detailed energy usage by floor. Let's move to the fifth floor. On the left, you can see the fifth floor's energy usage and indoor comfort level. The six zones on the fifth floor are divided by the locations of six air handling units. If you select a zone, you can check its energy usage and indoor environment status, allowing detailed energy analysis within each floor.

    Now, let's take a look at the details of an energy management solution. First, an indoor environment assessment solution is provided when the temperature, humidity and air quality levels exceed an optimal threshold. After checking the details of the solution, move to the applicable zone. You can see that the indoor temperature and humidity have exceeded the threshold. And the PMV indicator shows an slightly warm sign.

    After reviewing the solution, an operator would check the operation status of the cooling and heating system, and change the operation setting to maintain comfort for occupants. Lighting energy usage has been detected in a vacant space on the southwest side of the eighth floor. This notification indicates energy waste in an unoccupied space of the building. Using the Hidden Markov Model, electric heat power usage is used for data input to determine whether the space is occupied or not.

    It determines that energy use in a vacant space is a waste, and notifies users. Users can check the status of energy waste and turn off lights to save energy. In the case of a next day operation suggestion, the HVAC operation status of the day is analyzed to provide a suggestion for optimal operation of the next day. Data such as weather forecasts, time for pre-heating and cooling, and the start time of the applicable floor, is comprehensively analyzed.

    The optimal operation guide is applied to individual air handling units controlled by the building automation system. This reduces the start-up time for the pre cooling and heating of air handling units, which helps save energy.

    [END PLAYBACK]

    JANGSOON KIM: How was it? As such, THYNC Energy offers optimal energy management for buildings through AI-based simulation using digital twins. THYNC Energy is a feature that conducts real-time monitoring of the current energy usage, and predicts and manages the future energy usage. And by continuously applying the operation guidelines from simulations to the actual facility operations, it helps reduce and optimize energy use.

    In addition to the AI-based data analysis and simulations, we have developed our own physics analysis engine. This engine can be used in a digital twin for energy analysis. The central part of this THYNC energy is to provide energy management solutions. As you can see on this slide, it offers 10 different solutions. There are many focused on maintaining a moderate level of comfort for occupants, while reducing energy consumption.

    And the simulation results are provided to users in real time. And the solutions include data collection, assessment of indoor comfort level for occupants, energy waste assessment, and solutions for optimal facility operations. Next, the second feature is THYNC Asset. Let's first watch the demo video.

    [VIDEO PLAYBACK]

    [MUSIC PLAYING]

    - Digital twins enable efficient asset management within the building. Preview videos allow you to review the functions of each asset in advance. The asset list includes the equipment from the mechanical room and IoT sensors, or measuring instruments, throughout the building, which can be searched by name and object ID. You can intuitively comprehend the building's complex facility systems through a 3D model, and check the real-time status of each facility.

    If you click on the specific equipment, you can see its locations within the building. For the management of a facility asset, its basic specifications, parts replacement, and repair history are recorded and managed through an asset history card. In addition, facility operations data linked to the building automation system can be collected in real time and monitored. This data helps identify the operation status and immediately detect issues for maintenance.

    Also, the indoor environment data collected from IoT sensors can be monitored in real time. You can analyze the collected data to assess the indoor comfort level or identify IoT sensor issues. You can also check the real-time power usage and maximum power using power meters, and monitor energy usage by purpose.

    [END PLAYBACK]

    JANGSOON KIM: By using the second feature, like in the video, you can effectively manage building assets. THYNC Asset is a feature that integrates the information about building assets into digital twin and manages. By interlinking facility operation status and measurement data from IoT sensor and measuring instruments, you can conduct real-time monitoring.

    Also, by checking abnormal conditions of assets in real time, you can immediately respond when issues happen. This will help preserve the performance of assets and prevent their aging. Next, the third feature is THYNC Space. It has two types of simulation, layout and evacuation simulations. Let's check out the layout simulation first.

    [VIDEO PLAYBACK]

    [MUSIC PLAYING]

    - Layout simulation allows for optimal space planning. First, select the floor for space planning. Let's move to the fifth floor. A 3D model appears in the middle of the screen. On the left, there is a dashboard showing the object library and asset information. On the right, you can check layout results, such as layout status and lists. Once the number of workstations and meeting rooms is determined, the library can be arranged according to the layout structure, and space dimensioning is possible.

    Results of layout can be viewed on the right. First, the available area means the size of an area where layout is possible relative to the total area. You can check the number of staff and meeting rooms according to the library layout, and predict energy usage accordingly. Also, the library material builds are automatically drafted. Once the simulation is complete, you can save the layout results.

    [END PLAYBACK]

    JANGSOON KIM: Just as you saw in the video, THYNC Space utilizes virtual spaces built in a digital twin to help solve problems and support decision making through role-based simulation. In particular, layout simulation allows you to easily and quickly set up an optimal space plan in a 3D space.

    We expect that the layout simulation before moving will increase the operational efficiency for the users, including the building operations company, or general [INAUDIBLE] staff of the tenant company. The other type of simulation is evacuation simulation. Let's check out how it works.

    [VIDEO PLAYBACK]

    [MUSIC PLAYING]

    - The evacuation simulation provides optimal routes and predicts evacuation time in case of an emergency. If you select the location of a fire, you can conduct a rule-based evacuation simulation. A fire alarm will show you the when and where the fire broke out. And if you click the emergency guide button, you can check Emergency Guidelines and locations of fire extinguishers. You can view an optimal evacuation route from the fire location and have a virtual tour along the route.

    Next, let me show you a simulation that predicts the evacuation time based on each floor occupancy. You can set the occupant numbers for each floor, and run a simulation. Once everyone has gathered at a designated assembly point following the evacuation route, the simulation gets completed.

    [END PLAYBACK]

    JANGSOON KIM: Evacuation simulation provides optimal evacuation routes in case of an emergency and location information about fire protection facilities, emergency exits, and others. You can also conduct a simulation to predict evacuation time by setting different numbers of occupants on each floor. This can help users prepare against disasters in advance, contributing to securing safety for occupants. THYNC Space offers the ultimate space measurement through various simulations.

    As it can satisfy the various needs of users, I think its expandability is infinite. Last but not least, the first feature is virtual tour. Let me first take you to a virtual tour exploring every part of [INAUDIBLE] building.

    [VIDEO PLAYBACK]

    [MUSIC PLAYING]

    - Experience a virtual tour through digital twins. Users can choose between two different tour modes. An auto tour automatically takes users along the designated route. A free tour allows users to move freely as they wish. Users can select the space they want to visit, including office areas and mechanical rooms that are available with the program currently developed. Check the operating manual and click the Start button to start a virtual tour. This is a mechanical room where HVAC, cooling, and heating, and other equipment are located.

    Various pumps are located here. And you can also see the motor control center. Additionally, there are four absorption chillers, and heaters, and a turbo chiller, which is the main cooling facility. As such, you can virtually experience the key spaces of a building without visiting them in person.

    [END PLAYBACK]

    JANGSOON KIM: The virtual tour feature can be used for building [INAUDIBLE] and guidance. Automatic and free tours from a first-person perspective, [INAUDIBLE] new employees or visitors to virtually explore major spaces of the building. This gives them great convenience as they can enjoy the tour without visiting in person. So now, how about joining us in bringing your own imagination of building operations into reality?

    Samsung C&T THYNC can make this happen by synchronizing your thinking, and thereby create a paradigm shift in building operations. So that's all for my presentation today. Thank you.

    ______
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    我们通过 Upsellit 收集与您在我们站点中的活动相关的数据。这可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。我们使用此数据来衡量我们站点的性能并评估联机体验的难易程度,以便我们改进相关功能。此外,我们还将使用高级分析方法来优化电子邮件体验、客户支持体验和销售体验。. Upsellit 隐私政策
    CJ Affiliates
    我们通过 CJ Affiliates 收集与您在我们站点中的活动相关的数据。这可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。我们使用此数据来衡量我们站点的性能并评估联机体验的难易程度,以便我们改进相关功能。此外,我们还将使用高级分析方法来优化电子邮件体验、客户支持体验和销售体验。. CJ Affiliates 隐私政策
    Commission Factory
    我们通过 Commission Factory 收集与您在我们站点中的活动相关的数据。这可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。我们使用此数据来衡量我们站点的性能并评估联机体验的难易程度,以便我们改进相关功能。此外,我们还将使用高级分析方法来优化电子邮件体验、客户支持体验和销售体验。. Commission Factory 隐私政策
    Google Analytics (Strictly Necessary)
    我们通过 Google Analytics (Strictly Necessary) 收集与您在我们站点中的活动相关的数据。这可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID、您的 Autodesk ID。我们使用此数据来衡量我们站点的性能并评估联机体验的难易程度,以便我们改进相关功能。此外,我们还将使用高级分析方法来优化电子邮件体验、客户支持体验和销售体验。. Google Analytics (Strictly Necessary) 隐私政策
    Typepad Stats
    我们通过 Typepad Stats 收集与您在我们站点中的活动相关的数据。这可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID、您的 Autodesk ID。我们使用此数据来衡量我们站点的性能并评估联机体验的难易程度,以便我们改进相关功能。此外,我们还将使用高级分析方法来优化电子邮件体验、客户支持体验和销售体验。. Typepad Stats 隐私政策
    Geo Targetly
    我们使用 Geo Targetly 将网站访问者引导至最合适的网页并/或根据他们的位置提供量身定制的内容。 Geo Targetly 使用网站访问者的 IP 地址确定访问者设备的大致位置。 这有助于确保访问者以其(最有可能的)本地语言浏览内容。Geo Targetly 隐私政策
    SpeedCurve
    我们使用 SpeedCurve 来监控和衡量您的网站体验的性能,具体因素为网页加载时间以及后续元素(如图像、脚本和文本)的响应能力。SpeedCurve 隐私政策
    Qualified
    Qualified is the Autodesk Live Chat agent platform. This platform provides services to allow our customers to communicate in real-time with Autodesk support. We may collect unique ID for specific browser sessions during a chat. Qualified Privacy Policy

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    改善您的体验 – 使我们能够为您展示与您相关的内容

    Google Optimize
    我们通过 Google Optimize 测试站点上的新功能并自定义您对这些功能的体验。为此,我们将收集与您在站点中的活动相关的数据。此数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID、您的 Autodesk ID 等。根据功能测试,您可能会体验不同版本的站点;或者,根据访问者属性,您可能会查看个性化内容。. Google Optimize 隐私政策
    ClickTale
    我们通过 ClickTale 更好地了解您可能会在站点的哪些方面遇到困难。我们通过会话记录来帮助了解您与站点的交互方式,包括页面上的各种元素。将隐藏可能会识别个人身份的信息,而不会收集此信息。. ClickTale 隐私政策
    OneSignal
    我们通过 OneSignal 在 OneSignal 提供支持的站点上投放数字广告。根据 OneSignal 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 OneSignal 收集的与您相关的数据相整合。我们利用发送给 OneSignal 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. OneSignal 隐私政策
    Optimizely
    我们通过 Optimizely 测试站点上的新功能并自定义您对这些功能的体验。为此,我们将收集与您在站点中的活动相关的数据。此数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID、您的 Autodesk ID 等。根据功能测试,您可能会体验不同版本的站点;或者,根据访问者属性,您可能会查看个性化内容。. Optimizely 隐私政策
    Amplitude
    我们通过 Amplitude 测试站点上的新功能并自定义您对这些功能的体验。为此,我们将收集与您在站点中的活动相关的数据。此数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID、您的 Autodesk ID 等。根据功能测试,您可能会体验不同版本的站点;或者,根据访问者属性,您可能会查看个性化内容。. Amplitude 隐私政策
    Snowplow
    我们通过 Snowplow 收集与您在我们站点中的活动相关的数据。这可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID、您的 Autodesk ID。我们使用此数据来衡量我们站点的性能并评估联机体验的难易程度,以便我们改进相关功能。此外,我们还将使用高级分析方法来优化电子邮件体验、客户支持体验和销售体验。. Snowplow 隐私政策
    UserVoice
    我们通过 UserVoice 收集与您在我们站点中的活动相关的数据。这可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID、您的 Autodesk ID。我们使用此数据来衡量我们站点的性能并评估联机体验的难易程度,以便我们改进相关功能。此外,我们还将使用高级分析方法来优化电子邮件体验、客户支持体验和销售体验。. UserVoice 隐私政策
    Clearbit
    Clearbit 允许实时数据扩充,为客户提供个性化且相关的体验。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。Clearbit 隐私政策
    YouTube
    YouTube 是一个视频共享平台,允许用户在我们的网站上查看和共享嵌入视频。YouTube 提供关于视频性能的观看指标。 YouTube 隐私政策

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    定制您的广告 – 允许我们为您提供针对性的广告

    Adobe Analytics
    我们通过 Adobe Analytics 收集与您在我们站点中的活动相关的数据。这可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID、您的 Autodesk ID。我们使用此数据来衡量我们站点的性能并评估联机体验的难易程度,以便我们改进相关功能。此外,我们还将使用高级分析方法来优化电子邮件体验、客户支持体验和销售体验。. Adobe Analytics 隐私政策
    Google Analytics (Web Analytics)
    我们通过 Google Analytics (Web Analytics) 收集与您在我们站点中的活动相关的数据。这可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。我们使用此数据来衡量我们站点的性能并评估联机体验的难易程度,以便我们改进相关功能。此外,我们还将使用高级分析方法来优化电子邮件体验、客户支持体验和销售体验。. Google Analytics (Web Analytics) 隐私政策
    AdWords
    我们通过 AdWords 在 AdWords 提供支持的站点上投放数字广告。根据 AdWords 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 AdWords 收集的与您相关的数据相整合。我们利用发送给 AdWords 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. AdWords 隐私政策
    Marketo
    我们通过 Marketo 更及时地向您发送相关电子邮件内容。为此,我们收集与以下各项相关的数据:您的网络活动,您对我们所发送电子邮件的响应。收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID、电子邮件打开率、单击的链接等。我们可能会将此数据与从其他信息源收集的数据相整合,以根据高级分析处理方法向您提供改进的销售体验或客户服务体验以及更相关的内容。. Marketo 隐私政策
    Doubleclick
    我们通过 Doubleclick 在 Doubleclick 提供支持的站点上投放数字广告。根据 Doubleclick 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Doubleclick 收集的与您相关的数据相整合。我们利用发送给 Doubleclick 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Doubleclick 隐私政策
    HubSpot
    我们通过 HubSpot 更及时地向您发送相关电子邮件内容。为此,我们收集与以下各项相关的数据:您的网络活动,您对我们所发送电子邮件的响应。收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID、电子邮件打开率、单击的链接等。. HubSpot 隐私政策
    Twitter
    我们通过 Twitter 在 Twitter 提供支持的站点上投放数字广告。根据 Twitter 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Twitter 收集的与您相关的数据相整合。我们利用发送给 Twitter 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Twitter 隐私政策
    Facebook
    我们通过 Facebook 在 Facebook 提供支持的站点上投放数字广告。根据 Facebook 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Facebook 收集的与您相关的数据相整合。我们利用发送给 Facebook 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Facebook 隐私政策
    LinkedIn
    我们通过 LinkedIn 在 LinkedIn 提供支持的站点上投放数字广告。根据 LinkedIn 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 LinkedIn 收集的与您相关的数据相整合。我们利用发送给 LinkedIn 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. LinkedIn 隐私政策
    Yahoo! Japan
    我们通过 Yahoo! Japan 在 Yahoo! Japan 提供支持的站点上投放数字广告。根据 Yahoo! Japan 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Yahoo! Japan 收集的与您相关的数据相整合。我们利用发送给 Yahoo! Japan 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Yahoo! Japan 隐私政策
    Naver
    我们通过 Naver 在 Naver 提供支持的站点上投放数字广告。根据 Naver 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Naver 收集的与您相关的数据相整合。我们利用发送给 Naver 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Naver 隐私政策
    Quantcast
    我们通过 Quantcast 在 Quantcast 提供支持的站点上投放数字广告。根据 Quantcast 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Quantcast 收集的与您相关的数据相整合。我们利用发送给 Quantcast 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Quantcast 隐私政策
    Call Tracking
    我们通过 Call Tracking 为推广活动提供专属的电话号码。从而,使您可以更快地联系我们的支持人员并帮助我们更精确地评估我们的表现。我们可能会通过提供的电话号码收集与您在站点中的活动相关的数据。. Call Tracking 隐私政策
    Wunderkind
    我们通过 Wunderkind 在 Wunderkind 提供支持的站点上投放数字广告。根据 Wunderkind 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Wunderkind 收集的与您相关的数据相整合。我们利用发送给 Wunderkind 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Wunderkind 隐私政策
    ADC Media
    我们通过 ADC Media 在 ADC Media 提供支持的站点上投放数字广告。根据 ADC Media 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 ADC Media 收集的与您相关的数据相整合。我们利用发送给 ADC Media 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. ADC Media 隐私政策
    AgrantSEM
    我们通过 AgrantSEM 在 AgrantSEM 提供支持的站点上投放数字广告。根据 AgrantSEM 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 AgrantSEM 收集的与您相关的数据相整合。我们利用发送给 AgrantSEM 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. AgrantSEM 隐私政策
    Bidtellect
    我们通过 Bidtellect 在 Bidtellect 提供支持的站点上投放数字广告。根据 Bidtellect 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Bidtellect 收集的与您相关的数据相整合。我们利用发送给 Bidtellect 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Bidtellect 隐私政策
    Bing
    我们通过 Bing 在 Bing 提供支持的站点上投放数字广告。根据 Bing 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Bing 收集的与您相关的数据相整合。我们利用发送给 Bing 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Bing 隐私政策
    G2Crowd
    我们通过 G2Crowd 在 G2Crowd 提供支持的站点上投放数字广告。根据 G2Crowd 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 G2Crowd 收集的与您相关的数据相整合。我们利用发送给 G2Crowd 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. G2Crowd 隐私政策
    NMPI Display
    我们通过 NMPI Display 在 NMPI Display 提供支持的站点上投放数字广告。根据 NMPI Display 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 NMPI Display 收集的与您相关的数据相整合。我们利用发送给 NMPI Display 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. NMPI Display 隐私政策
    VK
    我们通过 VK 在 VK 提供支持的站点上投放数字广告。根据 VK 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 VK 收集的与您相关的数据相整合。我们利用发送给 VK 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. VK 隐私政策
    Adobe Target
    我们通过 Adobe Target 测试站点上的新功能并自定义您对这些功能的体验。为此,我们将收集与您在站点中的活动相关的数据。此数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID、您的 Autodesk ID 等。根据功能测试,您可能会体验不同版本的站点;或者,根据访问者属性,您可能会查看个性化内容。. Adobe Target 隐私政策
    Google Analytics (Advertising)
    我们通过 Google Analytics (Advertising) 在 Google Analytics (Advertising) 提供支持的站点上投放数字广告。根据 Google Analytics (Advertising) 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Google Analytics (Advertising) 收集的与您相关的数据相整合。我们利用发送给 Google Analytics (Advertising) 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Google Analytics (Advertising) 隐私政策
    Trendkite
    我们通过 Trendkite 在 Trendkite 提供支持的站点上投放数字广告。根据 Trendkite 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Trendkite 收集的与您相关的数据相整合。我们利用发送给 Trendkite 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Trendkite 隐私政策
    Hotjar
    我们通过 Hotjar 在 Hotjar 提供支持的站点上投放数字广告。根据 Hotjar 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Hotjar 收集的与您相关的数据相整合。我们利用发送给 Hotjar 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Hotjar 隐私政策
    6 Sense
    我们通过 6 Sense 在 6 Sense 提供支持的站点上投放数字广告。根据 6 Sense 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 6 Sense 收集的与您相关的数据相整合。我们利用发送给 6 Sense 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. 6 Sense 隐私政策
    Terminus
    我们通过 Terminus 在 Terminus 提供支持的站点上投放数字广告。根据 Terminus 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Terminus 收集的与您相关的数据相整合。我们利用发送给 Terminus 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Terminus 隐私政策
    StackAdapt
    我们通过 StackAdapt 在 StackAdapt 提供支持的站点上投放数字广告。根据 StackAdapt 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 StackAdapt 收集的与您相关的数据相整合。我们利用发送给 StackAdapt 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. StackAdapt 隐私政策
    The Trade Desk
    我们通过 The Trade Desk 在 The Trade Desk 提供支持的站点上投放数字广告。根据 The Trade Desk 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 The Trade Desk 收集的与您相关的数据相整合。我们利用发送给 The Trade Desk 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. The Trade Desk 隐私政策
    RollWorks
    We use RollWorks to deploy digital advertising on sites supported by RollWorks. Ads are based on both RollWorks data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that RollWorks has collected from you. We use the data that we provide to RollWorks to better customize your digital advertising experience and present you with more relevant ads. RollWorks Privacy Policy

    是否确定要简化联机体验?

    我们希望您能够从我们这里获得良好体验。对于上一屏幕中的类别,如果选择“是”,我们将收集并使用您的数据以自定义您的体验并为您构建更好的应用程序。您可以访问我们的“隐私声明”,根据需要更改您的设置。

    个性化您的体验,选择由您来做。

    我们重视隐私权。我们收集的数据可以帮助我们了解您对我们产品的使用情况、您可能感兴趣的信息以及我们可以在哪些方面做出改善以使您与 Autodesk 的沟通更为顺畅。

    我们是否可以收集并使用您的数据,从而为您打造个性化的体验?

    通过管理您在此站点的隐私设置来了解个性化体验的好处,或访问我们的隐私声明详细了解您的可用选项。