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Success Story

Tata Safari—More than the Vehicle You See on Screen

Tata Safari—More than the Vehicle You See on Screen

Customer challenge

Primer Studio was tasked with creating video material for the well-known Tata car brand. The key was to capture all the car's features and present it in the best possible light. However, the vehicle present on set was not the one that should be displayed in the final material. Sounds confusing, right? Well, that’s the mission Primer Studio was assigned. In their case, they had to use 3D magic to transform the tracking car into a future car. The filmed car and 3D car model, although different in shape and color, had the same wheelbase. A fun behind-the-scenes fact is that Tata Motors was doing the final touches on the car as they were working on the model. Luckily, they never shy away from a challenge which shows their flexibility and openness to adapt the initial plan if necessary - and it often is.

Project goals

The priority project goals put before Primer Studio were: 1) Setup object tracking 2) Develop car shader and car remodeling simultaneously 3) Respect the real-world lights and rendering 4) Overcome the lens flare challenge 5) Compositing 6) Make the final car photo-realistic

Solution

“Once we got the CAD model, the rest was standard practice—object tracking, working on car shader and car remodeling simultaneously, taking care of the lighting, rendering before finishing up with compositing. The lens flare made compositing a bit more challenging than usual, but we managed to overcome that stumbling block. Making the lighting and shading as realistic as possible is what we've focused most of our attention on. We didn’t want the viewers to suspect that another car was being filmed the entire time. And they didn’t.” The entire project was facilitated by Autodesk 3ds Max, V-Ray, and After Effects. Autodesk ensured a smooth workflow, from importing the CAD model to remodeling and rigging. V-Ray assisted with the final rendering whereas After Effects was in charge of compositing. In their words: “As always, 3ds Max had the best integration with V-Ray, and these two worked exquisitely together.” That's why they keep coming back to them, as they haven’t failed them so far.

Business outcome

Their personal aim was for the car to be photo-realistic, basically with invisible effects. Since they are in constant search of the “perfect” CG car, they were glad that people couldn’t recognize the CG shots. As put in their own words: "That's when we know we’ve done the job right." Considering the outcomes, the project sparked many positive reactions, which is an indicator of the excellent work they have done on this project. Asked to summarize the efforts on this project Primer Studio said: ”As always, we had to put our heads together to get the job done, but our efforts paid off in the end and there's nothing more we could ask for.”

Conclusion

The Tata Safari project allowed Primer Studio to dig deeper into the field of extreme realism and test their skills in this specific area. They put a lot of time and effort into this project and were more than proud of how it turned out. What's important for them is that they’ve responded to the client’s task while at the same time expanding their knowledge, which will for sure come in handy in their future projects.

Project summary

    Duration & delivery

  • 60
  • 2021-03-24

    Autodesk solutions

  • 3ds Max

    Services provided

  • Design Visualization
  • Rendering & Animation

    Customer industry

  • Media & Entertainment
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