说明
“Design thinking” has become a common business term in recent years. You may have heard it on one of your teams, or from a designer, marketer, or engineer. As an industrial designer, I am often asked about it. Many people are not familiar with industrial design, but they know design thinking is part of what we do. This class will be a hands-on introduction to design thinking. I will center it on a team-based, timed design challenge. There will be a project brief and teams will be selected at random. First, we will benchmark the specific industry and establish a target audience to investigate the business direction. The main section of this workshop will be to develop and present a product pitch for a specific product. Part of this event will be the critique of ideas. Please join me for this challenging exploration into the process of design thinking. Learning to work as a team under intense pressure is a skill you can take back with you from Autodesk University.
主要学习内容
- Learn about design thinking
- Learn about team-based collaboration
- Participate in a constructive critique of ideas
- Learn about user-centered design
讲师
- JSJeffrey SmithJeff Smith (RIT 93' ID) is and Industrial Design working at Autodesk in World Wide Sales focused on Automotive. Currently a TSE (Innovation Agent), Jeff has also been on both the Customer Success Team and Education Team focused on Fusion Adoption. Prior to Autodesk, Jeff spent 20 years as a practicing Industrial Designer with experience in a wide range of markets and manufacturing processes. In addition, Smith has been adjunct faculty at three colleges (the Art Institute of Ft. Lauderdale, RIT and Iowa State). Jeff is home based in South East Florida.