AU Class
AU Class
class - AU

Passing the Torch: Champions for Women Supporting Future Generations

Share this class

Description

Join us for an inspiring discussion on the rise of female leaders in the architecture, engineering, construction, and operations (AECO) industry. Host Shir Rustici will sit down with Amy Marks and Kim Hendrix to explore how technological advancements are reshaping career paths for women in traditionally male-dominated fields. Discover personal journeys: Hear firsthand how Amy and Kim navigated their paths to leadership, the challenges they overcame, and the strategies they used to harness the power of digital transformation for success. Learn about mentorship and sponsorship: Gain valuable insights into the role of mentorship, training, and community support in empowering women to reach their full potential. Consider the future of AECO: Understand how promoting diversity and representation is shaping the next generation of leaders in our industry. Don't miss this opportunity to be inspired and empowered, and discover how you can help build a more inclusive future for AECO.

Key Learnings

  • Gain insights into women's career trajectories and their significant contributions in driving innovation.
  • Implement these strategies to make changes in your career and empower the next generation of leadership.
  • Identify how to harness digital transformation, mentorship, training, and more for career advancement in AECO Tech.

Speakers

  • Avatar for Shir Rustici
    Shir Rustici
    Shir is a Product Manager for Naviate products at Symetri and an Autodesk Expert Elite. Naviate is a series of products built to streamline processes for AEC professionals for ACC, Revit, and Civil 3D. Before becoming a product manager, she was a BIM implementation and dynamo automation specialist. Her prior positions include BIM Manager roles at firms in Munich, Germany, and New York City. Shir earned her Bachelor of Architecture degree at Pratt Institute and has focused on various technologies related to the AEC industry since. She has used these different experiences to translate the challenges Revit users face into technical solutions within the Naviate product line. Beyond her professional commitments, she passionately advocates for diversity, equity, and inclusion within the AEC industry. She places a high priority on addressing the industry's challenges and actively engages in discussions on how to enhance the experience for minorities. Her goal is to contribute to the advancement of diversity in the fields of Architecture, Engineering, and Construction. She also runs a YouTube channel called AEC Tech Girl.
  • Avatar for Kimberley Hendrix
    Kimberley Hendrix
    Based in Tulsa, Oklahoma, Kimberley Hendrix provides custom solutions for lean engineering using Autodesk, Inc., products and industry knowledge to streamline design and engineering departments. Hendrix has worked in the manufacturing industry for over 30 years and she specialized in automated solutions for the heat exchanger industry. She has worked with Autodesk products since 1984. Hendrix is associated with D3 Technologies as the Manager of Data Management, focusing on data management, plant, automation, and mechanical issues
  • Shivani Soni
    As the Global Head of Impact and Innovation at Symetri, Shivani is passionate about driving innovation and promoting sustainable solutions that benefit communities worldwide. With a focus on co-innovation practises, she works to develop organisation-wide digital transformation journeys that fuel growth and enable businesses to compete in the global marketplace. Shivani is committed to building strategic partnerships with stakeholders, customers, and innovation communities to deliver compliant and impactful solutions. Through research, creation, and implementation of new business propositions and innovation models, she strives to advance the industry and promote sustainable development. By adopting digital technologies and fostering a culture of innovation, Shivani supports the industry in accelerating growth, improving business activities, and enhancing the experiences of their people, customers, and communities. Her vision is to drive positive change through collaboration, innovation, and impact-driven solutions.
  • Avatar for Jayna Vroman
    Jayna Vroman
    Jayna Vroman is an expert based in Central Illinois who specializes in creating customized solutions for lean manufacturing. She leverages Autodesk products and deep industry knowledge to optimize process lifecycles. Since 2019, Jayna has advanced from an administrative role to becoming a PLM Product Specialist, Solution Architect, and now the Manager of the PLM Services at Team D3. As a seasoned Autodesk University Speaker, she demonstrates a unique ability to design both complex and straightforward solutions that cater to diverse customer process management needs. Jayna is dedicated to leading Team D3's PLM Services team towards continued innovation and success, driving transformative impact across the organizations they serve.
Video Player is loading.
Current Time 0:00
Duration 0:00
Loaded: 0%
Stream Type LIVE
Remaining Time 0:00
 
1x
  • Chapters
  • descriptions off, selected
  • captions off, selected
      Transcript

      SHIR RUSTICI: Hi, everybody. Welcome to our session, Passing the Torch, Champions for Future Women Supporting Future Generations. And I'm here with these incredible women and we're going to hear their stories and learn a little bit about how to become leaders within tech in the AEC industry.

      We're going to start off with some introductions. So first, I want to introduce myself. My name is Shir Rustici. That's "Shir," like "shear force," if anyone's looking at the pronunciation, and I am your host for today's session.

      Just to give you a little bit of background on who I am, my background is in architecture. But currently, I am the Global Product Manager here at Symetri and work on our technology team to bring innovative solutions to both architects and engineers for Revit, BIM 360, and the Autodesk Construction Cloud.

      Today with me on our amazing panel is Shivani, Kim, and Jayna. So Shivani Soni is the Global Head of Impact and Innovation at Symetri, leading efforts in sustainability and digital transformation. She drives impactful growth through Symetri's co-innovation lab, fostering partnerships and using innovation to help businesses succeed globally. Please welcome Shivani to our panel.

      SHIVANI SONI: Thank you, Shir. Thank you for the welcome.

      SHIR RUSTICI: So next, we have Kimberly Hendrix. She is the VP of Professional Services at Team D3. And Kim started her career in drafting on the first release of AutoCAD. Can you believe that? Well, then she moved through automating design and eventually owning an MFG company.

      She sold that company in 2005 and became a consultant to help drive lean data through enterprise engineering and MFG companies. Welcome, Kim.

      KIM HENDRIX: Thanks so much. Happy to be here.

      SHIR RUSTICI: And lastly, Jayna Vroman is the Manager of PLM services at Team D3, where she leads a skilled team specializing in connected data solutions and system integrations with deep expertise in Fusion Manage. Jayna has risen from a newcomer to a respected mentor, fostering a collaborative environment where her team thrives. She is passionate about helping individuals and teams to optimize workflows, enhance data connectivity, and deliver customized solutions that meet complex client needs.

      Jaina's leadership drives both technical excellence and personal growth, empowering her team to succeed in a rapidly evolving industry. It's so great to have you here, Jayna.

      JAYNA VROMAN: Thank you so much. It's great to be here.

      SHIR RUSTICI: All right. So now that we met these amazing women, let's get started. So the first thing that we want to talk about is technology. And with technology changing so rapidly, and integrating into the AEC and manufacturing workflows, there has been a boom in new titles and roles in AEC and manufacturing firms, from BIM modeler, to design technology director, and now we have CTOs in these firms.

      With these new roles that don't hold the same kind of biases as other roles in our industry, that has opened up the ability for women to step into these leadership roles, like yourselves. And so Kim, can you tell us a little bit about how you created a career for yourself in this industry and how technology has been an asset in growing into a leadership position?

      KIM HENDRIX: Thanks, Shir. So in my intro, it talks about me starting with AutoCAD in the first release, which I know dates me, which I do that every year. But mostly leaning into the new.

      No one knows how to make that faster, or better, smarter. No one knows how to automate that. I would learn it. No one knows how to direct download to a machine on the shop floor. I would figure out that technology.

      So leaning into the new technology helped me climb the ladder into a leadership role and a mentorship role. Not being afraid to step into an unfamiliar place. I had somebody tell me a long time ago-- they wanted to send me to a training class and I was like, I'm not sure that's in my field. And this person stopped me, happened to be a woman. She was amazing. Early '80s, again, dating myself.

      She stopped me and she was like, never turn down training. Your company is paying for it. But once you take that training, you own it. And so I became [INAUDIBLE] certified, for some unknown reason. But again, it was one of those things that just took me on to that next level of expertise in technology, because I never turned down training at that point.

      The other thing is I had an early mentor. His name was Roy Smith. He once told me-- he had me working on an automation project way back in AutoCAD in LISP, if you're old enough to know how to do that. And I went up to his corner office and I was like, this can't be done.

      And he was like-- he pats me on the head and he says, it's not that it can't be done. It's just that haven't figured it out yet. And I really took that, and I still use that today. And that was, I hate to say, 30 years ago, maybe more.

      And that's been the driving force to my entire career. Can you do it? Yes, you can do it. Now, should you? That's where the management comes in. But can you? You can always figure out a way to do it. You just haven't figured out yet. So that's been the driving force to my career.

      JAYNA VROMAN: Let me piggyback on that a little bit, if you're willing to let me, Kim.

      KIM HENDRIX: Yeah.

      JAYNA VROMAN: I feel like that the absence of bias in these newer roles that are coming out are really great opportunities for women and they provide access to positions that really maybe weren't as easily available before because of the male-dominated industry that we work in. But I feel like, going with the same vein of thought that you're going with, that the capability and capacity to work and quickly learn new software in this industry is a very, very valuable skill that breaks down those barriers and all of those gender biases.

      So personally, for my career, my ability to master, train others, consult on and promote the software I currently work in really played a key role into where I am today and where I lead a team of product lifecycle management implementation specialists. I wouldn't be here today if I didn't go and push myself to learn new things and become a master of software.

      SHIR RUSTICI: Yeah. So I do see that women tend to raise their hands in a lot of those situations, which, when technology is up and coming and new, it's a great opportunity. And that's what you guys did and that's how you were able to succeed.

      So moving on, we do see a lot of trends changing, and adapting, and emerging with this boom in technology. Artificial intelligence, AI and machine learning, is obviously a big one, which is producing new roles and opportunities. However, sustainability is another area where industry is seeing a huge growth and shift, offering a lot of new opportunities as well.

      And Shivani, you've built your career around innovation and sustainability. So what inspired your decision to focus on sustainability? And how has specializing in this niche contributed to your success?

      SHIVANI SONI: Good question, right? So my decision to focus on sustainability wasn't because I love hugging trees. No, seriously. No, only joking.

      Actually, my realization came from quite young, actually. I remember I used to walk with my parents. Or we'll be in the car and we'll see a derelict building, or we'll see homeless people. And I would be like, why are we not doing anything about this?

      We should build-- we should design better so that we're not having homeless people. And my parents, perhaps not realizing guys, yeah, very good, as the parents always do, go do it yourself. You want it? You've got to go build it yourself.

      I don't think they realized I was that child. You told me? All right, I'm going to take it. No worries. And as I started on this journey. It came to a realization as I entered this construction industry, actually, we play a massive role in actually shaping our future.

      And I wanted to be part of that. I wanted to be part of that solution that goes beyond business as usual. And early on, I saw that innovation and sustainability, it's a little bit like Batman and Robin, right? It's working together to tackle environmental challenges but we face particular in the built environment, which is responsible for global emission, a significant amount of emission that we do.

      And in your day-to-day business, you don't actually get to challenge it. When I was an architect and I was working as an architectural designer, you were doing to get the job out.

      But if you wanted to make that change, it kind of helps me to go, all right. Where can I do that? Where can I push this boundary?

      Where can I support and guide others to go you know what? It's not going to be as challenging, but we need to think of something in a different way. We got to look at how technology can actually support us.

      So that enables me to go, actually, let's start to specialize in this niche area where we can influence real change through new technology and forward-thinking projects. And it's an exciting space, right? I can geek out.

      Yes, I do geek out on things, over new tech. It's easy. It's fun. It's like I'm that person that loves pressing buttons. I don't know what it's doing, but I'm going to press it. I'm going to try to figure it out.

      One of my lines that I have with the core team that I work with, break it. Whatever you do, break it, and then come to me, and then let's talk about it and let's figure out that gap. And then let's see what impact we can do with that. What impact we can do to the industry when it comes to reducing our carbon footprint and beyond onto that.

      So focusing on sustainability, it actually started to open up doors for me that led to initiatives that started to push boundaries, starting to set new standards, starting to think about things in a different way. That's actually making a lasting difference as well, while working on cutting edge innovation as well. And really, who wouldn't want to do that? If you can make an impact on something that you're actually kind of passionate, who wouldn't want to do that?

      SHIR RUSTICI: Yeah. That's incredible to hear. I know-- I think one of the keys that I usually tell people that I'm working with and I'm mentoring with is really find that passion and then that will lead you to your niche in technology, or wherever it is.

      So one of the big things that is pretty incredible on this panel is that we actually have somebody who has owned their own business as a woman. And women-owned businesses has been steadily increasing and has seen a 14% rise over the last decade. So, Kim, you have owned your own business, as we learned in your introduction.

      Why did you decide to start a business and work for yourself? What was the benefits and how did it fit into your life outside of work? Were you really able to quote, "do everything and have it all?"

      KIM HENDRIX: Wow, there's a lot of question in that question. So let me start with I was fortunate and the timing was right for me to buy into a business with a business partner back when we did it. And the best benefit was the hard work you put in. And it is hard work, owning a business.

      You know that it's directly affecting your family. And then the realization sets in that it's also directly affecting all of your employees' families as well. And so when I started my company, we had about 25 employees. And when I sold it a decade later, I had 250 employees.

      And so that weight was a lot. And so doing everything and having it all was quite interesting. I honestly think that doing it, everything happens, it's a bit of a myth. You can do it. You got to work hard.

      So when I started, or bought into my business, I had four-year-old twins, just to set the record straight. And so we had about enough cash to be in business for three months. And so we were lean, right?

      So we obviously came out of that and did well. But I would work all day automating software, doing the drafting, helping with sales, and working on getting the business going. And then I would go home at 4:30, 5 o'clock, and I would spend time with the twins. I'd do dinner and I would put them to bed, and I would go back to the shop at 8 o'clock and actually work the shop floor until 2:00 in the morning. And then I would do that.

      And I probably did that for four months. So can you have it all? You can, if you don't sleep. You can if you don't sleep. But I was fortunate.

      I was fortunate to have a partner in my life. My husband, Duncan, took on more than his share around the house and eventually retired to be a stay at home dad in the later years, as our kids started getting sports and all that stuff. So I was really lucky to have that.

      But your work-life balance is super important, even when you own the business to find the right people, like the ladies on this panel that work with you and for you to help garner that load so that you can do it as a team. Yeah. So that-- yeah.

      SHIR RUSTICI: That's incredible to hear. And you did mention that you had twins at the time and you are a mother. And as somebody who is looking to start a family, this has always been one of my biggest concerns, being in any industry, is how is that going to affect my career? How is that going to affect the way people treat me?

      How is that going to affect my relationships with other people, like my boss, or other people within the company? And both you, Kim and Jayna, both of you have our mothers, which is amazing. But it is still a huge stigma in this male-dominated industry, like the one we're in, that getting pregnant and being a mother kind of might negatively impact your career.

      I know that's one of my fears. But Jayna, how has being a mom and the experience you faced, your quote, "motherly instincts," how has that played a role in your work and your leadership abilities?

      JAYNA VROMAN: Yeah. So for me, I take a family-first approach to everything. It's going to be my family before the industry. It's going to be my family before outside factors.

      But when we translate this to work, it means that I have much more empathy for my team, which fosters a lot of trust. I use my motherly instincts to coach them and coach them well. I can read-- I don't know, sometimes I try not to say it, but I'm like, hmm. When I see my kid make this face, this is what this means. This is how they need to be coached.

      And I'm not saying they're kids. But I've learned to read human emotion really well. They've given me a good primer. So I love that.

      One thing that is probably a little funny is I probably overuse this analogy. It's something I've found from some scientific studies on children because, of course, scientific studies. I'm going to look at those. I love science. The analogy that kids need fences around playgrounds so they know how far they can go-- how far that they can go in their bounds of play.

      But I think it's-- and I use that analogy a lot. I've used it in the workplace and saying, you have to set good guidelines for our teams. How far can they go on their own? How can they be-- how can they go out and thrive, and do well if we don't give them solid guidelines?

      So it's funny how much parenting psychology translates to coaching and leadership. So it's kind of like I got some early education in that, that can translate into how I lead. But there's downsides, too like short career reps that make it challenging to get back into industry.

      So I really see those that I might be interviewing to bring onto my team a little differently, because deciding to downshift for a while, career-wise, doesn't equate to not having the drive or desire to be here. And that's true, I'm sure, for everybody in this room. We all make trade-offs to make work-life balance work for us. Right, Kim?

      KIM HENDRIX: That is so true, Jayna. I also have four children, like you, and the last two being twins. And I lead a team with Team D3 of about 80 people, Jayna actually being one of them. And I lead with a family-first mentality and a work-life balance mentality, which then lets me drive to more out of my people because they are happy and healthy. And I think that comes from that motherly instinct.

      There was some stigma early on in my career, as I've dated myself already before. You have young children, so we're not going to send you to this conference or this training, because you can't travel because you have children. I was like, that's my decision to make and not yours.

      And so you have to stand up. Sometimes you can't, because you have young children. But you also have to stand up for yourself and be assertive in the fact that it is my choice and my family's decision on whether I can do that or not. That was about the only negatives I had towards that, was travel became an issue for my superiors when I had children. Other than that, I think it's really helped me to be the leader that I feel like I am.

      SHIR RUSTICI: Yeah. So I'm hearing a lot of positivity, which is really encouraging. I mean, you've developed these incredible skills when it comes to being able to read people, and empathy that just comes from that life experience. And that's really amazing to hear. And although there are some biases with just being a woman, there is also a lot of other biases.

      And many women not only face gender biases and being in a male-dominated industry, but Shivani, you also have the unique experience of dealing with cultural and ethnic biases. And what were some of the challenges you faced as an Indian woman, and how did it empower you to change the status quo?

      SHIVANI SONI: Yeah. Being a British-Indian woman in a traditionally male dominated industry certainly can come with its challenges. And yes, there were moments, and there are moments where I feel like you got to work twice as hard to just be heard and to be taken seriously.

      And gender bias is one thing, but then adding a cultural and ethnic background to it into the mix often is-- it's being preconceived notion about what I should and shouldn't be capable of. There were times earlier in my career, I know there were, I went through something personally and I remember one of my leaders was just like, oh. So do you have to now stop working because you-- being part of the background and the culture that you're part from?

      And I sat there with such confusion. And you have to navigate these solutions-- or situations, sorry, where people expected me to blend in, or to accept, and address, and to be part of what they considered as a norm. And that didn't necessarily align with my values and goals.

      But rather than being disheartened by all of this, I saw these challenges as opportunities, and an opportunity to redefine the narrative. It empowered me to stand out rather than to blend in. I don't want to blend in. I'm not a sheep.

      That's my standard line, ever since I was a kid in the playground. I ain't a kid. I ain't a kid? Sorry, I ain't a sheep. But I say, people, be a shepherd. Be a shepherd. Be that champion for diversity.

      And it's not only in the terms of gender or your ethnic sort of background, but it's the way that we approach problems as well. It's to innovate and to lead as well. And it made me realize that actually changing the status quo, it isn't about fitting into the mold, but it's about reshaping it.

      And these experiences have actually helped me to develop resilience and confidence as well. And they've driven my passion. I'm proud of who I am. I'm proud of the background that I have. I'm proud of having that sort of different perspective that I can bring in. And it allows me to create pathways for others who actually face a similar sort of barrier as well.

      Ultimately, these challenges have been a source of strength. They've made me more determined to succeed and contribute in creating a more diverse and inclusive-- and a more diverse and inclusive industry, one where everyone actually has a place, regardless of your gender or your background. Actually, every single one of us have a seat at that table, and we have a voice that is allowed to be heard as well.

      So you can either look at it as a challenge and accept it, or you can actually look at it as a you know what? You can do something about this. And you can actually showcase others and inspire those that are older and younger that actually all of us have a place on that table as well.

      SHIR RUSTICI: Yeah. You gave me goosebumps there, so. But yeah, I mean, I always say that your differences is your superpower. You took something that could have put you down, but you made it the thing that empowered you to become the amazing leader that you are today, which is really incredible.

      And even though we don't have-- speaking of what makes us unique, obviously being a woman in our industry is what makes us unique. So even though we don't have numbers of women, specifically in technology in these roles, in AEC manufacturing, we do know that as of 2024, women made up approximately 33% of the entire technology workforce, and that is a huge difference from the number we see in women in just the trades, which is at 4%. And in construction, faring slightly better at 11%.

      So I do believe that digital transformation is helping women to not just enter the AEC industry, but grow into these leadership roles. So, Jayna, why do you think digital transformation is an asset to women in AEC and manufacturing?

      JAYNA VROMAN: Ooh, it's such an insightful and good question. I like this question so much. So as you mentioned earlier, new technology really has brought forth roles that are significantly less biased. I'm not saying they're not biased. They're less biased.

      And it's more challenging for someone to discern your gender or family details from behind a screen. But just a little joke there. But joking aside, women have been pioneers and innovators for years, and years, and years, from probably the beginning of time, contributing to inventions like Wi-Fi, and computers, and computer programming, dishwashers, Kevlar. We've been there at the bleeding edge in numerous scientific discoveries.

      And so I know it seems like I'm going a little left field here, but place us in a setting and we'll find valuable insights that need to change. We'll create something new. We'll make profound observations. We have a unique point of view that is just exceptional.

      You want us here. So in digital transformation, it involves leveraging digital technologies to drive growth, and business, and efficiencies. And it provides another platform for fostering innovation. So there's another platform. But here, I feel like the playing field is a little more level.

      We're walking in a little more level playing field here than maybe we'd have in the past. And drawing from Kim's perspective, and she kind of said this before, we're seeking ways to work smarter, better, more efficiently. And I think that's a mindset of many women.

      Why did we create the dishwasher? Why did you-- why did we think of these things? We're thinking about efficiency in our world because we have to do so much with so little. And that's been historically how things have worked. So we're like, ooh, how can I make this better?

      How can I have this team work better together? Whether it's leadership or it's technology, we're looking for those insights anyway. So we have this unique perspective that we bring, especially in digital transformation. So really, this is where you should expect to find us at the forefront of change.

      So as women in industry, we shouldn't be striving for acceptance here. And to a considerable extent, we're accepted, right? We should be anticipated in places like digital transformation.

      SHIVANI SONI: And I just want to jump onto the back of that. I was nodding my head there, yes, you're right, Jayna. You're right. I'm hearing what you're saying.

      And it's like, even when you spoke about the dishwasher, I remember when I used to be in the kitchen, just learning to cook and stuff, and it was like-- I used to always say to my mom, I'd say, you know what? To create this innovation thing to make it a lot more easier to cook-- and make cooking a lot more easier for us.

      You're multitasking a lot into it, right? But think digital transformation, and both Jayna, you said it, and I think, Shir, you touched on it as well, it's actually a major asset for women in the industry. It shifts the focus from a traditional physically demanding role where actual technical expertise, and problem solving, and innovation takes center stage.

      But with solutions such as BIM, and AI, and automation, where women are finding more opportunities to contribute regardless of old limitations in the field, it's actually creating new pathways for leadership roles and where digital skills and strategic thinking are a key. It's increasing a flexibility that comes with remote working and collaboration.

      And it's actually helping, I would say, to a certain extent, helping women balance careers and personal life as well. It's making it us easier to grow within the industry. And Jayna, I think you said it as well. In short, digital transformation is leveling up the playing field.

      It's actually allowing women to thrive and lead in the AEC industry as well. So I think digital transformation plays a huge part. And challenge it, and accept it, and embrace it, and see what we can do with it. Don't get scared from it for sure.

      SHIR RUSTICI: Yeah. I think it's a great opportunity for women to embrace it, like you said. And don't be scared of it. Just dive in. And I feel like we're pretty good at just diving in, and multitasking, and doing these things, which is why it is a great opportunity to rise.

      Now we're getting close to the end of our session and I just wanted to ask each of you a question and get a little action item for those watching to take home with them to hopefully be able to make changes in their own personal lives and careers. So Kim, you have helped so many people learn new technologies, and seeing how it has positively impacted their careers, how could others utilize technology for career advancement and where can they learn these skills?

      KIM HENDRIX: So honestly, it starts with a desire. We talk about the mold a lot in this class. Several of us, I think, have used that word. But it starts with a desire of that young person to break out of that mold. Once they have that, that desire to break out of the mold and do something different and be bold in their choices, then there are several ways that they can get started.

      Obviously, there's colleagues. There's technical colleagues, there's mentors, there's classes, like all the people around Autodesk University teach. There's all those things. You can also be self-taught. I was self-taught, believe it or not, throughout my entire career.

      So you can do self-teach. A mentor is a fantastic way to do, and I've mentored I can't tell you how many young people, both women and young men, into positions of technology. But in today's world, the technology at our fingertips is amazing and overwhelming.

      And so these kids have had phones in their hands and tablets in their hands, and I know I'm not supposed to say "kids" and my daughter would get mad at me for calling them kids, but I'm probably still going to do it. But they've had so much technology at their hands, it can be overwhelming.

      So what I would suggest the most is find a mentor, whether that's a mentor at college, or a mentor in your family, or a mentor outside of your family. Your best friend's mother or father does something, go talk to that person. I've had several people that now actually work in my organization who've called me because they are friends of my children and they know that I'm in this technology field like, how do I break into it? And I was like, you just did by having the desire. So now let's go forward with that. So that's my advice.

      SHIR RUSTICI: Wonderful. Now Shivani, you have chosen to build your career around a particular niche that you are very passionate about, sustainability. Actually, you talked about how you figured out that passion when you were a kid. So when people ask, what do you want to be when you grow up when you were a kid, I feel like you already knew that what you wanted to be. So how would you suggest someone find their niche and build their career around it?

      SHIVANI SONI: I think yes, Shir, you're actually right. I think I'm probably one of the rare ones. Around about 10, 11, I was like, yeah, this is the industry that I kind of want to go into to make a change. I don't know exactly what, but I knew what that was.

      But I think it starts with finding your niche and it starts with identifying what truly excites you, what truly motivates you. For me, it was sustainability. It was for designing better for the people, for everyone that-- our loved ones, the environment. That was what was driving me.

      It's the opportunity to make impactful and meaningful change. So I would suggest it's looking at the intersection of what is your personal passion and the industry needs as well. Ask yourself, what problem do I want to solve? Where can I add value?

      But most importantly, feel it. Feel it and believe it. You feel it. You feel it here, it's going to help you and it's going to drive you. And once you find that, and I know it's not easy. I've got friends who are still trying to figure it out. And I know it's not easy.

      But once you do find it, focus on becoming an expert in that area. And seek that opportunity to learn and connect with like-minded professionals. And don't be afraid to take on challenges that push our boundaries, pushes your boundaries. Building a career around your niche, it takes time. So you're going to have to have patience.

      Patience is a virtue. But that time and dedication and when you are passionate about what you do, the journey itself is an incredibly rewarding journey as well. So feel it, believe in it, have patience, and drive it.

      SHIR RUSTICI: Yeah. I think for a lot of people-- I know it took me a long time to find what I'm passionate about. So don't be scared to take the time to figure that out. But you're 100% right. That is such an important part of figuring out your niche.

      Now lastly, I'm going to turn it to you, Jayna. You have defied the odds. I mean, you're a mother of four, so is Kim, and you have become a leader in your organization leading I don't know exactly how many people, but a lot of people.

      I always say that representation does matter so much. So seeing all of you women here leading within your organizations is so powerful. How have the women in your life influenced you and how can others find role models and mentors in their lives?

      JAYNA VROMAN: Yeah. I was really, really fortunate, I'd just say from the beginning, kind of like Shivani, maybe my parents didn't know what they were getting themselves into. They really just supported my love of math and science.

      They encouraged me. I don't know how many kid's versions of chemistry and physics books I had as a child. Was just always pouring into more and more science and technology and things. But growing up, I had really great role models.

      Particularly, I had a lot of aunts who had successful careers in science or engineering. And one of my aunts in particular worked as a quality engineer at Bosch. And she's really one of the people I admire most in my life.

      She's probably the tallest five foot six woman that I've ever met. You would never underestimate her. You would never talk down to her. She knew who she was. She knows who she is and she really stands out.

      She really gave me the confidence to just go get the things that I wanted in life and to do the things that I was passionate about because the way that she led her life. And so those women, my Aunt Mary and others, really convinced me that if they could conquer calculus, or male-dominated classrooms, or careers, that I could, too.

      Really, it led to this success mindedness that I just carried with me. It just empowered me from the very beginning. So I never really had that "you can't." I heard people say those things. And I was like, well, why not?

      But then I moved forward a little bit right. Moving from being young and growing, I kept seeking role models, because I knew the power that they had for me. So I often watch videos featuring influential women from business or industry, and wherever I can, I seek out women I can learn from, gain insights from, receive mentorship from and while fostering friendships.

      I'm totally going to be talking a lot with Shivani in the future because the goosebumps. This lady has so much passion and want to know more about her, about what she has done. So that's the connections that I continue to build because they're going to teach me another new thing.

      And I hope that for myself, as I mature and grow in the field and in my life that I and other women in my daughters' lives, because I have two daughters, that we can really inspire and influence them to look beyond these implied gender norms. These implied gender norms like you can't do these things. My daughters already faced them.

      She was doing math in first grade and her-- I'm just only pulling this out because it was the first moment where I had to deal with that, where a teacher had said, or a teacher's assistant had said, oh, well, boys are better at math and girls are better at English.

      Another teacher overheard, walked in, and was like, oh, Lydia. Do you have more math facts than anyone else? Just the implied gender norms. We shouldn't be using those anymore. We can move beyond them. And she's already doing that.

      But I want these women to be able to inspire them so that we are expected. We're not seen as exceptional or an exception to the norm anymore because we're not. We're not an exception to the rule.

      We're meant to be here. We want to be here. It's not because we should or could be here, it's because we want to be here. So I just really hope that we can be those mentors setting the standard for the future of thought that we'll just be expected. It's not like, oh, there's a woman in the room. It'll be like, there's a woman over there. Oh well.

      Different thoughts. I'm excited for that. That's what I hope my daughters grow into.

      SHIR RUSTICI: Yeah. I mean, I'm really looking forward to one day not walking into every room and firsthand noticing that I'm the only woman in the room, or in a meeting where I know people in other industries, or men don't have that same experience. So I'm really looking forward to that and I can really resonate with what you're saying.

      I have a lot of strong women in my life. My dad even always says that he wanted to marry a strong woman, my mother, because he had so many strong women in his family, and that's what he was looking for and that's what he wanted. So even for those who aren't women, the men in the audience know that the people you bring into your life for your children is going to have an impact on their lives as well.

      So speaking of mentors, I just want her to leave us off and thank all of you, Kim, Jayna, and Shivani for the amazing contributions that you have made to this discussion. And of course, everyone, please don't be afraid to connect with us. Reach out to us via LinkedIn or other social media platforms. We are all mentors and we love to hear from people and help everyone within the industry.

      ______
      icon-svg-close-thick

      Cookie preferences

      Your privacy is important to us and so is an optimal experience. To help us customize information and build applications, we collect data about your use of this site.

      May we collect and use your data?

      Learn more about the Third Party Services we use and our Privacy Statement.

      Strictly necessary – required for our site to work and to provide services to you

      These cookies allow us to record your preferences or login information, respond to your requests or fulfill items in your shopping cart.

      Improve your experience – allows us to show you what is relevant to you

      These cookies enable us to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we use to deliver information and experiences tailored to you. If you do not allow these cookies, some or all of these services may not be available for you.

      Customize your advertising – permits us to offer targeted advertising to you

      These cookies collect data about you based on your activities and interests in order to show you relevant ads and to track effectiveness. By collecting this data, the ads you see will be more tailored to your interests. If you do not allow these cookies, you will experience less targeted advertising.

      icon-svg-close-thick

      THIRD PARTY SERVICES

      Learn more about the Third-Party Services we use in each category, and how we use the data we collect from you online.

      icon-svg-hide-thick

      icon-svg-show-thick

      Strictly necessary – required for our site to work and to provide services to you

      Qualtrics
      We use Qualtrics to let you give us feedback via surveys or online forms. You may be randomly selected to participate in a survey, or you can actively decide to give us feedback. We collect data to better understand what actions you took before filling out a survey. This helps us troubleshoot issues you may have experienced. Qualtrics Privacy Policy
      Akamai mPulse
      We use Akamai mPulse to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Akamai mPulse Privacy Policy
      Digital River
      We use Digital River to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Digital River Privacy Policy
      Dynatrace
      We use Dynatrace to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Dynatrace Privacy Policy
      Khoros
      We use Khoros to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Khoros Privacy Policy
      Launch Darkly
      We use Launch Darkly to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Launch Darkly Privacy Policy
      New Relic
      We use New Relic to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. New Relic Privacy Policy
      Salesforce Live Agent
      We use Salesforce Live Agent to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Salesforce Live Agent Privacy Policy
      Wistia
      We use Wistia to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Wistia Privacy Policy
      Tealium
      We use Tealium to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Tealium Privacy Policy
      Upsellit
      We use Upsellit to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Upsellit Privacy Policy
      CJ Affiliates
      We use CJ Affiliates to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. CJ Affiliates Privacy Policy
      Commission Factory
      We use Commission Factory to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Commission Factory Privacy Policy
      Google Analytics (Strictly Necessary)
      We use Google Analytics (Strictly Necessary) to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Google Analytics (Strictly Necessary) Privacy Policy
      Typepad Stats
      We use Typepad Stats to collect data about your behaviour on our sites. This may include pages you’ve visited. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our platform to provide the most relevant content. This allows us to enhance your overall user experience. Typepad Stats Privacy Policy
      Geo Targetly
      We use Geo Targetly to direct website visitors to the most appropriate web page and/or serve tailored content based on their location. Geo Targetly uses the IP address of a website visitor to determine the approximate location of the visitor’s device. This helps ensure that the visitor views content in their (most likely) local language.Geo Targetly Privacy Policy
      SpeedCurve
      We use SpeedCurve to monitor and measure the performance of your website experience by measuring web page load times as well as the responsiveness of subsequent elements such as images, scripts, and text.SpeedCurve Privacy Policy
      Qualified
      Qualified is the Autodesk Live Chat agent platform. This platform provides services to allow our customers to communicate in real-time with Autodesk support. We may collect unique ID for specific browser sessions during a chat. Qualified Privacy Policy

      icon-svg-hide-thick

      icon-svg-show-thick

      Improve your experience – allows us to show you what is relevant to you

      Google Optimize
      We use Google Optimize to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Google Optimize Privacy Policy
      ClickTale
      We use ClickTale to better understand where you may encounter difficulties with our sites. We use session recording to help us see how you interact with our sites, including any elements on our pages. Your Personally Identifiable Information is masked and is not collected. ClickTale Privacy Policy
      OneSignal
      We use OneSignal to deploy digital advertising on sites supported by OneSignal. Ads are based on both OneSignal data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that OneSignal has collected from you. We use the data that we provide to OneSignal to better customize your digital advertising experience and present you with more relevant ads. OneSignal Privacy Policy
      Optimizely
      We use Optimizely to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Optimizely Privacy Policy
      Amplitude
      We use Amplitude to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Amplitude Privacy Policy
      Snowplow
      We use Snowplow to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Snowplow Privacy Policy
      UserVoice
      We use UserVoice to collect data about your behaviour on our sites. This may include pages you’ve visited. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our platform to provide the most relevant content. This allows us to enhance your overall user experience. UserVoice Privacy Policy
      Clearbit
      Clearbit allows real-time data enrichment to provide a personalized and relevant experience to our customers. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID.Clearbit Privacy Policy
      YouTube
      YouTube is a video sharing platform which allows users to view and share embedded videos on our websites. YouTube provides viewership metrics on video performance. YouTube Privacy Policy

      icon-svg-hide-thick

      icon-svg-show-thick

      Customize your advertising – permits us to offer targeted advertising to you

      Adobe Analytics
      We use Adobe Analytics to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Adobe Analytics Privacy Policy
      Google Analytics (Web Analytics)
      We use Google Analytics (Web Analytics) to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Google Analytics (Web Analytics) Privacy Policy
      AdWords
      We use AdWords to deploy digital advertising on sites supported by AdWords. Ads are based on both AdWords data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that AdWords has collected from you. We use the data that we provide to AdWords to better customize your digital advertising experience and present you with more relevant ads. AdWords Privacy Policy
      Marketo
      We use Marketo to send you more timely and relevant email content. To do this, we collect data about your online behavior and your interaction with the emails we send. Data collected may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, email open rates, links clicked, and others. We may combine this data with data collected from other sources to offer you improved sales or customer service experiences, as well as more relevant content based on advanced analytics processing. Marketo Privacy Policy
      Doubleclick
      We use Doubleclick to deploy digital advertising on sites supported by Doubleclick. Ads are based on both Doubleclick data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Doubleclick has collected from you. We use the data that we provide to Doubleclick to better customize your digital advertising experience and present you with more relevant ads. Doubleclick Privacy Policy
      HubSpot
      We use HubSpot to send you more timely and relevant email content. To do this, we collect data about your online behavior and your interaction with the emails we send. Data collected may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, email open rates, links clicked, and others. HubSpot Privacy Policy
      Twitter
      We use Twitter to deploy digital advertising on sites supported by Twitter. Ads are based on both Twitter data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Twitter has collected from you. We use the data that we provide to Twitter to better customize your digital advertising experience and present you with more relevant ads. Twitter Privacy Policy
      Facebook
      We use Facebook to deploy digital advertising on sites supported by Facebook. Ads are based on both Facebook data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Facebook has collected from you. We use the data that we provide to Facebook to better customize your digital advertising experience and present you with more relevant ads. Facebook Privacy Policy
      LinkedIn
      We use LinkedIn to deploy digital advertising on sites supported by LinkedIn. Ads are based on both LinkedIn data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that LinkedIn has collected from you. We use the data that we provide to LinkedIn to better customize your digital advertising experience and present you with more relevant ads. LinkedIn Privacy Policy
      Yahoo! Japan
      We use Yahoo! Japan to deploy digital advertising on sites supported by Yahoo! Japan. Ads are based on both Yahoo! Japan data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Yahoo! Japan has collected from you. We use the data that we provide to Yahoo! Japan to better customize your digital advertising experience and present you with more relevant ads. Yahoo! Japan Privacy Policy
      Naver
      We use Naver to deploy digital advertising on sites supported by Naver. Ads are based on both Naver data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Naver has collected from you. We use the data that we provide to Naver to better customize your digital advertising experience and present you with more relevant ads. Naver Privacy Policy
      Quantcast
      We use Quantcast to deploy digital advertising on sites supported by Quantcast. Ads are based on both Quantcast data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Quantcast has collected from you. We use the data that we provide to Quantcast to better customize your digital advertising experience and present you with more relevant ads. Quantcast Privacy Policy
      Call Tracking
      We use Call Tracking to provide customized phone numbers for our campaigns. This gives you faster access to our agents and helps us more accurately evaluate our performance. We may collect data about your behavior on our sites based on the phone number provided. Call Tracking Privacy Policy
      Wunderkind
      We use Wunderkind to deploy digital advertising on sites supported by Wunderkind. Ads are based on both Wunderkind data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Wunderkind has collected from you. We use the data that we provide to Wunderkind to better customize your digital advertising experience and present you with more relevant ads. Wunderkind Privacy Policy
      ADC Media
      We use ADC Media to deploy digital advertising on sites supported by ADC Media. Ads are based on both ADC Media data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that ADC Media has collected from you. We use the data that we provide to ADC Media to better customize your digital advertising experience and present you with more relevant ads. ADC Media Privacy Policy
      AgrantSEM
      We use AgrantSEM to deploy digital advertising on sites supported by AgrantSEM. Ads are based on both AgrantSEM data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that AgrantSEM has collected from you. We use the data that we provide to AgrantSEM to better customize your digital advertising experience and present you with more relevant ads. AgrantSEM Privacy Policy
      Bidtellect
      We use Bidtellect to deploy digital advertising on sites supported by Bidtellect. Ads are based on both Bidtellect data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Bidtellect has collected from you. We use the data that we provide to Bidtellect to better customize your digital advertising experience and present you with more relevant ads. Bidtellect Privacy Policy
      Bing
      We use Bing to deploy digital advertising on sites supported by Bing. Ads are based on both Bing data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Bing has collected from you. We use the data that we provide to Bing to better customize your digital advertising experience and present you with more relevant ads. Bing Privacy Policy
      G2Crowd
      We use G2Crowd to deploy digital advertising on sites supported by G2Crowd. Ads are based on both G2Crowd data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that G2Crowd has collected from you. We use the data that we provide to G2Crowd to better customize your digital advertising experience and present you with more relevant ads. G2Crowd Privacy Policy
      NMPI Display
      We use NMPI Display to deploy digital advertising on sites supported by NMPI Display. Ads are based on both NMPI Display data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that NMPI Display has collected from you. We use the data that we provide to NMPI Display to better customize your digital advertising experience and present you with more relevant ads. NMPI Display Privacy Policy
      VK
      We use VK to deploy digital advertising on sites supported by VK. Ads are based on both VK data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that VK has collected from you. We use the data that we provide to VK to better customize your digital advertising experience and present you with more relevant ads. VK Privacy Policy
      Adobe Target
      We use Adobe Target to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Adobe Target Privacy Policy
      Google Analytics (Advertising)
      We use Google Analytics (Advertising) to deploy digital advertising on sites supported by Google Analytics (Advertising). Ads are based on both Google Analytics (Advertising) data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Google Analytics (Advertising) has collected from you. We use the data that we provide to Google Analytics (Advertising) to better customize your digital advertising experience and present you with more relevant ads. Google Analytics (Advertising) Privacy Policy
      Trendkite
      We use Trendkite to deploy digital advertising on sites supported by Trendkite. Ads are based on both Trendkite data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Trendkite has collected from you. We use the data that we provide to Trendkite to better customize your digital advertising experience and present you with more relevant ads. Trendkite Privacy Policy
      Hotjar
      We use Hotjar to deploy digital advertising on sites supported by Hotjar. Ads are based on both Hotjar data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Hotjar has collected from you. We use the data that we provide to Hotjar to better customize your digital advertising experience and present you with more relevant ads. Hotjar Privacy Policy
      6 Sense
      We use 6 Sense to deploy digital advertising on sites supported by 6 Sense. Ads are based on both 6 Sense data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that 6 Sense has collected from you. We use the data that we provide to 6 Sense to better customize your digital advertising experience and present you with more relevant ads. 6 Sense Privacy Policy
      Terminus
      We use Terminus to deploy digital advertising on sites supported by Terminus. Ads are based on both Terminus data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Terminus has collected from you. We use the data that we provide to Terminus to better customize your digital advertising experience and present you with more relevant ads. Terminus Privacy Policy
      StackAdapt
      We use StackAdapt to deploy digital advertising on sites supported by StackAdapt. Ads are based on both StackAdapt data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that StackAdapt has collected from you. We use the data that we provide to StackAdapt to better customize your digital advertising experience and present you with more relevant ads. StackAdapt Privacy Policy
      The Trade Desk
      We use The Trade Desk to deploy digital advertising on sites supported by The Trade Desk. Ads are based on both The Trade Desk data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that The Trade Desk has collected from you. We use the data that we provide to The Trade Desk to better customize your digital advertising experience and present you with more relevant ads. The Trade Desk Privacy Policy
      RollWorks
      We use RollWorks to deploy digital advertising on sites supported by RollWorks. Ads are based on both RollWorks data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that RollWorks has collected from you. We use the data that we provide to RollWorks to better customize your digital advertising experience and present you with more relevant ads. RollWorks Privacy Policy

      Are you sure you want a less customized experience?

      We can access your data only if you select "yes" for the categories on the previous screen. This lets us tailor our marketing so that it's more relevant for you. You can change your settings at any time by visiting our privacy statement

      Your experience. Your choice.

      We care about your privacy. The data we collect helps us understand how you use our products, what information you might be interested in, and what we can improve to make your engagement with Autodesk more rewarding.

      May we collect and use your data to tailor your experience?

      Explore the benefits of a customized experience by managing your privacy settings for this site or visit our Privacy Statement to learn more about your options.