Digital Builder Ep 92: On Strategic Scaling and Construction Tech Integration 

tomislav digital builder podcast

Scaling is a challenge that many companies face, and today's digitally-driven environment makes business growth even more complex. When you're navigating a rapidly evolving technology landscape, keeping up with innovations while maintaining efficiency becomes crucial. 

So, how can firms scale their operations and teams alongside technology? What steps should they take to ensure sustainable growth and seamless tech integration? 

On this episode of the Digital Builder podcast, Tomislav Zigo, VP and CTO at Clayco, shares his thoughts on strategic growth and digital transformation. 

Watch the episode now 

You can also listen to this episode on Apple Podcasts, Spotify, YouTube, and anywhere else you get your podcasts.  

On the episode 

We discuss: 

  • Why it's essential to adopt the right tech and not get distracted by shiny objects 
  • How to introduce new technology and paradigms in a way that promotes inclusion, so that no team member gets left behind 
  • Why firms should invest in human capital—and what leaders can do to strengthen their workforce 

Deliberate and strategic tech adoption 

When scaling operations alongside tech adoption, it helps to think about the journey as a continuous process of growth and learning.  

Clayco's tech journey over the last 15 years has been marked by deliberate and strategic advancements in digital tools and methodologies. 

According to Tomislav, "This was not a process, this was not a whim. This was a deliberate journey that we embarked on, and the journey was not just revolving around technology. This journey was more about introspection, understanding who we are as an organization, and how our technological aspirations stack against our tacit knowledge, which is embedded in our DNA." 

He also emphasizes that at the end of the day, tech should empower teams to focus on what they do best: designing buildings, delivering projects, and ultimately improving our built environment. 

Best practices for evaluating new tech 

Tech adoption is vital to any growth journey, especially in today's digital-centric landscape. So, how should you evaluate technology to ensure you adopt the best solutions for your business? 

Focus on real problems 

One thing that's worked for Clayco is identifying and prioritizing their challenges before seeking tech solutions. 

"It's about recognizing where the problems are," remarks Tomislav. "Knowing what you are trying to do is the first step to understanding the technology you should bring in. Which technology addresses any of the specific issues you have? And then what is the transformative potential of the technology?" 

Remember that less is more 

Tomislav believes in the concept of "less is more," especially when investing in construction technology.  

"The key component is getting that return on investment. It's not just money, it's our effort. It's our ability to align new tech with processes." 

He cautions firms against chasing shiny objects or adopting tech just for the sake of it. When your tech adoption lacks real purpose, you risk wasting resources. 

"Let's say you embark on the adoption process for that new shiny object. Halfway through the process, there's a new shiny object dangling out there," Tomislav remarks.  

When adopting technology, leave no one behind 

Keeping up with technology is critical, but don't move too hastily that you leave team members behind. Remember, technology should empower folks and enable everyone to contribute effectively. 

"Whatever we do needs to be geared toward empowering people, adding inclusivity, expecting diversity, and bringing everybody that can contribute in the same fold," says Tomislav. 

He continues, "You can't leave folks behind. We as a company would fail if we suddenly introduced a new paradigm that is not just disruptive but also creates a second—or third-class citizen within the company. Technology is an enabler for everybody to feel appreciated and empowered." 

How to set up your workforce for success 

Speaking of empowering folks, investing in human capital is crucial for sustainable scaling. That's why Clayco invests a great deal in its teams and equips them with the knowledge and skills they need to thrive in the future (which naturally involves new technology). 

Tomislav states, "I'm a firm believer that we will not succeed unless we invest tenfold more in the workforce. The workforce of the future will know how to navigate the parallels of AI, quantum computing, and the changing society." 

Learning and development at the leadership level 

In line with Clayco's commitment to fostering a culture of continuous improvement and innovation, Tomislav recognizes that the effort to enhance human capital starts at the top.  

He says leaders must be proactive in their development and be open to learning from diverse sources. 

"These leaders need to be empowered through engagement. They need to be empowered through cross-disciplinary, cross-industry conversations because we only know a few tricks, but  I don't mind stealing from those who know better. So dialogue, conversation, communication, being engaged in society—all of these will enable folks to tap into untapped potential." 

Adapt to new workforce philosophies 

It's not just technology that's evolving. The workforce is changing just as quickly. We've seen massive changes in how people work after the pandemic. From remote work to hybrid models and flexible scheduling, new expectations are reshaping the workplace. 

While on-site work has started to return, the dynamics and expectations of employees have shifted.  

As Tomislav points out, "The workforce is coming back in a different environment and infrastructure. Companies need to keep up with advancements. It's not just technological advancements; it's the philosophy of work that needs to inform myself, leaders, and everybody working in our environment." 

Improve communication 

Communication practices and expectations have evolved alongside working dynamics and technology. Tomislav says effective communication is more critical than ever in today's fast-paced environment. "The way we communicate today is more pointed, maybe more direct." 

He adds, "I think there's a new synergy in the workplace that brings people together for a specific purpose to solve a specific problem at a given time. Time is a commodity that has become very valuable in this fast-paced, changing industry. We are dealing with resource shortages, challenges in procurement chains, and shorter project schedules." 

One of the best ways to navigate these changes is to adopt solutions that streamline collaboration. Take, for example, the common data environment (CDE), which serves as a centralized platform for all project information. 

"[CDE] is real empowerment," says Tomislav. "It's a foundation for communication to be clear and concise so teams can avoid redundancy." 

He also points out that getting folks in the same platform helps eliminate data waste because it ensures everyone is accessing and updating the same information, which then reduces errors and inefficiencies. 

New podcast episode every week 

Digital Builder is hosted by me, Eric Thomas. Remember, new episodes of Digital Builder go live every week. 

Eric Thomas

Eric is a Sr. Multimedia Content Marketing Manager at Autodesk and hosts the Digital Builder podcast. He has worked in the construction industry for over a decade at top ENR General Contractors and AEC technology companies. Eric has worked for Autodesk for nearly 5 years and joined the company via the PlanGrid acquisition. He has held numerous marketing roles at Autodesk including managing global industry research projects and other content marketing programs. Today Eric focuses on multimedia programs with an emphasis on video.
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We use Terminus to deploy digital advertising on sites supported by Terminus. Ads are based on both Terminus data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Terminus has collected from you. We use the data that we provide to Terminus to better customize your digital advertising experience and present you with more relevant ads. Terminus Privacy Policy
StackAdapt
We use StackAdapt to deploy digital advertising on sites supported by StackAdapt. Ads are based on both StackAdapt data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that StackAdapt has collected from you. We use the data that we provide to StackAdapt to better customize your digital advertising experience and present you with more relevant ads. StackAdapt Privacy Policy
The Trade Desk
We use The Trade Desk to deploy digital advertising on sites supported by The Trade Desk. Ads are based on both The Trade Desk data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that The Trade Desk has collected from you. We use the data that we provide to The Trade Desk to better customize your digital advertising experience and present you with more relevant ads. The Trade Desk Privacy Policy
RollWorks
We use RollWorks to deploy digital advertising on sites supported by RollWorks. Ads are based on both RollWorks data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that RollWorks has collected from you. We use the data that we provide to RollWorks to better customize your digital advertising experience and present you with more relevant ads. RollWorks Privacy Policy

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We can access your data only if you select "yes" for the categories on the previous screen. This lets us tailor our marketing so that it's more relevant for you. You can change your settings at any time by visiting our privacy statement

Your experience. Your choice.

We care about your privacy. The data we collect helps us understand how you use our products, what information you might be interested in, and what we can improve to make your engagement with Autodesk more rewarding.

May we collect and use your data to tailor your experience?

Explore the benefits of a customized experience by managing your privacy settings for this site or visit our Privacy Statement to learn more about your options.