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Content Creation for ECommerce

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说明

Creating Contents using Autodesk Media and Entertainment Collection for ECommerce Sector, to Bring in Efficiencies and setting up an Optimized pipeline.

主要学习内容

  • Effectively Utilize Autodesk Media and Entertainment tools.
  • Pipeline Optimization and work on a mixed pipeline
  • Deliver projects with short turnaround times
  • Applications of 3D in Ecommerce Industry

讲师

  • karthik balasubramaniam 的头像
    karthik balasubramaniam
    Currently Deading the 3D BIZ Operations, with over 2 decades of experience in MEdia and Entertainment industry, worked with over 2000+ clients and had Trained nearly 10000+ seasoned professionals, Extensive Knowledge on setting up a Complete pipeline for a studio, from Hardware, Software and Training needs on the creative tools
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Transcript

KARTHIK BALASUBRAMANIAM: Hey, everyone. This is Karthik Balasubramaniam, assistant vise president of operations representing RRD. So our topic of presentation is going to be the content creation for our e-commerce. We belong to a larger group called RRD GO Creative. So what is RRD GO Creative? So our goal mantra is like amplify the content and simplify the process.

So what we do is we help the customers to make their customer experiences better by giving them a differentiator. So what we do is that to do that we maintain. We put ourselves in the shoes of the customers as in what is it that they want to experience. And what we generally do is that we create a custom brand experience by researching how the customer needs to feel that particular product in terms of interaction.

So to do that, what we do is that we are a global brand solution. So we elevate the storytelling by creativity and personalization, and we use other technology and touch points. And we do this with the reliability on a bigger scale. So again, [INAUDIBLE] that what we do is that we implement smart working solutions. We use a lot of data. I mean, we work with a lot of digitization process, and we use a lot of automation tools, and we also use AA for performing different optimizations in the step of the process.

So we also have a little division called Loft for emerging technology services, and what we do is access the newest technologies and ecosystem by leveraging the innovative services platform. So Loft, basically, it works on boosting the productivity and increasing the customer experience by testing different methods and means for achieving satisfaction. So by doing this, what we do is that we do an exceptional backhaul, and we ensure that we are in the customer [INAUDIBLE] space. And by doing all this, that is always a seamless interaction that happens between your design stage to the final delivery stage.

So why do you need to go with RRD GO Creative? As a global service provider in business communications and marketing solution and digital productivity solutions, we make the customer experience the operative differentiator by reimagining the customer interactions, and that how customers get connected with the brand.

And to speak about RRD, we have a team of about 8,000 employees with 500 clients working across 50 locations and 34 years in operation. And we are an OptiShore model, vertical-focused business, and we use a lot of digital workflows and tools actually. So we are built on a very solid pipeline of people practices, governance, and we are built upon a lot of resilience. That is one of the key factors why customers prefer to go with RRD as a company.

So coming on to the topic, the e-commerce, so why is 3D important in e-commerce? Let's take a little step back and see what is actually happening. The expanding scope of e-commerce, what the customers expect is that the new level of personalization, the intuitiveness what the customer expects in their experiences.

And what is really happening is that with the advent of Web 3.0 and 5G networks and the hardwares which is coming in the market-- handheld hardwares are becoming more powerful. Customers expect their experience to happen sitting at one location, and Web 3.0 and high-speed 5G is able to support the faster [INAUDIBLE] trends of the era [INAUDIBLE] content development.

RRD has completely harnessed the power of these emerging technologies to bring an end-to-end solution to you. Now we deeply dive into the customer's offering by individualizing the customer experience so that we can have a higher conversion rate, and there is a lot of brand recall that's happening.

So when we connect to the study, what really happened was there was a 40% higher conversion rate when people started to use these 3D technologies. And 42% of the mobile users preferred to have a 360 interactive video rather than just looking at the snapshot of the product before making their purchase decisions. And 71% of the customers have told that they would be very glad to have this content viewed on an AR or VR platform so that they can make a better and faster decisions.

So GO Creative 3D solutions, what are our building blocks? So from product-centric to our customer centricity, the next level of engagement driven by RRD GO Solutions what we implement will be a game changer in business. The complete range of interactive, personalized, and multimodal solution, which can accelerate the process of go to time to the markets across different sectors.

So how we position ourselves, we help the business redefine the customer experience while simultaneously optimizing the supply chain strategy. And to do that, what we do is that we implement new training methods, and this helps the customer to make better buying decisions.

And organizations who want to develop this 3D content, that is a lot of cost effectiveness direct to customer engagement. Supply chain management is managed very well. And early prototyping and exploration of design and campaign planning can be done very well in advance when we adopt these 3D technologies.

So we also do a lot of enhancement in terms of the product experience by not only designing these products. We also run analytics behind to see how was the stats looking once these items are published on a global platform. Like in product [INAUDIBLE], what is the hit ratio and how much time a customer spends on viewing a particular product.

So we do a lot of analytics behind to see like what is the impact that is really the 3D models or AI we have content that we are delivering is actually creating on the real life. So RRD GO Creative, our 3D Spectrum. So what the focus is basically on, the accelerated development, reducing the go-to time to the market. We also focus on reducing the cost and simplifying the supply chain management.

So RRD, as an organization, we are [INAUDIBLE] everywhere, starting from the package design, to a 3D walkthrough, immersive experience simulations. So we do a lot of 3D modeling work, 3D animations, and also interactive designs as well as 3D renderings. So this is what we offer to the customers, in terms of our capabilities.

So coming onto Autodesk and RRD association. So the very, very interesting fact is that two years back when we wanted to-- I mean, go to a scale we were ambitiously looking at going to an external support, 300 and odd people. And what were the strains at that point of time?

So we got a creative draws on deep domain expertise and knowledge on the digital landscape. So we had a very brief understanding about how the entire 3D chain works. And alongside, we have a lot of skills and capabilities.

So initially, when we wanted to expand-- so there are two challenges. Well, one was that-- the skill and the tool. So when we wanted to look at the skill what really happened was, Autodesk had built a beautiful ecosystem of their education partners. So when we wanted to start our hiring process, but we wanted to ramp to a huge scale, a bigger scale of close to about 300.

So we started approaching a lot of education training institutes and [INAUDIBLE] that we saw a lot of-- I mean creative talents coming from Max and Maya background, who have already actually--

And the next was the tool, actually. What we decided was we didn't want to restrict our pipeline based on a tool. So we completely adopted the Autodesk Entertainment Creative Suite for our purpose, which is comprised of product like Max-- 3DS Max, Maya, Motion Builder, Mudbox. But we saw an effective utilization of all these products across the pipeline.

So well, when we started this hiring process. So it was very easy for us to pick up, for Autodesk is a pure trial out platform. And we started with about 10 people, nearly about two years back. And we are currently a team of about 220 team comprising of creative talents, as well as the managerial team. Where Autodesk is predominantly our pipeline for the content creation.

So you could see that right now we are using Autodesk solutions, in terms of the entire go through process. And that's all the story started with Autodesk.

So a workflow for our ecosystem if you see once we get a creative brief we do the sketches, mood boards, and concepts. Then that gets into a stage of modeling and sculpting. Then that goes to the UV mapping. It's more of a traditional workflow.

So what we have done is that we have kept the pipeline open. The best part about the Autodesk media and entertainment tools are that when we bought the [? suite ?] we didn't have the challenge of cross-transferring the slides between different tools and platforms. Where within the Autodesk ecosystem everything was interoperable, but also not the biggest trend.

So we did not worry much about will there be a file loss, will there be any detail losses once we move from one tool to another. And Max and Maya allow like really a golden handshake, in terms of transferring the files and moving across these tools, basically.

So what really happened [? if ?] [? we ?] [? exactly ?] we chose another type of platform for all these file transfers, and, basically, for the content creation. And then next, when we wanted to get into sculpting, what we did was, we started [? replacing ?] Mudbox.

Mudbox really helped us to speed up the workflow, in terms of doing some complex sculpting work. Then we have tools for UV mapping. Then depending upon where this content is going to go, whether it needs to do a-- we need to do a texture, baking, or probably texturing, or rendering-- we design it using [? authority. ?] Then rigging, animation, lighting, and shading. So predominantly, our pipeline consists of Autodesk tools. And that's all. That's how it works internally for us within RRD.

So on the creative side, these are the tools that have been replaced for content creation, while what we did was we have our own homegrown tool called Metrics. Which will create dashboards real-time tracking, and which has got a very easy interface. So RRD uses-- what really happens is, whenever you get a job the location of this job is picked by a manager. And after that, it takes an automatic route of getting this job allocated to the artist. And once the artist completes the process, he again summons it back.

So the entire process is very much clearly automated, except that the artist picks up the job, and delivers this where the human intervention happens. Then it goes through a quality controller. And once he checks-- after the quality control, it goes in for the client approval. So we have this homegrown tool called Metrics, which does most of the job, in terms of our data management, tracking, and which is really easy and very [INAUDIBLE] tool for-- do this tracking.

So who can use RRD Creative 3D Solutions? Even from industrial engineering, e-commerce, e-learning, marketing, real estate, fashion. So the very interesting part is that the tools are-- they are good as tools, but how effectively you want to put it across for a different purpose it's just a matter of building a pipeline for that specific requirement. The creative pool always remains the same [INAUDIBLE] type of platform as Autodesk. But with one tool we could gather across our different verticals.

So if you look at our client base, North America's-- one of the biggest chain for Big Five is one of our clients, one of the largest pharmaceutical companies is one of our clients who were actually authorized for-- first authorized for the COVID-19 vaccine-- and a leading provider of fintech-- multinational provider of hardware, software, and telecom equipments, and a Big Four accounting and financial audit tax advisory firm is one of our biggest clients currently who we work with.

So let me show-- run through a couple of samples for you. So the left side, what you saw are the references. And the right, what you see are the outputs, which are [INAUDIBLE] and [INAUDIBLE] and labor. I'll just run you through a couple of examples.

So this is, again, something interesting. The biggest why about what you see. So if you asked me how much of the content is created in 3D? The entire stream, whatever you see on the right side, it is all developed and delivered in 3D.

So what really happened was one of our customer wanted us to [INAUDIBLE] render where he wanted to create three variations of this particular stool we did on the left. Like a teak wood, cork board, and a different wood pattern. So they wanted us to visualize how this output would look when we placed on a real lifestyle [? and ?] arrangement. And that is where our creativity team kicked in, and they developed the entire content of this room.

So instead of selling just a particular product, we developed a completely open lifestyle to render what the customer could actually place their 3D content within the room, and see how well it goes long, matches along with the rest of the [INAUDIBLE]. So a couple of-- again 360 animations and visualizations of what we use that.

So this is one of the classic example, you are looking for the Top Five US giant, actually. So every part of the model has been created in 3ds Max and Maya. Then we have done the lighting, and using [INAUDIBLE] and we have delivered [INAUDIBLE] actually.

So coming on the animation and motion graphics. So this is basically a mailer which we have designed. So we have different teams working on delivery. So starting from a PowerPoint presentation, to image manipulation, image correction-- we have teams for doing video edits on both sides. And we collaboratively work together for delivering the entire [? clients ?] in this [INAUDIBLE].

So this particular example, you can see that the 3D model had been done by our 3D team. And we collaborated with our video team for developing the concept of the storyboard. And [? then ?] [? in ?] [? that ?] we do RRD, done by the RRD booklet. So you could see the text animations, everything that is happening on the screen. It's all done by our European [INAUDIBLE].

So one of the very interesting thing, which I would like to showcase here is the interactive content development that we use, extremely [? valuable ?] for developing the interactive contents. So we have our own-- [? the ?] link for ccinteractive.rrd.com. And this is where our file sits in our file server.

And you could see, the file is very much interactive. As I start to move my mouse towards my left and right you could see the 3D model is starting to respond accordingly. The best thing is like we ensure that this contents which are developed are very lightweight in nature, so that the user experience is seamless across different platforms, be it mobile, be it your desktop, or your laptop. So the experience of the user remains the same.

So this is one of the classic example of the interactive content, which we developed for our customers. So I would like to thank all the attendees who had joined for this particular session. And I mean, just to make the long story short, it's been a two year journey for us, with respect to the 3D that we wanted. Initially, we were very ambitious that we would want to go to our team sites from 10 to about 200, 220. And what really happened was, as I told you, the challenges [INAUDIBLE] are like the talent and the tools.

While we saw that these lines were emerging, when we wanted to look at it on a longer run, Autodesk had to be our choice of platform for developing-- doing this still content development. And currently, we are working with about four to five customers, but the volume of work is [? really ?] larger, where our workflows are very unique in nature, in terms of from customer to customer and how we wanted to go about and do.

So certain customers they expect the output experience to be interactive. A couple of them wanted to go beyond render. So we have also clearly made a choice that [INAUDIBLE] is going to be the choice of rendering for us.

Because when we bought the Autodesk Entertainment Creation Suite we also got a couple of licenses for doing the network render. So we also have a render [INAUDIBLE] that's being set. Currently, we just completely [INAUDIBLE].

So I would like to, once again, thank everyone for joining this session. I hope this session was very informative and useful. Thank you.

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Google Optimize
我们通过 Google Optimize 测试站点上的新功能并自定义您对这些功能的体验。为此,我们将收集与您在站点中的活动相关的数据。此数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID、您的 Autodesk ID 等。根据功能测试,您可能会体验不同版本的站点;或者,根据访问者属性,您可能会查看个性化内容。. Google Optimize 隐私政策
ClickTale
我们通过 ClickTale 更好地了解您可能会在站点的哪些方面遇到困难。我们通过会话记录来帮助了解您与站点的交互方式,包括页面上的各种元素。将隐藏可能会识别个人身份的信息,而不会收集此信息。. ClickTale 隐私政策
OneSignal
我们通过 OneSignal 在 OneSignal 提供支持的站点上投放数字广告。根据 OneSignal 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 OneSignal 收集的与您相关的数据相整合。我们利用发送给 OneSignal 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. OneSignal 隐私政策
Optimizely
我们通过 Optimizely 测试站点上的新功能并自定义您对这些功能的体验。为此,我们将收集与您在站点中的活动相关的数据。此数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID、您的 Autodesk ID 等。根据功能测试,您可能会体验不同版本的站点;或者,根据访问者属性,您可能会查看个性化内容。. Optimizely 隐私政策
Amplitude
我们通过 Amplitude 测试站点上的新功能并自定义您对这些功能的体验。为此,我们将收集与您在站点中的活动相关的数据。此数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID、您的 Autodesk ID 等。根据功能测试,您可能会体验不同版本的站点;或者,根据访问者属性,您可能会查看个性化内容。. Amplitude 隐私政策
Snowplow
我们通过 Snowplow 收集与您在我们站点中的活动相关的数据。这可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID、您的 Autodesk ID。我们使用此数据来衡量我们站点的性能并评估联机体验的难易程度,以便我们改进相关功能。此外,我们还将使用高级分析方法来优化电子邮件体验、客户支持体验和销售体验。. Snowplow 隐私政策
UserVoice
我们通过 UserVoice 收集与您在我们站点中的活动相关的数据。这可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID、您的 Autodesk ID。我们使用此数据来衡量我们站点的性能并评估联机体验的难易程度,以便我们改进相关功能。此外,我们还将使用高级分析方法来优化电子邮件体验、客户支持体验和销售体验。. UserVoice 隐私政策
Clearbit
Clearbit 允许实时数据扩充,为客户提供个性化且相关的体验。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。Clearbit 隐私政策
YouTube
YouTube 是一个视频共享平台,允许用户在我们的网站上查看和共享嵌入视频。YouTube 提供关于视频性能的观看指标。 YouTube 隐私政策

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定制您的广告 – 允许我们为您提供针对性的广告

Adobe Analytics
我们通过 Adobe Analytics 收集与您在我们站点中的活动相关的数据。这可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID、您的 Autodesk ID。我们使用此数据来衡量我们站点的性能并评估联机体验的难易程度,以便我们改进相关功能。此外,我们还将使用高级分析方法来优化电子邮件体验、客户支持体验和销售体验。. Adobe Analytics 隐私政策
Google Analytics (Web Analytics)
我们通过 Google Analytics (Web Analytics) 收集与您在我们站点中的活动相关的数据。这可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。我们使用此数据来衡量我们站点的性能并评估联机体验的难易程度,以便我们改进相关功能。此外,我们还将使用高级分析方法来优化电子邮件体验、客户支持体验和销售体验。. Google Analytics (Web Analytics) 隐私政策
AdWords
我们通过 AdWords 在 AdWords 提供支持的站点上投放数字广告。根据 AdWords 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 AdWords 收集的与您相关的数据相整合。我们利用发送给 AdWords 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. AdWords 隐私政策
Marketo
我们通过 Marketo 更及时地向您发送相关电子邮件内容。为此,我们收集与以下各项相关的数据:您的网络活动,您对我们所发送电子邮件的响应。收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID、电子邮件打开率、单击的链接等。我们可能会将此数据与从其他信息源收集的数据相整合,以根据高级分析处理方法向您提供改进的销售体验或客户服务体验以及更相关的内容。. Marketo 隐私政策
Doubleclick
我们通过 Doubleclick 在 Doubleclick 提供支持的站点上投放数字广告。根据 Doubleclick 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Doubleclick 收集的与您相关的数据相整合。我们利用发送给 Doubleclick 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Doubleclick 隐私政策
HubSpot
我们通过 HubSpot 更及时地向您发送相关电子邮件内容。为此,我们收集与以下各项相关的数据:您的网络活动,您对我们所发送电子邮件的响应。收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID、电子邮件打开率、单击的链接等。. HubSpot 隐私政策
Twitter
我们通过 Twitter 在 Twitter 提供支持的站点上投放数字广告。根据 Twitter 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Twitter 收集的与您相关的数据相整合。我们利用发送给 Twitter 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Twitter 隐私政策
Facebook
我们通过 Facebook 在 Facebook 提供支持的站点上投放数字广告。根据 Facebook 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Facebook 收集的与您相关的数据相整合。我们利用发送给 Facebook 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Facebook 隐私政策
LinkedIn
我们通过 LinkedIn 在 LinkedIn 提供支持的站点上投放数字广告。根据 LinkedIn 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 LinkedIn 收集的与您相关的数据相整合。我们利用发送给 LinkedIn 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. LinkedIn 隐私政策
Yahoo! Japan
我们通过 Yahoo! Japan 在 Yahoo! Japan 提供支持的站点上投放数字广告。根据 Yahoo! Japan 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Yahoo! Japan 收集的与您相关的数据相整合。我们利用发送给 Yahoo! Japan 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Yahoo! Japan 隐私政策
Naver
我们通过 Naver 在 Naver 提供支持的站点上投放数字广告。根据 Naver 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Naver 收集的与您相关的数据相整合。我们利用发送给 Naver 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Naver 隐私政策
Quantcast
我们通过 Quantcast 在 Quantcast 提供支持的站点上投放数字广告。根据 Quantcast 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Quantcast 收集的与您相关的数据相整合。我们利用发送给 Quantcast 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Quantcast 隐私政策
Call Tracking
我们通过 Call Tracking 为推广活动提供专属的电话号码。从而,使您可以更快地联系我们的支持人员并帮助我们更精确地评估我们的表现。我们可能会通过提供的电话号码收集与您在站点中的活动相关的数据。. Call Tracking 隐私政策
Wunderkind
我们通过 Wunderkind 在 Wunderkind 提供支持的站点上投放数字广告。根据 Wunderkind 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Wunderkind 收集的与您相关的数据相整合。我们利用发送给 Wunderkind 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Wunderkind 隐私政策
ADC Media
我们通过 ADC Media 在 ADC Media 提供支持的站点上投放数字广告。根据 ADC Media 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 ADC Media 收集的与您相关的数据相整合。我们利用发送给 ADC Media 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. ADC Media 隐私政策
AgrantSEM
我们通过 AgrantSEM 在 AgrantSEM 提供支持的站点上投放数字广告。根据 AgrantSEM 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 AgrantSEM 收集的与您相关的数据相整合。我们利用发送给 AgrantSEM 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. AgrantSEM 隐私政策
Bidtellect
我们通过 Bidtellect 在 Bidtellect 提供支持的站点上投放数字广告。根据 Bidtellect 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Bidtellect 收集的与您相关的数据相整合。我们利用发送给 Bidtellect 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Bidtellect 隐私政策
Bing
我们通过 Bing 在 Bing 提供支持的站点上投放数字广告。根据 Bing 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Bing 收集的与您相关的数据相整合。我们利用发送给 Bing 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Bing 隐私政策
G2Crowd
我们通过 G2Crowd 在 G2Crowd 提供支持的站点上投放数字广告。根据 G2Crowd 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 G2Crowd 收集的与您相关的数据相整合。我们利用发送给 G2Crowd 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. G2Crowd 隐私政策
NMPI Display
我们通过 NMPI Display 在 NMPI Display 提供支持的站点上投放数字广告。根据 NMPI Display 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 NMPI Display 收集的与您相关的数据相整合。我们利用发送给 NMPI Display 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. NMPI Display 隐私政策
VK
我们通过 VK 在 VK 提供支持的站点上投放数字广告。根据 VK 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 VK 收集的与您相关的数据相整合。我们利用发送给 VK 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. VK 隐私政策
Adobe Target
我们通过 Adobe Target 测试站点上的新功能并自定义您对这些功能的体验。为此,我们将收集与您在站点中的活动相关的数据。此数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID、您的 Autodesk ID 等。根据功能测试,您可能会体验不同版本的站点;或者,根据访问者属性,您可能会查看个性化内容。. Adobe Target 隐私政策
Google Analytics (Advertising)
我们通过 Google Analytics (Advertising) 在 Google Analytics (Advertising) 提供支持的站点上投放数字广告。根据 Google Analytics (Advertising) 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Google Analytics (Advertising) 收集的与您相关的数据相整合。我们利用发送给 Google Analytics (Advertising) 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Google Analytics (Advertising) 隐私政策
Trendkite
我们通过 Trendkite 在 Trendkite 提供支持的站点上投放数字广告。根据 Trendkite 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Trendkite 收集的与您相关的数据相整合。我们利用发送给 Trendkite 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Trendkite 隐私政策
Hotjar
我们通过 Hotjar 在 Hotjar 提供支持的站点上投放数字广告。根据 Hotjar 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Hotjar 收集的与您相关的数据相整合。我们利用发送给 Hotjar 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Hotjar 隐私政策
6 Sense
我们通过 6 Sense 在 6 Sense 提供支持的站点上投放数字广告。根据 6 Sense 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 6 Sense 收集的与您相关的数据相整合。我们利用发送给 6 Sense 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. 6 Sense 隐私政策
Terminus
我们通过 Terminus 在 Terminus 提供支持的站点上投放数字广告。根据 Terminus 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Terminus 收集的与您相关的数据相整合。我们利用发送给 Terminus 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Terminus 隐私政策
StackAdapt
我们通过 StackAdapt 在 StackAdapt 提供支持的站点上投放数字广告。根据 StackAdapt 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 StackAdapt 收集的与您相关的数据相整合。我们利用发送给 StackAdapt 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. StackAdapt 隐私政策
The Trade Desk
我们通过 The Trade Desk 在 The Trade Desk 提供支持的站点上投放数字广告。根据 The Trade Desk 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 The Trade Desk 收集的与您相关的数据相整合。我们利用发送给 The Trade Desk 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. The Trade Desk 隐私政策
RollWorks
We use RollWorks to deploy digital advertising on sites supported by RollWorks. Ads are based on both RollWorks data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that RollWorks has collected from you. We use the data that we provide to RollWorks to better customize your digital advertising experience and present you with more relevant ads. RollWorks Privacy Policy

是否确定要简化联机体验?

我们希望您能够从我们这里获得良好体验。对于上一屏幕中的类别,如果选择“是”,我们将收集并使用您的数据以自定义您的体验并为您构建更好的应用程序。您可以访问我们的“隐私声明”,根据需要更改您的设置。

个性化您的体验,选择由您来做。

我们重视隐私权。我们收集的数据可以帮助我们了解您对我们产品的使用情况、您可能感兴趣的信息以及我们可以在哪些方面做出改善以使您与 Autodesk 的沟通更为顺畅。

我们是否可以收集并使用您的数据,从而为您打造个性化的体验?

通过管理您在此站点的隐私设置来了解个性化体验的好处,或访问我们的隐私声明详细了解您的可用选项。