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AR and Autodesk Construction Cloud: Powering $9B Project Excellence

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Description

What if we could build a complex project right the first time without any errors? Join us for an insightful session delving into the impact of Engineering Grade AR™ in the construction industry. Discover how AR technology enables real-time issue detection and superior project controls, safeguarding projects from costly errors, clashes, and design deviations before they escalate. Over half of construction project owners face underperforming projects. This session will highlight the impact of AR in construction, with a focus placed on project controls. During the session, we'll dive into how issue detection integrates seamlessly with Autodesk Construction Cloud, streamlining collaboration between onsite teams and office personnel, allowing for precise task assignment and issue resolution. Attendees will learn how AR is being used to collect real-time project data through advanced 3D modeling, delivering up to 9X ROI on mission critical projects.

Key Learnings

  • Recognize the impact of AR in construction to build complex projects error-free from the outset.
  • Examine AR's seamless integration of issue detection with Autodesk Construction Cloud, enhancing collaboration and task resolution.
  • Define Strategies for Project Digitization and Maximize ROI with Engineering Grade AR.
  • How to Optimize Critical Path Management with AR, Autodesk, and Innovative Project Controls.

Speaker

  • Avatar for Waleed Zafar
    Waleed Zafar
    Waleed Zafar is the Mission Critical Director of construction technology company, XYZ Reality, the company behind the Atom – the world's most Engineering Grade Augmented Reality headset. Waleed joined XYZ Reality as its first employee and has led the deployment of the Atom across all major projects in Europe. Waleed's previous experience includes working as an Associate in PwC's Insurance and Investment Management team and their Corporate Finance team in London.
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Transcript

WALEED ZAFAR: Hi, everybody. My name is Waleed Zafar. I'm the director of Mission Critical here at XYZ Reality. And thank you for joining this session, where we're going to cover AR and Autodesk Construction Cloud-- Powering $9 Billion Project Excellence.

So to kick things off, I have a short video explaining who we are and what we do. But a bit of background about myself-- I actually joined XYZ Reality six years ago. And I actually joined XYZ as its first employee.

I actually met David Mitchell, founder and CEO, six years ago. I was actually a student at London Business School at the time, completed my master's when I bumped into this tall, crazy Irishman who told me about this vision he had of builders building from holograms and getting rid of 2D drawings. And I thought, you know what? This makes a lot of sense. So I ended up joining him as the first employee.

Since that point in time, our business has grown and expanded. We've raised close to $50 million in funding to date. We've deployed our technologies all across the world. And we're now a team of around about 130 people as I record this information. So to kick things off, here's the video.

[VIDEO PLAYBACK]

[SUSPENSEFUL MUSIC]

[END PLAYBACK]

So what are some of the challenges that our construction industry faces today? Well, we summarize this into three themes speaking with our client and partners as of today. And first one is around delivery overruns. And I think this is one that probably everybody can actually relate to, which is the fact that more often than not, these project sites that are kind of large and complex in scale-- more often than not, they're actually delayed when it comes to, actually, the delivery of these assets.

Now, when you try to understand the reasoning why, what's driving this issue, oftentimes it's actually down to the labor shortages and the market today. And it's not just labor shortages in terms of the boots on the ground. But it's also the management here, too.

And if you think about what that means, essentially, you're having to promote inexperienced individuals into experienced roles where they actually have to deliver these complex projects without actually having the necessary tools that enables them to do so. And all of a sudden, what that results in is that you might have one project and one particular area that's gone fantastically well. But on a different job site, it's been a complete disaster. And sometimes, this can even happen within the same GC itself, and the same supply chain being hired as well.

So how can we help prevent these delivery overruns? How can we help bridge the gap in the labor market? And how can we actually provide that consistency in quality delivery?

And speaking closely with the Autodesk team, as well, and in terms of their solution and their offering, really, what they're hoping to be able to achieve when we had our discussion about our partnership together was being able to increase the engagement of their solution. How do they also improve the satisfaction of their solution on project sites and, therefore, then increase the retention of these users for the next project sites and actually increase their user base as a direct result of this, all supporting the delivery of these project sites?

So we conducted a survey with all of our clients and partners in our network. And 99% of our construction leaders within our network actually stated that they delivered projects out of schedule within the last several years, which I think probably everybody here can relate to.

Now, what we actually also found out is that 30% of all construction activities are rework activities. And so if you think about what that means, essentially, what that means is that 30% of the human capital time on any given project is allocated towards fixing issues that could have been built right the first time. And herein lies the biggest opportunity that we see for improvement in our industry today.

And so to conceptualize this problem, if you think about what happens today in this industry-- is that we spend all this time coordinating and designing this perfect 3D model, making sure it's completely clash-free. But when it goes out to the field, we actually have to convert this 3D model into thousands of 2D drawings in order to be able to construct this 3D asset.

And if you think about it, 2D is not a natural language for us humans. We're 3D creatures. We operate in a 3D environment. Yet we task our trades today to look at a 2D drawing, conceptualize a 3D asset from that 2D drawing. But the most challenging part is actually being able to position that information out on-site with millimeter accuracy.

So a bit more background about us is that when we actually started off business, we actually set up our own laser scanning subsidiary. And we were actually laser scanning and providing site survey services to some of the largest projects in Europe, including hyperscale data center projects. And what we actually found was that more often than not, these were fundamentally reactive processes.

So even if you take other reality capture solutions, like 360 cameras, and we already mentioned about laser scanning and LiDAR scanning, et cetera, from there-- if you think about what happens-- is that you have to wait for something to be installed. You then scan that information, scan that data.

You get that point cloud model, let's say. You have to clean that point cloud model. You overlay it against the design. And only then do you see the deviations between what's been built versus what's been designed for, at which point in time you have to make one of two decisions. One, do I update the model to reflect what's been built or, two, do I go through a rework procedure in the field?

Now, more often than not, you're probably going to do the former rather than the latter. But you can only update the model so far and so much until something critical has to be installed. And it then no longer fits. And that's where these unforeseen rework expenditures really and truly come from, the unforeseen delays that happen on project sites come from.

And so if you think about this, we're constantly reacting to situations. We're waiting for something to be installed. And only then do we check it. And you don't find out about these problems and issues up till a week to two weeks, at times, at which point then it's not like construction stopped waiting for this verification report to come through. Construction progresses. So being able to resolve that challenge there is of the utmost importance to us.

And so just to provide you guys with a bit of data from our time as a laser survey business, well, when actually doing our spot checks, we were actually only able to spot check about 2% to 5% of all installations in the field. And we scanned everything out on-site. But yet, despite this, 30% of all activities were rework activities in the field. This is just reinforcing that reactive nature. So how do we help shift the industry away from a reactive approach to a proactive approach?

So to summarize the challenges that this industry faces today, being able to de-risk that project delivery, how do we remove this lag of information as to what's happened out on-site versus what's being reported on? How do we verify the accuracy of these installations in real time? How do we eliminate any of the subjective data that comes from the field?

As of today, in the best of cases, is someone walking out on-site with an iPad with the drawings, looking around the room, and going, yeah, we're about 20% complete here? How do we make this a completely data-driven and completely objective approach and, therefore, then eliminate any of the disputes and rework that actually occur on project sites today?

So this is what we see the solution as-- being able to design in 3D, build in 3D, and validate in 3D. And this happens through the Atom and the XYZ platform solution.

The Atom itself, the headset, is the world's most accurate augmented reality headset. And it's also the world's first engineering-grade augmented reality headset. And essentially, what we're able to do is position hyperscale BIM models out on-site with millimeter accuracy.

And it also has its first of its kind integration with Autodesk BIM 360. And I'll actually walk you through a case study of when we actually launched this live midway through a project. And some of the results were incredibly impressive.

[VIDEO PLAYBACK]

[ROCK MUSIC]

[END PLAYBACK]

So a bit more about the Atom-- well, it's a fully safety-certified hard hat and visor integrated in to the Atom. So it complies with all the health and safety regulations in construction today-- so EN397 for the hard hat, EN166 for the visor. And in the North American standards, ANSIZ87.1 and Z89.1.

And essentially, from the headset perspective, it actually has 32 gigs of RAM and a terabyte of storage. So it's really, truly enabled to be able to load up those large-scale, hyperscale models out on-site with that millimeter accuracy.

And from a security standards perspective, we comply with SOC2 and ISO 27001. Our information as of today is able to be stored on Azure Cloud. But we've also built our entire cloud platform to be agnostic such that if you require for it to be spun up on, let's say, GCP or, let's say, AWS, that's no problem for us as well.

Furthermore, the battery life on the sensor is around about two hours. And these batteries are hot-swappable-- so similar to a drill gun, if you will. So the hot-swappable batteries, which mean our users can go out on-site and spend a whole day in the field-- six, seven hours a day out on-site with the Atom--

So we touched on there. And we showcased through the video, too, about the integration that we have with the Autodesk ecosystem. So we're actually able to export the models directly from Revit and Navisworks. We actually have a little plugin into both that enables you to be able to, through one click, export the models to our cloud platform. That then downloads into our headset, enables the user to be able to go out on-site and view the model in context.

And furthermore, too, when we're raising issues in the field, that then feeds back into BIM 360 and the ACC suite such that not only are we just raising an issue, but we're actually raising it in the direct XYZ location of where that problem occurred such that you no longer have to try and understand where this problem was on the job site. Everybody in the office has that contextual information to had, including the image attach of the problem itself.

And actually, when we deliver this service, we actually deliver it as a fully managed service. Now, why do we do this? Well, typically speaking, on project sites today, you and your teams are already at 130% capacity. So you throw in a new piece of tech and ask the team to figure it out, integrate it in. The chances of it being successful is probably slim to none.

So what we actually do is provide the boots on the ground, the engineers who are actually going to go out on-site with the headset and ensure all the works that are being completed in the field are being completed as per design. And they're actually tracking the progress of all of this for you guys. So you guys get the value that you need without having to do the heavy lifting. We take care of that part for you.

And essentially, what we're able to do is actually change cultures on project sites today. We're actually able to shift project culture to take a more proactive measure. If you can see what you need to build, you're going to build it right the first time. Build it right the first time-- you eliminate rework and clashes from your project sites today.

And so across all of our deployments today, 64% of all the construction issues raised on project sites have actually been raised through the Atom. So if you think about what that means, essentially, almost 2/3 of all the information being received by project teams today would never have been caught without the Atom being present. And that right there is an extremely powerful piece.

Being able to provide that level of transparency in real time enables construction teams to be able to action accordingly in real time. That means that issues get resolved faster. They have all the information they need to be able to resolve the issue. And therefore, then the project is able to progress without experiencing those unforeseen delays and unforeseen rework activities on job sites.

And so just a bit of data in terms of how the split of the Atom is on-site-- essentially, when our engineers do the inspections, this falls into three different buckets-- the pre-installation inspection, the during the installation inspection, and then the post-installation inspection. So if we take the Atom out in the field, 13.1% of the time, it's likely that it's actually doing pre-installation inspection-- so visualizing the next set of work to take place in an area to ensure the constructability of the design.

So for example, if there's any hard clashes that are about to take place, we're actually able to identify them before the trade actually comes into the area such that the design team can make the necessary changes such that the trade, when they actually arrive on-site or arrive into that particular environment or that particular area-- that they don't have to spend times with tools down trying to figure out how they're going to actually resolve the challenge. That part's been done ahead of time.

58.8% of the time, we're there during the installation. What that means is that as the works are taking place, our engineer's there, ensuring whatever is in the model is, in fact, being constructed out on-site. And so that provides that real-time validation. And therefore, then if you check works before the installation and during the installation itself, well, then you don't have to check that much works post-installation.

So only 28.9% of the time are we actually checking works after they've been installed because we've verified all the installation in real time. And all of that results in less than 1% of all construction activities being rework activities on the project sites we've been deployed on. And this 29% reduction in rework activities has been extremely powerful and extremely valuable for our client partners today.

Now, one of the things that we've launched in the last year or so has been our project control solution. And walk you through how that works-- is that there's three steps to it. There's this capture piece. There's a process piece. And then there's the data piece.

So to kick things off on the capture piece, how that actually works is the following-- that our engineer goes out on-site. And before they go out on-site and before we actually come onto site, we actually take the models. And we actually take the construction schedule. And we actually link the two together, therefore, then essentially creating a 4D model. So when the engineer goes on-site, they're actually validating everything that's been installed, ensuring the quality of its installation, but also confirming it's, in fact, been installed in the field.

So to show you what that looks like, I've got a little video here in one second. So this is actually live from one of the project sites. And so what you're about to see is a POV of a user.

So they've loaded up the menu. They've gone into the models, gone into the structural section. And they've just selected now to see the structural models in context. And we can see here the yellow overlay against the steel columns that have been installed. The go-ahead, go into our progress feature-- and for the purposes of this demonstration, we deselected a few elements that we have already been installed just to demonstrate how it work. And what we're going to do is simply just highlight a couple of the assets in the model and just select them as being installed. And it's literally as simple as that and being able to mark works as being installed in the field itself.

So we've essentially created the world's most advanced data capture solution in the market today. So we're capturing everything that's been installed. We've verified the fact that it's been installed correctly and within construction tolerances. Now, where does that data and information go?

Well, essentially, then we've also created a model viewer platform such that we can actually process all this data and information. So everything you're seeing in green over here has been installed. And it's been verified as such. That's why you're seeing it in green.

Everything in red over here has been identified as late, meaning it's not installed yet, but it should have been installed as per the construction schedule. And we can see this through the little widgets that are here on the side about steel erection, civil works, cladding, roofing. All of this data and information is totally customizable to your project needs and requirements.

And the most valuable piece actually comes in the data side of things, too, such that you're actually able to track your projects across your entire portfolio such that you can get a quick, high-level view on the cloud platform itself. Click into any one of the projects. You get a nice, high-level-looking dashboard. You have your exact percentage of completion on the top left, that 52.68% completion.

And then when you're looking at that S-curve, that yellow line is actually your baseline program-- cumulative baseline program, I should state. The blue line is actually the latest program that's come from the GC. And the green line is the actual installation that's taking place out on-site.

We've also brought in some of the 4D model snippets. So for the hacks, mechanicals, and electrical work-- so everything in red you're seeing there is late. Everything in green has been installed. And everything in yellow-- these are the planned activities for the coming weeks.

We also break down this information by the main packages of work. So you can see it for the CSA, the mechanical and the electrical works, and then also then for the sub-packages of works, too. And we also bring in on the right-hand side over here the exact percentage completions based on the main packages of works against the baseline program, the latest program from the GC, versus the actual installation. So it's real-time, objective data that is being published every single day for your project teams to be able to ask the right questions and know exactly where you're at on the project site itself.

And then for the project team, they can delve deeper. So they get the overall looking S-curve-- so the yellow, again, being the cumulative planned installation and the green line being the actual installation. So in this example here, there's a bit of a delta between the two.

Click into that. You get it broken down by the main packages of works-- CSA, electrical, mechanical. And let's say, for example, you want to break down the CSA further. Then you get it by the sub-packages of works-- structural, concrete, cladding.

Let's say, for example, we want to understand why there's a bit of a delta between the structural works. Click into that, and you get the 4D model snippet. So everything in green that you're seeing here has been installed. Everything in red should have been installed by now, and it's not. So it's late. And everything in gray in this particular case is actually the planned activities for the coming weeks. And all this information is in real time.

This is the ground truth that are actually-- is actually happening on this particular project. So in other words, it's a mirror world reflection of the actual job site itself. And you get access to all of this data completely remotely.

So I mentioned there about the BIM 360 case studies. So when we actually launched the integration with BIM 360, we actually did this in partnership with PM Group and Autodesk.

So why? Essentially, from the customers' perspective, it was trying to improve the Autodesk ecosystem, increase the return on investment for investing into these digital tools. And how do we add more value to the digital environment overall such that they get a more effective solution in managing the quality and the project controls on their project sites today? They can then actually de-risk the project delivery, increase the quality on the job site, reduce the rework, and actually get some real-time data. So there's no longer subjective information.

From an Autodesk perspective, they wanted to be able to better improve their daily active users and monthly active users. How do they make sure that they actually get engagement from those outside the BIM department, if you will? How do they get better engagement to the package managers, to the superintendents, to the project directors, et cetera, as well?

And then from an XYZ perspective, we wanted to get a much wider network effect taking place. We wanted to develop a product with a leading brand and actually then demonstrate how we could actually enable further integrations and become a trusted partner of Autodesk itself.

So essentially, then what we did is that we created that integration such that whenever our users were out on-site and they saw an issue, rather than raising the issue, taking the image of the issue, coming back, and creating some of PDF, how do we get that to actually link seamlessly with the models on BIM 360 and the ACC platform such that at the moment that someone raises an issue on-site, it automatically attaches to the federated model in the exact XYZ coordinate point? And this is, in fact, what we're actually able to do for this project site. And so with this particular project, huge hyperscale data center project in Europe-- and client was heavily involved with actually tracking this project, too.

Before we'd launched the BIM 360 integration, 38% of all the issues that are actually on the job site were actually created by XYZ-- the 38% level 2 construction issues, that is. When we launched then the BIM 360 integration, what we actually saw was an increase in the number of issues out on-site. In other words, we actually created a new flywheel effect. We're actually able to report issues faster, which then meant that PM Group were able to action them faster, which then meant they got resolved faster. And then the project site could move along to the next phase of works much faster.

So this flywheel effect that took place was apparent seeing, actually, the data itself. So before the BIM 360 integration, we raised, on average, about 47.5 issues per month. Straight after, 145.1 issues per month-- this 3x increase in issues raised in the fields was incredible to see on the job site itself.

And again, this is just showing you the month-on-month information, the month-on-month data. And it's really clear to see when the BIM 360 went live and the powerful effects as a direct result of this.

So on this particular project, we came through about midway through the job. The project was in distress, it has to be said. And the reason why we actually came onto this project site was that an EOT claim has actually been placed in by the GC to the client. And it was stated that the copper went missing on site. And the client requested us, through our system and our data, to actually prove out the fact that they weren't even ready to receive the copper, let alone actually using that, as a reason why they need an extension of time.

So what we did-- we caught up with the data. The GC was claiming they were four weeks behind schedule. And we actually, in fact, proved that there weren't four weeks behind schedule. They were, in fact, 14 weeks behind schedule. And we proved this through the models, through the 4D data, and all through the XYZ platform. And we actually protected this client's interest. We actually saved the client $6 million worth of EOT claims, and also prevented further damages to take place with their customer, also-- so actually saved them $3 million in liquidated damages.

Now, in this particular project, what ended up happening over here was that there was a permitting issue on the job site. So it actually delayed the kickoff. Now, I'm sure this is something that everybody can relate to, that permitting issues happen on every job site. And despite that, the customer still wants to get their asset on time.

So once the job finally kicked off, we actually worked very closely with the client and the GC in being able to support an accelerated delivery program. And this is what you're seeing over here, this huge spikes in productivity that happened towards the back end of the job. And this all happened through to-- as a result of the XYZ platform.

The project team having that real-time data and information, assessing exactly where they're at at any given hour, every single day, all throughout that project duration-- and this is what actually assured the client that they were actually going to be able to deliver the asset on time to the customer. They were able to assess the performance of their supply chain in real time and, therefore, then incentivize the supply chain and see the results of the incentivization to their customer. And as a result, that customer got the asset on time.

The last thing on this particular case study-- so this one's actually a quality case study over here. What ended up happening was that there was actually going to be a clash in the busbar installation. And so we could foresee this through the Atom headset.

Now, this particular issue was actually on the critical path as well. Now, it wasn't due for installation for another six weeks. But what would have happened if we weren't able to spot this problem, this future installation clash that was about to take place, was that they would have-- the trade order package would have come on-site.

They would have seen this problem. They would have realized that they can no longer fit their current installation plans. And they would have actually had to have ordered new parts. And those new parts to arrive would have taken six weeks. But because we were able to foresee this risk taking place, we were able to flag it up in real time and actually save the client a six-week delay on that critical path and actually save the project $337,000 as a direct result.

[VIDEO PLAYBACK]

[ROCK MUSIC]

MALE SPEAKER: In construction, the stakes are high. There's no room for error. Accuracy shouldn't even be up for discussion. Some seem to think close enough is good enough. But we don't have the tolerance for second-best.

Engineering-grade augmented reality means millimeter precision, the only solution to protect your bottom line because accuracy is everything.

[END PLAYBACK]

WALEED ZAFAR: I hope everyone found that session informative. If you do have any questions, please feel free to reach out anytime. Thank you.

______
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Commission Factory
We use Commission Factory to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Commission Factory Privacy Policy
Google Analytics (Strictly Necessary)
We use Google Analytics (Strictly Necessary) to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Google Analytics (Strictly Necessary) Privacy Policy
Typepad Stats
We use Typepad Stats to collect data about your behaviour on our sites. This may include pages you’ve visited. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our platform to provide the most relevant content. This allows us to enhance your overall user experience. Typepad Stats Privacy Policy
Geo Targetly
We use Geo Targetly to direct website visitors to the most appropriate web page and/or serve tailored content based on their location. Geo Targetly uses the IP address of a website visitor to determine the approximate location of the visitor’s device. This helps ensure that the visitor views content in their (most likely) local language.Geo Targetly Privacy Policy
SpeedCurve
We use SpeedCurve to monitor and measure the performance of your website experience by measuring web page load times as well as the responsiveness of subsequent elements such as images, scripts, and text.SpeedCurve Privacy Policy
Qualified
Qualified is the Autodesk Live Chat agent platform. This platform provides services to allow our customers to communicate in real-time with Autodesk support. We may collect unique ID for specific browser sessions during a chat. Qualified Privacy Policy

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Improve your experience – allows us to show you what is relevant to you

Google Optimize
We use Google Optimize to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Google Optimize Privacy Policy
ClickTale
We use ClickTale to better understand where you may encounter difficulties with our sites. We use session recording to help us see how you interact with our sites, including any elements on our pages. Your Personally Identifiable Information is masked and is not collected. ClickTale Privacy Policy
OneSignal
We use OneSignal to deploy digital advertising on sites supported by OneSignal. Ads are based on both OneSignal data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that OneSignal has collected from you. We use the data that we provide to OneSignal to better customize your digital advertising experience and present you with more relevant ads. OneSignal Privacy Policy
Optimizely
We use Optimizely to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Optimizely Privacy Policy
Amplitude
We use Amplitude to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Amplitude Privacy Policy
Snowplow
We use Snowplow to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Snowplow Privacy Policy
UserVoice
We use UserVoice to collect data about your behaviour on our sites. This may include pages you’ve visited. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our platform to provide the most relevant content. This allows us to enhance your overall user experience. UserVoice Privacy Policy
Clearbit
Clearbit allows real-time data enrichment to provide a personalized and relevant experience to our customers. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID.Clearbit Privacy Policy
YouTube
YouTube is a video sharing platform which allows users to view and share embedded videos on our websites. YouTube provides viewership metrics on video performance. YouTube Privacy Policy

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Customize your advertising – permits us to offer targeted advertising to you

Adobe Analytics
We use Adobe Analytics to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Adobe Analytics Privacy Policy
Google Analytics (Web Analytics)
We use Google Analytics (Web Analytics) to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Google Analytics (Web Analytics) Privacy Policy
AdWords
We use AdWords to deploy digital advertising on sites supported by AdWords. Ads are based on both AdWords data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that AdWords has collected from you. We use the data that we provide to AdWords to better customize your digital advertising experience and present you with more relevant ads. AdWords Privacy Policy
Marketo
We use Marketo to send you more timely and relevant email content. To do this, we collect data about your online behavior and your interaction with the emails we send. Data collected may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, email open rates, links clicked, and others. We may combine this data with data collected from other sources to offer you improved sales or customer service experiences, as well as more relevant content based on advanced analytics processing. Marketo Privacy Policy
Doubleclick
We use Doubleclick to deploy digital advertising on sites supported by Doubleclick. Ads are based on both Doubleclick data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Doubleclick has collected from you. We use the data that we provide to Doubleclick to better customize your digital advertising experience and present you with more relevant ads. Doubleclick Privacy Policy
HubSpot
We use HubSpot to send you more timely and relevant email content. To do this, we collect data about your online behavior and your interaction with the emails we send. Data collected may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, email open rates, links clicked, and others. HubSpot Privacy Policy
Twitter
We use Twitter to deploy digital advertising on sites supported by Twitter. Ads are based on both Twitter data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Twitter has collected from you. We use the data that we provide to Twitter to better customize your digital advertising experience and present you with more relevant ads. Twitter Privacy Policy
Facebook
We use Facebook to deploy digital advertising on sites supported by Facebook. Ads are based on both Facebook data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Facebook has collected from you. We use the data that we provide to Facebook to better customize your digital advertising experience and present you with more relevant ads. Facebook Privacy Policy
LinkedIn
We use LinkedIn to deploy digital advertising on sites supported by LinkedIn. Ads are based on both LinkedIn data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that LinkedIn has collected from you. We use the data that we provide to LinkedIn to better customize your digital advertising experience and present you with more relevant ads. LinkedIn Privacy Policy
Yahoo! Japan
We use Yahoo! Japan to deploy digital advertising on sites supported by Yahoo! Japan. Ads are based on both Yahoo! Japan data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Yahoo! Japan has collected from you. We use the data that we provide to Yahoo! Japan to better customize your digital advertising experience and present you with more relevant ads. Yahoo! Japan Privacy Policy
Naver
We use Naver to deploy digital advertising on sites supported by Naver. Ads are based on both Naver data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Naver has collected from you. We use the data that we provide to Naver to better customize your digital advertising experience and present you with more relevant ads. Naver Privacy Policy
Quantcast
We use Quantcast to deploy digital advertising on sites supported by Quantcast. Ads are based on both Quantcast data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Quantcast has collected from you. We use the data that we provide to Quantcast to better customize your digital advertising experience and present you with more relevant ads. Quantcast Privacy Policy
Call Tracking
We use Call Tracking to provide customized phone numbers for our campaigns. This gives you faster access to our agents and helps us more accurately evaluate our performance. We may collect data about your behavior on our sites based on the phone number provided. Call Tracking Privacy Policy
Wunderkind
We use Wunderkind to deploy digital advertising on sites supported by Wunderkind. Ads are based on both Wunderkind data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Wunderkind has collected from you. We use the data that we provide to Wunderkind to better customize your digital advertising experience and present you with more relevant ads. Wunderkind Privacy Policy
ADC Media
We use ADC Media to deploy digital advertising on sites supported by ADC Media. Ads are based on both ADC Media data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that ADC Media has collected from you. We use the data that we provide to ADC Media to better customize your digital advertising experience and present you with more relevant ads. ADC Media Privacy Policy
AgrantSEM
We use AgrantSEM to deploy digital advertising on sites supported by AgrantSEM. Ads are based on both AgrantSEM data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that AgrantSEM has collected from you. We use the data that we provide to AgrantSEM to better customize your digital advertising experience and present you with more relevant ads. AgrantSEM Privacy Policy
Bidtellect
We use Bidtellect to deploy digital advertising on sites supported by Bidtellect. Ads are based on both Bidtellect data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Bidtellect has collected from you. We use the data that we provide to Bidtellect to better customize your digital advertising experience and present you with more relevant ads. Bidtellect Privacy Policy
Bing
We use Bing to deploy digital advertising on sites supported by Bing. Ads are based on both Bing data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Bing has collected from you. We use the data that we provide to Bing to better customize your digital advertising experience and present you with more relevant ads. Bing Privacy Policy
G2Crowd
We use G2Crowd to deploy digital advertising on sites supported by G2Crowd. Ads are based on both G2Crowd data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that G2Crowd has collected from you. We use the data that we provide to G2Crowd to better customize your digital advertising experience and present you with more relevant ads. G2Crowd Privacy Policy
NMPI Display
We use NMPI Display to deploy digital advertising on sites supported by NMPI Display. Ads are based on both NMPI Display data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that NMPI Display has collected from you. We use the data that we provide to NMPI Display to better customize your digital advertising experience and present you with more relevant ads. NMPI Display Privacy Policy
VK
We use VK to deploy digital advertising on sites supported by VK. Ads are based on both VK data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that VK has collected from you. We use the data that we provide to VK to better customize your digital advertising experience and present you with more relevant ads. VK Privacy Policy
Adobe Target
We use Adobe Target to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Adobe Target Privacy Policy
Google Analytics (Advertising)
We use Google Analytics (Advertising) to deploy digital advertising on sites supported by Google Analytics (Advertising). Ads are based on both Google Analytics (Advertising) data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Google Analytics (Advertising) has collected from you. We use the data that we provide to Google Analytics (Advertising) to better customize your digital advertising experience and present you with more relevant ads. Google Analytics (Advertising) Privacy Policy
Trendkite
We use Trendkite to deploy digital advertising on sites supported by Trendkite. Ads are based on both Trendkite data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Trendkite has collected from you. We use the data that we provide to Trendkite to better customize your digital advertising experience and present you with more relevant ads. Trendkite Privacy Policy
Hotjar
We use Hotjar to deploy digital advertising on sites supported by Hotjar. Ads are based on both Hotjar data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Hotjar has collected from you. We use the data that we provide to Hotjar to better customize your digital advertising experience and present you with more relevant ads. Hotjar Privacy Policy
6 Sense
We use 6 Sense to deploy digital advertising on sites supported by 6 Sense. Ads are based on both 6 Sense data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that 6 Sense has collected from you. We use the data that we provide to 6 Sense to better customize your digital advertising experience and present you with more relevant ads. 6 Sense Privacy Policy
Terminus
We use Terminus to deploy digital advertising on sites supported by Terminus. Ads are based on both Terminus data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Terminus has collected from you. We use the data that we provide to Terminus to better customize your digital advertising experience and present you with more relevant ads. Terminus Privacy Policy
StackAdapt
We use StackAdapt to deploy digital advertising on sites supported by StackAdapt. Ads are based on both StackAdapt data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that StackAdapt has collected from you. We use the data that we provide to StackAdapt to better customize your digital advertising experience and present you with more relevant ads. StackAdapt Privacy Policy
The Trade Desk
We use The Trade Desk to deploy digital advertising on sites supported by The Trade Desk. Ads are based on both The Trade Desk data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that The Trade Desk has collected from you. We use the data that we provide to The Trade Desk to better customize your digital advertising experience and present you with more relevant ads. The Trade Desk Privacy Policy
RollWorks
We use RollWorks to deploy digital advertising on sites supported by RollWorks. Ads are based on both RollWorks data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that RollWorks has collected from you. We use the data that we provide to RollWorks to better customize your digital advertising experience and present you with more relevant ads. RollWorks Privacy Policy

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