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A New Breed of Prosumer Creation Tools for the Digital Economy

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Description

In this session, we’ll define a new persona in the digital economy: the prosumer creator. They are not the savvy technical tool users who use our media and entertainment tools today. Nor are they straight consumers—they don’t settle for likes or views alone. They are experts, entertainers, and leaders. Their purpose is to create valuable content. And they’re not willing to compromise. Autodesk Research is setting out to engage with this net new group of users, and by doing so, reach storytellers in other industries. Many tech and business trends—including data-centered algorithms, interactivity, real-time experiences, and Web3—create the conditions for disruption. A close look at today’s ecosystem and the plausible scenarios of tomorrow will inform paths to success, and how any individual can participate more actively. We’ll present a vision of how creators will build imaginative worlds, remix any media, and direct behavior—and what Autodesk Research’s role is in realizing these capabilities..

Key Learnings

  • Learn about the change of creation tools coming to creators in the digital economy.
  • Learn how to maximize synergies between the industries Autodesk serves.
  • Learn about establishing your company’s opportunity in the convergence of industries.
  • Learn about prioritizing investment in digitalization to compete through brand positioning with influencers.

Speaker

  • Avatar for Hilmar Koch
    Hilmar Koch
    Hilmar Koch leads the research for the Future of Media and Entertainment at Autodesk Research. With partners, Research is exploring speculative scenarios and proofs of concept that might shape the Media and Entertainment industry. Hilmar previously led the practitioner’s group in Strategic Foresight at Autodesk. Prior to Autodesk, Hilmar spent most of his career as creative technologist at Blue Sky Studios, Industrial Light and Magic and Lucasfilm. He has led innovative technical and creative teams and collaborated with partners to redefine the storytelling experience as director of the Advanced Development Group. He has held roles as Director of Virtual Production, Head of Computer Graphics, and Digital Effects Supervisor. Hilmar’s filmography includes “Avatar,” “Star Trek”, “Transformers”, “Star Wars III”, “Star Wars VII” and “Harry Potter and the Sorcerer’s Stone,”. He was one of a team of 3 developing Academy Award-winning ambient occlusion technology used on “Pearl Harbor” in 2000. Early in his career at Blue Sky Studios he collaborated on the Academy Award-winning short “Bunny,” in addition to several other films and commercials. Hilmar studied at Columbia College Chicago and Technical University in Munich, where he earned undergraduate degrees in Arts and Mathematics respectively.
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