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Beyond Bricks and Mortar: Digital Transformation Approach to Infrastructure

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Description

Our world has become increasingly interconnected, which makes resilient critical infrastructure more important than ever. Traditional methods of creating and maintaining non-building infrastructure struggle to keep up with the evolving landscape. In this talk, we'll discuss the urgent need for resilient and sustainable infrastructure in the face of aging systems, climate change, and urbanization. The session will focus on the transformative potential of digital technologies and explore how you can use them to design, build, and maintain transportation, energy, water, and utility systems. We'll present real-world case studies to show how digital transformation reshapes critical infrastructure today through data-driven decision making and advanced construction techniques. By gaining a deeper understanding of current challenges, you will walk away with actionable insights and strategies for integrating new technologies effectively into your business processes to reap rewards.

Key Learnings

  • Identify key obstacles, evaluate risks, and create specific solutions that enhance project resilience.
  • Learn about incorporating digital tools into infrastructure project planning to enhance innovation and efficiency.
  • Gain skills and knowledge from successful case studies to implement proven strategies and apply best practices to projects.
  • Learn how to craft actionable strategies and a road map for adopting technologies to achieve infrastructure resilience and sustainability.

Speakers

  • Avatar for Fope Bademosi
    Fope Bademosi
    Fope Bademosi is a Circular Economy and Construction Researcher at Autodesk. Her research focuses on construction sustainability and circularity, net zero construction, and the industrialization of construction. With more than eight years of experience in the construction industry, she is a true advocate for integrating technology to transform construction processes and achieve sustainable solutions that tackle pressing global issues. Fope is also an educator who shares her knowledge and experience with others. She received her Ph.D. in Design, Construction, and Planning with a construction management concentration from the University of Florida in 2019. She previously taught at the Wentworth Institute of Technology as an assistant professor in the Construction Management program. Outside of her research work, she is passionate about sharing her expertise and experience with others. She is dedicated to making a difference in students’ lives and encouraging the next generation of construction professionals. She is actively involved in educational outreach, working with pre-college and college students to inspire and guide them on their career paths by shedding light on the exciting opportunities available within the construction industry. In her free time, Fope is an avid reader with a particular interest in the works of Stephen King. She also indulges her sweet tooth as a novice ice cream connoisseur, always on the hunt for new and exciting flavors. Beyond her professional pursuits, Fope is a dedicated volunteer at Cradles to Crayons Boston and is a champion for educational equity.
  • Avatar for Magdalena Kowalczyk
    Magdalena Kowalczyk
    Magdalena is a research engineer within the Autodesk Research Industry Futures organization and is based in London, UK. For most of her career, she has worked with customers to develop innovative solutions using cutting-edge design and manufacturing technologies. Her specialties include part performance optimization through generative design, additive manufacturing technologies, and design for manufacturing and assembly with over a decade of experience working across different industries such as aerospace, automotive, industrial/tooling, medical, and more. Currently, Magda’s research focus is the Industrialization of Construction, where she’s been researching the industry's state, exploring technologies and trends, and identifying opportunities for innovation and growth within the sector. Her work seeks to apply a wealth of manufacturing expertise to the convergence of manufacturing strategy and construction demands. Magda enjoys watching documentaries and reading books in her free time, especially about naval history.
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Transcript

FOPE BADEMOSI: Hello, everyone, and welcome to our session, "Beyond Bricks and Mortar-- Digital Transformation to Infrastructure. Here's our safe harbor statement. You may read it later if you're in the mood for a light reading.

Before we begin, we'll introduce ourselves and share our research background. I am Fope Bademosi, a construction researcher with Autodesk Research. And joining me today is--

MAGDALENA KOWALCZK: Magda Kowalczyk, and I am a research engineer also with Autodesk Research.

Here you can see eight things that Autodesk Research is exploring. Fope and I both focus on the industrialization of construction and net-zero buildings, promoting sustainability in the AECO industry. And today, we will share some research findings from the industrialization of construction team.

At the start of the year, we explored the impact of technology adoption in sectors like construction, manufacturing, and architecture. We aim to broaden Autodesk Research's perspective on how industrialization is transforming industries worldwide. We found an imbalanced emphasis on the building sector and affordable housing, overlooking other aspects of construction.

To address this, we delved into the industrialization of non-building infrastructure, seeking insights for workflow enhancement. So in this session, we will share the need for infrastructure resiliency, the current state of our infrastructure, global initiatives, digital transformation's role in the industry, learning from case studies, and finally, a roadmap for future infrastructure resiliency.

FOPE BADEMOSI: Thanks, Magda. Let's begin by understanding the pressing need for resilient and sustainable infrastructure. Now you might be wondering what exactly do we mean when we talk about infrastructure resiliency. It's a term we hear often, but let's break it down.

At its core, infrastructure resiliency refers to the capacity of our systems, whether it's transportation, utilities, or communication, to foresee, adapt, and promptly bounce back from disruptions, like natural disasters. This means that these systems are just-- they're not just passively enduring challenges, but actively thriving amongst these challenges.

And as industry leaders and professionals, our end goal is clear. We aim to ensure our critical infrastructure systems are robust, adaptable, and designed to stand the test of time. Why is this important?

By 2050, 70% of the world's population will live in cities. This increases the risk of natural disasters and extreme weather events. To paint a picture, in 2022 alone, there were 421 natural disasters worldwide, resulting in $313 billion in global economic losses.

But here's the silver lining. Investing wisely today can lead to substantial savings tomorrow. For every $1 we allocate to hazard mitigation, we can promptly save up to $8 in disaster costs.

But it's more than just numbers and economics. Looking at the real-world impact, resilient infrastructure protects economies, communities, and human progress, and sharing critical systems withstand challenges. The pledge of resilient infrastructure is a world where storms don't result in power outages and loss of Wi-Fi connection, and transportation networks move smoothly.

Now having imagined that ideal world, it's vital that we take a step back and assess where we stand today. Globally, our infrastructure needs updating, including our roads, energy systems, and water, and sanitation, most of which date back to the early 20th century.

Let's start with our transportation system. Now imagine driving across this bridge every day, knowing that it's one of the 42,400 the US alone that's structurally deficient. Putting that into a broader perspective, it is projected that $1.4 trillion is needed yearly for road infrastructure globally until 2040 to keep up with the pressures of urbanization. And in the US alone, 36% of bridges need major repairs or replacements, which will cost about $313 billion.

Europe isn't exempted either. There is a pressing need for $500 billion in infrastructure investment by 2040. And then we have Asia, an area that's experiencing exponential growth. Addressing its infrastructure needs will cost $26 trillion by 2030.

Due to rapid urbanization and aging infrastructure, cities around the world are dealing with congested roads and worsening maintenance issues. However, there is some positive news. We're seeing high-speed rail rapidly expanding, and airport expansions have grown quickly due to increased travel demand post-pandemic.

However, it's not just about bridges and roads. It's also about the flickering lights during power outages and the unreliable flow of clean water from our taps. Now let's address the global energy landscape. Nearly 800 million people in sub-Saharan Africa and Asia lack electricity. And in the US, there are the challenges of outdated power plants and expensive grid modernization.

The good news is that renewable energy now surpasses coal as the top source of electricity worldwide. Specifically solar capacity has grown 20% annually in the past five years, leading to a 2% increase in energy efficiency across the board.

Another vital system we must address is our water and sanitation infrastructure. Access to clean water, which is necessary for human survival, is, unfortunately, limited for many individuals. And we see that as of today, 2 billion people lack safe drinking water worldwide.

Also, 3.6 billion people use unsanitary methods for waste disposal. And about 1.4 million people die annually from preventable diseases caused by poor water and sanitation, which is quite unfortunate. The gravity of the situation is clear. Immediate global action is necessary.

But you might ask, how did we arrive at this point? Why is our global infrastructure in the state that it's in today? It's because we haven't invested enough in the past, which has led to neglect and differences between urban and rural areas. To fix this, $4.5 trillion investment is needed by 2040, with developed nations investing 2.5%, 4.5% for developing nations of their GDP annually, until 2030.

In summary, our infrastructure is currently facing unparalleled external pressures, such as building systems that respond to climate change, rapidly updating urban centers for booming populations, and addressing financial gaps for resourceful project execution.

MAGDALENA KOWALCZYK: As pressure on our civil infrastructure continue to grow, policymakers and industry stakeholders are closely examining every aspect of construction. Investing significant resources and funding is essential to bridge the gaps. So the following slides showcase how global initiatives lead the way towards creating more resilient infrastructure.

Here is an overview of essential infrastructure initiatives across various continents, each tailored to the region's needs and an economic landscape. These projects will influence global infrastructure and foster collaboration as they progress. Let's examine a few of them more closely.

So the European Union's CF program allocates $42.3 billion to improve transport, energy, and digital infrastructure. Its transformative impact includes thousands of electric charging points, enhanced railway infrastructure, significant electricity and gas transmission upgrades, and the expansive spread of Wi-Fi hotspots across the continent.

Another initiative, the EAIF is a joint effort by multiple donors to enhance infrastructure development in sub-Saharan Africa. Over 15 years the, EAIF has invested $730 million into 71 multi-sector projects, spanning energy, transportation, and other areas. The fund has played a crucial role in providing improved infrastructure access to over 129 million individuals, creating almost 40,500 thousand jobs, including more than 22,000 permanent positions.

FOPE BADEMOSI: Besides funding, digital transformation is crucial to achieving resilience infrastructure goals. Policies like the US Infrastructure Investment and Jobs Act now prioritize integrating digital tools for efficient infrastructure project delivery.

But when we mentioned digital transformation, what do we truly mean? It's more than just implementing technology. It requires integrating technology seamlessly into every aspect of a project, pretty much changing how we build things today. According to Autodesk 2023 State of Design and Make Report, 70% of leaders in the AECO industry believe digital tools are crucial for future growth.

So what is really driving digital transformation in the infrastructure sector? Four distinct themes have emerged from companies investing in digital technologies. Firstly, they embrace sustainability through renewables, efficient designs, and circular economy principles.

Secondly, we see a rise in leveraging advanced technology, like digital twins and AI, to amplify efficiency of projects. Thirdly, there's the financial innovation aspect, with methods like public-private partnerships and green bonds. And while technology and finance set the foundation, it's the people that truly bring transformation to life. These companies prioritize continuous learning, ensuring their workforce is equipped and ready for tomorrow's technological landscape.

In the wake of those external drivers, the industry remains open to embracing new tools, like prefabrication field variables, and early AI integration in construction. This technology is aimed to meet the increasing demand for faster and more ambitious infrastructure projects, even when resources and time are limited.

MAGDALENA KOWALCZYK: In this section, we will explore case studies showcases the implementation of digital tools and processes in real-world projects. Hopefully, these examples will inspire ideas for your project.

The first one, Bretton Woods in the UK, took on the challenging task of the Pier Segregation Project for London's two main airports, constructing almost a mile of new corridors. Due to the limited space available and time constraints, the focus shifted to offsite manufacturing, a perfect flexible solution for a busy airport.

Remarkably, 80% of this ambitious project was completed offsite. Every night, carefully prefabricated modules were transported and lifted into place by crane, while ensuring the airport's operations were not disrupted.

Also in the UK, the HS2 Railway Project is using an innovative approach to designing stations. Leveraging the capabilities of AI and advanced LiDAR sensors, HS2 transforms passenger movement and interactions into digitized data, informing the blueprint of the next generation of stations. The passengers' experience, more than the trains, truly drive the essence of this innovation design.

Another case study on the list is Gamuda, a major engineering and infrastructure company in Malaysia, who in recent years has undertaken a significant digital transformation. They have moved away from traditional paper-based methods and now use digital platforms.

Pictured here, the Mass Rapid Transit Putrajaya Line Project is a prime example of this digital evolution. Gamuda has implemented tunnel insight, which is an advanced tunneling management platform that utilizes big data and cloud computing to manage the project effectively. This application streamlines operations and provides real-time insights from the tunnel boring machine sensors, ensuring unparalleled precision and efficiency.

Here is an example from a different sector. Calwave, based in California, is revolutionizing renewable energy by harnessing the power of ocean waves and currents, with underwater devices that capture energy from all directions, while ensuring that no visual pollution is being caused. The use of digital twin technology enables monitoring and proactive maintenance, reducing inspection costs and improving system efficiency. Calwave offers more than just energy. It creates a grid-connected solution that champions our fight against climate change, while preserving the planet's precious biodiversity.

And the last case, we would like to highlight today is Okra, who is leading the way with its innovative mesh-grid technology, seamlessly connecting neighboring homes to share electricity. Central to this system is the Okra pod, a little device expertly engineered to balance power distribution between houses.

Thanks to IoT connectivity, each pod constantly streams data to the cloud and powering grid operators to perform maintenance remotely and ensure optimal performance. Okra's transforming approach has already brought cleaner and cheaper electricity to rural communities in Nigeria, Cambodia, the Philippines, and Haiti.

So what lessons can we learn from these case studies? We found that real-time data analytics can be deployed for efficient allocation and use of resources, despite a higher initial investment, cost savings are achieved-- cost savings are achieved in the long-term due to largely reduced operational costs.

Faster response time for maintenance and repair that comply with global policy shifts and standards are reducing risks to public safety. And predictive analytics allows us to proactively find solutions to potential challenge, rather than to simply react to it.

While digital tools offer solutions, adopting them has challenges. However, it is crucial to recognize and strategize for these challenges. These challenges include cost and financial implications of implementing changes, involves significant upfront costs, straining budgets and financial resources. Integrating new technologies introduces technical complexity and uncertainty, requiring specialized knowledge and training.

Regulatory hurdles, such as navigated updated regulations and coordinating with regulatory authorities, can be challenging too. Lastly, some transformations may not apply to other locations or sectors due to unique site characteristics. This can result in limited scalability and replicability. Nevertheless, as these technologies advance and gain broader acceptance in the industry, we can expect this limitation to diminish.

FOPE BADEMOSI: We have so far examined how digital tools and planning are used in infrastructure. Now let's summarize key takeaways and plan for the next steps. Integrating digital technologies is not just a trend. It is the next frontier in creating sustainable, resilient, and advanced infrastructure systems. As we look to the future, it is evident that digital technology will be at the heart of every innovation.

Having painted this vision, what is our next course of action? Here's our recommended roadmap to embracing digital transformation for resilient infrastructure. It starts by gauging where you stand, or where our current infrastructure stands, identify the current state of the non-building infrastructure, including strengths, weaknesses, and potential opportunities. Then foster collaborations, uniting government agencies, industry leaders, and communities. With this collective effort, we can champion innovative technologies and techniques in infrastructure projects.

And it's important to note that empowerment is key. Ensure that your workforce is well equipped with the training that they need to deploy these technologies on projects. You can then proceed to experiment via pilot projects, using them as workshop to test your strategies. And lastly, monitor, adapt, and refine your approach continuously, informed by the feedback these pilots provide.

In wrapping up, we've seen the dire state of our infrastructure. So what's our final message to you today? Digital transformation is answering our resiliency and also re-imagining the global plan for our infrastructure. To move forward, we need to harness the power of these technologies to increase efficiency and build resilience across all our projects. It is essential to form partnerships. As collective intelligence sparks innovation, we must continuously invest in advancing technology applications in the infrastructure sector.

As we close, I encourage each of you to pledge to start building for the future today. We appreciate your time and attention. Please connect with us on social and email us with any questions if you have them. Thank you for watching our presentation. Have a good day.

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We use LinkedIn to deploy digital advertising on sites supported by LinkedIn. Ads are based on both LinkedIn data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that LinkedIn has collected from you. We use the data that we provide to LinkedIn to better customize your digital advertising experience and present you with more relevant ads. LinkedIn Privacy Policy
Yahoo! Japan
We use Yahoo! Japan to deploy digital advertising on sites supported by Yahoo! Japan. Ads are based on both Yahoo! Japan data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Yahoo! Japan has collected from you. We use the data that we provide to Yahoo! Japan to better customize your digital advertising experience and present you with more relevant ads. Yahoo! Japan Privacy Policy
Naver
We use Naver to deploy digital advertising on sites supported by Naver. Ads are based on both Naver data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Naver has collected from you. We use the data that we provide to Naver to better customize your digital advertising experience and present you with more relevant ads. Naver Privacy Policy
Quantcast
We use Quantcast to deploy digital advertising on sites supported by Quantcast. Ads are based on both Quantcast data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Quantcast has collected from you. We use the data that we provide to Quantcast to better customize your digital advertising experience and present you with more relevant ads. Quantcast Privacy Policy
Call Tracking
We use Call Tracking to provide customized phone numbers for our campaigns. This gives you faster access to our agents and helps us more accurately evaluate our performance. We may collect data about your behavior on our sites based on the phone number provided. Call Tracking Privacy Policy
Wunderkind
We use Wunderkind to deploy digital advertising on sites supported by Wunderkind. Ads are based on both Wunderkind data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Wunderkind has collected from you. We use the data that we provide to Wunderkind to better customize your digital advertising experience and present you with more relevant ads. Wunderkind Privacy Policy
ADC Media
We use ADC Media to deploy digital advertising on sites supported by ADC Media. Ads are based on both ADC Media data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that ADC Media has collected from you. We use the data that we provide to ADC Media to better customize your digital advertising experience and present you with more relevant ads. ADC Media Privacy Policy
AgrantSEM
We use AgrantSEM to deploy digital advertising on sites supported by AgrantSEM. Ads are based on both AgrantSEM data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that AgrantSEM has collected from you. We use the data that we provide to AgrantSEM to better customize your digital advertising experience and present you with more relevant ads. AgrantSEM Privacy Policy
Bidtellect
We use Bidtellect to deploy digital advertising on sites supported by Bidtellect. Ads are based on both Bidtellect data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Bidtellect has collected from you. We use the data that we provide to Bidtellect to better customize your digital advertising experience and present you with more relevant ads. Bidtellect Privacy Policy
Bing
We use Bing to deploy digital advertising on sites supported by Bing. Ads are based on both Bing data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Bing has collected from you. We use the data that we provide to Bing to better customize your digital advertising experience and present you with more relevant ads. Bing Privacy Policy
G2Crowd
We use G2Crowd to deploy digital advertising on sites supported by G2Crowd. Ads are based on both G2Crowd data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that G2Crowd has collected from you. We use the data that we provide to G2Crowd to better customize your digital advertising experience and present you with more relevant ads. G2Crowd Privacy Policy
NMPI Display
We use NMPI Display to deploy digital advertising on sites supported by NMPI Display. Ads are based on both NMPI Display data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that NMPI Display has collected from you. We use the data that we provide to NMPI Display to better customize your digital advertising experience and present you with more relevant ads. NMPI Display Privacy Policy
VK
We use VK to deploy digital advertising on sites supported by VK. Ads are based on both VK data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that VK has collected from you. We use the data that we provide to VK to better customize your digital advertising experience and present you with more relevant ads. VK Privacy Policy
Adobe Target
We use Adobe Target to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Adobe Target Privacy Policy
Google Analytics (Advertising)
We use Google Analytics (Advertising) to deploy digital advertising on sites supported by Google Analytics (Advertising). Ads are based on both Google Analytics (Advertising) data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Google Analytics (Advertising) has collected from you. We use the data that we provide to Google Analytics (Advertising) to better customize your digital advertising experience and present you with more relevant ads. Google Analytics (Advertising) Privacy Policy
Trendkite
We use Trendkite to deploy digital advertising on sites supported by Trendkite. Ads are based on both Trendkite data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Trendkite has collected from you. We use the data that we provide to Trendkite to better customize your digital advertising experience and present you with more relevant ads. Trendkite Privacy Policy
Hotjar
We use Hotjar to deploy digital advertising on sites supported by Hotjar. Ads are based on both Hotjar data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Hotjar has collected from you. We use the data that we provide to Hotjar to better customize your digital advertising experience and present you with more relevant ads. Hotjar Privacy Policy
6 Sense
We use 6 Sense to deploy digital advertising on sites supported by 6 Sense. Ads are based on both 6 Sense data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that 6 Sense has collected from you. We use the data that we provide to 6 Sense to better customize your digital advertising experience and present you with more relevant ads. 6 Sense Privacy Policy
Terminus
We use Terminus to deploy digital advertising on sites supported by Terminus. Ads are based on both Terminus data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Terminus has collected from you. We use the data that we provide to Terminus to better customize your digital advertising experience and present you with more relevant ads. Terminus Privacy Policy
StackAdapt
We use StackAdapt to deploy digital advertising on sites supported by StackAdapt. Ads are based on both StackAdapt data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that StackAdapt has collected from you. We use the data that we provide to StackAdapt to better customize your digital advertising experience and present you with more relevant ads. StackAdapt Privacy Policy
The Trade Desk
We use The Trade Desk to deploy digital advertising on sites supported by The Trade Desk. Ads are based on both The Trade Desk data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that The Trade Desk has collected from you. We use the data that we provide to The Trade Desk to better customize your digital advertising experience and present you with more relevant ads. The Trade Desk Privacy Policy
RollWorks
We use RollWorks to deploy digital advertising on sites supported by RollWorks. Ads are based on both RollWorks data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that RollWorks has collected from you. We use the data that we provide to RollWorks to better customize your digital advertising experience and present you with more relevant ads. RollWorks Privacy Policy

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