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Getting into the Flow of Generative Design for MEP

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Generative Design 101

The future of the AEC industry is extremely exciting. Converging technologies will soon disrupt the whole industry as new automated workflows emerge. Generative design is the pinnacle of these new workflows. Once a problem is thoroughly and adequately defined, all possible design variations can be produced, explored, scored, and optimized. This article will show how generative design can be used for mechanical, electrical, and plumbing (MEP) design engineering.

Before jumping into solving specific MEP problems, it is good to have a holistic understanding of what generative design is, how it works, and what is required to get there. My definition of generative design is, “a connected design process that involves generating outputs that meet certain constraints of a defined problem. The process involves identifying variables to a problem and creating a massive number of possible solutions.”

With the exception of some software programs, you cannot typically buy generative design off the shelf. Software programs such as Test Fit usually only serve to solve individual, specific problems such as multifamily layouts but not hospital layouts.

A process that can fit the needs of an individual or an individual company’s specific problem usually requires more specialized input and development. This has led to increasing popularity of Algorithmic Design. This is largely due to the ease of entry with computational design software. Autodesk was one of the first available lines of such software products. Dynamo is computational design software that connects directly to Revit. With Dynamo, parametric problems could be constructed with variable inputs.

Next came Project Fractal which ran a variety of solutions from a Dynamo script but due to problems with a high number of variables, this process was too slow to bring much value. This has been replaced by Project Refinery resulting in an optimal solution that can be found quickly using genetic algorithms (NSGA-II optimization to be exact). These genetic algorithms are the best tools to solve complex problems with a large or unknown solution.

A genetic algorithm is a calculated trial-and-error search that is inspired by Charles Darwin’s theory of natural selection where the fittest individuals (inputs variable) are selected for reproduction in order to produce offspring for the next generation of inputs. The process optimizes designs quickly by adding a feedback loop. At the end of each generation, the design is scored, or given a “fit score.” Characteristics or attributes from designs with high fitness are then used to create a new set of inputs for the design problem. This process is called “cross over.” Just like biology, the process also introduces mutation or random tweaks to the new set of inputs after each generation to provide diversity to each generation. This guarantees the algorithms will not converge on false optimal solutions. The process repeats, creating a new and improved generation until it finds the best combination of inputs.

Constructing a Generative Design Problem

Building generative design algorithms is simple, but creating an algorithm that results in useful outputs takes creativity and lateral thinking. The goal is to build a flexible and scalable framework that can be applied to an extensive number of design problems. Building a useful framework consists of first asking the right questions and gathering the right data. Next, this information and logic needs to be turned into code that not only solves the problem with a variety of inputs but also give a score to the various solutions. This is where the challenge lies and where a shift will take place in the kinds of skills that designers and engineers will need.

While researching generative design, I stumbled across a YouTube video called Super Mario OI by Seth Bling. In the video, he shows Mario flying through a level. The catch is that Mario is being controlled by artificial intelligence. The program is made of neural networks and genetic algorithms that improve Mario’s performance each time he plays through the level. I love this example, not only because I grew up playing Mario, but because it is an excellent analogy of the generative design workflow and the components needed to build a generative design framework.

We must first define our goal. Mario’s goal is to find the fastest route through the level. Next, we need to find a way to measure our stated goal. The Mario game uses a timer and the percent of level completion to measure success. A combination of these two parameters makes up the fitness function. Third, we need to build out and constrain the problem. In the Mario analogy, this is the level itself, a kind of maze or problem statement to navigate or solve. The final step is to identify the variables that can be manipulated to solve the defined problem. For Mario, it’s the combination of inputs from the controller: A, B, X, Y, Up, Down, Left, Right. Once the problem is defined in this manner, an algorithm can be trained to beat the most talented of humans.

Just like in the Mario example, a design system needs to be defined. This is the framework. Then Project Refinery will be the artificial intelligence engine that will generate the creation of design alternatives that exist in the design system finding the best combination of inputs for the excellent solution. The framework consists of four parts:

Identify Goals

The first step with any generative design workflow is to identify the exact problem we are solving. It is critical to dedicate time to the vision in order to outline key goals and possible inputs. The generative design process relies heavily on key, front-loaded information derived from users, key stakeholders, and accurate historical data. Every attempt should be made to collect and analyze as much of this data as possible.

Build Algorithm

Once all the goals are defined, we can move on to step two, defining the problem. This step requires that the problem be defined in detail yet strategically constrained. The success of the outputs depends on how the model is parameterized and constrained. Too many inputs will lead to a design space that is too big or noisy to explore. Too few inputs will not yield a big enough design space to be of value. The goal is to build a flexible model that can generate designs that can be numerically tested against the goals.

Identify Variables 

The third step is to identify key input parameters to the problem and established which of these parameters are variables and which ones are fixed. Some examples of a fixed parameters include models, building code, and owner preferences. Some examples of variable parameters include the number of items, different manufacturing equipment, and positioning.

Measure

The fourth step is to establish a way to measure the success of the results. A fitness function does this. Fitness functions are used in genetic algorithms to guide simulations towards optimal design solutions. Each solution, therefore, needs to be awarded a score that indicates how close it came to meeting the overall specifications of the desired solution. These results should generate intuitive results, meaning the best/worst candidates should have the best/worst score values.

For optimization problems, simple functions such as the sum can be used as the fitness function. There are a few nonintuitive pitfalls to be aware of when creating a fitness function. For example, using an if statement where true = 0 and false = 1 or using a function that increases as solutions get better, but doesn’t identify the best solution is not so good either. These methodologies have the risk of not finding an optimal solution. This happens when the algorithm cannot converge to a single point of the fitness function.

Constructing frameworks will be illustrated in the first few simple examples to get into the flow of solving optimization problems using Project Refinery. Each problem will be constructed and solved for an optimal solution using this framework, which is summarized below.

Problem Framework

GoalWhat do you want to achieve?
ConstraintsDefine inputs and outputs and their relationships. 
VariablesWhat inputs can be manipulated?
Fitness FunctionHow will the goal(s) be measured?

cloud

Example 1: Calculus 101 with Project Refinery

When I first heard that Project Refinery could optimize a Dynamo graph, I immediately thought of the Calculus 101 problem of minimizing the surface area of a soda can. In this example, we will first solve this problem using calculus and then see how that translates to solving the problem with Dynamo and Project Refinery. We will see how under the hood Project Refinery is merely looking for a maximum or minimum of a function using calculus optimizes tactics.

Problem Framework

Goal
Minimize the amount of material to produce the can.

Inputs 
? = 12oz, 355ml

Constraints 
? = ??2h
h>0, ?>0

Variables 
Cylinder high and radius

Fitness Function 
Minimize Surface Area

Calculus Solution

The first step is to define the problem: the equation for the volume of a sphere is, where r is the radius and h is the height. We also know that the volume is fixed at 12 oz = 355 ml. The total surface area of a cylinder can be found by combining the area of the top and bottom of the can with the area of the side of the can.

2

The next step of the problem is to restate the problem so as to get a function of a single variable. To do this, the value equation is solved for the height (h) and then substituted into the area function. Now area can be defined by the radius and using calculus, the minimum value can be calculated.

Next, the problem needs to be constrained. The minimum value will either occur at one of the endpoints of the domain of definition or at one of the critical points. Note that the domain of this function will be (0, ∞). Clearly, we cannot have r = 0. That makes the area go to zero, which would make it tough for our can to hold any liquid. We also could not have r = ∞ since this would be a flat can with no height and this also would not hold any liquid. This means the minimum must take place between r = 0 and r = ∞.

0

One way you could solve this problem is to graph the equation and then find where the value is the lowest, or as we said before, we can use calculus. In a continues function, a maximum or minimum is always where the function flattens or where the derivative of the function is equal to zero. The derivative basically finds the slope of a function at any point. These locations are considered critical points. Critical points are key in finding maximum and minimum values of graphs with calculus.

rnage

a

In order to find out if a critical point is a maximum or minimum we calculate the second derivative. This lets us know if the slope is continually getting smaller. Looking at the graph from left to right, the slope starts out positive (the function rises), goes through zero (the flat point), and then becomes negative (the function falls). A slope that gets smaller (and goes through 0) means a maximum. If the second derivative is less than 0 the critical point is a maximum, if it is greater than 0 it is a minimum.

Using the second derivative to check that this is indeed a minimum, we have SA′′ = 4π + 1420 r 2 > 0 and thus it is a minimum. Thus, the dimensions minimizing the surface area would be r = 3.837 cm and h = 7.675 cm.

Project Refinery Solution

Now let’s look at solving the same problem using Project Refinery. Yet again the first step is to define the problem with our framework. Rather than writing out the equation for the cylinder, we can use Dynamo nodes to generate the geometry and calculate the surface area.

contraint

Constraints

A cylinder is constructed using the Cylinder.ByRadiusHeight node. The next set of the problem is to rearrange the problem to get a function of a single variable. Inside the Code Block we write an equation that finds the height as a function of radi and make the cylinder.

block

Variables

The inputs in the pink group control the cylinder’s geometry. The volume input is a static Code Block remadeVolum, and the radius input is a number slider node renamed R. In order for Project Refinery to know that the radius node is input, the node needs to be set as an input. To do this, right-click on the node and click “Is Input.” Just like the calculus problem, the Dynamo script needs to be constrained. By clicking on the arrow icon on. Here the minimum and maximum can be set along with the steps.

11

Fitness Function

The next sections involve analyzing the results using a fitness function. The surface area of the cylinder will act as the fitness function and can be easily retrieved with the Solid.Area node. In order for Project Refinery to recognize this node as an output, the node needs to be set as an output. Right-click on the node and click “Is Output.”

Project Refinery

The Dynamo graph is now ready to be optimized by Project Refinery where the design will evolve to find the most suitable options based on the constraints and goals provided. Refinery will run multiple generations of options, and each time it will take the fittest (best) options of the generation and use them to create a new generation.

Optimization Steps

1. Create a new study and select Optimize as the generation method.
2. Under Inputs make sure that all the desired variable is present.
3. For inputs that do not change on each run, set the desired value and uncheck the box alongside it.
4. Under Outputs set the optimization goal you want to achieve: Maximize, Minimize, or Ignore.
5. Set the population size, this represents the number of options that will be created in each generation.
6. Under Settings set the amount of generations you want to create. Each new generation is a range of options that falls between the two best designs of the previous generation.
7. Click Generate.

Wow! Refinery just calculated the exact same results that were found using the Calculus 101 method. This is because under the hood, Project Refinery is basically doing the same calculations to hunt for maximums and minimums of the design space. There is not magic, just math! By clicking on the solution in Refinery the Dynamo script will adjust the variables to match the Refinery solution.

solution

Example 2: Max Multivariable Graphs

In this next example, we will further explore the relationship between standard calculus and refinery as we move to multivariable problems. We we will use the same concepts we used to solve a single-variable problem in order to solve multi-variable problems. Intuitively, when you are thinking in terms of multivariable graphs, local maxima of multivariable functions are peaks, just as they are with single-variable functions. One way a computer "learns" how to do something is to minimize or maximize some "Fitness Function." In this case, the fitness function is the equation Z+X^2+Y^2=0, and the goal is to maximize the Z component of the function.

Rather than going through all possible X and Y inputs, the genetic algorithms looks at the rate of change of X and Y inputs. In calculus, this is also known as the gradient of the function. With the gradient, the computer can tell if it’s getting closer to the optimal solution. The next step is where cross over comes in. The algorithm's feedback loop combines traits of the good scoring solution to form a new solution. This is repeated until it converges at a maximum or minimum point. With this feedback loop, problems that would take literally, hundreds to thousands and even millions of years to compute can be solved in a practical timeframe.

Problem Framework

GoalFind maximum Z value for the Function Z+X^2+Y^2=0
InputsSurface
Fitness FunctionMaximum Z component or minimize the normal plane
ConstraintPoint on the surface of Z+X^2+Y^2=0
VariablesX and Y inputs

frame

Dynamo Graph

dynamo

 

Generative Design for MEP

These examples will focus on common MEP design challenges that are good candidates for generative design. We have seen from the previous examples that, thanks to Project Refinery, the AI portion of these workflows is simple. The challenge for designers is building algorithms with Dynamo that lead to good results with Project Refinery. Instead of designers solving solutions to micro problems, they need to shift their mindset to solve engineering problems more holistically and think of creative ways to measure success. It is very important to understand the foundations needed before solving problems with Project Refinery.

In each example, a goal will be set. Data will need to be collected, a parametric algorithm will need to be defined, and different solutions will be produced with Project Refinery. The selected design solution will then be integrated into the Revit model.

define

Data – Revit

The foundation for our MEP workflows is the collection, organization, and centralization of data. Data is the oil that makes algorithms run--with more data available, more robust and complex algorithms can be written. Revit is the fundamental piece of software to accomplish this first task.

Revit is an example of Building Information Modeling (BIM) software. BIM is the combination of 3D modeling and a database, storing attributes (parameters) for each 3D entity. The software is designed to handle complex building systems and contains the tools to document the final design. Each intelligent model created with Revit represents an entire project and is stored in a single database file. Before moving to the next level, it is necessary to standardize the database so data can be targeted and retrieved. Note that data from other sources (e.g., Excel) can be integrated as well.

Parametric Model - Dynamo

Parametric design is a process based on algorithmic thinking that combines parameters and rules that together define the relationship between design elements. MEP problems can be solved parametrically by embedding the design logic into computer code to solve problems then linking all those design steps together to solve a class of problems.

Dynamo is the programming language that lets you do just that. Dynamo connects to Autodesk Revit allowing access to the database and the geometry aspects of the building model. This data can then be analyzed and connected to define relationships and execute a sequence of actions that create flexible algorithms that can find an array of solutions to the design problem. Before getting to the top of the pyramid, generative design algorithms must be developed and tested inside Dynamo.

Generative Design - Project Refinery

At the top of the pyramid is generative design. The ability to explore, measure and rank all the different options from a problem’s design space. This is done with Project Refinery, Autodesk’s generative design beta that was used above.

beta

Example 1: Grid of Diffusers

Selecting and laying out the diffusers for a given space is a convoluted and often overlooked process. Yet it's vital to ensure code compliance and occupancy comfort. For example, too much airflow in a diffuser will be loud and violate building code noise requirements. Also, if the spacing is not correct, there can be major air drafts causing discomfort for the occupants. Running the calculations to take these issues into account involves a few steps. First, one must guess the number of diffusers for the space to find the required cubic feet per minute (CFM) for each diffuser in a room.

Second, the CFM is used to look up performance data from the manufacturing catalog. With the performance data, the noise levels and airflow distribution patterns can be evaluated. Running this process over and over for several different layout and diffuser types to find the best solution is not practical in real-world design where time is critical.

With generative design, the computer can quickly perform this process and test all the possibilities. The ideal layout for diffusers is very similar to the circle packing algorithm (see the full class handout). Here the circle radius is the airflow distribution pattern called throw. The airstream should not have significant overlaps as this causes drafts. The same framework will be used but with the radius being a variable based on the diffuser CFM and manufacturing data. Two more components are added to the fitness function to cover the noise and comply with he codes of this complex optimization problem.

grid

Problem Framework

The goal of this workflow is to find the optimal combination of manufacture diffuser selection and layout of diffusers for a given space that best satisfies human comfort, uses the least number of diffusers and remains code compliant.

Data Collection - Manufacture Data from Excel

Excel is the most commonly used tool for manipulating and managing data in the MEP engineering community. Dynamo can import data from Excel that can then be used. The example below shows how diffuser performance data in Excel can be brought into Dynamo and rearranged into a list that can be worked with.

Fruin 1

Space Parameters

The building code data for spaces often depends on looking up key words in data tables. Before running the diffuser script a script needs to be ran to set all the Space information. To deal with the issue of data integrity from human error and frankly, a lack of standards fuzzy logic can be used.

Architectural room names are an example. MEP engineers need to match up room names to some type of key value to the Ashrea Ventilation standards. Fuzzy logic is a form of many-valued logic in which the truth values of variables may be any real number between 0 and 1, inclusive. It is employed to handle the concept of partial truth, where the truth value may range between completely true and completely false. This is a fitness function. There is a Dynamo package called Fuzzy Dynamo that will do the trick, comparing the room names to the list of space type names within Revit and finding the best match. The Revit space type can then be set automatically to bring in all the code data like air changes per hour, exhaust requirements and noise limits from an Excel table.

Fruin 2

Ceiling Geometry

The real power of Dynamo over other application is its ability to easily access and view Revit elements geometries. Out of the box, Dynamo can collect elements from a project but by pulling in additional nodes from Dynamo packages, we can also get elements from a linked model. Once an element is retrieved, there are four nodes we can use to get the element’s geometry. These nodes will produce varying outputs based on the type of Revit element being accessed. The table and image below illustrate this.

Fruin 3

For the diffuser workflow a ceiling from a linked model ceiling above a selected Revit space will be selected. The geometry of the ceiling is deconstructed to get the lower surface.

Fruin 4

Constraint

A parametric grid of points is constrained by the ceiling surface. The table of manufacturing data also acts as a constraint.

Building Algorithm

The first step in the workflow is to select a space. The bottom surface of the ceiling is then retrieved and a grid of points is formed. From there the number of points or diffusers is known. Next, the CFM can be found by dividing the number of diffusers by the spaces required CFM. After that, the throw at that particular CFM can be found using manufacturing data and interpolation. Now the circles can be placed at each point with the correct radius. The noise is also calculated and is needed for the fitness function.

Fruin 5

Variable

The variables for this problem are the number of divisions for the grid of points and the different manufacturing diffuser options.

Fitness Function

The fitness function is very similar to the circle packing problem (see the full class handout) but two more inputs are added to capture the noise and cost variables of the problem.

Fruin 6

Project Refinery

Projected Refinery is then used to evaluate all the options and output the fitness function.

Integration

The final step in the generative design workflow is to integrate your chosen design. Once the optimal solution is found, Dynamo can place the diffusers’ elements into the model, and set all of the diffuser parameters. With the Sigma AEC Diffuser Pack add-in, the diffusers can also be shaped to line up with the closest open ceiling grid.

Sean Fruin is a mechanical engineer in training (EIT), design technologist, and innovator who has an ardent fascination with automation and the exploration of computational design solutions for the architecture, engineering, and construction (AEC) industry. He learned many aspects of the design industry from is work in manufacturing, general contracting, and mechanical, electrical, and plumbing (MEP) design. Sean has realized his dream by starting Sigma AEC Solutions where he has had the opportunity to explore and implement the latest technologies, hence improving efficiency and increasing quality in the AEC industry.

Want more? Download the full class handout to read on.

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Snowplow
We use Snowplow to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Snowplow Privacy Policy
UserVoice
We use UserVoice to collect data about your behaviour on our sites. This may include pages you’ve visited. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our platform to provide the most relevant content. This allows us to enhance your overall user experience. UserVoice Privacy Policy
Clearbit
Clearbit allows real-time data enrichment to provide a personalized and relevant experience to our customers. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID.Clearbit Privacy Policy
YouTube
YouTube is a video sharing platform which allows users to view and share embedded videos on our websites. YouTube provides viewership metrics on video performance. YouTube Privacy Policy

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Adobe Analytics
We use Adobe Analytics to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Adobe Analytics Privacy Policy
Google Analytics (Web Analytics)
We use Google Analytics (Web Analytics) to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Google Analytics (Web Analytics) Privacy Policy
AdWords
We use AdWords to deploy digital advertising on sites supported by AdWords. Ads are based on both AdWords data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that AdWords has collected from you. We use the data that we provide to AdWords to better customize your digital advertising experience and present you with more relevant ads. AdWords Privacy Policy
Marketo
We use Marketo to send you more timely and relevant email content. To do this, we collect data about your online behavior and your interaction with the emails we send. Data collected may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, email open rates, links clicked, and others. We may combine this data with data collected from other sources to offer you improved sales or customer service experiences, as well as more relevant content based on advanced analytics processing. Marketo Privacy Policy
Doubleclick
We use Doubleclick to deploy digital advertising on sites supported by Doubleclick. Ads are based on both Doubleclick data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Doubleclick has collected from you. We use the data that we provide to Doubleclick to better customize your digital advertising experience and present you with more relevant ads. Doubleclick Privacy Policy
HubSpot
We use HubSpot to send you more timely and relevant email content. To do this, we collect data about your online behavior and your interaction with the emails we send. Data collected may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, email open rates, links clicked, and others. HubSpot Privacy Policy
Twitter
We use Twitter to deploy digital advertising on sites supported by Twitter. Ads are based on both Twitter data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Twitter has collected from you. We use the data that we provide to Twitter to better customize your digital advertising experience and present you with more relevant ads. Twitter Privacy Policy
Facebook
We use Facebook to deploy digital advertising on sites supported by Facebook. Ads are based on both Facebook data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Facebook has collected from you. We use the data that we provide to Facebook to better customize your digital advertising experience and present you with more relevant ads. Facebook Privacy Policy
LinkedIn
We use LinkedIn to deploy digital advertising on sites supported by LinkedIn. Ads are based on both LinkedIn data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that LinkedIn has collected from you. We use the data that we provide to LinkedIn to better customize your digital advertising experience and present you with more relevant ads. LinkedIn Privacy Policy
Yahoo! Japan
We use Yahoo! Japan to deploy digital advertising on sites supported by Yahoo! Japan. Ads are based on both Yahoo! Japan data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Yahoo! Japan has collected from you. We use the data that we provide to Yahoo! Japan to better customize your digital advertising experience and present you with more relevant ads. Yahoo! Japan Privacy Policy
Naver
We use Naver to deploy digital advertising on sites supported by Naver. Ads are based on both Naver data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Naver has collected from you. We use the data that we provide to Naver to better customize your digital advertising experience and present you with more relevant ads. Naver Privacy Policy
Quantcast
We use Quantcast to deploy digital advertising on sites supported by Quantcast. Ads are based on both Quantcast data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Quantcast has collected from you. We use the data that we provide to Quantcast to better customize your digital advertising experience and present you with more relevant ads. Quantcast Privacy Policy
Call Tracking
We use Call Tracking to provide customized phone numbers for our campaigns. This gives you faster access to our agents and helps us more accurately evaluate our performance. We may collect data about your behavior on our sites based on the phone number provided. Call Tracking Privacy Policy
Wunderkind
We use Wunderkind to deploy digital advertising on sites supported by Wunderkind. Ads are based on both Wunderkind data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Wunderkind has collected from you. We use the data that we provide to Wunderkind to better customize your digital advertising experience and present you with more relevant ads. Wunderkind Privacy Policy
ADC Media
We use ADC Media to deploy digital advertising on sites supported by ADC Media. Ads are based on both ADC Media data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that ADC Media has collected from you. We use the data that we provide to ADC Media to better customize your digital advertising experience and present you with more relevant ads. ADC Media Privacy Policy
AgrantSEM
We use AgrantSEM to deploy digital advertising on sites supported by AgrantSEM. Ads are based on both AgrantSEM data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that AgrantSEM has collected from you. We use the data that we provide to AgrantSEM to better customize your digital advertising experience and present you with more relevant ads. AgrantSEM Privacy Policy
Bidtellect
We use Bidtellect to deploy digital advertising on sites supported by Bidtellect. Ads are based on both Bidtellect data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Bidtellect has collected from you. We use the data that we provide to Bidtellect to better customize your digital advertising experience and present you with more relevant ads. Bidtellect Privacy Policy
Bing
We use Bing to deploy digital advertising on sites supported by Bing. Ads are based on both Bing data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Bing has collected from you. We use the data that we provide to Bing to better customize your digital advertising experience and present you with more relevant ads. Bing Privacy Policy
G2Crowd
We use G2Crowd to deploy digital advertising on sites supported by G2Crowd. Ads are based on both G2Crowd data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that G2Crowd has collected from you. We use the data that we provide to G2Crowd to better customize your digital advertising experience and present you with more relevant ads. G2Crowd Privacy Policy
NMPI Display
We use NMPI Display to deploy digital advertising on sites supported by NMPI Display. Ads are based on both NMPI Display data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that NMPI Display has collected from you. We use the data that we provide to NMPI Display to better customize your digital advertising experience and present you with more relevant ads. NMPI Display Privacy Policy
VK
We use VK to deploy digital advertising on sites supported by VK. Ads are based on both VK data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that VK has collected from you. We use the data that we provide to VK to better customize your digital advertising experience and present you with more relevant ads. VK Privacy Policy
Adobe Target
We use Adobe Target to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Adobe Target Privacy Policy
Google Analytics (Advertising)
We use Google Analytics (Advertising) to deploy digital advertising on sites supported by Google Analytics (Advertising). Ads are based on both Google Analytics (Advertising) data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Google Analytics (Advertising) has collected from you. We use the data that we provide to Google Analytics (Advertising) to better customize your digital advertising experience and present you with more relevant ads. Google Analytics (Advertising) Privacy Policy
Trendkite
We use Trendkite to deploy digital advertising on sites supported by Trendkite. Ads are based on both Trendkite data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Trendkite has collected from you. We use the data that we provide to Trendkite to better customize your digital advertising experience and present you with more relevant ads. Trendkite Privacy Policy
Hotjar
We use Hotjar to deploy digital advertising on sites supported by Hotjar. Ads are based on both Hotjar data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Hotjar has collected from you. We use the data that we provide to Hotjar to better customize your digital advertising experience and present you with more relevant ads. Hotjar Privacy Policy
6 Sense
We use 6 Sense to deploy digital advertising on sites supported by 6 Sense. Ads are based on both 6 Sense data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that 6 Sense has collected from you. We use the data that we provide to 6 Sense to better customize your digital advertising experience and present you with more relevant ads. 6 Sense Privacy Policy
Terminus
We use Terminus to deploy digital advertising on sites supported by Terminus. Ads are based on both Terminus data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Terminus has collected from you. We use the data that we provide to Terminus to better customize your digital advertising experience and present you with more relevant ads. Terminus Privacy Policy
StackAdapt
We use StackAdapt to deploy digital advertising on sites supported by StackAdapt. Ads are based on both StackAdapt data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that StackAdapt has collected from you. We use the data that we provide to StackAdapt to better customize your digital advertising experience and present you with more relevant ads. StackAdapt Privacy Policy
The Trade Desk
We use The Trade Desk to deploy digital advertising on sites supported by The Trade Desk. Ads are based on both The Trade Desk data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that The Trade Desk has collected from you. We use the data that we provide to The Trade Desk to better customize your digital advertising experience and present you with more relevant ads. The Trade Desk Privacy Policy
RollWorks
We use RollWorks to deploy digital advertising on sites supported by RollWorks. Ads are based on both RollWorks data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that RollWorks has collected from you. We use the data that we provide to RollWorks to better customize your digital advertising experience and present you with more relevant ads. RollWorks Privacy Policy

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