Beyond a Pretty Scan - Collaborate & Document with Matterport

STEPHANIE LIN: Hi, everyone. How is everybody today? Yeah. All right. So bit of just kind of general housekeeping. So my name is Stephanie. I will be helping to lead the presentation today. We also have a special guest speaker, Tony Peleska from Kraus-Anderson, who will be joining part of the conversation.

And I know, typically at the end of these conversations, the app asks you to fill out a survey. But I'm just going to kick it off a little bit right now with a little impromptu survey. Everybody's OK with that? All right. So raise your hand if you've been freezing all day in the convention center.

Raise your hand if you're super happy it's not crazy cold in this room right now. A little note. I tend to speak a little fast when I'm cold. I'm still defrosting, so if you have any questions, you didn't pick up anything, the recording will be available online after the course. But also we will make sure to have some ample time for Q&A afterwards as well.

So if you don't mind, also raise your hand if you got a cookie before. I missed that. But if you didn't and you missed that too, or you want a second, one please stop by our booth at Con 133 later. We will also have warm cookies for you. And raise your hand if you've heard of Matterport.

I didn't see every single hand up there. But you're good. You're good because you're in the right place. Raise your hand if you heard of a digital twin. All right. All right. Raise your hand if you sat on your couch sometime over the last two years and looked aimlessly at real estate, a new home or an apartment.

Yes. So you probably have encountered Matterport somewhere in the wild that way. But what we love to do is really talk about how to go beyond just that idea of real estate capture and what you can use the full platform for. So thank you so much for joining us today.

I hope you enjoy the session, come with a little bit of learning, and also stay around to the end because then you'll be able to register yourself and get that AIA learning unit. So enough of me talking right now. Let's have a little break and listen to a quick 90 second intro.

PRESENTER: Meet Matterport, the market leading 3D platform that lets anyone turn a physical space into an immersive digital twin. Homes, offices, factories, shops, museums, schools, you name it. Scans are captured from any compatible camera, including the phone in your pocket.

This recent innovation is only possible because of matterport's huge data library. And behind it all is Cortex, our powerful AI and deep learning neural network that automatically stitches together images to construct dimensionally accurate 3D models. Once a digital twin is created, it can be customized with matter tags, labels, and guided tours.

And easily shared with anyone on any device. They can virtually view, collaborate, and engage with 3D spaces. Thousands of companies in over 150 countries use Matterport and have realized unparalleled value. Millions of spaces of every kind have been captured comprising billions of square feet and 3D data points resulting in the largest spatial data library in the world.

And it gets bigger every day allowing customers across the property lifecycle to unlock unprecedented spatial data insights and analytics.

STEPHANIE LIN: So what exactly is a Matterport digital twin? It's a visually immersive, as the video explained, visually immersive interactive 3D model of the building or spaces that you do business. But beyond that initial 3D replica that is created Matterport digital twin is also a full platform.

It has a suite of different features that are embedded into what you get within that URL link. It allows you to edit. It allows you to capture, document, manage, collaborate, and share with all your stakeholders across the world in real time. So according to a recent report by Forrester 55% of software decision makers within companies are already adopting digital twins.

But why is that, right? It's a nice word to say. I've adopted digital twins. What does that actually mean? What does that give me? Ultimately you can see a myriad of different reasons up here. But really you're just looking at what's driving incredible top line growth and wonderful bottom line savings.

And is also helping to hit one of those big initiatives that I know everybody out there in the audience, your companies are thinking about it, your sustainability initiatives as well. Excuse me. The Matterport digital twin, the platform, can really go beyond just that initial real estate capture.

So again, that's usually what most people associate us with. It's that marketing aspect. You scan the space. You can put it online. You can spin around. It's very transactional. You can actually, with the full suite of capabilities that we have, can use it throughout the design and construction phases, whether you're architect, engineer, or general contractor or a subcontractor.

You can use it to capture your spaces, to document your space, as you're applying for insurance. If you are an end client and you run a business you can use it for your facilities maintenance. You can use it for training your employees before they go on to site. Myriad of different options. We'll dive into this a bit deeper later on as well.

And ultimately, if you are in a place like where we all are today, New Orleans, catastrophic events happen. It's unfortunate but what do you need? You need good documentation. Oftentimes older buildings don't have that. You can always use Matterport to go in and capture, help kick off your retrofit and renovation process, also connect back to the insurance, full circle, for your claims adjustments as well.

So promotion of digital twins have long been the kind of bread and butter of Matterport. But really, again, we're here to talk about what is beyond that. A digital twin has a number of valuable use cases that can impact the productivity of your whole team. Again, beginning from design, construction, all the way to hand over and beyond.

In the design stage your Matterport can be used to capture and communicate all the existing site conditions and jump start those laborious modeling tasks. Don't always have to go on a site with a tape measure and a laser scanner. You can, and probably will anyway, but you can also supplement that with the Matterport scan creating your digital twin.

In the construction phase you can use a digital twin to provide an experience that really promotes sustainability. Limit the people that are on site. Get the job done faster. Get people in and out. I know not a lot of places, for the last two years probably, were really worried about minimizing people, bodies on site.

Not as big of an issue right now. But you still, for maximum efficiency, you want to have your trades coordinated well. You can eliminate rework because you can capture. Say you pour your concrete. You forgot to punch a hole somewhere. Now you know where to avoid little traps that will cause really expensive change orders.

And additionally, for operations, you can have this high quality visual layer. This is kind of the power of the digital twin atmosphere. It's not just a 3D model. It's literally a digital replica of the space that you're in. I liken it to, if any of you out there are video gamers, do you remember when "Golden Eye" came out how groundbreaking that was? Could walk through the freaking space.

That is what Matterport is doing right now for your collaboration as well. So across the board, architect, engineer, general contractor, again, there's a lot of different challenges. I'm going to group this all into the same industry right now. I am also an architect. I understand how that can be sensitive. We all have different parts of the process.

But in general, 95% of the data that is captured in the industry right now is left unused. We're basically become little data hoarders. We're like Smeagol. We're like, no. It's mine. But you don't know what to do with it. Right? So what are you going to do with that information?

You also, when you have so much information, you're not using it properly. That is what causes all that miscommunication. How many times have you all been out in the job site, had a face to face conversation, your architect, your engineer, your GC? You walk away and you know exactly what needs to be done.

You get back to your desk the next day, get a site report. It was not what you agreed upon. But they probably thought they were doing the right thing. You thought you were doing the right thing. So this, having a digital capture, you can go back and communicate within that model of real time, that timestamp, and really make sure that everybody is understanding and everybody is on the same page.

Ultimately 24% of project cost is directly related to rework. Who enjoys talking to the owner about why you have this change order? Nobody. It's great to make some extra money, but is it really worth that pain of the conversation? I don't know. Never enjoyed it. Maybe some of you do.

But anyway, the more information you have doesn't always equate great. It's how you use the information. And that's what we're really here to talk about today. So of course we're at Autodesk University. So I'm going to pause. Let you read a little quote about digital twins from someone of senior director at Autodesk as well.

Some of y'all are very fast readers. Because watching your eyes. They're the whole time. All right. Because it's an AIA accredited course also we got to go through some basic stuff. So quick history. So if you were born before 1985 you've probably done some manual drafting.

Probably using some ink over some Mylar. It was really, really what you're blowing it. You're rolling up your sleeves looking like a professional. Right? And then in came CAD. Everybody started adopting CAD. It's wonderful. It is still an incredible industry standard. I mean, I could wax on poetic forever about what you could use CAD for. Right?

Then, in the aughts, BIM came into the picture. Really, really gung ho on BIM. People have been using it. It's great for coordination. But it's also really clunky. But what's next, right? It seems like every 20 years there's a new development. So now it's time for the digital twin

In essence a digital twin-- again, we're going back to that digital replica of a space. You take a physical building. You take a physical space. You capture it. You provide that digital replica. It becomes a digital asset. There's a lot of different definitions out there for digital twins. Today we're going to focus on that digital capture.

The digital capture allows you to have a visually immersive background layer. If you want to integrate your IoT technology on top, if you want to run your simulation models, it's all possible with the base model of a digital twin. You're moving it from the three dimensional, the hypertheoretical of a 3D model, traditional 3D model created in Rhino, 3D Studio Max, et cetera, and now you're bringing in that layer of reality.

So how do you capture a digital twin? There's a myriad of different ways. On the Matterport platform there's definitely quite a bit of support around the corner. Sorry, across the board. Not around the corner.

You can-- say if you're an electrician. You're on the site. You do a quick job. You need some signoff. You can whip out your cell phone if you forgot to bring your 360 camera. Scan it, process it, get signed off pretty easily if you are looking to capture the space.

Many of you are familiar with our Pro2 cameras. You go in at the beginning of a project, probably go in at the end of the project, capture that for your full documentation. Huge workhorse. 95% of the projects that you do probably could use an infrared camera like that.

If you have a really difficult place to reach, a utility site, telephone poles, utility poles, et cetera, you can also use drone capture as well. And ultimately, I'm sure all of you are very familiar with the super high end laser scanners. Gets incredible pinpoint accuracy. But do you really need that pinpoint accuracy for every part of your workflow?

It's tough. Right? You're spending a lot of time trying to work on that accuracy instead of working with each other. So here we have the groundbreaking Pro3 camera that was just introduced last year. I'm sorry. Last month not last year. This is one truly in the wild.

But why don't we go to the next slide and you can see it spin around in real time as well. So this is literally how fast it scans. So, compared to other LiDAR scanners out there, you're really cutting down your scan time. You can move this-- it's under 20 seconds per rotation.

You can pick up to 100 meters in depth. Up to four times faster than your normal cameras. And ultimately, the most groundbreaking thing is you can scan indoors and outdoors with the full 4k imagery that's coming in. We heard the comments. We heard the complaints before. We've adapted, and this is the new thing.

You do not need to switch between cameras anymore. It makes it very easy to go on site, very easy to capture that digital twin, and then go back and actually collaborate with your teams. So again, it's really about accessing that ease. Indoor, outdoor, regardless of how bright the sun is you can capture the space. Regardless of how big the space is you can capture the space.

There is a model that we're not publicly allowed to share. But there was a stadium, well known stadium, of a very popular championship team based somewhere along the West Coast. We went in to the capture the stadium, and did it in 50 minutes. An entire stadium in 50 minutes.

What the Pro3 camera also does, with this new generation of LiDAR scanner, is it really increases your visual fidelity. So again, going back to the digital twin, you're really thinking about how do I get that realism, that layer of interest, to walk your teams through, walk the end client through the space.

You can look at the difference between the mesh quality that's just coming through very quickly. There's enhanced experiences. A lot of productivity tools that are available and it's incredibly fast on the URL. So you don't need to have any fancy software. You don't need to buy a new desktop to run this. All you need is an internet connection, URL link, or your cell phone in our capture app.

You can do all that coordination in real time. So again, for design project management, there are a myriad of different assets that you can extract out. You can extract out point clouds. We have a scan to BIM feature that's available on the platform as well, which we'll dive into a little bit later, for collaboration and documentation.

Also a full suite of tools that are very similar to Google Docs even, where you can real time at someone. And then, ultimately, also facility and operations, you're looking at reducing your site visits. You're reducing the number of people in unison. You're cutting down your carbon dioxide load. You're also increasing the time that people can get to the information.

So let's skip through this guy. You guys all know about the project lifecycle. So again, you can capture the space. So people, you capture a space. You can put it online. You can market your real estate. You can also extract out the point clouds. Those are still very transactional things.

But what's wonderful about the digital twin, and particularly the Matterport digital twin platform, is it's an asset you can continually use. If you go on a site, you forgot to take a photo of say room 352, crap. Don't need to wait for the GC. You can go into your Matterport digital twin. Grab a screenshot from that. Grab a snapshot from that.

You can export out in 4k imagery. It's even good enough to print out on a poster board. You can go into the showcase, which is that URL link that you get, take measurements on site. I forgot to take a measurement of how far the wall was jutting out on site. It was supposed to be 5", looked more like 8", I need confirmation. You can go into the model to do that.

You can export out quickly their floor plans. Do you export out the floor plans? It's a little bit different from trying to get the scan to BIM model. It is a quick export. Very fast turnaround. But it's great because if you're in a meeting with a client, you need to sketch over something, you've got the floor plan right away.

And ultimately, also if you're in restoration, unfortunately catastrophic events do happen. What do you need to do? You want to give the best, most accurate costing to these people who have suffered so much already. You don't need to shock them even more with a crazy quote. Right?

So you can use the Matterport digital twin. Export that out into, what we call, a true plan format. That ports directly into Xactiment, and then you can get your exact costing that way as well. So it's really all about creating efficiency in your entire workflow regardless of what part of building, design, operations that you're in.

We're really talking about making things a lot more seamless. Earlier I mentioned about collaboration. Within the showcase, within anybody who signs on and looks at your digital twin, you can use notes. So what that means is exactly what this little GIF is showing.

You can tag a person. Tag them to a specific point in your digital twins space. Say you're working on a 50,000 square foot campus. There's one part of that campus that you need someone to look at. You send them a note, but then they have to find where is door number 552. Very difficult, right?

But with this you can tag. You can basically create a note. The system will generate an email to them with a URL link. Take them directly to that note. So you can-- again, it's all about saving time, saving time, saving time. Why do you want to save time? So we can work on more projects.

Why do you want to work on more projects? So we can all make more money. Right? And then buy pretty things. Or donate people who just suffered catastrophic events. All very important items, right? You can also go through tags. Very similar to notes. But what tasks can do-- also, you can embed. You can upload links photos, drawings, et cetera, et cetera, et cetera, even videos.

Your entire spec book could be uploaded into a digital album. Think about all the pages you are saving there. All the printing, all the damn whole punching, had to do that before. That sucks, right? You can input that all in. And if you tag well, if you use keywords that are going to-- You can also use the search bar.

So it's the Control F, the Apple F of the digital twin platform, that allows you to go in, find what you need very quickly, very easily. Where is breaker box 544? Type that in. You can take it right there. You need to train someone. Again, there's all these different methods and all these different productivity tools that you can use.

A lot of you might be familiar with the matter pack. Any time you get a model scan you have the option, the availability, to download the matter pack. That's a point cloud, xyz. It also has an integrated OBJ file export from your digital twin with the associated materiality file.

So if you wanted to, you could even import it directly into 3D Studio Max, Rhino, SketchUp, et cetera, whatever your current design tools. We are not here to replace what you've already invested in. We're here to help make it easier to collaborate. You don't have to be an expert. You don't need to download any additional software. Just work with it.

If you want to get into the more nitty gritty, which a lot of you I'm sure do, you can also export out the high quality point cloud, the E57 file. If you prefer to do your own modeling that's the best way to go. If you don't want to do your own modeling you can also export out a scan to BIM option. This is a standardized option.

There's no customization. But what it does is, it just saves your team from having to register that point cloud, having to measure out and trace and double check. You're going to be customizing anyway. You have your own families. But why not just let the platform help kick start that process for you?

All of those are also available directly, again Autodesk University, with the Autodesk Revit plug-in as well. It's free on the Autodesk app store. You can download it. It's on your screen. And then did this video play? No? Let's try it again. Great. Yes. So there's a Matterport little icon there. You can pull in your point cloud.

You can pull in your E57 point cloud. You can pull in your scan to BIM file. All directly into Revit so you don't need to download, take up any more desktop save, et cetera. It will go direct from cloud to cloud. And, very excitingly, the next slide no one has seen before. This is groundbreaking, so thank you for joining us today.

We are in very deep development with the Autodesk team to create a direct integration with Autodesk Construction Cloud as well. So this is-- y'all are the first people outside of the tech team at Matterport to see this. We didn't have time to put any audio to it. But you can have a little break.

So if you want to connect with the sales team on that stop by construction booth 133. Get your free cookies after this.

MICHAEL ALDER: Today I've got the pleasure of--

STEPHANIE LIN: Sorry. We'll go back real quick. Lots of use cases, again. I'm sure you probably don't want to listen to me talk the whole time. I don't blame you. I don't want to either. So the next video is just a video with Arup, from specifically the Australian division, talking about how they've used Matterport throughout the whole project.

MICHAEL ALDER: Today I got the pleasure of bringing my Matterport camera into the Robin Boyd house to do a tour for everyone who can't get here, whether it's through isolation or access.

JOY VILLALINO: This project is something that we have been wanting to do for many years. It's a way for the foundation to engage and enhance the opportunity to visit Robin Boyd's iconic modernist Wall Street house in a way that's very innovative and unique.

MICHAEL ALDER: Essentially what I'm doing is using the camera to capture a series of 360 degree panoramic images that get stitched together. And a little bit like a Google Street View, we can walk through a virtual tour of the house. We're just going to be able to capture really high quality images.

Anyone can walk through them who's got access to the site, and have a really nice close look at the entire property. Get a feel, a real immersive feel, for the historic place that we're standing in.

JOY VILLALINO: Robin would have loved this initiative. He, himself, was a design innovator. For the design public it allows us to focus on Robin's legacy in a very modern and contemporary sense.

MICHAEL ALDER: In fact, what we're doing is creating a very simple digital twin. A 3D representation of the Robin Boyd house which we can walk through, which we can extract floor plans from, and start getting some real interesting information out of.

The digital twin that we're creating, here, is actually going to become a repository for a whole bunch of relevant information associated with the house itself and the objects within it, which then can be used by the guides, the tourists, by the universities, anyone who needs access to something that's an online digital twin. This would be a really good access point for students.

PRESENTER: The 3D walkthrough should give a really nice interactive and learning experience for the house.

JONATHAN: Because we do have a big electronic database of everything that's in the house.

KERRY: Like the furniture, the objects, the art, the manuscripts, and all the books.

TRENT CREW-DE CASTELLA: So if we were to highlight the hero videos, the hero objects, maybe there's interesting facts or things along those lines that tell the story.

KERRY: We were excited about it because this is exactly what we've been wanting to do for a long time.

[MUSIC PLAYING]

MICHAEL ALDER: We're also doing a series of laser scans. It's a secondary set of scans we've done to compare it to the first set basically to do with the steel cables just to check the condition of those cables over time.

This technology is great for engineers. It's very quick to teach them how to use it, and then they can go and capture their own projects, their own sites, in their own time with their own specific requirements.

PHILLIP GOAD: This 3D initiative Is a really exciting way to experience the Boyd house, but, importantly, we can do it in an entirely new way. Thanks to Arab, Fourier, and particularly Open House, as well as the Robin Boyd foundation, you can now experience this at home.

STEPHANIE LIN: So hopefully you saw some of those features that we were just talking about demonstrating in the video. If not, again, happy to have a demonstration for you all later as well. Going back to sustainability. Those who have used this, or any digital twin platform in general really, have found 55% increase in improvement in their sustainability initiatives.

On the right side, here, you'll see an example. This is broken down. So we actually have an end client that we work with. They are a large travel and hospitality hotel group. They had 45 sites they needed to scan and document. Typically we'd have a team of 17 members go scan every site. Over 400 hours of travel between car and airplane.

They were able to cut that down significantly and ultimately save over 13,000 kilograms of the carbon dioxide footprint. This is immense savings, and they were able to do it all within a month. So within your design phase, as we talked about, there's a myriad of different things. You can scan export out your point clouds. You can scan, get a BIM file, et cetera.

But ultimately what was really powerful, what we found really powerful, was, especially during COVID, you couldn't go to sites anymore. So it became a need. The idea of working remotely became a reality. And the beautiful Christmas, that 4k imagery, that's what really helped create this shift in thinking as to how you can approach a project.

That's one thing. But ultimately the other thing that happens is now all your junior architects out there could finally understand what that senior partner was seeing when they went on a site. So if you're in architecture you get that benefit. If you're an engineer you don't have to wait for the architect anymore.

Again, I'm an architect. I understand. I remember how long I would take to make sure my drawings were perfect before giving to the engineer because I wanted to cut down on the back and forth. But that just made the process a lot longer. Right? So engineers have been using Matterport in the scanning platform, digital twin platform, to scan and really kickstart their designs.

Couple of success stories over here. I think we might have some Perkins and Will guests here as well. But ultimately it doesn't matter. It doesn't matter what language you operate in. English if you're based out of Chicago. Japanese you based out of Tokyo. Chinese race out of Singapore. Anywhere the platform is intuitive, easy to use.

And that's why people have been flocking to it to make sure that they are using this platform to collaborate. So in the construction phase, obviously, you can scan and monitor your construction progress. It's significantly easier now to actually have drawings updated. If you needed to issue an addendum, this is the scan, you can export out that information.

But what has really been happening has really been also using those notes for each feature, using that tag feature, really elevating how well you can communicate RFIs and get that information back in time. And ultimately it's really about helping to create value for your end client. We're all out there trying to get business.

How do you differentiate yourself from the other competitors that you're bidding against? It's really about bringing the customer along. Bringing that client along the journey. Having a scan, letting them be part of the decision making process. They might not be able to go on to site every time. They probably don't want to go on to site all the time.

You can scan, input in imagery, to show them. Bring them along. How many times have you had a meeting with a client. They said, yes, yes, yes. You show them and they're like, this is not what I agreed to. It happens all the time. Even when you go in-house, it still happens in house with your CEO. Right?

So this kind of helps eliminate that process. And ultimately, you can see, you can also then use the tags, different tools, to embed in. You're breaking my heart.

(LAUGHTER)

I need a whiskey, stat. You can use this embed in your full spec sheets. It really helps the owner understand what they've gotten. Because when you hand over a roll of drawings they may or may not have that in-house team that can read it for them and decipher it. This just makes that whole process a lot simpler.

But enough for me. I will spare you some more and introduce Tony to the stage to help demonstrate some of the benefits as well.

TONY PELESKA: Sure. Thank you, Stephanie. I'll turn my mic on. All right. Well, first and foremost, I'm going to go over some of the things Stephanie's been talking about. But just how do you do this in action? I'm three years in at Kraus-Anderson. So 125 years. We just celebrated our 125th anniversary of being around. So we change really fast. All the time.

That's how we work. Not at all. Right? So that's not how a company that is a family owned business stays around for 125 years. Change is difficult. A lot of the same people, a lot of family members, running things. It's a difficult change process. Right? But a couple of things happened. Stephanie talked about COVID.

COVID came into play, and we had to change. When I got there we had done for voice of the customer experience, I guess, information sessions. And we always came out with the same outcome. Close out was terrible. Never worked for us. We have to do it different.

So I got to work with my BIM department. And I have to give Andrea Blair credit, who's in the audience today, she has really built the foundation for a lot of this stuff. But we said when I got there, right before COVID went crazy, that we needed to create a one stop shop for communication, documentation, interaction as we're in the process of construction.

And then after, that whole closeout process, that was what we wanted to do. And in doing so we were like, well, there's a lot of tools that are out there. You know, Autodesk said they're going to do it. When I got into the organization they said, Tony, we have 71 applications. They also told me I was going to be working with the construction team.

Kraus-Anderson has a development arm. We have a realty arm. We have an insurance arm. And guess what? I'm responsible for all the IT for all of those places. So I should have done a little bit of due diligence when they asked me to be the CIO, huh? But we really wanted to give them this experience.

I'm going to kind of walk through that. How we went through that process, and why we did what we did. And it was about a customer experience journey mapping. So we did these voice of the customers, and-- oops, wrong way. And we said, OK, what are our three main touch points where we have the most friction?

We knew it was close out. We knew that when we handed something over there was that three hole punch, or that USB drive, however they wanted to receive it. They have vox.com. They have Dropbox. I mean, there's 50 ways we give them information. They also said, we're sick of logging into so many tools.

They have so many tools they have to log into. They're like, we don't know where we need to go. Sometimes it's in this system and sometimes it's in this other system and sometimes somebody has to email to tell me what system it is going to be in. And the third thing is managing their accounts.

Like, what account do I have? Is it my account? Do I have a Microsoft account? Did you give me an account? You know, that was the friction that we had with our customers. And we said, if we solve these things we're going to be so far ahead of the game. We weren't getting into the details of all the other stuff that's out there. We wanted to solve for this.

And so we decided to go out. And one of my first couple of weeks there I was like, hey, Andrea, have you seen Matterport. And she's like, yeah. It's a pretty cool company. I was like, I know a guy out there. Let's call him up. And when I say that I think it's really important that we jumped into this to not go out there and find a vendor. We went out there to get a partnership.

And I think that's critical when I talk about what I'm talking about today. This was not done in a vacuum. We didn't say we wanted to do this stuff. We had many conversations about the how. And these were the things that we focused on that we have in play today. Right now it's this pre-bid walkthrough design phase.

We replaced thousands of those site photos with an immersive 3D experience. Communication. We measure, annotate, and communicate. And this is not all Matterport. This is a portal that we have with a foundation of the Matterport framework and the platform that they have at the foundation.

Measure, annotate, communicate project details and progress without having to tour the site. This is the COVID play. This is the, hey, we need to have that experience with these owners. And guess what? Owners kept coming back to me? They're like, oh, God, I could go out there. Now I can go back and check where you lied to me. Where I can look at this a little bit more.

I want to see this in more detail. I'm going to make more phone calls back to say what it is that we want to do. Rough-ins capture. My goodness. It's so important to be able to do a rough-in and then be able to go back and say, God, what's behind that wall. Particularly in medical, and I'd say our health care industry, it's foundational to some of the work that we've done in the last year.

Facilities assessments. I know Stephanie talked about facility assessments. We're integrating facility assessments into our work. It gives that immersive experience to buildings with measurements, exportable data. We have the boiler Bob conversation, who's in there looking for his stuff all the time. We're giving it to him right there.

And we're having those conversations, and we're having that interaction, so that we can do some of that. And then the big one is this turnover. Turnover of documentation where they can go in and they have everything tagged. They have everything that they need. We can give them their manuals. We can give them everything in this interactive experience through Matterport

But we also have a future strategy. Like I said, I'm in charge of development, insurance, realty. So we're looking to say, OK, here's the things that we're going to be doing because we have these other modes of business. We own a lot of land. We own a lot of property. We need to increase our marketing efforts.

And we're having those conversations, not with our vendor, with our partner to say, what should we be doing. And then, also with our reality group, my goodness. It's going back to real estate. This is the foundation of the product itself. We haven't jumped in to start utilizing it to sell our spaces, to sell our design, to sell the things that we're doing, to increase our marketing efforts.

Insurance. I mean, we can now-- we didn't think about it the time but claims documentation. If we know what something looks like Before. and then what's after, the claims stuff that we can do after that is super important. Working with our architects and engineers to capture those services for design teams.

For marketing, recording data, we can limit a space to certain areas based on what we do with them. You know, I have a really good story to tell where-- I'll wait for that to the very end. And just to provide some capture services for as-built conditions and built spaces and work on our subcontractors.

So I said, this is a platform. Right? So one thing that I say that really sets Matterport up, I'd say, as a foundational platform for us is that we have access to the SDK. I can build what I need to build that's unique to me. They build things. They're constantly evolving their product. But guess what? There's some things I need to do that they'll never want to do.

But they're given me the opportunity to do it. Right? So Stephanie talked about floor plans in there. Well, we wanted to embed floor plans, because that's what people like looking at, into their walkthroughs with Matterport. So you can have your floor plan. And you'll see where you're at in the floor plan as you're walking through that experience.

Searching, tags, and filtering. So we have a custom search feature for the way that we do that with our own tagging. And guess what happened? As we've been developing so has Matterport. That's coming together in one kind of centralized component so that I can take advantage of what they've done, and they can take advantage of some of the things that I've done.

Facility sensors. We're getting into this with some of our clients, some of our big name clients who I can't say, who we're integrating their facility sensor components with Matterport, in our portal, so they have just this one place to go. So they don't have to leave my platform, to go onto another platform, to see the things that they want to see in that facility sensor space.

Custom icons. This is new for us. We haven't really jumped in, but this is what we're looking at right now. Really making the icon something that's meaningful to the work that they're trying to do. And Matterport's advancing in that space as well for some of the things they're doing.

Custom branding. Making it Kraus-Anderson's, and making it so that they understand that experience or our vendor experience when we have to do certain things and comparisons. I'll tell you a little bit of a journey that we are walking through with some of this. We're a construction firm, and we're working in the K-12 space.

There's a particular school that's a special school for kids. It's like their last chance. And we're working with them. And as we're building this out, they're talking to us. And we had to create this experience. And this is something Andrea did for them to-- this is COVID. These kids are going to be going to this school, and these parents need to figure out what to do.

How is this school going to work? Their Matterport experience gave them the ability to meet the teachers, kind of go into these spaces that the public can't see. And we were able to do that with Matterport. So it's pretty exciting stuff. That's really our use case and our experience. I'll turn it back over to Stephanie to continue on.

STEPHANIE LIN: Thank you so much, Tony. That was-- oh, I forgot. Thank you so much, Tony. That was a perfect example of all the possibilities. It's not limiting. We don't say, you need to do this. You have to do this. Or it's good to do this. It's really about discovery, using the tools that are available on the platform, and figuring out what's best for you.

What's best for your clients? What's best for your key stakeholders? Whether they're here, they're in New York, they're in South Africa, doesn't matter. It's all easily accessible via URL link. But ultimately you can market your portfolios. A lot of the big projects you have marketing budget for.

You can get a professional photographer to go capture that space. Put it on your portfolio. Put it on your website. But wouldn't it be great to actually have that same thing for all your projects instead? So, again with the 4k imagery, I've seen a lot of people be able to jump start that.

Those who have embedded Matterport digital twins onto the websites have seen a 300% increase in website activity. This is insane. 300%, who would have known? I also have known and talked to many people out there, and clients, customers all throughout the world, who have talked about how much time they've saved.

Just the productivity. Just not having to go to every single job site. Also using it as a communication tool. So if you're running a brand there's a standard. I want it to be repeated throughout the world. But there might be a communication gap, right? They always say, a picture is worth a thousand words. What about a 3D scan?

That's the next layer of communication, next level of understanding what is in a space. And ultimately you can make your decisions faster. It's hard sometimes to look at a two dimensional drawing. It's hard sometimes to look at a rendering and really imagine, what is that going to be. You could have the most beautiful artistic rendering out there but it's still not real.

You can't spin it around. That's why people still gravitate to physical models that are being made by your interns very painfully over the weekend. Right? Give them back the life too, right? Let's use the tool. Save the time. Save the materials that the poor boss would supply. It's going to run out at some point.