3 Ways Data Visualization Can Help Construction Estimators

Humans are visual creatures, and studies confirm that imagery can enhance how ideas are conveyed while also improving information retention. In construction, the right visuals can aid decision making at nearly every stage project from early design through planning and construction.  

For estimators, the rise of powerful visualization tools is transforming how they present and manage project data. And as the role of estimators evolves to meet the demands of modern, data-driven projects, visualization will go a longer way in streamlining decisions, collaboration, and, ultimately, bid accuracy.  

Let’s explore three key reasons construction estimators should embrace data visualization tools and how they can level up the way estimates are created, presented, and validated. 

Reason 1: Visualizations for Owner Presentations  

As an estimator, you need to communicate complex project details—including costs and financial information—in a clear way to ensure alignment with construction project owners.  

Graphical and interactive tools like charts, graphs, and dashboards enable you to visually present cost breakdowns, timelines, and scope so that owners can grasp key insights without sifting through dense spreadsheets. This, in turn, helps you build trust and cultivate stronger relationships with owners.  

For example, a 3D cost visualization of a project's phases can show how budget allocations align with milestones so owners can connect the dots and better understand how resources are allocated throughout the project.  

All of that improves communication while also making it simple for owners to approve and support decisions. 

Additionally, data about team performance, project status, win rate, and more are easier to interpret and share when you use visualizations. You're able to promote transparency and keep everyone on the same page.  

Reason 2: Visualizations for Internal Management and Control 

Estimators must also collaborate with internal stakeholders like contractors and vendors to craft accurate cost estimates and align on project goals. 

In these instances, visualization tools make complex data more accessible. For instance, illustrating and comparing relationships and cost patterns helps internal teams see the bigger picture of their estimate through a visual story rather than plain facts and figures. 

Moreover, the ability to present estimates visually makes it easier to gather high-quality feedback and input from internal stakeholders. This is crucial, especially during the preconstruction phase, as the decisions you make at this stage impact the rest of the project.  

Integrated tools also allow teams to see how estimates evolve in real-time as you perform takeoffs, creating a dynamic link between data inputs and cost outputs. For instance, today's estimating teams increasingly aim to connect estimating, scheduling, and virtual design and construction (VDC) workflows to collaborate more closely during project planning.  

Reason 3: Visualizations for Validating Costs with 2D Drawings or 3D Models 

Getting project costs exactly right can be tricky during the estimating process. Visualization tools like 3D models simplify this by helping estimators demonstrate and justify their assumptions and estimates through clear, data-backed visuals.   

Take, for example, model-based estimating. The aim is to see real-time costs directly in the 3D model, integrate 2D plans, and take precise measurements. This approach helps teams shift towards a more immersive understanding of projects, enabling better cost validation and collaboration. 

Visualization tools also make comparisons with older estimates easier, as you can graphically see the differences between the current scope of work vs. historical numbers. Since you're able to factor in historical data in your estimates, you can identify trends and make more informed decisions. 

And even more forward-thinking, visualization allows you to showcase the impact of suggested changes on overall project costs. Imagine using the model to present different design options and their associated costs directly on a screen to an owner. This visual tool helps key stakeholders understand how each design choice impacts the project. It's a great way to build confidence in your estimates and puts you in a better position to win more work. 

For firms focused on sustainability, visualization tools can also integrate carbon footprint data alongside takeoff quantities. Everyone knows the importance of sustainability, but it's not always easy to grasp the environmental impact of material choices in the context of a project.  

But when you visualize material impacts, you can clearly see how different materials and methods contribute to the project's overall carbon footprint. From there, you can prioritize options that meet embodied carbon goals and adjust plans to align with project sustainability requirements. 

Interested in learning more? Get started with Autodesk Takeoff today.

Final Words 

Whether you're communicating with owners, collaborating internally, validating costs—or all of the above—data visualization can help. The right tools enable you to craft more accurate estimates and convey complex project details to stakeholders. 

Autodesk is constantly sharing resources and information to help construction pros like estimators level up their game. Subscribe to the newsletter to stay informed about the latest tools, tips, and trends in the construction industry.

Jeff Gerardi

Jeff Gerardi is the general manager of preconstruction technology at Autodesk. In his role at Autodesk, Jeff oversees the vision and strategy of Autodesk’s preconstruction portfolio of products. He is involved in the development, marketing and driving the success of these products. Prior to Autodesk, Jeff founded ProEst Estimating which was acquired by Autodesk in late 2021. Under Jeff’s leadership, ProEst grew into a thriving, cutting edge SAAS technology firm that served thousands of contractors across the globe. Born into a family of business owners, Jeff has long had an entrepreneurial spirit which helped this company’s growth and success. Jeff is based in San Diego with his wife and three children. They are all avid athletes always looking for life’s next adventure.
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