The Road to Reality: Driving Material Excellence

Learn about total appearance capture technology—the future of rendering of physical materials such as automotive effect paints, textured materials, and other unique surfaces. We will provide an overview of measurement, communication, and visualization of material surface appearance and compatibility with VRED 2016 software. Discover how new technology enables measurement and communication of all visual characteristics of material appearance accurately and immediately via unmatched photorealistic rendering. Learn about what characteristics make up appearance and the use of reflectance functions that describe the ways in which light interacts with the surface of a material. Designers, 3D artists, material specifiers, and marketers may now visualize their designs with unmatched realism, using digital information measured from real materials. Learn how this process can shorten product lifecycles and accelerate delivery of new designs.