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A Fine Line—The Balance of Artistry and Technology in Architectural Visualization

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Description

This round table discussion will centre on the strategic deployment of technology within Arch Viz commercial projects and studios. James Orchard and Sam Slicer from FloodSlicer  will review the creative decision making process that lies behind the creation of successful high end projects,  referencing FloodSlicer projects that demonstrate high levels of technical prowess – in particular animations. The Arch Viz environments of the round table audience will be included and considered in discussions.

Key Learnings

  • Review the importance of the overarching creative brief in project planning and determining of technical solutions
  • Discover how to attain best possible creative technical solutions
  • Consider the use of technology in relation to historic trajectories and contemporary cultural relationships
  • Discuss dissemination of knowledge in deadline-driven architecturally visualization environments, including research and development and introduction of new technologies

Speakers

  • Sam Slicer
    Sam Slicer is the co-founder/owner of FloodSlicer, Australia. She graduated from the prestigious architecture program at the Royal Melbourne Institute of Technology, Australia, in 1993. Drawing on over 5 subsequent years as a practicing graduate architect—along with ongoing explorations into photography, art, architecture, and visual communication—Sam brings a rare understanding to image making that combines transcendent architectural ideas with eloquent visual storytelling. FloodSlicer is an award-winning animation and filmmaking company and a world leader in prebuilt visualizations. It was founded in 2006 with Daniel Flood and has offices in Melbourne and Sydney, Australia. Worldwide projects are regularly published and exhibited. Sam frequently lectures for design and photography university courses, makes written contributions to architectural publications, and is a current sitting member of the RMIT University Photography Program advisory committee.
  • James Orchard
    James holds a degree in industrial design from Loughborough University and is an all round designer specializing in Architectural Visualisation with over seven years of senior experience and management. James joined FloodSlicer in 2012 and rapidly established himself as a core leader and mentor, exemplifying the pursuit of the highest possible standards and of balancing the rigorous demands of high end branding aesthetics with complex technology.<br/><br/>FloodSlicer is an award winning animation and film making company and a world leader in pre-built visualisations. It was founded in 2006 by Daniel Flood and Sam Slicer and has offices in Melbourne and Sydney, Australia. Worldwide projects are regularly published and exhibited.

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Product
3ds Max
Industries
Architecture
MEP engineering
Structural engineering
Product design and manufacturing
Topics
Digital Artist
FX Supervisor
Visualization
Rendering
Animation
Animation & Visual Effects
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