Behind the Build: Interview with Alex Belkofer, Senior VDC Director, McCarthy Companies, Inc

Top-performing people and companies will tell you that success doesn't happen in isolation. People get the best results when they learn and collaborate with others. 

Alex Belkofer, Senior VDC Director at McCarthy Building Companies, Inc. fully understands this. That's why he believes in building strong industry connections and promoting thought leadership. These things are especially crucial as the construction field continues to evolve and adopt new technologies. 

We caught up with Alex and discussed his career story, the lessons he learned, and what he intends to do to forward innovation and development in construction.

Tell me about McCarthy and what you specialize in

McCarthy is a 100% employee-owned national construction company with 160 years in business. We're the nation's oldest, privately held general contractor. It’s rare for a contractor of our size to be 100% employee-owned and it’s a key part of our firm’s culture. As employee owners, we are vested in creating great experiences for our clients, trade partners, craft professionals and the communities we serve.

McCarthy traces its origins back to 1864 when carpenter and founder Timothy McCarthy moved to Ann Arbor, Michigan and began building farm structures. Since then, we've grown to be a multi-billion dollar organization that focuses on maximizing client outcomes on complex construction projects. 

We like to do the tough stuff, and that's a big part of why I came to McCarthy seven years ago. I wanted to live and grow with a company that was employee-owned and had a national footprint. 

I've always been excited about transforming this industry. It's been near and dear to my heart ever since I was a kid, and I always felt like architecture and construction were calling my name. And lo and behold, at this stage in my career, I believe I've found my forever home with McCarthy, and it's been a great place to live and work.

My focus at McCarthy is driving virtual design and construction (VDC) adoption and standard practices across our portfolio of projects, while promoting digital transformation and continuous innovation on how we apply technology throughout the project lifecycle.

I currently serve as our Central Region VDC director and lead our VDC National Leadership Core Team. Our efforts together collect all of McCarthy’s VDC leaders from across the country and serve as the strategists for how we continue to transform digital innovation through BIM, VDC, and other emerging technologies.

Why did you decide to get into the construction industry?

My father was in the blue-collar trades. When I was growing up he did a lot of manual labor including landscaping, chemical applications, and many things related to the built environment. As a youngster, I enjoyed being outside, getting my hands dirty and working alongside my dad starting at the age of 8. 

I was first introduced to architecture as a potential career when my cousin, who is four years older than me, selected it as her major in college. I had a curiosity for the what an architect does largely due to my fascination with design building Lego sets and curiosity for how building structures come together.

I’ve always loved creating and shaping things and developed a knack for pre-planning and visualizing. While I love getting my hands dirty, I wanted to be involved in the planning stages of a project to help teams come together and build something awesome. Ultimately, this led me to pursue both architecture and construction management at The Ohio State University. Once in college, my uncle who was a licenced architect in the state of Texas, offered me a summer internship where I learned more about the practice and what an architect really does. From there I also learned more about what a construction manager does, which drew the process-oriented side of my brain to finding my true passion in work on projects as the builder who helps bring design to life and make it a reality.

How do you envision the role of technology shaping the future of the construction industry?

It's paramount that we, as construction practitioners, embrace technology. It helps us deliver our services faster, more economically and more efficiently. As an industry that has traditionally been slow to adopt new things, it's more important now than ever that we embrace technology and learn how it can help us. 

The demands of our industry are so great that I think technology is a critical component of how we evolve, deliver design and construction services, and help owners find more value across every stage of the building lifecycle. 

How can a built asset last 50 years, 100 years, or 200 years? Well, technology plays such a role in the planning, designing, constructing and operation of that built asset.

That's a big reason, too, why I am involved in several organizations that focus on technology, building transformation, and industry standards. 

What innovative approaches is your team pursuing to stay ahead of industry trends?

A lot of it has to do with digitizing our work as designers and contractors. So, it's not just about creating drawings, building models, and putting work in place. It's much more about how we create a smooth approach and process to do our work, and then capture the built environment accurately for the end user who has to maintain it for years to come.

That capture element could be something like producing laser scans of existing conditions, tracking work progress usings photos or scans against a 3D model (‘advanced reality capture’) or a fully accurate 3D model with facility information data - similar to a ‘digital twin’ - which has been a really big buzz word in recent years. Lots of people are still trying to find what that digital twin asset is for them or their organization. 

Those are things that I feel are critical and that we, as an industry, should start to dial in on and embrace. Everyone cares about data and insights; it just depends on what data you care about and who is going to use it.

Once we start figuring out with our clients how we can use more data to drive more insights, we'll get more value out of that. 

So, those two categories—i.e., advanced reality capture and digital twin—are areas we are hyper-focused on. We're seeing more and more clients caring about meaningful data sets to operate and maintain their built environment.

What's one of your proudest accomplishments at McCarthy Building Companies?

One of my proudest accomplishments was helping to create a formal VDC National Leadership Core Team at McCarthy. While we were pushing a lot of innovative things with technology in the business for a long period of time, we had “a bunch of BIM people doing BIM things” at the regional level and not talking much with one another -  really just trying to meet their regional business needs and not having much thought about a national approach.

Back in 2017, we recognized that to scale VDC and help drive meaningful digital transformation, we needed to work together, do more things as a cohesive unit, and create our internal standards, efficiencies, and processes. We formed a core leadership group that unified all regional VDC leaders within McCarthy to get behind a one-company approach that was necessary to sustain the business. So, I'm really proud of this core team. It's moved the company in one direction from a VDC standpoint that will allow us to scale for the long-term.

What was born from that was our first-ever National VDC Summit, which occurred in the fall of 2023. About 100 VDC practitioners gathered for two days and focused on growing the next generation of virtual builders. We had field operations, preconstruction, design integration and other aligned functional areas represented too, which was super cool to see these other practitioners leaning into how we build virtually across all the project lifecycle. Autodesk was represented there as well. And now we aim to have this summit annually.

What are the biggest challenges you face in your role, and how does technology help you overcome them?

One of the biggest challenges is having a myriad of technologies out there. The challenge is distilling them down, compartmentalizing them, and really digging in deep to find the value propositions that will connect those technologies to our strategy.

It's easy for someone to go and find a technology and say, "Hey, I think this can help me." And that may be true, but there may also be a technology we already own that may help that stakeholder. Or, something may be of value, but if it doesn't plug into our overall technology ecosystem, we have to pause and ask ourselves, "Well, if this technology could be really valuable, how could we make it work?" Or, "Is there something else that we either already own or could develop that may be more economical or beneficial?"

There's always this delicate dance between acquiring new technologies and trying to figure out something similar to what we've already invested in. It is a super big challenge because everybody has a smart phone. Everybody has access to information in multiple ways, and you have vendors, suppliers, and influencers who are all out there trying to drum up business.

We, as construction technologists, have to be very mindful of those facts and do our best to work together to curate a strategy and plan that can be sustainable for McCarthy. Otherwise, we'd be just investing in every single piece of technology that's out there. 

How does technology help with those challenges? I believe we must have strategic technology partnerships that help us solve many of those challenges. 

That's why we've invested in key technology partners like Autodesk. We're leaning on you to help us figure out where technologies can drive value across all project types. Maybe it's an integration. Maybe it's something that Autodesk acquires. Maybe it is something where Autodesk forms a strategic partnership. 

We're leaning on our key technology partners to help us with some of these decisions so we're not doing it in a vacuum. I don't want to try and evaluate something in a silo by myself. I'm going to pull in my technology partners so that we make a well-informed decision and that we're not missing an opportunity. 

What do you value most about your partnership with Autodesk?

Much of it is leveraging each other's footprints, relationships, and strategic connections to come together and help solve each other's business needs.

The Autodesk partnership has been special to me because the very first technology conference I went to, back in 2009, was in Cleveland, Ohio. Chuck Mies, a long-time Autodesk partner who has also become a mentor to me, spoke. 

I heard his presentation, and I'll never forget it. His message was that every asset owner needs to ask themselves three key questions: 

  • What data do you want? 
  • Who is going to use it?
  • How will it be received and maintained?

That left a huge mark on me, and it was a big reason why I worked closer and closer with Autodesk as a strategic partner throughout my career. 

And so, Autodesk has meant a lot more to me than just software. It's meant a lot in the realm of strategic thinking, digital transformation, and how we're leveraging networks and relationships to get people to come closer together, embrace technology, transform the industry, and do more with less, all those great things.

But if not for that first presentation and seeing Chuck speak, I'm not sure my career would've gone in the direction that it did.

What information is vital to your day-to-day, and how does Autodesk help you make confident decisions?

Bob Bray at Autodesk is famous for his tandem speech about "seeing meaningful data through a single pane of glass." That's resonated with me a lot over the years because everybody is flush with looking at information in so many disparate places. 

I think that's the one thing Autodesk is trying to help us do better day in and day out: getting that single pane of glass experience to our data sets on all of our projects and looking at the health of our construction footprint.

That, to me, is where we need to continue to go as an industry. How are you looking at your footprint and ecosystem as it relates to the information flowing in and out? How are people experiencing that information? 

It's a never-ending challenge. We're constantly chasing that, but I think we are chipping away at it with intensity and intentionality.

When you think about the future, what are your plans to advance innovation and productivity at McCarthy Building?

What I'm trying to help us envision here at McCarthy is a digital transformation strategy that connects the leaders in our business and gets like-minded thoughts moving in unison regarding digitizing our business. 

It's about using digital means to accomplish many traditionally manual processes, workflows, work products, and outcomes. That's how we can get on the cutting edge of data insights. So that's a big, hairy nugget to chase, and it's my focus internally.

Externally, I spend my time and energy in organizations that are forward-thinking. I sit on several committees, and while it might seem crazy that I have the bandwidth to do that, I do it because I think it really matters. So there's the National Institute of Building Sciences or NIBS where I currently serve on the Digital Technology Council as the vice chair. There's also the Design-Build Institute of America, DBIA, where I serve as the VDC committee chair, the U.S Army Corps of Engineers’ Industry BIM Consortia where I have served for over 5 years now and finally Building Transformations based in Canada where I am a council board member.

Those are examples of organizations that are trying to lead the way with digital transformation through the use of BIM, VDC, and other emerging technologies. Those organizations, to me, represent where the industry needs to keep heading: thought leadership and use cases centered around digitization.

I try to strike that balance internally and externally, leveraging my knowledge and the sharing that happens in those organizations back to McCarthy.

What advice would you give men and women entering into the construction industry?

I'll try to give you three pieces of advice. The first is to embrace technology right from the start. Learn the tools that can help you do your day-to-day work better. Don't be afraid of new technology. Immerse yourself in what is available to you.

The second one would be to always continue to be curious. Go to industry conferences, network and build your personal learning database. Exchange ideas. Build your network from the standpoint of peer-to-peer and cultivate those industry relationships so you are at the forefront of the conversations. You never know when you will need them, and don't let new ways of doing things (like technology) sneak up on you. Stay connected and informed.

The third one is to be intentional with leveraging our industry organizations when they have training offerings. Lean in and look at what is going on with efforts happening with the Construction Industry Institute (CII), AGC of America, Design-Build Institute of America (DBIA), National Institute of Building Sciences (NIBS) and many others. These are a wealth of knowledge and can come with certifications or designations that can bolster your growth and continuing education. These efforts often look for industry volunteers and their work is what is needed to catapult our industry forward.

Look at the things shaping the industry from an educational standpoint, and take that curiosity to the next level to become an industry practitioner. Do these things not just for the role you serve in your organization but to learn what else is going on out there so you can keep bringing that back to your business. 

Kelsee Campbell

As a Senior Customer Advocacy Program Manager at Autodesk, Kelsee has the privilege of working with Autodesk customers to champion their stories on the Digital Builder Blog. Kelsee strives to create an engaging experience that amplifies customer perspectives, fostering a sense of community and connection.
preload imagepreload image
______
icon-svg-close-thick

Cookie preferences

Your privacy is important to us and so is an optimal experience. To help us customize information and build applications, we collect data about your use of this site.

May we collect and use your data?

Learn more about the Third Party Services we use and our Privacy Statement.

Strictly necessary – required for our site to work and to provide services to you

These cookies allow us to record your preferences or login information, respond to your requests or fulfill items in your shopping cart.

Improve your experience – allows us to show you what is relevant to you

These cookies enable us to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we use to deliver information and experiences tailored to you. If you do not allow these cookies, some or all of these services may not be available for you.

Customize your advertising – permits us to offer targeted advertising to you

These cookies collect data about you based on your activities and interests in order to show you relevant ads and to track effectiveness. By collecting this data, the ads you see will be more tailored to your interests. If you do not allow these cookies, you will experience less targeted advertising.

icon-svg-close-thick

THIRD PARTY SERVICES

Learn more about the Third-Party Services we use in each category, and how we use the data we collect from you online.

icon-svg-hide-thick

icon-svg-show-thick

Strictly necessary – required for our site to work and to provide services to you

Qualtrics
We use Qualtrics to let you give us feedback via surveys or online forms. You may be randomly selected to participate in a survey, or you can actively decide to give us feedback. We collect data to better understand what actions you took before filling out a survey. This helps us troubleshoot issues you may have experienced. Qualtrics Privacy Policy
Akamai mPulse
We use Akamai mPulse to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Akamai mPulse Privacy Policy
Digital River
We use Digital River to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Digital River Privacy Policy
Dynatrace
We use Dynatrace to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Dynatrace Privacy Policy
Khoros
We use Khoros to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Khoros Privacy Policy
Launch Darkly
We use Launch Darkly to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Launch Darkly Privacy Policy
New Relic
We use New Relic to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. New Relic Privacy Policy
Salesforce Live Agent
We use Salesforce Live Agent to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Salesforce Live Agent Privacy Policy
Wistia
We use Wistia to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Wistia Privacy Policy
Tealium
We use Tealium to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Tealium Privacy Policy
Upsellit
We use Upsellit to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Upsellit Privacy Policy
CJ Affiliates
We use CJ Affiliates to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. CJ Affiliates Privacy Policy
Commission Factory
We use Commission Factory to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Commission Factory Privacy Policy
Google Analytics (Strictly Necessary)
We use Google Analytics (Strictly Necessary) to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Google Analytics (Strictly Necessary) Privacy Policy
Typepad Stats
We use Typepad Stats to collect data about your behaviour on our sites. This may include pages you’ve visited. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our platform to provide the most relevant content. This allows us to enhance your overall user experience. Typepad Stats Privacy Policy
Geo Targetly
We use Geo Targetly to direct website visitors to the most appropriate web page and/or serve tailored content based on their location. Geo Targetly uses the IP address of a website visitor to determine the approximate location of the visitor’s device. This helps ensure that the visitor views content in their (most likely) local language.Geo Targetly Privacy Policy
SpeedCurve
We use SpeedCurve to monitor and measure the performance of your website experience by measuring web page load times as well as the responsiveness of subsequent elements such as images, scripts, and text.SpeedCurve Privacy Policy
Qualified
Qualified is the Autodesk Live Chat agent platform. This platform provides services to allow our customers to communicate in real-time with Autodesk support. We may collect unique ID for specific browser sessions during a chat. Qualified Privacy Policy

icon-svg-hide-thick

icon-svg-show-thick

Improve your experience – allows us to show you what is relevant to you

Google Optimize
We use Google Optimize to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Google Optimize Privacy Policy
ClickTale
We use ClickTale to better understand where you may encounter difficulties with our sites. We use session recording to help us see how you interact with our sites, including any elements on our pages. Your Personally Identifiable Information is masked and is not collected. ClickTale Privacy Policy
OneSignal
We use OneSignal to deploy digital advertising on sites supported by OneSignal. Ads are based on both OneSignal data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that OneSignal has collected from you. We use the data that we provide to OneSignal to better customize your digital advertising experience and present you with more relevant ads. OneSignal Privacy Policy
Optimizely
We use Optimizely to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Optimizely Privacy Policy
Amplitude
We use Amplitude to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Amplitude Privacy Policy
Snowplow
We use Snowplow to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Snowplow Privacy Policy
UserVoice
We use UserVoice to collect data about your behaviour on our sites. This may include pages you’ve visited. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our platform to provide the most relevant content. This allows us to enhance your overall user experience. UserVoice Privacy Policy
Clearbit
Clearbit allows real-time data enrichment to provide a personalized and relevant experience to our customers. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID.Clearbit Privacy Policy
YouTube
YouTube is a video sharing platform which allows users to view and share embedded videos on our websites. YouTube provides viewership metrics on video performance. YouTube Privacy Policy

icon-svg-hide-thick

icon-svg-show-thick

Customize your advertising – permits us to offer targeted advertising to you

Adobe Analytics
We use Adobe Analytics to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Adobe Analytics Privacy Policy
Google Analytics (Web Analytics)
We use Google Analytics (Web Analytics) to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Google Analytics (Web Analytics) Privacy Policy
AdWords
We use AdWords to deploy digital advertising on sites supported by AdWords. Ads are based on both AdWords data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that AdWords has collected from you. We use the data that we provide to AdWords to better customize your digital advertising experience and present you with more relevant ads. AdWords Privacy Policy
Marketo
We use Marketo to send you more timely and relevant email content. To do this, we collect data about your online behavior and your interaction with the emails we send. Data collected may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, email open rates, links clicked, and others. We may combine this data with data collected from other sources to offer you improved sales or customer service experiences, as well as more relevant content based on advanced analytics processing. Marketo Privacy Policy
Doubleclick
We use Doubleclick to deploy digital advertising on sites supported by Doubleclick. Ads are based on both Doubleclick data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Doubleclick has collected from you. We use the data that we provide to Doubleclick to better customize your digital advertising experience and present you with more relevant ads. Doubleclick Privacy Policy
HubSpot
We use HubSpot to send you more timely and relevant email content. To do this, we collect data about your online behavior and your interaction with the emails we send. Data collected may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, email open rates, links clicked, and others. HubSpot Privacy Policy
Twitter
We use Twitter to deploy digital advertising on sites supported by Twitter. Ads are based on both Twitter data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Twitter has collected from you. We use the data that we provide to Twitter to better customize your digital advertising experience and present you with more relevant ads. Twitter Privacy Policy
Facebook
We use Facebook to deploy digital advertising on sites supported by Facebook. Ads are based on both Facebook data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Facebook has collected from you. We use the data that we provide to Facebook to better customize your digital advertising experience and present you with more relevant ads. Facebook Privacy Policy
LinkedIn
We use LinkedIn to deploy digital advertising on sites supported by LinkedIn. Ads are based on both LinkedIn data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that LinkedIn has collected from you. We use the data that we provide to LinkedIn to better customize your digital advertising experience and present you with more relevant ads. LinkedIn Privacy Policy
Yahoo! Japan
We use Yahoo! Japan to deploy digital advertising on sites supported by Yahoo! Japan. Ads are based on both Yahoo! Japan data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Yahoo! Japan has collected from you. We use the data that we provide to Yahoo! Japan to better customize your digital advertising experience and present you with more relevant ads. Yahoo! Japan Privacy Policy
Naver
We use Naver to deploy digital advertising on sites supported by Naver. Ads are based on both Naver data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Naver has collected from you. We use the data that we provide to Naver to better customize your digital advertising experience and present you with more relevant ads. Naver Privacy Policy
Quantcast
We use Quantcast to deploy digital advertising on sites supported by Quantcast. Ads are based on both Quantcast data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Quantcast has collected from you. We use the data that we provide to Quantcast to better customize your digital advertising experience and present you with more relevant ads. Quantcast Privacy Policy
Call Tracking
We use Call Tracking to provide customized phone numbers for our campaigns. This gives you faster access to our agents and helps us more accurately evaluate our performance. We may collect data about your behavior on our sites based on the phone number provided. Call Tracking Privacy Policy
Wunderkind
We use Wunderkind to deploy digital advertising on sites supported by Wunderkind. Ads are based on both Wunderkind data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Wunderkind has collected from you. We use the data that we provide to Wunderkind to better customize your digital advertising experience and present you with more relevant ads. Wunderkind Privacy Policy
ADC Media
We use ADC Media to deploy digital advertising on sites supported by ADC Media. Ads are based on both ADC Media data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that ADC Media has collected from you. We use the data that we provide to ADC Media to better customize your digital advertising experience and present you with more relevant ads. ADC Media Privacy Policy
AgrantSEM
We use AgrantSEM to deploy digital advertising on sites supported by AgrantSEM. Ads are based on both AgrantSEM data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that AgrantSEM has collected from you. We use the data that we provide to AgrantSEM to better customize your digital advertising experience and present you with more relevant ads. AgrantSEM Privacy Policy
Bidtellect
We use Bidtellect to deploy digital advertising on sites supported by Bidtellect. Ads are based on both Bidtellect data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Bidtellect has collected from you. We use the data that we provide to Bidtellect to better customize your digital advertising experience and present you with more relevant ads. Bidtellect Privacy Policy
Bing
We use Bing to deploy digital advertising on sites supported by Bing. Ads are based on both Bing data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Bing has collected from you. We use the data that we provide to Bing to better customize your digital advertising experience and present you with more relevant ads. Bing Privacy Policy
G2Crowd
We use G2Crowd to deploy digital advertising on sites supported by G2Crowd. Ads are based on both G2Crowd data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that G2Crowd has collected from you. We use the data that we provide to G2Crowd to better customize your digital advertising experience and present you with more relevant ads. G2Crowd Privacy Policy
NMPI Display
We use NMPI Display to deploy digital advertising on sites supported by NMPI Display. Ads are based on both NMPI Display data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that NMPI Display has collected from you. We use the data that we provide to NMPI Display to better customize your digital advertising experience and present you with more relevant ads. NMPI Display Privacy Policy
VK
We use VK to deploy digital advertising on sites supported by VK. Ads are based on both VK data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that VK has collected from you. We use the data that we provide to VK to better customize your digital advertising experience and present you with more relevant ads. VK Privacy Policy
Adobe Target
We use Adobe Target to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Adobe Target Privacy Policy
Google Analytics (Advertising)
We use Google Analytics (Advertising) to deploy digital advertising on sites supported by Google Analytics (Advertising). Ads are based on both Google Analytics (Advertising) data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Google Analytics (Advertising) has collected from you. We use the data that we provide to Google Analytics (Advertising) to better customize your digital advertising experience and present you with more relevant ads. Google Analytics (Advertising) Privacy Policy
Trendkite
We use Trendkite to deploy digital advertising on sites supported by Trendkite. Ads are based on both Trendkite data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Trendkite has collected from you. We use the data that we provide to Trendkite to better customize your digital advertising experience and present you with more relevant ads. Trendkite Privacy Policy
Hotjar
We use Hotjar to deploy digital advertising on sites supported by Hotjar. Ads are based on both Hotjar data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Hotjar has collected from you. We use the data that we provide to Hotjar to better customize your digital advertising experience and present you with more relevant ads. Hotjar Privacy Policy
6 Sense
We use 6 Sense to deploy digital advertising on sites supported by 6 Sense. Ads are based on both 6 Sense data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that 6 Sense has collected from you. We use the data that we provide to 6 Sense to better customize your digital advertising experience and present you with more relevant ads. 6 Sense Privacy Policy
Terminus
We use Terminus to deploy digital advertising on sites supported by Terminus. Ads are based on both Terminus data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Terminus has collected from you. We use the data that we provide to Terminus to better customize your digital advertising experience and present you with more relevant ads. Terminus Privacy Policy
StackAdapt
We use StackAdapt to deploy digital advertising on sites supported by StackAdapt. Ads are based on both StackAdapt data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that StackAdapt has collected from you. We use the data that we provide to StackAdapt to better customize your digital advertising experience and present you with more relevant ads. StackAdapt Privacy Policy
The Trade Desk
We use The Trade Desk to deploy digital advertising on sites supported by The Trade Desk. Ads are based on both The Trade Desk data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that The Trade Desk has collected from you. We use the data that we provide to The Trade Desk to better customize your digital advertising experience and present you with more relevant ads. The Trade Desk Privacy Policy
RollWorks
We use RollWorks to deploy digital advertising on sites supported by RollWorks. Ads are based on both RollWorks data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that RollWorks has collected from you. We use the data that we provide to RollWorks to better customize your digital advertising experience and present you with more relevant ads. RollWorks Privacy Policy

Are you sure you want a less customized experience?

We can access your data only if you select "yes" for the categories on the previous screen. This lets us tailor our marketing so that it's more relevant for you. You can change your settings at any time by visiting our privacy statement

Your experience. Your choice.

We care about your privacy. The data we collect helps us understand how you use our products, what information you might be interested in, and what we can improve to make your engagement with Autodesk more rewarding.

May we collect and use your data to tailor your experience?

Explore the benefits of a customized experience by managing your privacy settings for this site or visit our Privacy Statement to learn more about your options.