Get inspired by outcomes and customer stories

00:01

So how can Forma be used?

00:04

We want to show you some of the potential that lies in Forma by talking through three customer stories from our customers at Sweco,

00:13

CUBE3 and Nordic Architects.

00:17

At Autodesk, we want to provide technology that helps our customers reach their desired business outcomes.

00:24

These outcomes can be thought of a measurable end state where you, as a customer, reach optimal value.

00:31

Although each firm might have some outcomes that are unique to them,

00:36

we believe that there are common value drivers within the building sector.

00:40

Some of these are listed here: business growth, operational efficiency,

00:47

risk or risk reduction, and health, safety and sustainability.

00:57

This diagram shows some outcomes associated with the four value drivers identified for the building's industry.

01:05

Forma can help you achieve many of these.

01:08

And in the following section, we will highlight some outcomes and showcase how different firms have achieved these using Forma.

01:19

The first outcome we want to highlight is improved design quality, essentially the ability to meet a customer's reliability,

01:27

conformance and durability expectations,

01:30

while delivering the features and aesthetics they expect.

01:37

Sweco architects have been able to improve design quality using Forma.

01:42

In fact, they use Forma as a central part of a new data driven business model,

01:48

where early stage assessments can be offered to customers on a fixed fee basis,

01:53

given the confidence Sweco designers have in the datasets, and analysis tools Forma can bring to bear on a project concept.

02:07

The second outcome that we wanna highlight falls under the value,

02:11

driver of improving a company's operational efficiency with the ability to reduce overall design time and improve collaboration.

02:20

This is critical in today's marketplace where the project overruns are almost expected and associated reputations are tarnished.

02:29

Reducing design time has many other associated benefits including increased productivity,

02:35

providing more time to innovate and ultimately improving business growth.

02:43

CUBE3 are one of the first customers in the United States to adopt Forma.

02:48

They view Forma as central to their digital strategy helping them attract and retain talent,

02:53

foster collaboration amongst designers and shorten iterative design cycles with their customers.

03:01

They have been able to realize the 50-66% time savings in the early stage conceptual design with Forma.

03:09

They have also been able to improve team communication with Forma being the kickstarter for the company's broader digital transformation.

03:22

The final outcome we wanna highlight using a customer story is the possibility to reduce errors,

03:28

in rework and ultimately reduce risk in projects.

03:32

This is very important as during the construction phase of projects,

03:36

the cost of rework ranges from 15% of the total project cost.

03:44

This is why reduction in errors in the building design environment is a goal of all AECO firms.

03:50

The use of BIM itself reduces project error, and improved collaboration processes help to amplify this benefit.

04:01

The customer story we wanna share relating to this is from the Nordic Office of Architecture in Oslo, Norway.

04:09

They use Forma to radically improve their design process and enable informed collaborative designs in reducing rework.

04:17

Forma has become the starting point for their projects, enabling a holistic perspective from planning through operations.

04:25

While reducing the amount of files they create for a project, and being able to have better data for each design decision,

04:32

they are creating better, more informed buildings and spaces from the get go.

Video transcript

00:01

So how can Forma be used?

00:04

We want to show you some of the potential that lies in Forma by talking through three customer stories from our customers at Sweco,

00:13

CUBE3 and Nordic Architects.

00:17

At Autodesk, we want to provide technology that helps our customers reach their desired business outcomes.

00:24

These outcomes can be thought of a measurable end state where you, as a customer, reach optimal value.

00:31

Although each firm might have some outcomes that are unique to them,

00:36

we believe that there are common value drivers within the building sector.

00:40

Some of these are listed here: business growth, operational efficiency,

00:47

risk or risk reduction, and health, safety and sustainability.

00:57

This diagram shows some outcomes associated with the four value drivers identified for the building's industry.

01:05

Forma can help you achieve many of these.

01:08

And in the following section, we will highlight some outcomes and showcase how different firms have achieved these using Forma.

01:19

The first outcome we want to highlight is improved design quality, essentially the ability to meet a customer's reliability,

01:27

conformance and durability expectations,

01:30

while delivering the features and aesthetics they expect.

01:37

Sweco architects have been able to improve design quality using Forma.

01:42

In fact, they use Forma as a central part of a new data driven business model,

01:48

where early stage assessments can be offered to customers on a fixed fee basis,

01:53

given the confidence Sweco designers have in the datasets, and analysis tools Forma can bring to bear on a project concept.

02:07

The second outcome that we wanna highlight falls under the value,

02:11

driver of improving a company's operational efficiency with the ability to reduce overall design time and improve collaboration.

02:20

This is critical in today's marketplace where the project overruns are almost expected and associated reputations are tarnished.

02:29

Reducing design time has many other associated benefits including increased productivity,

02:35

providing more time to innovate and ultimately improving business growth.

02:43

CUBE3 are one of the first customers in the United States to adopt Forma.

02:48

They view Forma as central to their digital strategy helping them attract and retain talent,

02:53

foster collaboration amongst designers and shorten iterative design cycles with their customers.

03:01

They have been able to realize the 50-66% time savings in the early stage conceptual design with Forma.

03:09

They have also been able to improve team communication with Forma being the kickstarter for the company's broader digital transformation.

03:22

The final outcome we wanna highlight using a customer story is the possibility to reduce errors,

03:28

in rework and ultimately reduce risk in projects.

03:32

This is very important as during the construction phase of projects,

03:36

the cost of rework ranges from 15% of the total project cost.

03:44

This is why reduction in errors in the building design environment is a goal of all AECO firms.

03:50

The use of BIM itself reduces project error, and improved collaboration processes help to amplify this benefit.

04:01

The customer story we wanna share relating to this is from the Nordic Office of Architecture in Oslo, Norway.

04:09

They use Forma to radically improve their design process and enable informed collaborative designs in reducing rework.

04:17

Forma has become the starting point for their projects, enabling a holistic perspective from planning through operations.

04:25

While reducing the amount of files they create for a project, and being able to have better data for each design decision,

04:32

they are creating better, more informed buildings and spaces from the get go.

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