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(Not) Just Another Digital Twins Presentation

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Description

The digital twin is a concept resulting from the advance and convergence of many different technologies. This has both complicated and over-simplified industry discourse on the topic. Often lost in the discussion about the tech and the solution vendors is what a digital twin describes (the virtualization of a real-world thing or process), the value proposition (capitalizing on digital technologies to improve how we understand, predict, and manage change to our built world), and how to properly engage with the concept (starting with use cases!). Sean OIcott, VP of product and innovation at Gafcon Digital, will join Casey Mahon, senior manager of customer adoption at Autodesk Tandem, to provide a background on the concept, a summary of current and future design and construction use cases, an evaluation of solution vendors on the market, and a demonstration of an example construction use case—the Smart Jobsite—using Autodesk Tandem software.

Key Learnings

  • Develop a baseline understanding of the digital twin, its enabling technologies, and related concepts.
  • Learn how to separate the jargon from the substance when evaluating digital twin solutions and vendors.
  • Learn about applying a framework to evaluate and prioritize potential digital-twin use cases in design and construction.
  • Learn about how IoT systems can be integrated with Autodesk platforms and applications during the construction phase of a project.

Speakers

  • Sean Olcott
    Sean Olcott is VP of Product and Innovation at Gafcon Digital, a digital twin systems integrator for owners and operators of built assets. He leads a team of technologists and developers who build solutions to spec using emerging technologies and best-of-breed platforms. Sean has been at the bleeding edge of innovation in the real estate and construction industry since 2006, and has worked at industry start-ups that brought new solutions to the market for Building Information Modeling (BIM), business process outsourcing, managed service cloud platforms, and Digital Twin technologies. In his role at Gafcon Digital, he has spent over a decade implementing digital transformation initiatives for some of the largest data center developers in the world.
  • Casey Mahon
    Casey Mahon is a registered architect (New York) who has been focused on the role that technology plays in the delivery of complex architectural projects since 2006. Educated at the New Jersey Institute of Technology where he graduated with a B.Arch w/Honors and Quantic Inst. of Business and Technology Exec. MBA , Casey's interests deal specifically with the overlap between computation and visualization, big data sets, and program delivery. In 2006 Casey joined Davis Brody Bond where he was a part of the National Sept. 11th Memorial & Museum team. In 2011 he became Director of Design Technology at Carrier Johnson + CULTURE and led the implementation of BIM, Design Technology, and IT. In 2019 he joined Willow as the Global Head of Delivery and joined the Tandem team at Autodesk in 2023 leading Customer Adoption. He has also been a faculty member and guest lecturer at NJIT, Woodbury University, NewSchool for Architecture + Design, USC, and Pratt University since 2011.
  • Hal Jones
    Hal Jones is the Director of Technology at Gafcon Digital and a forward-thinking technology architect with deep roots in the space and defense industry. With over 27 years of experience in the construction realm, Hal has consistently demonstrated an engineering and solution-oriented mindset, delivering innovative, reliable, and cost-effective technology and systems integration solutions. Currently, Hal is leading Gafcon Digital's technology endeavors, overseeing the R&D and Dev team in their Digital Twin system integration efforts. His role involves exploring emerging technologies and incorporating them into Gafcon Digital's technology stack, ensuring the company remains at the forefront of the AEC industry's digital transformation. Hal's journey in the AEC industry is marked by a series of leadership roles, each contributing to his knowledge and expertise. As a Digital Twin Business Consultant at Gafcon, Inc., Hal was the thought leader and integrator for the Digital Twin business team, driving digital transformation and offering end-to-end Digital Building Lifecycle Solutions. His tenure at Skanska, spanning over two decades, saw him don multiple hats, from Director of Innovation to VDC Regional Director, where he championed the adoption of BIM, Virtual Design and Construction technology, and other multidisciplinary technologies like IoT, reality capture, and VR/AR/XR platforms. An Electrical Engineering graduate from The University of Alabama in Huntsville, Hal has built his career on a foundation of curiosity, continuous learning, and a penchant for seeking challenges. His work in the space and defense industry ignited a passion that he carries with him to this day, driving innovation and process adoption in the AEC industry.
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Transcript

SEAN OLCOTT: Hi, my name is Sean Olcott. I'm from Gafcon Digital. This is our recorded presentation of Not Just Another Digital Twins Presentation for you.

I will be joined by a compadre Casey Mahon from Autodesk. He's going to present a little later. Then, my colleague, Hal will have presented at AU, but he wasn't able to attend our virtual recording. So you won't get to see him today.

Here's a Safe Harbor Statement. If you want to read it, you can press pause on the video. I'm just going to move forward.

All right, so as I mentioned Hal and I work for Gafcon Digital. Casey is with Autodesk. I've known all of them for a number of years, Casey going back at least seven or eight years from when I was working at Gafcon and he was still working for an architecture firm. And Hal, well, you won't get a chance to meet him, but he has spent about 30 years in the industry. Before he joined us, he was the Director of Innovation at Skanska in their southeastern division.

So real quick about the company that I work for, we are a systems integrator technology consulting firm. We used to be part of an owner's rep called Gafcon, which is how we got the name Gafcon Digital. In April of last year, we spun out our technology services group out of Gafcon, which is a top 50 third-party [INAUDIBLE] firm based in Southern California. And within less than a year, we were acquired by Anser Advisory, which is a top 15 [INAUDIBLE] firm in the country.

And then a couple of months later, they were acquired by Accenture. So this gives you an idea of roughly where we sit. Essentially within Anser, we're within their innovation group. And then within, Accenture, we're within Industry X, which is where their capital projects, capabilities, and expertise are.

But generally speaking, we are totally agnostic when it comes to the technology we use, the vendors we work with. We are focused on not just design and construction, but also the build op, the built asset operational lifecycle too. So a lot of our solutions leverage technologies and tools that are essentially implemented post construction.

So regarding digital twins, there has been-- there's a lot of digital twins presentations at the conference this year. And there has been for several years. It is a both an exciting, but also kind of confusing or complex topic in the sense that you have as a concept, there's many different enabling technologies. So depending on the technical domain of the person you're speaking to, they could be talking about digital twins and they could be talking about very different technologies from the person who's talking about digital twins in the next room over.

Additionally, there's also a number of related concepts, which digital twin overlaps. They are a part of everything from industrialized construction and sort of DFMA sibling, as well as any sort of smart solution from smart buildings, smart cities, smart countries, et cetera. A lot of overlaps with Industry 4.0 and the product lifecycle management generally. And then also the metaverse, a lot of the enabling technologies are shared between the two.

But what we're going to do for the purpose of this presentation is we're going to use some definitions that, at least, I'm very familiar with. We were a founding members of the Digital Twin Consortium, which was a cross-industry consortium made up of a number of notable industry companies and academic institutions to focus on better kind of clarifying the digital twin as a concept and ensuring that best practices were documented and communicated to the industry.

I ran our subcommittee in charge of glossary or the terminology. One of our main deliverables was a glossary of terms, which was a excruciating process of herding multiple cats who all had strong opinions as to what terms should be included and specifically what the definition should be. So I'm going to use these definitions, because I bled over the creation of them. It will also clarify some of the terms we use later in the presentation or recall back to.

At a high level, if you think of a digital twin, it's just a virtualization of a real-world thing. There is a process of synchronizing it with [AUDIO OUT] at some frequency or fidelity that's suited for a particular use case. It was not a term in use at the time, but a very kind of notable example of it being implemented was by Rolls-Royce and their manufacturing group that provided aircraft engines, in which they essentially completely transformed their business model and focus to providing engines, which essentially got-- they were being paid for the use of the engines and they were no longer being purchased by the airlines.

The concept of a digital twin system, we'll refer to a lot, which is imagine there's a system of systems that allow you to implement a digital twin for some particular use case. If you think of when you ordered an Uber, that is a digital twin system in which there's multiple digital twins of the cars, the riders, as well as digital twins of the computational models that calculate how long it's going to take for them to pick you up. And it's all leveraging a mobile phone as a platform for delivering it, so that's a digital twin system.

And then the third one is a term that there is-- we're not going to go into semantic discussion and distinctions around all-- there's many kind of versions of this definition. This is the one-- I'm going to be using it for this purpose, which is the concept of a digital thread. And a digital thread is essentially that mechanism that ensures that when you have lots of different models and you are using data across those models and across time for some particular use case that it remains consistent.

And so if you are using Google Street View, you not only see where you're standing on a map, you can also see the 360 photogrammetry, UI in front of you, as well as, depending if there's other information about shops or things located to you, you're also seeing that information surfaced. That all relies on a digital thread to make it possible. So these are terms that will be that essentially you experience or use-- or experience in some form or fashion every day now with other applications and systems you're already using.

So the reason why it's notable is because it's getting easier. It's easier to get digital twins. And there is essentially more and more value to using them. You got more computers than you ever had, they outnumber humans. The algorithms are getting better. We're seeing they don't even rely on humans entirely anymore.

There's more access to computing power. Witness Moore's law. There's also-- we're more connected than we ever have been before in terms of-- in the cloud, at the edge.

And then as you get more and more data, there's a sort of infinity loop of improvement that's possible. So it's an exciting opportunity in terms of what's now possible. And it's becoming more and more impossible and even easier to implement in sort of where we are in this current stage.

So there's two kind of categories of virtual representation if we're going back to the definition. And this is an important one. Because depending on who you're speaking to, it could be-- they could be talking about model in a different way. And so there's virtualization. There's kind of two categories. You've got the stored model, which is kind of structured information. It's usually representing the state of some entity or process.

And then, the computational simulation model is basically-- it's what you would do for simulating how long it's going to take your car to get from your home to the McDonald's. So there's a data and algorithm that you input data in, and then outputs out to another stored model. So these digital models depending on who you talk to, they could be a mathematical equation or it could be a point cloud.

When we refer to entities, entities are basically anything essentially in the real world. It could be weather. It could be a vehicle. It could be a building. It could be a space in a building.

It could be a system-- a building system. It could be a piece of equipment within that system or subcomponent of that particular piece of equipment. And you could have stored or computational models related to that entity. And then when we talk about processes, these entities essentially combine and interact to form these systems in which you have some processes being done where it could be a productive process in which something is being made or it could be non-productive like your ice cream melting in the back of an ice cream truck when it's not running.

And then, the notion of synchronization is an important one. Because absent synchronization, you're not really twinning anything in reality. And so there's a bidirectional element to it, where you can imagine-- you can see, for instance, something that's happening in the real world is being essentially replicated in its virtualization, so you can see it. But there's also the control. If any of you guys have had any experience with building automation systems, there is that sort of virtual-to-real capability for digital twin use cases.

Another one is the idea that you don't necessarily have to have a robot providing-- doing the work for you in terms of creating the synchronization. That mechanism sometimes can rely on a human. If you think about just the process of going out and doing a laser scan of a building, that in effect is a human in the loop. Or, someone going out and fixing something in the real world and turning a switch on or off, that essentially is essentially an example of a human in the loop. So it doesn't have to be exclusive entirely to robots.

And then, the last one is the concept of fidelity and frequency. And so we use these terms. Fidelity is essentially how accurate or faithful it is to the real world. And then, the frequency is how often. So depending on your use case, your fidelity or frequency might be different.

If you are going into Zillow having-- doing a virtual tour of a house that you're interested in, that doesn't need to be synchronized very often. And it doesn't have to be super high fidelity, because what you're just trying to do is get an experience for walking through. But if you're doing job walks or you're going to have some trade come in to do some installation, you're going to want to do a laser scan. You want a LiDAR model to more accurately represent it. Or, if you're tracking progress of stuff being implemented or installed over the life of a project, you may have the cadence or the frequency by which you do the synchronization may change.

So if you were going to apply criteria to what a digital twin is, essentially, what you're saying, is there are some virtualization? Is there a synchronization? How is it visualizing, or simulating, or allowing you to control this real-world entity or process of interest? And then, ultimately, if you're evaluating or prioritizing these, the benefit of a use case, you have to understand, well, how is it making something better? How does it represent some transformational way of managing or making decisions related to this particular real-world entity or process?

Now, there's a lot of-- obviously, because it's a popular term, and it's generating a lot of momentum within the industry, there's many, many solution providers working within the AC space or talk about digital twins as part of their general solution offering. One category we use is professional services, a sort of generalist one. So if you think about a company like Deloitte, or EY, or Accenture, they are essentially-- they're doing digital transformation initiatives for big organizations. And digital twin is effectively sort a subset of that.

Professional services within the industry, I would characterize these as your CBRE, or Anser Advisory, or even a lot of [INAUDIBLE] business is this, in which, is essentially, any digital twin solution is really-- it's just an add on to the core solution they provide as an outsourced partner for managing the delivery or management of a built asset. Architecture and engineering firm-- or [INAUDIBLE] service industry tech, like if you think about your-- kind of the people who traditionally have been channel partners or service providers focused on a particular vendor or category of technology, they're doing digital twins too.

It's usually tied to their domain of expertise. So they have been a GIS-focused technology implementation partner to Esri or some other company, they would be focused primarily on GIS-based use cases. Whereas, a lot of the CAD resellers would be focused on BIM or Reality Capture-type ones.

Architecture and engineering firms are also talking a lot about digital twins. And again, that's usually an added service. And it's typically essentially part of their traditional kind of design engagement and they're able to add another line item to it. And similar category for general contractors and trades. Although, there is a distinction because, sometimes, the contractors are providing post construction services if it's like performance contracting or things like that.

And then you have, of course, your software vendors who have the providing-- are providing the platforms and applications that would make up the subsystems of a digital twin system. That includes Autodesk, but also includes many others. And then, the hardware vendors who are essentially providing that hardware that allows for that synchronization with the digital and physical twin.

What you'll find is that increasingly there's all the ones who don't do technology or that's not their core kind of area of focus are moving into technology, and then the ones which are centered on technology are increasingly centering a lot of their effort on building out software. And so you see a lot more custom digital twin software solutions on the market. Some of them are very kind of narrow, very much point solutions. But some of them are being provided as sort of added services from a general contractor or a professional services firm.

The focus of the conversation that we would typically recommend is on-- not what is a digital twin or even the type of technology, but really, what type of-- where there's value in transforming the process by leveraging this concept of virtualizing some real world thing. So if there is going to be a discussion around what you should implement, it shouldn't be because you've seen a really cool video of which some sort of amazing capability has been shown, but has not been demonstrated to be scalable or to deliver substantive value.

It should be really on, well, where are the use cases that we have the most value? What are the processes that we should be focusing on? And what are the outcomes that we want to achieve? And will this help us achieve?

In terms of when you can have a digital twin or have a use case of a digital twin, it's clearly a use case that at the completion of a construction project, if you organize all the data, and artifacts, and collateral, so that it can be integrated in some operational systems. That counts as clearly as a use case. But given the definition that we're applying to it, we think there are many times prior to that or-- for other purposes in which you can have a digital twin use case.

During capital planning, there's a significant amount of work that goes into understanding what the requirements-- or what you should actually build, or program, or design. A use case of digital twin during capital planning might have actual an IoT data historian about how space was actually utilized and to help that kind of drive your kind of-- the programming decisions you make when you're kind of before design is started.

Another one might be during design. And this is a fairly-- again, this doesn't have to be an interesting use case to be a use case, where you could just be grabbing LiDAR models and integrating them into your BIM authoring process. So that what you're working within, especially if you're doing a fit out of a complex space where there's not a lot of room for things, having that high fidelity representation of that real-world constraint, that counts as a digital twin too.

During construction, there's a significant amount of progress being made in terms of incorporating both IoT and reality capture data to document work that's actually been done. And so there's some really interesting use cases, or possibilities, and benefits around of streamlining or improving the pay-out process by incorporating that type of data. Again, that's the digital twin of a construction process.

And then during closeout, when you can confirm or just verify that what's actually-- what you're actually providing aligns to both what's been documented, but also what's been designed. Those are all use cases. They start before design, and they finish at closeout. So when you are talking about a digital twin in this use case, there are products that are being sold, which have a digital twin use case.

But it might not be the only time you're using a use case. So our general perspective is to be more broad and accepting in terms of what you would call a digital twin and be more focused on, does it satisfy your digital twin use case? And is it an interesting use case, or a compelling, or beneficial one.

So the way we approach this, as a systems integrator, is to take a composable approach, in which, depending on the client's requirements, they have some problem that they want to solve that cannot be either-- cannot be addressed by their current ecosystem, or even off-the-shelf products, or could be more-- could be solved in a more effective way or scalable way if it wasn't reliant on a narrow-point solution, or added licenses, or added capabilities for an existing system. So typically, what we're focusing on is those type of things that are not easily solved by their existing [INAUDIBLE] or their existing project management system or other systems.

And so within that approach, you have a process of determining what models are needed for the digital twin. It would again be driven by the use cases you have in mind. How those are-- how the various kind of a data sources are integrated, and then implemented into some sort of data management infrastructure to create your digital thread, is an element that is required.

And then, for how you present or make that data available to support some sort of the workflows needed for your digital twin use cases, that design process-- they're all interrelated. And depending on the requirements, that drives, essentially, what the platforms that we would choose for the job would be. In some cases, you may have a use case in which it's a geospatial platform is much better suited for how you would want to present or contextualize that data.

Whereas, in some cases, you would want a sort of a model-based or 3D-based UI. In some cases, you might want a 2D-based UI or you might want a knowledge graph. All of those might change both how you design the underlying data management infrastructure and implement it, and then how you design and configure this presentation layer. So now, I'm going to pass it over to one of our partners that we work a lot with-- Casey Mahon over at Autodesk.

CASEY MAHON: Thanks, Sean. As Sean mentioned earlier in the presentation, my name is Casey Mahon. I am with Autodesk Tandem.

But prior to that, Sean and I-- I've been trying to get Sean to collaborate with me for about the last 8 to 10 years, so for as long as I've known him. And as he stepped into a new role at Gafcon Digital and I stepped into a new role here at Autodesk Tandem, we found a really strong opportunity to do that. And mostly, that's building off the framework that Sean just spoke to and the opportunity that Tandem presents.

So Tandem, as a product, was created to support digital transformation in empowering our customers and partners, like Gafcon Digital, to realize their digital twin visions. We do that by focusing on twin building, which provides repeatable workflows for defining the building's digital twin, harnessing BIM data to create and maintain the data model, ensuring completeness and accuracy, and accelerating operational readiness, and then supporting insightful operations by focusing on facility monitoring that looks to drive facility operations professionals, provides insightful information to help inform better decisions, and ultimately, to improve efficiency and reduce operating costs.

We do that in a number of ways and through a number of leveraged features and capabilities inside of Tandem. Both defining assets, the systems of systems, that Sean mentioned earlier, spaces, streams, functionality, and looking to the future to tag data feeds and behavioral impacts all configurable and conformable to support the use cases defined earlier in the twin building process.

So we really see that combination of use case definition capabilities within the product to start to stack up on each other to enable these insightful operations to visualize and contextualize data in space about systems and objects to improve performance based on actionable insights, and to measure performance increases or reductions depending on the use case opportunity that was defined earlier and will benefit the customer. And, Sean, back to you.

SEAN OLCOTT: Thanks, Casey. Well, if you had been in person at our session in AU, you would have seen Hal step up now and do a live demo of what I'm about to talk about. Obviously, you can find us, our information. So if you do want a live demo, just reach out.

But what I wanted to talk about specifically was the Smart Jobsite. We have been doing a lot of work with IoT systems for a while, Gafcon Digital. And initially, a lot of our effort was on post-construction use cases, so a lot of smart building-related or smart factory-related implementations.

However, there is an increasing demand for IoT systems in real estate and construction. There's a lot of compelling scenarios where you'd want to have them on a construction job site. They're very dynamic environment. There's lots of things changing.

There's safety. There's risk. There's quality concerns. And so we began doing some exploration around what a digital twin of a construction-related process would look like leveraging AWS or Azure IoT stack and their respective digital twin platforms. AWS has one called IoT Twinmaker. Microsoft has Azure Digital Twins.

So initially, we built this up. We have a partners in place with hardware-- partnerships in place with hardware vendors and kind of a proved set of telemetry devices that we could install or implement on a construction job site-- for owners, we work for owners. And what we found was that-- it's very powerful to be leveraging those systems, because the existing IoT systems being-- solutions being used on construction projects are typically just deployed by contractors. And they're usually point solutions. They're very narrowly-focused stovepipe solutions, which go from basically hardware to insights focused on a certain area.

But our perspective was that the hardware should be essentially fungible and that you should be able to swap it out depending on the type of telemetry you wanted to be tracking on a job site based on your particular requirements. And if you use AWS or Azure, you can integrate those systems relatively easily and surface them in much more interesting and informative ways that correlates information across different IoT systems. So we did that. We actually have working prototypes and some demo implementations in place for both IoT Twinmaker and Azure Digital Twins and their respective IoT stacks separately from one another.

But what we found was that it really would be more compelling from a visualization or contextualization standpoint if we could use the platform, which was better suited to engineering or construction-related data. And so we had these systems, which did some monitoring of the environmental conditions at the job site for safety purposes. Some of our clients, we have some data center clients where they have to maintain the integrity-- operational integrity of existing operations while construction projects are underway.

That's a particularly big issue within health care, as well as data centers and other types of facilities where the projects are going to go on and operations are going to go on regardless of whether there's construction activity next to it. And you have to be able to essentially track, and monitor, and even manage an audit trail of critical site activity, as well as introduce some kind of monitoring of site access and security that doesn't have to be done in a sort of siloed stovepipe solution.

So what we thought was exciting about Tandem is that you already have a very interesting and compelling upstream pipeline into data that's used during the design construction process, as well as a sort of a UI and workflows, which makes sense for a construction activity. So we have within the Smart Jobsite, we have-- there's more telemetry that we can track. We found that there's a handful of high priority ones that we want to be doing.

One is a pressure, air quality, noise, water consumption, and power consumption as well as security. And this is an example of very high level abstract diagram of how this works within our stack. With Microsoft tools, you could swap out the Power BI logo with Amazon's Managed Services Grafana. BI tool, you could swap out Azure Synapse with AWS's IoT stack and an associated data management systems.

And then, you could swap out Azure Digital Twins for IoT Twinmaker. So this it is a deliberately composable solution that depending on our client's preference for AWS or Azure. We could go either way.

In some cases, we actually do have an implementation, which uses both. But that's for a live-operating facility. But this is an example where you can see heat maps according to space, but you can also track information and telemetry at an asset level and not just in a room level.

There is some challenges when it comes to addressing needs around tracking assets or critical equipment within Tandem. They don't have real-time location services yet. Although, there are some interesting methods or ways that you can manage or mitigate that.

But for now, we've been able to-- really, really pleased how easily or how good the pipelines are from Azure's IoT stack into Tandem, where we can still use Azure and leverage Azure's system for being the IoT data historian, a lot of the kind of data management, some of the deeper analytics if we want to access some of the services. But from in terms of surfacing or contextualizing a real-time data, very, very excited about what Tandem can provide.

So before you get to operations, before you've collected and organized all the data and artifacts for handover, before you started looking at smart building implementation, there's use cases for Tandem as an IoT systems integration tool and platform before you get to operations.

So had you been at the in-person meeting, you could have seen this being demoed in action. You know where to-- I'm easy to find. Reach out to me if you did want to talk some more about this.

Casey, thank you so much for participating. I wanted to make sure you had a chance to talk a little about Tandem. And I hope you all enjoyed the presentation. Thank you.

______
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We use Salesforce Live Agent to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Salesforce Live Agent Privacy Policy
Wistia
We use Wistia to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Wistia Privacy Policy
Tealium
We use Tealium to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Tealium Privacy Policy
Upsellit
We use Upsellit to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Upsellit Privacy Policy
CJ Affiliates
We use CJ Affiliates to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. CJ Affiliates Privacy Policy
Commission Factory
We use Commission Factory to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Commission Factory Privacy Policy
Google Analytics (Strictly Necessary)
We use Google Analytics (Strictly Necessary) to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Google Analytics (Strictly Necessary) Privacy Policy
Typepad Stats
We use Typepad Stats to collect data about your behaviour on our sites. This may include pages you’ve visited. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our platform to provide the most relevant content. This allows us to enhance your overall user experience. Typepad Stats Privacy Policy
Geo Targetly
We use Geo Targetly to direct website visitors to the most appropriate web page and/or serve tailored content based on their location. Geo Targetly uses the IP address of a website visitor to determine the approximate location of the visitor’s device. This helps ensure that the visitor views content in their (most likely) local language.Geo Targetly Privacy Policy
SpeedCurve
We use SpeedCurve to monitor and measure the performance of your website experience by measuring web page load times as well as the responsiveness of subsequent elements such as images, scripts, and text.SpeedCurve Privacy Policy
Qualified
Qualified is the Autodesk Live Chat agent platform. This platform provides services to allow our customers to communicate in real-time with Autodesk support. We may collect unique ID for specific browser sessions during a chat. Qualified Privacy Policy

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Improve your experience – allows us to show you what is relevant to you

Google Optimize
We use Google Optimize to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Google Optimize Privacy Policy
ClickTale
We use ClickTale to better understand where you may encounter difficulties with our sites. We use session recording to help us see how you interact with our sites, including any elements on our pages. Your Personally Identifiable Information is masked and is not collected. ClickTale Privacy Policy
OneSignal
We use OneSignal to deploy digital advertising on sites supported by OneSignal. Ads are based on both OneSignal data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that OneSignal has collected from you. We use the data that we provide to OneSignal to better customize your digital advertising experience and present you with more relevant ads. OneSignal Privacy Policy
Optimizely
We use Optimizely to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Optimizely Privacy Policy
Amplitude
We use Amplitude to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Amplitude Privacy Policy
Snowplow
We use Snowplow to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Snowplow Privacy Policy
UserVoice
We use UserVoice to collect data about your behaviour on our sites. This may include pages you’ve visited. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our platform to provide the most relevant content. This allows us to enhance your overall user experience. UserVoice Privacy Policy
Clearbit
Clearbit allows real-time data enrichment to provide a personalized and relevant experience to our customers. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID.Clearbit Privacy Policy
YouTube
YouTube is a video sharing platform which allows users to view and share embedded videos on our websites. YouTube provides viewership metrics on video performance. YouTube Privacy Policy

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Customize your advertising – permits us to offer targeted advertising to you

Adobe Analytics
We use Adobe Analytics to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Adobe Analytics Privacy Policy
Google Analytics (Web Analytics)
We use Google Analytics (Web Analytics) to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Google Analytics (Web Analytics) Privacy Policy
AdWords
We use AdWords to deploy digital advertising on sites supported by AdWords. Ads are based on both AdWords data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that AdWords has collected from you. We use the data that we provide to AdWords to better customize your digital advertising experience and present you with more relevant ads. AdWords Privacy Policy
Marketo
We use Marketo to send you more timely and relevant email content. To do this, we collect data about your online behavior and your interaction with the emails we send. Data collected may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, email open rates, links clicked, and others. We may combine this data with data collected from other sources to offer you improved sales or customer service experiences, as well as more relevant content based on advanced analytics processing. Marketo Privacy Policy
Doubleclick
We use Doubleclick to deploy digital advertising on sites supported by Doubleclick. Ads are based on both Doubleclick data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Doubleclick has collected from you. We use the data that we provide to Doubleclick to better customize your digital advertising experience and present you with more relevant ads. Doubleclick Privacy Policy
HubSpot
We use HubSpot to send you more timely and relevant email content. To do this, we collect data about your online behavior and your interaction with the emails we send. Data collected may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, email open rates, links clicked, and others. HubSpot Privacy Policy
Twitter
We use Twitter to deploy digital advertising on sites supported by Twitter. Ads are based on both Twitter data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Twitter has collected from you. We use the data that we provide to Twitter to better customize your digital advertising experience and present you with more relevant ads. Twitter Privacy Policy
Facebook
We use Facebook to deploy digital advertising on sites supported by Facebook. Ads are based on both Facebook data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Facebook has collected from you. We use the data that we provide to Facebook to better customize your digital advertising experience and present you with more relevant ads. Facebook Privacy Policy
LinkedIn
We use LinkedIn to deploy digital advertising on sites supported by LinkedIn. Ads are based on both LinkedIn data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that LinkedIn has collected from you. We use the data that we provide to LinkedIn to better customize your digital advertising experience and present you with more relevant ads. LinkedIn Privacy Policy
Yahoo! Japan
We use Yahoo! Japan to deploy digital advertising on sites supported by Yahoo! Japan. Ads are based on both Yahoo! Japan data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Yahoo! Japan has collected from you. We use the data that we provide to Yahoo! Japan to better customize your digital advertising experience and present you with more relevant ads. Yahoo! Japan Privacy Policy
Naver
We use Naver to deploy digital advertising on sites supported by Naver. Ads are based on both Naver data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Naver has collected from you. We use the data that we provide to Naver to better customize your digital advertising experience and present you with more relevant ads. Naver Privacy Policy
Quantcast
We use Quantcast to deploy digital advertising on sites supported by Quantcast. Ads are based on both Quantcast data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Quantcast has collected from you. We use the data that we provide to Quantcast to better customize your digital advertising experience and present you with more relevant ads. Quantcast Privacy Policy
Call Tracking
We use Call Tracking to provide customized phone numbers for our campaigns. This gives you faster access to our agents and helps us more accurately evaluate our performance. We may collect data about your behavior on our sites based on the phone number provided. Call Tracking Privacy Policy
Wunderkind
We use Wunderkind to deploy digital advertising on sites supported by Wunderkind. Ads are based on both Wunderkind data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Wunderkind has collected from you. We use the data that we provide to Wunderkind to better customize your digital advertising experience and present you with more relevant ads. Wunderkind Privacy Policy
ADC Media
We use ADC Media to deploy digital advertising on sites supported by ADC Media. Ads are based on both ADC Media data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that ADC Media has collected from you. We use the data that we provide to ADC Media to better customize your digital advertising experience and present you with more relevant ads. ADC Media Privacy Policy
AgrantSEM
We use AgrantSEM to deploy digital advertising on sites supported by AgrantSEM. Ads are based on both AgrantSEM data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that AgrantSEM has collected from you. We use the data that we provide to AgrantSEM to better customize your digital advertising experience and present you with more relevant ads. AgrantSEM Privacy Policy
Bidtellect
We use Bidtellect to deploy digital advertising on sites supported by Bidtellect. Ads are based on both Bidtellect data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Bidtellect has collected from you. We use the data that we provide to Bidtellect to better customize your digital advertising experience and present you with more relevant ads. Bidtellect Privacy Policy
Bing
We use Bing to deploy digital advertising on sites supported by Bing. Ads are based on both Bing data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Bing has collected from you. We use the data that we provide to Bing to better customize your digital advertising experience and present you with more relevant ads. Bing Privacy Policy
G2Crowd
We use G2Crowd to deploy digital advertising on sites supported by G2Crowd. Ads are based on both G2Crowd data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that G2Crowd has collected from you. We use the data that we provide to G2Crowd to better customize your digital advertising experience and present you with more relevant ads. G2Crowd Privacy Policy
NMPI Display
We use NMPI Display to deploy digital advertising on sites supported by NMPI Display. Ads are based on both NMPI Display data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that NMPI Display has collected from you. We use the data that we provide to NMPI Display to better customize your digital advertising experience and present you with more relevant ads. NMPI Display Privacy Policy
VK
We use VK to deploy digital advertising on sites supported by VK. Ads are based on both VK data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that VK has collected from you. We use the data that we provide to VK to better customize your digital advertising experience and present you with more relevant ads. VK Privacy Policy
Adobe Target
We use Adobe Target to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Adobe Target Privacy Policy
Google Analytics (Advertising)
We use Google Analytics (Advertising) to deploy digital advertising on sites supported by Google Analytics (Advertising). Ads are based on both Google Analytics (Advertising) data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Google Analytics (Advertising) has collected from you. We use the data that we provide to Google Analytics (Advertising) to better customize your digital advertising experience and present you with more relevant ads. Google Analytics (Advertising) Privacy Policy
Trendkite
We use Trendkite to deploy digital advertising on sites supported by Trendkite. Ads are based on both Trendkite data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Trendkite has collected from you. We use the data that we provide to Trendkite to better customize your digital advertising experience and present you with more relevant ads. Trendkite Privacy Policy
Hotjar
We use Hotjar to deploy digital advertising on sites supported by Hotjar. Ads are based on both Hotjar data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Hotjar has collected from you. We use the data that we provide to Hotjar to better customize your digital advertising experience and present you with more relevant ads. Hotjar Privacy Policy
6 Sense
We use 6 Sense to deploy digital advertising on sites supported by 6 Sense. Ads are based on both 6 Sense data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that 6 Sense has collected from you. We use the data that we provide to 6 Sense to better customize your digital advertising experience and present you with more relevant ads. 6 Sense Privacy Policy
Terminus
We use Terminus to deploy digital advertising on sites supported by Terminus. Ads are based on both Terminus data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Terminus has collected from you. We use the data that we provide to Terminus to better customize your digital advertising experience and present you with more relevant ads. Terminus Privacy Policy
StackAdapt
We use StackAdapt to deploy digital advertising on sites supported by StackAdapt. Ads are based on both StackAdapt data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that StackAdapt has collected from you. We use the data that we provide to StackAdapt to better customize your digital advertising experience and present you with more relevant ads. StackAdapt Privacy Policy
The Trade Desk
We use The Trade Desk to deploy digital advertising on sites supported by The Trade Desk. Ads are based on both The Trade Desk data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that The Trade Desk has collected from you. We use the data that we provide to The Trade Desk to better customize your digital advertising experience and present you with more relevant ads. The Trade Desk Privacy Policy
RollWorks
We use RollWorks to deploy digital advertising on sites supported by RollWorks. Ads are based on both RollWorks data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that RollWorks has collected from you. We use the data that we provide to RollWorks to better customize your digital advertising experience and present you with more relevant ads. RollWorks Privacy Policy

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