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Digital Revival: Mastering Cultural Heritage with Autodesk in the Longmen Grottoes Metaverse

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Explore the fusion of ancient culture and modern technology in the Longmen Grottoes metaverse project by Xu Hui Design Co., Ltd. Discover how Autodesk software was instrumental in creating a digital replica of this UNESCO World Heritage Site. This session will cover the innovative process—from 3D modeling with Autodesk tools to virtual space planning—culminating in a metaverse experience that preserves and promotes cultural heritage. Learn about the challenges of digitizing intricate sculptures and the impact on sustainable tourism and education. This case study is for professionals interested in the intersection of technology, cultural preservation, and the future of interactive learning experiences.

主要学习内容

  • Learn how to use Autodesk tools for accurate, 3D, cultural heritage replication.
  • Learn how to integrate virtual space planning in metaverse development.
  • Explore the impact that metaverse technology has on sustainable tourism.

讲师

  • 明杰 刘
    Liu Mingjie is a multifaceted professional with a rich background in strategic management, IT, and international relations. His dedication to excellence and innovation is evident through his contributions to Xu Hui Design Co., Ltd. and his leadership in significant academic and cultural projects. Educational Background: Bachelor's Degree in English from Beijing Jiaotong University (2003 - 2007) MBA from Zhengzhou University (2012 - 2014) Exchange Student at City University of Hong Kong, (July - August 2005) Professional Experience: Deputy General Manager and Board Secretary at Xu Hui Design Co., Ltd. (2010 - Present) Instrumental in the strategic planning and execution of the company's IPO process, ensuring compliance and risk management. Oversaw IT management and digital initiatives, leading the innovative Longmen Grottoes Metaverse Project to a first prize win. Part of a prestigious design firm with over 400 designers and engineers, contributing to the completion of over 100 million square meters of design area and more than 6,000 projects, earning over 230 awards for excellence in design and innovation. Chief Translator and Office Director at China Road and Bridge Engineering Corporation (2007 - 2010) A crucial link in an African infrastructure aid project, ensuring effective communication and information technology support. Handled administrative duties and procurement of essential materials, while maintaining compliance with international project standards (FIDIC). Editorial involvement in "Yu Gu Ba Jia - The Industrial Power of Central China's Rise," a publication celebrating the economic and industrial achievements of Henan. Researcher in Tsinghua University's "Asia-Pacific Urban and Rural Sustainable Development Research Plan," where achieved first place in Mainland China. Certifications and Awards: Intermediate Economist (April 2023) Qualification as a Board Secretary from the Shenzhen Stock Exchange (March 2017) English Major Level 8 (March 2007)
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      PRESENTER: Ladies and gentlemen, esteemed colleagues, and attendees of the AU 2024 conference. It is a great honor to be here today to share with you a milestone project in my professional career, Digital Revival-- Mastering Cultural Heritage with Autodesk in the Longmen Grottoes Metaverse.

      My name is Liu [INAUDIBLE], a seasoned professional with extensive experience in company listing, information technology, and international exchanges. You can also call me Daniel. I hail from Xuhui Design Company in Zhengzhou, Henan Province, China, where I serve as the Deputy General Manager and the Secretary of the Board. I hold a Bachelor's degree in English from Beijing Jiaotong University, and a Master's degree in Business Administration from Zhengzhou University.

      I have always been passionate about innovation and cultural preservation. My academic pursuits have been further enriched through my participation in the AI Asia-Pacific Urban and Rural Sustainable Development Research Initiative, launched by the University of Hong Kong and Tsinghua University, where I delved into the delicate balance between technological advancement and heritage conservation.

      My career has taken me through diverse fields. My first job after graduation was to serve as a translator and office director for an aid project in Angola, Africa. It is my first time stepping foot outside of China, and I realized that countries beyond our borders also needed our assistance. The people there were gripping with dangers of war, poverty, and disease. Our work was to help them restore their national road network as part of the China road and bridge corporation, building from the capital of the country to every provincial capital, and from there to their borders.

      [INAUDIBLE] was the first time I realized the value of infrastructure, construction, and architectural design work, providing better mobility and connectivity for humanity, making people live more comfortably, safely, and authentically.

      Returning to China, I entered the vibrant business world as the Deputy General Manager and Secretary of the Board of Xuhui Design. Experiencing the company's rapid growth from 100 persons to 800 employees, and the challenges of managing during the real estate downturn in recent years. These unique experiences have given me a comprehensive perspective on project management, cross-cultural communication, and the critical importance of information technology in modern infrastructure projects.

      The Longmen Grottoes Metaverse project, which I had the privilege to lead, demonstrated the power of technology in preserving and promoting cultural heritage. As the project leader, I selected a team of 10 from over 500 designers and engineers to create a virtual replica of the Longmen Grottoes, a UNESCO World Heritage site. Our efforts culminated in a first prize win, highlighting the project's success in combining cutting-edge technology with the rich cultural narrative of the Longmen grottoes.

      At the AU 2024 conference, I look forward to delving into the complexity of this project, discussing how we use advanced digital tools to create immersive experience and how we allow global users to explore and appreciate the Longmen grottoes comfortably from home through the NetEase Yamatai platform. I will also share the challenges we faced and the innovative solutions we implemented to ensure the project's success. I'm eager to engage in meaningful discussions with you and explore how we can collectively use technology to protect our cultural treasures for future generations all over the world.

      First, I would like to introduce our company, which is celebrating its 30th anniversary this year. We have a short video for you to watch. This is the record of my AIRI sustainability fellowship. These are the works we have done in China. A lot of buildings, residential buildings. And these are some works of restoration of the old industrial factory. This is a theme park for children. This is a memory pavilion, residential.

      Today I would like to introduce you the protagonist of this project, a cultural treasure of our country, a historical encyclopedia carved in stone, the Longmen grottoes in China. However, before delving into this project, I would like to start with another topic that has recently swept the globe, the game called Black Myth:Wukong. Has anyone heard of this game? Great. Let's watch the promo fiction video together.

      Since its launch, the game has continued to gain popularity, creating a Black Myth [INAUDIBLE] worldwide, sparking extensive discussions and heated debates. It has not only captive a vast number of players with its profound cultural background and exquisite graphic design, but has also sparked a strong interest in Chinese culture globally. On the [INAUDIBLE] review aggregation website Metacritic and Opencritic, the game has achieved excellent scores of over 80 points. A total of 52 institutions worldwide has reviewed the PC version of Black Myth:Wukong with an overall score of 82 points. Among them, 43 institutions gave positive reviews, nine gave average reviews, and there were no negative reviews. Some foreign review, [INAUDIBLE] media even gave full marks or near full marks, such as the Spanish gaming media Gamestar, which praised its artistic concept, graphics, scenery, and soundtrack as breathtaking and a candidate for the Game of the Year.

      Gamingbolt and [INAUDIBLE] also highly praised the game's combat and monster design, calling it "one of the best action games of the year." This is the last data from Steam, which has already exceeded 19.6 million units sold. The sales revenue has exceeded 6 yens billion, approximately $1 billion US.

      Analyzing the reasons for its popularity, apart from excellent game design, a significant factor is the cultural elements embedded in the game. Many ancient buildings are beautifully presented in Black Myth Wukong, allowing players to experience the unique charm of Chinese aesthetics, including the exquisite design of architectural structure, the delicate carving of decorative arts, the harmonious unity with the natural environment, and the profound cultural heritage and historical connotation they contain.

      The game's high degree of restoration and the integration of real ancient buildings is due to the game production team's extensive field research across various provinces and regions. Through means such as real scene scanning, they have included a large number of real, lasting Chinese culture relics into the game. For example, the Pangu Hangman in the game is based on one of the three remaining gates of the Baiya Fortress, known as the Little Great Wall of the South. The gate tower is built of large stones, and although large in reality, the game features a wizard [INAUDIBLE]. However, the compaction shows that the game's modeling is identical to reality, clearly generated through real scene scanning.

      In addition, there are many ancient architectural elements from Shaanxi, such as the towering pavilions similar to the real life Feiyun Pavilion, a pure wooden structure and a treasure among Chinese ancient buildings. Its main body is built according to the terrain, possibly drawing on the characteristics of Tungning Temple, which is embedded in the cliff, cleverly supported by rocks with holes drilled and beams inserted as the base, and the beams and columns interlocking vertically with corridors and the railings connected horizontally.

      The integration of these real ancient buildings gives the game a greater sense of realism and historical [INAUDIBLE] depth. Furthermore, there is a presentation of traditional Chinese architecture [INAUDIBLE]. The game presents a variety of traditional Chinese authentic styles, such as symmetrical composition [INAUDIBLE]. In some scenes, the double gives the [INAUDIBLE] building built against the mountains on both sides stand facing each other, showing the beauty of symmetry. However, upon closer inspection, they are not the same, but have their own characteristics.

      In the Shaolin Temple scene, the production team has adopted a large number of Buddhist elements to present a visually impactful, authentic spectacle. The suspended sculpture arch is impressive. It is a type of colored sculpture with vivid, three-dimensional, multi-layered and visually impactful characteristics, a perfect combination of scientific structure and artistic technique.

      For example, the Buddha statue sculpture in the game have restored the Yuan Dynasty 28 constellation colored sculptures of the [INAUDIBLE] carvings in Chongqing and the Yuan Temple in Jincheng Shaanxi, showcasing the beauty of Chinese traditional art, architecture, and sculpture to the fullest.

      There are many similar buildings in China, but one of the most influential is the theme of our art project, the Longmen Grottoes. I would like to ask, have anyone heard of Longmen Grottoes? How about [INAUDIBLE]? China?

      OK, I prepared some short videos for you to give you a basic understanding of the background about Longmen Grottoes Henan and Luoyang city.

      Henan is the central provincial of China with a popularity more than 1,000 million. It is a big province. And you can remember Henan province for some shortage-- H for hometown. It's the hometown of old Chinese people. E for energy-- It has a lot of young people there. N for network-- Henan is the center of China, and it has a lot of railways, highways, and it is building a network of high-speed railways, and also the airlines. So you can have a look at the high-speed railways from Henan. It's similar to the Chinese character named as [CHINESE].

      And A for attraction-- it has a lot of attractions. We have the Shaolin Temple, Longmen Grottoes. And the nature-- the last N is for nature. Nature also has a lot of beauty. The Yellow River is in the center of Henan province. You can have a lot of scenes there.

      This is a video about Luoyang city. This is the Longmen Grottoes.

      OK. Hope you enjoy the scenes of Luoyang City. And Longmen Grottoes is a society in Luoyang city, and it is the UNESCO Heritage site. It is a more significant, magnificent that all the buildings I just mentioned in the game Black Myth:Wukong. The Longmen Grottoes are located in Luoyang city, Hunan province, China, and were initially carved during the Northern Wei dynasty. At that time, Emperor Xiaowen of the Northern Wei moved the capital from Luoyang and began large-scale cave carvings activities to promote Buddhism.

      Since then, it has gone through continuous large-scale construction across multiple dynasties, such as the Eastern Wei, Western Wei, Northern Qi, Sui Tang-- five dynasties, and a zone spanning over 400 years. It began in 493 AD, and, as of 2024, the Longmen Grottoes have been carved for 1,531 years.

      The artistic value of the Longmen Grottoes is extremely high. It preserves 2,345 caves, over 100,000 statues, and more than 2,800 stone inscriptions. Each statue is vividly lifelike, as if telling the stories of history.

      The cultural value of the Longmen Grottoes is immeasurable. Firstly, from an artistic perspective, the Buddha statues in the grottoes have various shapes and expressions, some with kind faces, some solemn and dignified, and some majestic and powerful. Each Buddha's statue embodied the superb skills of efforts of ancient artistics. The carving skills are exquisite. Whether it is the facial expressions of the Buddha statues, the textures of their clothing, or the decorative patterns in the background, all are depicted in meticulous detail, showcasing the peak level of ancient Chinese sculpture art and providing valuable physical materials for our study of ancient art history.

      Secondly, the Longmen Grottoes are an important witness to the spread and development of Buddhist culture in China. The Buddha statue and the Buddhist story carvings in the grottoes reflect the characteristics and evolution of Buddhist beliefs in different dynasties, as well as the integration of Buddhism with traditional Chinese culture.

      Furthermore, the Longmen Grottoes also carry historical memories. They have witnessed the rise and the fall of ancient Chinese dynasties, reflecting the social landscape, economic conditions, and technological levels of the time. By studying the Longmen Grottoes, we can understand various aspects of ancient China, such as politics, economy, and culture. It is like a historical encyclopedia carved in stone.

      The architectural style of the Longmen Grottoes is also unique. The grottoes built against the mountain, blending with natural environment. The external shape of the grottoes is simple and generous, but the interior is quite different. The Buddha statues in the grottoes are orderly and well-arranged, giving a sense of humanity and harmony. There are also many scriptures and inscriptions carved on the walls of the grottoes. These texts are not only important carriers of Buddhist culture, but also precious legacies of ancient Chinese calligraphic art.

      In traditional Chinese culture, there are many elements related to the Longmen Grottoes. For example, in poetry, many ancient [INAUDIBLE] has visited the Longmen grottoes and left behind beautiful poetic works. These poems not only praised the magnificent scenery of the Longmen Grottoes, but also expressed the author's reverence for Buddhist culture and their insights into life. In terms of painting, ancient Chinese painters also often used the Longmen Grottoes as a subject for creation, showcasing the grandeur of the grottoes and the solemnity of the Buddha statues through their brushes.

      In terms of protection and inheritance, the Longmen Grottoes were listed as a National Key Cultural Relics Protection Unit by the State Council in 1961, announced as one of the first batch of national scenic spots by the State Council in 1982, and included in the World Cultural Heritage list by the 24th World Heritage Committee of UNESCO in November 2000.

      The Chinese government has always attached great importance to the protection of the Longmen Grottoes, especially the Fengshan Temple. A series of protective measures have been taken, such as reinforcing the mountain body, repairing Buddha statues, and installing monitoring equipment to ensure that this precious cultural heritage can be inherited and promoted. At the same time, digital technology and other means are also used to spread the artistic charm of the Fengshan Temple to the world, allowing more people to understand and appreciate the treasure of ancient Chinese art.

      Now I will do the case study. First, I will show you an AI-generated overview of our project.

      [VIDEO PLAYBACK]

      - The digital realm of metaverse innovation has been honored. Xu Hui Design Co. Ltd.'s virtual masterpiece, Longmen Grottoes claims victory. A prestigious first prize at the Henan Metaverse Creator Competition. This accolade comes with a recognition of excellence, a yuan award. The project stands as a beacon, guiding the way for digital cultural preservation. Now, let us delve into the creative odyssey that brought the Longmen Grottoes to life. The team embarked on a journey, fusing artistry with the precision of Autodesk tools. Each digital chisel and virtual stroke, a tribute to the ancient artisans.

      The vision is to transcend physical boundaries, to make heritage accessible in the digital expanse. The challenge is capturing the essence of stone, recreating it in a sea of pixels. The result is a digital Longmen Grottoes that invites exploration, inspires reflection. This is more than a replication. It's a reinterpretation for a new era. It's a bridge connecting the past with the present and opening doors to the future.

      In the project's initial phase, AutoCAD was employed to meticulously refine specific details. Autodesk Maya then became our medium, where team members modeled different regions and handled various materials. We harnessed Revit's practical features to model regular objects and exported them in the necessary formats for integration. Autodesk Platform Services APIs played a transformative role, integrating 3D modeling capabilities into our metaverse projects.

      This allowed us to create and manipulate complex 3D assets directly within the metaverse environment, enhancing our virtual construction. The combination of these Autodesk tools and services not only accelerated our workflow, but also elevated the quality of our digital designs. Our project stands as a testament to the fusion of human creativity and technological prowess, bringing the Longmen Grottoes into the digital realm. The metaverse is the canvas and Xu Hui Design's creation is the art that inspires.

      As visitors step into this virtual space, they embark on a journey through time, a journey that respects the legacy of our ancestors while embracing the potential of tomorrow. It is an invitation to experience culture in a way that was once only imagined. The legacy of the Longmen Grottoes, now preserved in the metaverse, for all time.

      [END PLAYBACK]

      PRESENTER: OK. We'll give you another show, this. We have won the first prize award at the provincial level in China. And here is a photo of me at that time. We have also received a lot of media coverage and reporting. Next, I will introduce in detail the progress of the project and the tools used. Our team has a set of 10 technical specifications during the work process, and the entire Longmen Grottoes project presented to you is also completed based on this specification.

      Before starting the work, we analyze the effort effect design of the plan and the decomposition of the structure. In the production work, it is necessary to consider the reuse of the texture, the distribution of phase numbers, and the processing plan of [INAUDIBLE] at all level. In the entire process, we used multiple Autodesk products and the complete production process is the PBI process, medium model, high model, low model. UV baking texture, 2U load.

      The medium model is to confirm the model ratio. The high model is used for model card line or carving, and to increase sulfur status. Therefore, in our work, everyone can clearly see the expression of the Buddha statues, the details of the carvings, and the patterns of the stone walls. The low model UV has a low face number and is the basis for baking and texturing. After that, baking transfers the details from the high model to the low model. And the texturing is a combination of coloring details.

      2U is used to place the scene and bake lighting information, and load automatically switched the number of faces according to different distances. The higher face number will cause the scene to be stuck, so we controlled the face number of the entire scene to about 500,000 faces.

      Throughout the creative process of the entire project, choosing the right software can greatly improve the effect and work efficiency of the work. In addition to the main use of Autodesk Maya mentioned in the technical specifications above, we also used AutoCAD for overall planning in the early stage, including some detailed deliberation and verification, which is undoubtedly a very convenient tool.

      During the modeling process, our team will collaborate with different software. Using different software for different areas to be restored will greatly improve our work efficiency. Revit is also a software we frequently use. It can accurately convert our [INAUDIBLE] planning two-dimensional plans in AutoCAD into three-dimensional models, which does not compromise our creativity while reducing work time. As mentioned earlier, during the creation of this work, it was the period when the COVID-19 pandemic was rampant, which prevented our team from working together. And we could only work from home. Under such circumstances, we could not timely and accurately convey problems, nor could we accurately grasp the process of the project because the entire project is very large. Even after being split and running on other software, it still frequently stalled due to the low configurations of home computers. Due to the situation at the time, we could not upgrade the equipment in time. Therefore, Autodesk viewers undoubtedly brought us a lot of convenience. We can easily upload even large models on this platform for other members to view. There is a famous saying in our country. "If you want to do a good job, you must first sharpen your tools."

      Therefore, choosing the right and efficient software is undoubtedly the first problem to face in this [INAUDIBLE] project. When we have done this work well, the foundation for subsequent success has been laid. At present, the entire work can be accessed on the NetEase Yamatai platform. And we have also received a lot of media coverage and promotion. We hope that more people will pay attention to the role of digital technology in the protection of World Cultural Heritage and also hope that more people will pay attention to the progress of China in digital technology. Thank you all.

      ______
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      我们通过 Upsellit 收集与您在我们站点中的活动相关的数据。这可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。我们使用此数据来衡量我们站点的性能并评估联机体验的难易程度,以便我们改进相关功能。此外,我们还将使用高级分析方法来优化电子邮件体验、客户支持体验和销售体验。. Upsellit 隐私政策
      CJ Affiliates
      我们通过 CJ Affiliates 收集与您在我们站点中的活动相关的数据。这可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。我们使用此数据来衡量我们站点的性能并评估联机体验的难易程度,以便我们改进相关功能。此外,我们还将使用高级分析方法来优化电子邮件体验、客户支持体验和销售体验。. CJ Affiliates 隐私政策
      Commission Factory
      我们通过 Commission Factory 收集与您在我们站点中的活动相关的数据。这可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。我们使用此数据来衡量我们站点的性能并评估联机体验的难易程度,以便我们改进相关功能。此外,我们还将使用高级分析方法来优化电子邮件体验、客户支持体验和销售体验。. Commission Factory 隐私政策
      Google Analytics (Strictly Necessary)
      我们通过 Google Analytics (Strictly Necessary) 收集与您在我们站点中的活动相关的数据。这可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID、您的 Autodesk ID。我们使用此数据来衡量我们站点的性能并评估联机体验的难易程度,以便我们改进相关功能。此外,我们还将使用高级分析方法来优化电子邮件体验、客户支持体验和销售体验。. Google Analytics (Strictly Necessary) 隐私政策
      Typepad Stats
      我们通过 Typepad Stats 收集与您在我们站点中的活动相关的数据。这可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID、您的 Autodesk ID。我们使用此数据来衡量我们站点的性能并评估联机体验的难易程度,以便我们改进相关功能。此外,我们还将使用高级分析方法来优化电子邮件体验、客户支持体验和销售体验。. Typepad Stats 隐私政策
      Geo Targetly
      我们使用 Geo Targetly 将网站访问者引导至最合适的网页并/或根据他们的位置提供量身定制的内容。 Geo Targetly 使用网站访问者的 IP 地址确定访问者设备的大致位置。 这有助于确保访问者以其(最有可能的)本地语言浏览内容。Geo Targetly 隐私政策
      SpeedCurve
      我们使用 SpeedCurve 来监控和衡量您的网站体验的性能,具体因素为网页加载时间以及后续元素(如图像、脚本和文本)的响应能力。SpeedCurve 隐私政策
      Qualified
      Qualified is the Autodesk Live Chat agent platform. This platform provides services to allow our customers to communicate in real-time with Autodesk support. We may collect unique ID for specific browser sessions during a chat. Qualified Privacy Policy

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      改善您的体验 – 使我们能够为您展示与您相关的内容

      Google Optimize
      我们通过 Google Optimize 测试站点上的新功能并自定义您对这些功能的体验。为此,我们将收集与您在站点中的活动相关的数据。此数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID、您的 Autodesk ID 等。根据功能测试,您可能会体验不同版本的站点;或者,根据访问者属性,您可能会查看个性化内容。. Google Optimize 隐私政策
      ClickTale
      我们通过 ClickTale 更好地了解您可能会在站点的哪些方面遇到困难。我们通过会话记录来帮助了解您与站点的交互方式,包括页面上的各种元素。将隐藏可能会识别个人身份的信息,而不会收集此信息。. ClickTale 隐私政策
      OneSignal
      我们通过 OneSignal 在 OneSignal 提供支持的站点上投放数字广告。根据 OneSignal 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 OneSignal 收集的与您相关的数据相整合。我们利用发送给 OneSignal 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. OneSignal 隐私政策
      Optimizely
      我们通过 Optimizely 测试站点上的新功能并自定义您对这些功能的体验。为此,我们将收集与您在站点中的活动相关的数据。此数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID、您的 Autodesk ID 等。根据功能测试,您可能会体验不同版本的站点;或者,根据访问者属性,您可能会查看个性化内容。. Optimizely 隐私政策
      Amplitude
      我们通过 Amplitude 测试站点上的新功能并自定义您对这些功能的体验。为此,我们将收集与您在站点中的活动相关的数据。此数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID、您的 Autodesk ID 等。根据功能测试,您可能会体验不同版本的站点;或者,根据访问者属性,您可能会查看个性化内容。. Amplitude 隐私政策
      Snowplow
      我们通过 Snowplow 收集与您在我们站点中的活动相关的数据。这可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID、您的 Autodesk ID。我们使用此数据来衡量我们站点的性能并评估联机体验的难易程度,以便我们改进相关功能。此外,我们还将使用高级分析方法来优化电子邮件体验、客户支持体验和销售体验。. Snowplow 隐私政策
      UserVoice
      我们通过 UserVoice 收集与您在我们站点中的活动相关的数据。这可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID、您的 Autodesk ID。我们使用此数据来衡量我们站点的性能并评估联机体验的难易程度,以便我们改进相关功能。此外,我们还将使用高级分析方法来优化电子邮件体验、客户支持体验和销售体验。. UserVoice 隐私政策
      Clearbit
      Clearbit 允许实时数据扩充,为客户提供个性化且相关的体验。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。Clearbit 隐私政策
      YouTube
      YouTube 是一个视频共享平台,允许用户在我们的网站上查看和共享嵌入视频。YouTube 提供关于视频性能的观看指标。 YouTube 隐私政策

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      定制您的广告 – 允许我们为您提供针对性的广告

      Adobe Analytics
      我们通过 Adobe Analytics 收集与您在我们站点中的活动相关的数据。这可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID、您的 Autodesk ID。我们使用此数据来衡量我们站点的性能并评估联机体验的难易程度,以便我们改进相关功能。此外,我们还将使用高级分析方法来优化电子邮件体验、客户支持体验和销售体验。. Adobe Analytics 隐私政策
      Google Analytics (Web Analytics)
      我们通过 Google Analytics (Web Analytics) 收集与您在我们站点中的活动相关的数据。这可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。我们使用此数据来衡量我们站点的性能并评估联机体验的难易程度,以便我们改进相关功能。此外,我们还将使用高级分析方法来优化电子邮件体验、客户支持体验和销售体验。. Google Analytics (Web Analytics) 隐私政策
      AdWords
      我们通过 AdWords 在 AdWords 提供支持的站点上投放数字广告。根据 AdWords 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 AdWords 收集的与您相关的数据相整合。我们利用发送给 AdWords 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. AdWords 隐私政策
      Marketo
      我们通过 Marketo 更及时地向您发送相关电子邮件内容。为此,我们收集与以下各项相关的数据:您的网络活动,您对我们所发送电子邮件的响应。收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID、电子邮件打开率、单击的链接等。我们可能会将此数据与从其他信息源收集的数据相整合,以根据高级分析处理方法向您提供改进的销售体验或客户服务体验以及更相关的内容。. Marketo 隐私政策
      Doubleclick
      我们通过 Doubleclick 在 Doubleclick 提供支持的站点上投放数字广告。根据 Doubleclick 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Doubleclick 收集的与您相关的数据相整合。我们利用发送给 Doubleclick 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Doubleclick 隐私政策
      HubSpot
      我们通过 HubSpot 更及时地向您发送相关电子邮件内容。为此,我们收集与以下各项相关的数据:您的网络活动,您对我们所发送电子邮件的响应。收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID、电子邮件打开率、单击的链接等。. HubSpot 隐私政策
      Twitter
      我们通过 Twitter 在 Twitter 提供支持的站点上投放数字广告。根据 Twitter 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Twitter 收集的与您相关的数据相整合。我们利用发送给 Twitter 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Twitter 隐私政策
      Facebook
      我们通过 Facebook 在 Facebook 提供支持的站点上投放数字广告。根据 Facebook 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Facebook 收集的与您相关的数据相整合。我们利用发送给 Facebook 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Facebook 隐私政策
      LinkedIn
      我们通过 LinkedIn 在 LinkedIn 提供支持的站点上投放数字广告。根据 LinkedIn 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 LinkedIn 收集的与您相关的数据相整合。我们利用发送给 LinkedIn 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. LinkedIn 隐私政策
      Yahoo! Japan
      我们通过 Yahoo! Japan 在 Yahoo! Japan 提供支持的站点上投放数字广告。根据 Yahoo! Japan 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Yahoo! Japan 收集的与您相关的数据相整合。我们利用发送给 Yahoo! Japan 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Yahoo! Japan 隐私政策
      Naver
      我们通过 Naver 在 Naver 提供支持的站点上投放数字广告。根据 Naver 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Naver 收集的与您相关的数据相整合。我们利用发送给 Naver 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Naver 隐私政策
      Quantcast
      我们通过 Quantcast 在 Quantcast 提供支持的站点上投放数字广告。根据 Quantcast 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Quantcast 收集的与您相关的数据相整合。我们利用发送给 Quantcast 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Quantcast 隐私政策
      Call Tracking
      我们通过 Call Tracking 为推广活动提供专属的电话号码。从而,使您可以更快地联系我们的支持人员并帮助我们更精确地评估我们的表现。我们可能会通过提供的电话号码收集与您在站点中的活动相关的数据。. Call Tracking 隐私政策
      Wunderkind
      我们通过 Wunderkind 在 Wunderkind 提供支持的站点上投放数字广告。根据 Wunderkind 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Wunderkind 收集的与您相关的数据相整合。我们利用发送给 Wunderkind 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Wunderkind 隐私政策
      ADC Media
      我们通过 ADC Media 在 ADC Media 提供支持的站点上投放数字广告。根据 ADC Media 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 ADC Media 收集的与您相关的数据相整合。我们利用发送给 ADC Media 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. ADC Media 隐私政策
      AgrantSEM
      我们通过 AgrantSEM 在 AgrantSEM 提供支持的站点上投放数字广告。根据 AgrantSEM 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 AgrantSEM 收集的与您相关的数据相整合。我们利用发送给 AgrantSEM 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. AgrantSEM 隐私政策
      Bidtellect
      我们通过 Bidtellect 在 Bidtellect 提供支持的站点上投放数字广告。根据 Bidtellect 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Bidtellect 收集的与您相关的数据相整合。我们利用发送给 Bidtellect 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Bidtellect 隐私政策
      Bing
      我们通过 Bing 在 Bing 提供支持的站点上投放数字广告。根据 Bing 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Bing 收集的与您相关的数据相整合。我们利用发送给 Bing 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Bing 隐私政策
      G2Crowd
      我们通过 G2Crowd 在 G2Crowd 提供支持的站点上投放数字广告。根据 G2Crowd 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 G2Crowd 收集的与您相关的数据相整合。我们利用发送给 G2Crowd 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. G2Crowd 隐私政策
      NMPI Display
      我们通过 NMPI Display 在 NMPI Display 提供支持的站点上投放数字广告。根据 NMPI Display 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 NMPI Display 收集的与您相关的数据相整合。我们利用发送给 NMPI Display 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. NMPI Display 隐私政策
      VK
      我们通过 VK 在 VK 提供支持的站点上投放数字广告。根据 VK 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 VK 收集的与您相关的数据相整合。我们利用发送给 VK 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. VK 隐私政策
      Adobe Target
      我们通过 Adobe Target 测试站点上的新功能并自定义您对这些功能的体验。为此,我们将收集与您在站点中的活动相关的数据。此数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID、您的 Autodesk ID 等。根据功能测试,您可能会体验不同版本的站点;或者,根据访问者属性,您可能会查看个性化内容。. Adobe Target 隐私政策
      Google Analytics (Advertising)
      我们通过 Google Analytics (Advertising) 在 Google Analytics (Advertising) 提供支持的站点上投放数字广告。根据 Google Analytics (Advertising) 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Google Analytics (Advertising) 收集的与您相关的数据相整合。我们利用发送给 Google Analytics (Advertising) 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Google Analytics (Advertising) 隐私政策
      Trendkite
      我们通过 Trendkite 在 Trendkite 提供支持的站点上投放数字广告。根据 Trendkite 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Trendkite 收集的与您相关的数据相整合。我们利用发送给 Trendkite 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Trendkite 隐私政策
      Hotjar
      我们通过 Hotjar 在 Hotjar 提供支持的站点上投放数字广告。根据 Hotjar 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Hotjar 收集的与您相关的数据相整合。我们利用发送给 Hotjar 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Hotjar 隐私政策
      6 Sense
      我们通过 6 Sense 在 6 Sense 提供支持的站点上投放数字广告。根据 6 Sense 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 6 Sense 收集的与您相关的数据相整合。我们利用发送给 6 Sense 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. 6 Sense 隐私政策
      Terminus
      我们通过 Terminus 在 Terminus 提供支持的站点上投放数字广告。根据 Terminus 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 Terminus 收集的与您相关的数据相整合。我们利用发送给 Terminus 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. Terminus 隐私政策
      StackAdapt
      我们通过 StackAdapt 在 StackAdapt 提供支持的站点上投放数字广告。根据 StackAdapt 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 StackAdapt 收集的与您相关的数据相整合。我们利用发送给 StackAdapt 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. StackAdapt 隐私政策
      The Trade Desk
      我们通过 The Trade Desk 在 The Trade Desk 提供支持的站点上投放数字广告。根据 The Trade Desk 数据以及我们收集的与您在站点中的活动相关的数据,有针对性地提供广告。我们收集的数据可能包含您访问的页面、您启动的试用版、您播放的视频、您购买的东西、您的 IP 地址或设备 ID。可能会将此信息与 The Trade Desk 收集的与您相关的数据相整合。我们利用发送给 The Trade Desk 的数据为您提供更具个性化的数字广告体验并向您展现相关性更强的广告。. The Trade Desk 隐私政策
      RollWorks
      We use RollWorks to deploy digital advertising on sites supported by RollWorks. Ads are based on both RollWorks data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that RollWorks has collected from you. We use the data that we provide to RollWorks to better customize your digital advertising experience and present you with more relevant ads. RollWorks Privacy Policy

      是否确定要简化联机体验?

      我们希望您能够从我们这里获得良好体验。对于上一屏幕中的类别,如果选择“是”,我们将收集并使用您的数据以自定义您的体验并为您构建更好的应用程序。您可以访问我们的“隐私声明”,根据需要更改您的设置。

      个性化您的体验,选择由您来做。

      我们重视隐私权。我们收集的数据可以帮助我们了解您对我们产品的使用情况、您可能感兴趣的信息以及我们可以在哪些方面做出改善以使您与 Autodesk 的沟通更为顺畅。

      我们是否可以收集并使用您的数据,从而为您打造个性化的体验?

      通过管理您在此站点的隐私设置来了解个性化体验的好处,或访问我们的隐私声明详细了解您的可用选项。