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Bayer AG's Successful Global License Consolidation Process with Priority Support

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Description

Bayer AG decided to switch from local licensing based on disparate subscription contracts to a global, centralized approach with flexible licensing and Enterprise Priority Support from Autodesk, Inc. What were the reasons? Where are the benefits? Why does this decision make sense for international operating companies with a variety of products in use? This class describes the process of introducing the Enterprise Flexible Licensing Program at Bayer with an internal view on the challenges and the most effective practices that the company implemented to optimize and grow utilization of Autodesk technologies across multiple global locations. You will learn how Autodesk established the infrastructure to form a worldwide support structure for the Bayer users, from on-boarding user education sessions to in-house events. Dedicated personnel at both Bayer and Autodesk are vigilant in seeing that management and users in the different legal entities have knowledge of the program and support infrastructure.

Key Learnings

  • Learn about the basic business structure and needs of the Bayer Group
  • Learn about the benefits that a flexible licensing can bring to company like Bayer
  • Learn about the possibilities of an enterprise-wide support model
  • Discover the value that a long-term relationship with Autodesk's Global Services team can bring to your company

Speakers

  • Franziska Fleischer
    Franziska Fleischer, Dipl.Betriebswirtin, ist seit 2010 bei Autodesk beschäftigt. Sie koorinierte zunächst Key Accounts wie Bayer und Anditz. 2013 übernahm sie die Teamleitung für Zentral- & Südeuropa für Premium Support Services und leitete ein Projekt zur Organisationsentwicklung in Richtung Customer Success. Ab 2016 baute Sie ein CSM Team in Barcelona (Center of Excellence) auf.
  • Michael Ring
    Michael has a long time experience at Bayer. He started as a software developer for GIS systems; spent a couple of years in the US to introduce Material Management Systems and Inspection Systems; being back in Germany he had various responsibilities : he set up the support structure for Engineering Systems, he was responsible for the contract management with the major CAD/CAE providers and he introduced the Autodesk Major Business Agreement within Bayer. Currently he is defining and supporting the BIM processes for a major revamp program at Bayer and he is in charge of Virtual Reality for Design Review and Training.

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Architecture
Civil / Site development contractors
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Continuing education and professional education
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Business Executive
Civil Engineer
Mechanical Engineer
Marketing / Sales Manager
IT Manager
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