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Is That a Photograph?

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Description

It is not enough to know how to create great 3D renderings. You have to make images that really sell, and to do that you need the knowledge of a photographer. This hands-on lab covers worthy architectural photography principals and explains how to apply them to 3D renderings using mental ray® in 3ds Max® 2014 software. In this lab, you learn how to translate good image composition, lighting, and staging to your renderings. We also discuss photographic phenomena such as vignetting, barrel distortion, glare, and other issues and describes how to fine-tune these photographic flaws to your advantage to create a rendering that really sells.

Key Learnings

  • List 4 rules of photography composition
  • Create 4 photographic phenomenon using 3ds Max
  • Apply the 3 principles of photography to renderings
  • Identify good renderings/photographs from bad ones

Speaker

  • Ramy Hanna
    Ramy Hanna is a partner and 3D artist at TILTPIXEL. He has been in the architectural visualization industry for the last decade, creating mostly architectural renderings and animations. He is familiar with various 3D software systems and a variety of rendering engines. He also dabbles in architectural photography and has won several design awards, including American Institute of Architects (AIA) Design Awards. He has also presented at several speaking engagements, including Autodesk University, the Revit Technology Conference (RTC), and VisDay. Ramy is an online instructor for The Gnomon Workshop and Blackspectacles.com. Since 2009 he has helped the 3ds Max Team by offering input on the design of 3ds Max software. In 2003 Ramy was involved in an animated short nominated at the SIGGRAPH Conference. In 2006 AMC Theatres' movie theaters nationwide screened the film.

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Tags

Product
3ds Max
Industries
Architecture
Advertising, publishing, and graphic design
Film and TV
Media and entertainment
Topics
CAD Manager
Visualization
Marketing & Advertising
Rendering
CAD Management & IT
Animation & Visual Effects
Business Management
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