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Implementation, Standardization, Automation

Success Story

Using 3ds Max for Architectural Visualization

Using 3ds Max for Architectural Visualization

Customer challenge

Wheelock Properties (Hong Kong) Limited found their project timelines becoming increasingly shorter, the design requirements more demanding, and change was needed to produce a more efficient design review workflow.

Project goals

Wheelock wanted a more flexible and innovative solution that could produce high-end architectural visualization imagery. 3D scenes require a better design review workflow, so the new solution needed to be highly efficient and produce quality results.

Solution

Wheelock engaged Autodesk Solution Provider Forida Limited to identify and implement the right solution to meet their business requirements. Autodesk 3ds Max is the right solution to design and present a 3D architectural visualization as the software allows for projects to be designed, revised and refined in real-time prior to building. These features help eliminate unnecessary costs and time spent on project changes, and also helps customers marketing their designs to potential buyers.

Business outcome

By using Autodesk 3ds Max, Wheelock's technical drawings and BIM modelling produced in Autodesk AutoCAD and Revit can be translated into an aspirational vision, helping to better communicate the design intents and validate the design to property owners, architects and engineering teams. The solution also adds value by identifying design flaws overlooked through conventional 2D drawing solutions.

Conclusion

Implementing Autodesk 3ds Max added powerful 3D design, visualization, rendering and animation capabilities to help extend BIM adoption and help apply BIM across the entire design process.

Project summary

    Duration & delivery

  • 30
  • 2021-01-01

    Autodesk solutions

  • 3ds Max

    Services provided

  • Design Visualization
  • Rendering & Animation

    Customer industry

  • Media & Entertainment
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