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Mkali’s Mission: Creating a 3D animated sequence remotely during a pandemic

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Description

Over the past year, we’ve seen the pandemic change the way studios work and affect how artists collaborate with one another. With remote work becoming the “new normal”, it’s become apparent that sharing a common physical space isn’t always necessary. We decided to put ourselves in the shoes of our customers by setting up a small remote studio to create a 3D sequence called Mkali's Mission, from concept through final render. We set out to create our animated short using each of the tools in the Media & Entertainment Collection – including Maya, 3ds Max, Arnold, and Mudbox – to showcase the breadth and power of the toolset. We also set up a ShoGrid site to track our progress and manage reviews. To bring this project to life, we hired freelance artists from across the globe for modeling, rigging, animation, FX, look development, and rendering. During this session, I’ll take you through each step of our journey, sharing all of the challenges, successes, and learnings along the way.

Key Learnings

  • Understand the stages involved in creating a 3D animated sequence, from concept art through final rendering
  • Learn tips and tricks for setting up a remote studio
  • Understand the tools and workflows needed to collaborate with many artists across multiple countries and timezones
  • Understand how to track, manage, and communicate on projects using cloud solutions such a ShotGrid

Speaker

  • Avatar for Ken La Rue
    Ken La Rue
    Ken LaRue is a Digital Content Specialist at Autodesk where he has worked for over 16 years. After spending the first 10 years of his career at Autodesk as an Application Engineer focused on compositing and editing products such as Flame and Smoke, his role now consists of creating the online digital content used to engage and connect with the Autodesk community in the design visualization, film, TV, and games industries. He hires, manages, and works with artists to build compelling and informative material that demonstrates how Autodesk software can accelerate creative workflows.
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Transcript

KEN LARUE: Hi, my name is Ken LaRue, and I work for Autodesk. I am part of the Technical Marketing and Workflow team. And my focus is on the Media and Entertainment division.

I've been with Autodesk for 17 years. And my first 10 years I spent working as an application engineer, focusing on compositing and editing products, such as Flame and Smoke. Now I create digital content to engage and connect with our community in film, television games, and design visualization industries. I hire, manage, and collaborate closely with artists to build compelling practical material that spotlights all the amazing things our products do.

In early 2020, as the pandemic took hold and studios around the world sent artist home to work, we very quickly realized that while the way studios would work and how artists collaborate with one another was changing, sharing a common physical space for projects to progress wasn't always necessary. It was at this point that the M&E team decided to lead with empathy. We wanted to put ourselves in our clients' and customers' shoes by setting up a small remote studio to create a 3D sequence from concept to final render.

We're calling the sequence "Mkali's Mission." We wanted to experience firsthand the new challenges our customers now face. And we wanted to arm them with a practical set of resources and material that they can utilize in their own projects.

We gave ourselves the added challenge of using many of the tools in the Media and Entertainment Collection as we could. This is the showcase of the breadth and the power of this toolset. This includes Maya, 3ds Max, Mudbox, Arnold, just to name a few. We also utilized Sketchbook for our concept art and storyboards, ShotGrid for production management and review process. And soon, we will be using Flame to do the final compositing.

The project is not completed yet. But it's important to underscore that this project is more about the journey than the final result. All told, we have worked with 16 different artists in seven different countries. And I believe it's 10 different time zones, if I'm correct.

Again, the intent was to lean into real world experience of a remote production. And we have learned a lot. And this presentation is all about that process and the learnings we've gained from this project.

Once we knew what we wanted to accomplish, we needed to figure out the story of our 3D sequence. I knew I wanted to feature the following three components. I wanted to have a biped, a human.

So I chose a strong female character. Her name is Mkali. And then for her companion, because I wanted a creature, she's going to have a wolf as her sidekick.

And they're going to be performing various locomotive actions using powerful character creation tools in Maya. I wanted a snowy mountainous environment to showcase 3ds Max's world building and asset creation tools. A snowmobile will demonstrate hard surface modeling in 3ds Max. And I also wanted to have some effects, such things as explosions and an avalanche, flying snow to demonstrate the power and the versatility of Bifrost, specifically the MPM solver, the aero solver, and the particle system.

From there, I began to write my script for the sequence shot by shot. And in the sequence, Mkali and her sidekick Suluwo-- it is the name of the wolf-- are in a snowy mountain region, where there is a bunker housing the evil empire up in the mountain. And they need to destroy that bunker.

So the next step was to research the possibilities for the environment, the props, the snowmobile, the wolf, and Mkali herself, what might she look like. So I used Google, and I searched a collection of different images that captured what I had in my mind. Then I created a PowerPoint presentation to share my idea with the product owners of 3ds Max, Maya, Mudbox, et cetera. I wanted to get their feedback and their suggestions. And they gave a lot of advice.

But something that stood out to me that was recommended was that I build a deeper backstory for the sequence. As I was told, the more information we give the artist about the story and these characters will allow the artist to be more creative. And this will help them create what my vision is.

From the concept artist to the modeler, to the animators, look dev, lighting, they're going to want more than just the fact that we have a female with a wolf blowing up a bunker on the side of a snowy mountain region. So I created the whole backstory as to why and what led Mkali and Suluwo to this mountain region, and why do they need to blow up this bunker. And if you want to read that backstory, I recommend you visit "Mkali's Mission" blog on AREA. In fact, I invite you to follow it and join us as we continue into the final phases of this project.

Now, when it came time to find the talented group of artists for each step of the production, I started by visiting AREA. And I'm scrolling through our gallery for work that really stood out to me. I also visited other online resources, such as ArtStation.

Now, to be authentic and truly put ourselves in the shoes of our customer, we knew it was important to hire an international team of artists. As today's productions typically rely on teams all around the world, most studios work around the clock in some fashion, whether it's through multiple facilities of their own or while collaborating with other studios on a single project. This globalization enables studios to produce content faster, literally using all hours of the day.

And they also hire the best talent for the job. It also poses a challenge through the many different time zones and different language barriers. But this was something that we are going to deal with as we work on our production.

I browsed artists, looked at their work, read their backgrounds, and I built a list of those I would like to reach out to. I also received some recommendations sourced internally from our Maya and 3ds Max beta programs. And in the end, I met with close to 50 different artists.

And as of today, I have onboarded and worked with 16 different artists on this project so far. And as I met with each of these artists, I presented them the PowerPoint presentation. I explained the project and what exactly I wanted them to work on.

As I mentioned before, I knew I wanted to use ShotGrid as my production management and review tool. So I created a ShotGrid site and started to populate it with the data about this project. Now, I would later use ShotGrid to review all the versions and communicate directly with our artists on the different versions they were submitting. Now, speaking of communicating, outside of tracking and the review process, I created a Slack channel that all the artists joined. And we use it for daily communication as the production moves along.

And lastly, I created a Box folder and a file structure, where all artists can log in and share files in one location. I'll admit that the folder structure did change as production increased based on the suggestions from artists that I was working on. But this was just another great learning stage for me.

To start the production, I would need to find a concept and storyboard artist who uses Sketchbook as their main tool. I met with four different artists. And while all of them were very talented, some had schedule conflicts or different styles than what I was looking for.

I ended up hiring an artist out of the UK named Callum Alexander Watts. I had a meeting with Cul to discuss my vision, the overall story, then details of the characters and the environment. And I shared the images that I had researched for what I wanted Mkali to not only look like but who she was.

And that included images of Nakia from Black Panther and Cara Dune from Mandalorian. I felt like they truly represented what I envisioned of Mkali, this strong, fearless hero. I also gave him reference images of mountain landscapes, wolves, bunkers, snowmobile to use all these as inspiration. And after seeing all the amazing work that Cul has produced, including what he created for Star Wars-- Rise of Skywalker, I made sure to give him a lot of artistic freedom.

From there, Cul hit the ground running. And after a short time, he was ready to share some of the work in progress. It was very exciting to see Cul's early concept of his art as it was the first time that I was seeing represented visual format of my story, of my character.

Cul gave us some assorted styles of clothing, different looks for Mkali. And he shared rough sketches of the storyboard. And after a few rounds of revisions, we approved the final concept art and storyboards.

And I shared the final assets with multiple internal stakeholders here at Autodesk. And they received nothing but excitement. How could they not? Here are the final drawings of the concept art and the storyboards created by Cul.

About the same time, I was searching for a color key artist. And again I had met a couple. But in the end, I ended up hiring Han Zhao from Vancouver.

If you are not familiar with what a color key is, it's very similar to a storyboard, but it will have more detail. And the main purpose is to represent the feel of the shot based on the use of color. Also, it will help keep the mood and feeling consistent throughout all the different shots. In the end, Han did a great job, delivered something truly beautiful.

Once the concept art, storyboards, and color key were completed, it was time to start modeling. And I had already started the process of reaching out to different artists. And I had met with several 3D artists just to gauge their interest in this project.

For modeling, I separated what work needed to be done. My plan was to hire four different artists-- two 3ds Max artists and two Maya artists. But before we can start the artist modeling, we needed to establish some rules of the structure of this project.

As I said earlier, we were using Box as our online storage. And with the guidance of Patrick LeMay, who's from the Maya team, we created naming conventions that everyone would use. We determined what the scale the scenes would be so everyone's working at the same scale.

We also chose the color space everyone would be working in. We will be sharing assets from 3ds Max, Maya, and Mudbox, just to name a few. By clarifying these workflow standards now, we can avoid issues later.

For the environment, I wanted a 3ds Max artist. And I found Andres Saarnak from Estonia. He is the founder of a company named the Highlight. His work looked amazing, not only his architectural work, but all of his environment work. And that's what really drew me toward him.

In fact, his company, the Highlight, had just finished working on a movie called The Autonomy of a Decision, which was all filmed on green screen. And for that job, he had a similar role, where he had to create all the 3D environments, all the backgrounds based on concept art and storyboards. Sounds kind of like my project. So that's why Andres seemed like a perfect fit.

We met to discuss the project in more detail. And after a few more meetings, he was finally ready to start modeling our snowy environment in 3ds Max. And except for the iToo Forrest Park plugin, Andres used all of native tools within 3ds Max for his work.

For our hero Mkali, I wanted a Maya artist. And Jacques Dell, who lives in Melbourne, Australia, came highly recommended from some internal people here at Autodesk because Jacques has worked as a contractor for us in the past. Now, looking at Jacques' work, I had no doubt he was qualified to take on this task.

But the 15-hour difference-- you know, Jacques is in Melbourne, as I said, and I'm in the Chicago area-- that made me a little nervous. But in the end, it actually became a benefit. And I'll explain that in more detail in just a minute. We met, and I shared the storyline, the backstory, the concept art, the storyboards, color keys not only with Jacques but with all the modelers that I ended up hiring.

Speaking of other modelers, while Jacques is working in Maya and Mudbox modeling Mkali, I found a 3ds Max artist to model Mkali's snowmobile. His name is Adrian Wise, and he lives in the UK. I found his work and tutorials on AREA.

And I noticed his strong design visualization portfolio. And when I met him, I learned that in addition to being a very experienced 3D artist, he also worked in industries such as mechanical engineering. I knew his experience and his background would make him a perfect fit to model Mkali's snowmobile.

Next, equipping Mkali with the proper gear to complete her mission was essential. So I needed to find an artist that can tackle the modeling of her weapons, including her mighty crossbow. Luckily, I managed to find Steve Talkowski on ArtStation.

Now, he's based out of the LA area. And I really like the style of his work. And I notice he really liked robot characters also. Not that I needed him to model a robot, but seeing how he modeled those robots really gave me confidence that he could handle modeling the gear and all the weapons.

And as I got to know Steve, I learned that he has a long history in 3D dating back 20 years. He even started his own company in 2008 named Sketchbot Studios. And his extensive experience and passion for his craft convinced me he was the right person for this job.

So now I have four modelers all working at the same time. And we had several different Zoom calls in the beginning to make sure the communication was clear and each artist had the proper information they needed to do their job. And balancing the time differences was a challenge, especially with Jacques in Melbourne, Adrian in the UK, and I'm in the Chicago area.

For example, one meeting we had, it was 6:30 AM my time, it was 12:30 PM for Adrian, and 10:30 PM for Jacques. But we made it work. We needed to make sure that Jacques' Mkali fit properly on Adrian snowmobile. And here's where the time difference actually helped the production. Since Jacques was ahead of Adrian by several hours, if Adrian needed something from Jacques, Jacques could work on it and have it waiting for Adrian when he started his workday.

Another big piece of advice I received from the internal product owners was the suggestion to purchase the wolf model. This would save us the time of modeling, grooming, and rigging the wolf from scratch. So I purchased a wolf from Massimo Righi. His company has worked with Autodesk and other marketing projects in the past, so I knew the quality of what we were going to get. And if you ever need to purchase models of animals, fish, birds, even dinosaurs, I recommend you checking out his website.

Once we had the environment created by Andres, the next step in the production was working on the animation blocking. And the artist I hired was Benoit Prevost from Montreal. Now, Benoit used the storyboards and my direction to start creating the animation blocking.

Blocking is an animation technique in which key poses are created to establish the timing and the placement of the characters, the props in each scene or shot. This is where action is roughed in or blocked in, and the camera's positions will be set. But as I learned later, nothing is really ever final with so many moving parts in the production, as we would make some artistic judgments later and change some of this once we got into final animation. Let's not get ahead of ourselves.

Next, it was finally time to find an artist to work on the visual effects for "Mkali's Mission." So I worked with the Bifrost team at Autodesk and asked their suggestions for possible artists. Numerous people recommended Phil Radford from the UK. He's an active beta tester with a strong online presence on Autodesk forums and is widely known as "Maya guy" on YouTube and Twitter, where he posts a lot of his work and different tutorials.

When I reached out to Phil, I gave him a rundown on the project and the type of effects work that entailed. His actual response to me was, wow, exploding bunkers and avalanches? Sounds like fun, I'm in.

And since the scope of the work entailed simulation work for multiple shots, a bunker explosion, avalanche, and some smaller snow effects, I originally thought I would hire multiple artists for the job. Though after meeting Phil a couple of times, I realized he would be able to tackle all the effects work on his own. The work he presented online speaks for itself. So seeing his excitement and his past work, I was convinced I had the right person.

We had several calls to discuss how we wanted the explosion in the bunker to occur. There were many ways that we could approach this, especially with the power of Bifrost and Maya. I knew we wanted to have two explosions-- a small one in the lower side of the bunker, then a larger one that ultimately leads to the demolition of the bunker. And Phil started to experiment with different explosions, using aero solver in Bifrost. Who knew it could be so much fun digitally blowing something up?

At the same time, I had hired a 3ds Max artist named Eloi from Montreal. I needed Eloi to create how the bunker will break apart when the explosion takes place. I saw Eloi present his work at SIGGRAPH, and I was very impressed by his work. His work of effects focused on destruction of anything and everything. So I knew he'd be perfect for this job.

We later set up meetings with Eloi, the artist creating the destruction of the bunker in 3ds Max, as he and Phil will need to work closely together as part of the sequence. Eloi managed to export the bunker's destruction work as an FBX file. And Phil then imported that into Maya and then added the final explosions.

And there were many elements to consider-- the timing, the strength of the two explosions, the intensity of the flame, the amount of smoke, just to name a few. We had also to underscore several edits to both Eloi and Phil's work to ensure that everything lined up. And despite the back and forth, it was fun seeing everything come to life, or rather come to destruction. And this was just the beginning for Phil's work. As I mentioned, he was going to go on to create the avalanche, the drifting snow, and smaller effects from the characters and the props interacting with the snow on the ground.

At this point in the production, I added a rigging artist to the team. His name is Charles Wardlaw from Toronto. Charles is a very experienced artist with many talents, but rigging is his specialty. And our hero and her snowmobile needed to move, so we needed to have the rig created.

Now, while the modeling of Mkali was continuing at this point, Adrian had finished modeling the snowmobile, so I was able to have Charles start working on the rigging for the snowmobile. Again we used the FBX format to export the snowmobile out of 3ds Max, and then Charles brought it into Maya for rigging to continue on that. And then, when Mkali's model would be completed, Charles could start rigging her also. We had several different meetings between models and riggers as communication needs to be very tight on a job such as this.

Once the animation blocking was complete and approved, I needed to hire an animation artist to animate the wolf. And I knew exactly who I wanted to work with. His name is Konstantinos Zacharakis. And he was originally from Greece, but he's currently living in Finland.

Now, Konstantinos had worked on a Maya marketing video for Autodesk, where he animated a lion's walk cycle using a model and a rig from Massimo Righi's company, the same company we had purchased the wolf from. After meeting and discussing the project with Konstantinos, he jumped right in and started working on the wolf, with us working closely together with my vision and his artistic vision. And after several different versions, he completed the animation of the wolf. And in the end, it's the subtle touches to the animation that really brought the wolf to life, such as the movement of the ears and the tail. I loved what Konstantinos had done.

With most of the assets created, the animation blocking complete, I wanted to start the look dev stage. So I brought in Arvid Schneider who lives in Vancouver, onto the team. Arvid is very well known in the 3D community as he's posted an endless amount of videos and tutorials on his YouTube page. And I knew he would be a valued artist added to the team.

Knowing the look dev stage would be a big job, I asked Arvid for a recommendation of another artist he might know who we can hire to help. He recommended Alexandra from Toronto. Now, Alexandra was very excited to join this project. And she and Arvid would start working on the look dev part as a team.

It was also at this point that I made a creative decision and a change based on something that Alexandra had told me. She told me she had a friend who resembled Mkali quite a lot. And after seeing a photo of her friend, I totally agreed with her. So we decided to refine the model of Mkali to look more like Alexandra's friend, which would bring more of a realism to our character, more than I had originally intended on.

And Alexandra created a 3D scan of her friend and was able to import that into Maya and refine the face of our hero. Once the model of Mkali was completed with the refinements, Charles came back to the team and started creating the rig for her. Charles uses custom scripts that he creates to automate different processes and tools inside of Maya to help speed up the process of rigging

The next step for Mkali was her grooming. I hired a groomer to focus on Mkali's hair. Creating realistic hair is artistically and technically one of the biggest challenges in CG.

So I reached out to several artists and eventually I found Vini from Sao Paulo, Brazil. I found him on ArtStation. And I knew he was the right choice just looking at his work.

And in the process of working on Mkali's hair, Vini made a suggestion to change the style. And we loved his suggestion, so we let Vini work his magic. And in the end, he delivered the new hairstyle with a slick, cool look.

Now, at this time, we now have Mkali and her snowmobile modeled and rigged. So it's time to bring out an animator to bring her to life. And I found Melanie Cordan, who lives in California.

She has a long history and a background in animation for film and television. And she was happy to join the team, and she started animating Mkali and the snowmobile. And after a couple of iterations, we had our final blocking animation completed and approved with the high-res models.

Now, I'll bring something up at this point. Melanie, like almost all the artists that I've worked with on this project, they have full-time jobs. And the "Mkali's Mission" was something they worked on at night and on the weekends. And it was at this point, unfortunately for me but great for Melanie, her daytime job was getting so busy that she had to step away from "Mkali's Mission." I just want to say she did an amazing job, and we're grateful that she was part of this team for the period that she was.

But obviously, it's now time for me to find another animator. And that person is a gentleman named Fabio that I found out in Belgium. And he's going to start working on this team next week actually.

So with all the assets being completed, the animation is moving along, Arvid and Alexandra are focusing on the look dev stage of the production. They'll focus on one shot right now to make sure everything is working properly. We'll do a test render of it and apply that same look dev then to all the other shots. So that's where we're at in this production right now.

Now I want to discuss some of the biggest challenges that we dealt with. First and foremost, I want to remind you that 3D production is new to me. My background is compositing and editing, which is what I will be doing on the project when it comes time for that.

But my lack of experience has affected the production at times. And a good example is that I never hired a layout artist. I didn't think it was necessary.

But it did cause some issues when it was time to animate Mkali. And it was then that we realized that the center origin in Maya was off. And this was due to importing the cameras being FBX from 3DS Max and importing them into Maya.

Now, normally, it's not a big deal to fix this. At that point in the production, you have a layout artist that would catch that and say, hey, we need to move this. But we didn't find that out until the animation started working with Melanie.

And at that point we were like, holy cow. We're like 99% done with the modeling. We've got the rigging done.

And there were so many pieces that could get broken by shifting everything at this point. But thank goodness, we were able to fix the issue via a script that was given to us from the Maya Q&A team. But there's an example where my lack of experience did affect the actual production.

The next thing was the pandemic. I mean, this delayed many artists, especially when the lockdown started happening. For example, Jacques was modeling Mkali in Melbourne. He went from going into the office and working on this project or working on any job to having to work at home, with his wife and kids now all at home doing virtual school.

And he wasn't the only artist affected. All the artists ended up working out of their houses, whether they're full time, work with another company or just on this project. So work would definitely be delayed due to the pandemic, no doubt about that.

OK, we're coming to the end of this presentation. I want to remind you, though, before we end, to visit the "Mkali's Mission" blog on AREA to get more information if you want it. And also, this way, you can see as this production does finish up, which is hopefully going to be soon.

And there's a lot more information on the blog than I'm presenting here. Also, there is something called the Autodesk University interactive experience that you can visit online and see more video and footage of the different artists working on this production. You can click and go into different stages or pipeline stages of the production, see the artists that are working on it, see different interactive videos that you can watch of them working on each part of this project.

So as I said, at this time, during this presentation, we are still working on look dev. We have lighting and rendering and then final compositing in Flame that still needs to be done. But I want to show you the sequence, where it is at right now with the animation blocking of the models. So watch this, and then when you come back, I want to show you some of the assets that are already done as far as look dev.

[VIDEO PLAYBACK]

[MUSIC PLAYING]

[END PLAYBACK]

So hopefully you enjoyed that. And like I said, I really like the way it's all coming together. Let me now play back a little video showing you some of the assets that are already done, including Mkali, our hero. After that, we'll start the Q&A.

[VIDEO PLAYBACK]

[MUSIC PLAYING]

[END PLAYBACK]

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We use Tealium to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Tealium Privacy Policy
Upsellit
We use Upsellit to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Upsellit Privacy Policy
CJ Affiliates
We use CJ Affiliates to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. CJ Affiliates Privacy Policy
Commission Factory
We use Commission Factory to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Commission Factory Privacy Policy
Google Analytics (Strictly Necessary)
We use Google Analytics (Strictly Necessary) to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Google Analytics (Strictly Necessary) Privacy Policy
Typepad Stats
We use Typepad Stats to collect data about your behaviour on our sites. This may include pages you’ve visited. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our platform to provide the most relevant content. This allows us to enhance your overall user experience. Typepad Stats Privacy Policy
Geo Targetly
We use Geo Targetly to direct website visitors to the most appropriate web page and/or serve tailored content based on their location. Geo Targetly uses the IP address of a website visitor to determine the approximate location of the visitor’s device. This helps ensure that the visitor views content in their (most likely) local language.Geo Targetly Privacy Policy
SpeedCurve
We use SpeedCurve to monitor and measure the performance of your website experience by measuring web page load times as well as the responsiveness of subsequent elements such as images, scripts, and text.SpeedCurve Privacy Policy
Qualified
Qualified is the Autodesk Live Chat agent platform. This platform provides services to allow our customers to communicate in real-time with Autodesk support. We may collect unique ID for specific browser sessions during a chat. Qualified Privacy Policy

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Improve your experience – allows us to show you what is relevant to you

Google Optimize
We use Google Optimize to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Google Optimize Privacy Policy
ClickTale
We use ClickTale to better understand where you may encounter difficulties with our sites. We use session recording to help us see how you interact with our sites, including any elements on our pages. Your Personally Identifiable Information is masked and is not collected. ClickTale Privacy Policy
OneSignal
We use OneSignal to deploy digital advertising on sites supported by OneSignal. Ads are based on both OneSignal data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that OneSignal has collected from you. We use the data that we provide to OneSignal to better customize your digital advertising experience and present you with more relevant ads. OneSignal Privacy Policy
Optimizely
We use Optimizely to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Optimizely Privacy Policy
Amplitude
We use Amplitude to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Amplitude Privacy Policy
Snowplow
We use Snowplow to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Snowplow Privacy Policy
UserVoice
We use UserVoice to collect data about your behaviour on our sites. This may include pages you’ve visited. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our platform to provide the most relevant content. This allows us to enhance your overall user experience. UserVoice Privacy Policy
Clearbit
Clearbit allows real-time data enrichment to provide a personalized and relevant experience to our customers. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID.Clearbit Privacy Policy
YouTube
YouTube is a video sharing platform which allows users to view and share embedded videos on our websites. YouTube provides viewership metrics on video performance. YouTube Privacy Policy

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Customize your advertising – permits us to offer targeted advertising to you

Adobe Analytics
We use Adobe Analytics to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Adobe Analytics Privacy Policy
Google Analytics (Web Analytics)
We use Google Analytics (Web Analytics) to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Google Analytics (Web Analytics) Privacy Policy
AdWords
We use AdWords to deploy digital advertising on sites supported by AdWords. Ads are based on both AdWords data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that AdWords has collected from you. We use the data that we provide to AdWords to better customize your digital advertising experience and present you with more relevant ads. AdWords Privacy Policy
Marketo
We use Marketo to send you more timely and relevant email content. To do this, we collect data about your online behavior and your interaction with the emails we send. Data collected may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, email open rates, links clicked, and others. We may combine this data with data collected from other sources to offer you improved sales or customer service experiences, as well as more relevant content based on advanced analytics processing. Marketo Privacy Policy
Doubleclick
We use Doubleclick to deploy digital advertising on sites supported by Doubleclick. Ads are based on both Doubleclick data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Doubleclick has collected from you. We use the data that we provide to Doubleclick to better customize your digital advertising experience and present you with more relevant ads. Doubleclick Privacy Policy
HubSpot
We use HubSpot to send you more timely and relevant email content. To do this, we collect data about your online behavior and your interaction with the emails we send. Data collected may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, email open rates, links clicked, and others. HubSpot Privacy Policy
Twitter
We use Twitter to deploy digital advertising on sites supported by Twitter. Ads are based on both Twitter data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Twitter has collected from you. We use the data that we provide to Twitter to better customize your digital advertising experience and present you with more relevant ads. Twitter Privacy Policy
Facebook
We use Facebook to deploy digital advertising on sites supported by Facebook. Ads are based on both Facebook data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Facebook has collected from you. We use the data that we provide to Facebook to better customize your digital advertising experience and present you with more relevant ads. Facebook Privacy Policy
LinkedIn
We use LinkedIn to deploy digital advertising on sites supported by LinkedIn. Ads are based on both LinkedIn data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that LinkedIn has collected from you. We use the data that we provide to LinkedIn to better customize your digital advertising experience and present you with more relevant ads. LinkedIn Privacy Policy
Yahoo! Japan
We use Yahoo! Japan to deploy digital advertising on sites supported by Yahoo! Japan. Ads are based on both Yahoo! Japan data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Yahoo! Japan has collected from you. We use the data that we provide to Yahoo! Japan to better customize your digital advertising experience and present you with more relevant ads. Yahoo! Japan Privacy Policy
Naver
We use Naver to deploy digital advertising on sites supported by Naver. Ads are based on both Naver data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Naver has collected from you. We use the data that we provide to Naver to better customize your digital advertising experience and present you with more relevant ads. Naver Privacy Policy
Quantcast
We use Quantcast to deploy digital advertising on sites supported by Quantcast. Ads are based on both Quantcast data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Quantcast has collected from you. We use the data that we provide to Quantcast to better customize your digital advertising experience and present you with more relevant ads. Quantcast Privacy Policy
Call Tracking
We use Call Tracking to provide customized phone numbers for our campaigns. This gives you faster access to our agents and helps us more accurately evaluate our performance. We may collect data about your behavior on our sites based on the phone number provided. Call Tracking Privacy Policy
Wunderkind
We use Wunderkind to deploy digital advertising on sites supported by Wunderkind. Ads are based on both Wunderkind data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Wunderkind has collected from you. We use the data that we provide to Wunderkind to better customize your digital advertising experience and present you with more relevant ads. Wunderkind Privacy Policy
ADC Media
We use ADC Media to deploy digital advertising on sites supported by ADC Media. Ads are based on both ADC Media data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that ADC Media has collected from you. We use the data that we provide to ADC Media to better customize your digital advertising experience and present you with more relevant ads. ADC Media Privacy Policy
AgrantSEM
We use AgrantSEM to deploy digital advertising on sites supported by AgrantSEM. Ads are based on both AgrantSEM data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that AgrantSEM has collected from you. We use the data that we provide to AgrantSEM to better customize your digital advertising experience and present you with more relevant ads. AgrantSEM Privacy Policy
Bidtellect
We use Bidtellect to deploy digital advertising on sites supported by Bidtellect. Ads are based on both Bidtellect data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Bidtellect has collected from you. We use the data that we provide to Bidtellect to better customize your digital advertising experience and present you with more relevant ads. Bidtellect Privacy Policy
Bing
We use Bing to deploy digital advertising on sites supported by Bing. Ads are based on both Bing data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Bing has collected from you. We use the data that we provide to Bing to better customize your digital advertising experience and present you with more relevant ads. Bing Privacy Policy
G2Crowd
We use G2Crowd to deploy digital advertising on sites supported by G2Crowd. Ads are based on both G2Crowd data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that G2Crowd has collected from you. We use the data that we provide to G2Crowd to better customize your digital advertising experience and present you with more relevant ads. G2Crowd Privacy Policy
NMPI Display
We use NMPI Display to deploy digital advertising on sites supported by NMPI Display. Ads are based on both NMPI Display data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that NMPI Display has collected from you. We use the data that we provide to NMPI Display to better customize your digital advertising experience and present you with more relevant ads. NMPI Display Privacy Policy
VK
We use VK to deploy digital advertising on sites supported by VK. Ads are based on both VK data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that VK has collected from you. We use the data that we provide to VK to better customize your digital advertising experience and present you with more relevant ads. VK Privacy Policy
Adobe Target
We use Adobe Target to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Adobe Target Privacy Policy
Google Analytics (Advertising)
We use Google Analytics (Advertising) to deploy digital advertising on sites supported by Google Analytics (Advertising). Ads are based on both Google Analytics (Advertising) data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Google Analytics (Advertising) has collected from you. We use the data that we provide to Google Analytics (Advertising) to better customize your digital advertising experience and present you with more relevant ads. Google Analytics (Advertising) Privacy Policy
Trendkite
We use Trendkite to deploy digital advertising on sites supported by Trendkite. Ads are based on both Trendkite data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Trendkite has collected from you. We use the data that we provide to Trendkite to better customize your digital advertising experience and present you with more relevant ads. Trendkite Privacy Policy
Hotjar
We use Hotjar to deploy digital advertising on sites supported by Hotjar. Ads are based on both Hotjar data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Hotjar has collected from you. We use the data that we provide to Hotjar to better customize your digital advertising experience and present you with more relevant ads. Hotjar Privacy Policy
6 Sense
We use 6 Sense to deploy digital advertising on sites supported by 6 Sense. Ads are based on both 6 Sense data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that 6 Sense has collected from you. We use the data that we provide to 6 Sense to better customize your digital advertising experience and present you with more relevant ads. 6 Sense Privacy Policy
Terminus
We use Terminus to deploy digital advertising on sites supported by Terminus. Ads are based on both Terminus data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Terminus has collected from you. We use the data that we provide to Terminus to better customize your digital advertising experience and present you with more relevant ads. Terminus Privacy Policy
StackAdapt
We use StackAdapt to deploy digital advertising on sites supported by StackAdapt. Ads are based on both StackAdapt data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that StackAdapt has collected from you. We use the data that we provide to StackAdapt to better customize your digital advertising experience and present you with more relevant ads. StackAdapt Privacy Policy
The Trade Desk
We use The Trade Desk to deploy digital advertising on sites supported by The Trade Desk. Ads are based on both The Trade Desk data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that The Trade Desk has collected from you. We use the data that we provide to The Trade Desk to better customize your digital advertising experience and present you with more relevant ads. The Trade Desk Privacy Policy
RollWorks
We use RollWorks to deploy digital advertising on sites supported by RollWorks. Ads are based on both RollWorks data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that RollWorks has collected from you. We use the data that we provide to RollWorks to better customize your digital advertising experience and present you with more relevant ads. RollWorks Privacy Policy

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