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Peter Simpson

Peter joined the Customer Advocacy Organisation at Autodesk upon completing his Masters in Mechanical Engineering from University of Birmingham. During his studies, he developed a passion for design and brought that focus into the Graduate Scheme in the Birmingham Technology Centre, having also completed an internship in the same role a year earlier. He is now focused on Generative Design and emerging design and make workflows, with a personal interest in additive technology.

  • Starling Cycles Takes Generative Design for a Ride

    A look at how generative design in Fusion 360 inspires mountain bike company Starling Cycles’ traditional, human-led design process. Joe McEwan likes to keep things simple. After 20 years as an aerospace engineer, he turned his hobby of building bike frames into a full-time career and thriving startup business: Starling Cycles, a line of mountain…

    Mechanical Engineering

  • Justin Baker’s Journey From Puppeteer to Mechanical Engineer

    Student engineer and fabricator Justin Baker designs a new career with help from generative design.

    Mechanical Engineering