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Introduction to Storytelling: It's Not Just Fairy Tales at Bedtime

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Description

The class presents an overview of storytelling, which is the human side of communication. Thought-provoking case studies of master storytellers are presented to stimulate the principle that design matters. Storytelling guidelines are discussed to formulate the combination of best practices, CAD/visualization tools, empathy for the client's perspective, and passionate delivery of design intent. A special emphasis is placed on storytelling in the physical world where the words are actually the visualization of architecture and landscape elements. Workflow case studies that use mixed media Autodesk® software such as Showcase®, Revit®-based software, AutoCAD®, and 3ds Max® Design are presented as real-life examples of storytelling's integration with technology.

Key Learnings

  • Organize graphical, visual, diagrammatic, and data elements as a well-orchestrated presentation
  • Generate compelling presentations into thoughtful, passionate, and entertaining storytelling formats
  • Persuade positive responses with well-presented supportive design features prior to the final crescendo
  • Combine Autodesk presentation programs and personalized storytelling techniques to achieve desired results

Speakers

  • Robert Voelker
    Speaker Biography:Bob Voelker, AIADirector of BIM/Visualization - ACAI Technologies, Inc.Bob with more than 30 years of design presentation experience, including 16 years utilizing Autodesk® programs, is a graduate of the University of Maryland/School of Architecture and holds architectural licenses in both New York and Florida. With a career history at businesses including ACAI Technologies, The Walt Disney Company, Robb & Stucky Interiors, and established architectural firms Bob's primary focus has been the generation of conceptual architectural interiors and the communication of design intent to diverse audiences. Public speaking engagements have been a constant in his daily workflow conducting forums that are intimate/internal team collaborations, formal/executive client based presentations, and conference group educational sessions sharing the value of CAD/Visualization.
  • David Thirlwell
    David has worked with various Autodesk® software for the past 15 years, covering the range of Building Design Suite products. David's academic background includes degrees in Architecture and Construction Management from the University of Florida and his working experience spans Architecture, Engineering, and Construction sectors. Working in a rapid prototyping environment in the Engineering sector during graduate school turned-out to be the perfect preparation for BIM. Over the past six years BIM and VDC have been his primary focus for his work on large commercial design and construction projects. Throughout David's career, it has not only been critical to effectively communicate sophisticated concepts, strategies, and workflows to every party involved on building projects, but also to be persuasive in the process. Being a good storyteller is essential to relating the value of BIM and VDC, but even more so in showcasing the results.

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Tags

Product
Revit
AutoCAD
3ds Max
Industries
Civil / Site development contractors
Architecture
Continuing education and professional education
Topics
CAD Manager
Project Manager
Storytelling
Design
Automation, Integration, & Customization
Visualization
Customization
CAD Management & IT
Software Development
Animation & Visual Effects
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