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Is This Thing On? How to Make Headlines Featuring Your Best People and Projects.

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Description

The architecture, engineering, and construction industry is undergoing an evolution, and industry and mainstream media are looking to fill their pages with rich content—stories about innovative people, projects, and products. You see many of your competitors earning meaningful coverage for their successes, but what about you? This inaugural media-training class will help customers and partners tell their stories and understand the competitive media landscape.

Key Learnings

  • Gain a basic understanding of the differences (and value) of working across multiple storytelling channels (earned, owned, and social)
  • Learn how to understand and work within the modern media landscape
  • Understand how to define, develop, and deliver your stories to the media
  • Learn how to engage media with confidence

Speakers

  • Jeff Yoders
  • Allison Masci
  • Adam Higgins
  • Blake Menezes
  • Rob Mckinney
    Rob McKinney, a self-taught construction technologist, first developed a love for technology with his first Atari game machine. He began his career in construction as the safety director for J.M. Wilkerson Construction, a construction general contractor based in Marietta, Georgia. McKinney furthered his construction and risk management experience at companies like New South Construction and XL Catlin Insurance. McKinney is currently serving as the chairman of the Associated General Contractors (AGC) of Georgia Technology Committee, and is a member of the Associated General Contractors of America IT Forum Steering Committee. This committee meets regularly to develop quarterly roundtable programs focusing on new apps to use on project sites. McKinney also has an online blog dedicated to educating construction industry professionals on new uses for technology integrations on projects. McKinney is now a consultant for JBKnowledge, a provider of technology solutions for the construction and insurance industries.
  • Lauren Ginsberg
    Lauren leads the development and distribution of case studies and video testimonials for integrated campaigns, sales, and customer success at Autodesk. With over 15 years of experience in storytelling, media relations, and strategic communications, she excels at building collaborative relationships that bring brand messaging to life and drive business results. Her knack for creating engaging content not only showcases client success but also helps connect the dots between brand goals and customer needs. Outside of work, Lauren enjoys traveling, live music, and cooking, which fuels her creativity and dedication to impactful storytelling.
  • Brian Farber
  • Elizabeth Manning

Tags

Industries
Architecture
Finishing contractors
General contractors
MEP contractors
Structural contractors
MEP engineering
Structural engineering
Topics
Architect
Construction Manager
Construction Engineer
Building Owner
BIM/VDC Manager
Business Executive
Construction Management
Marketing & Advertising
Management
Construction Modeling
Software Training
Residential Buildings
Commercial Buildings
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