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The future of digital content creation

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Description

Digital media is transforming film, TV and all forms of content creation. New genres are leveraging the explosion in technology as interactive devices take rich content to homes and "on the go". Technicolor is uniquely positioned to help world major studios and publishers and creative gurus in exploring and inventing the 'never before'! The keynote will present cutting edge examples and demonstrate what virtual production and the hybrid workplace have changed in the content production paradigm.

Key Learnings

  • Demonstrate ground breaking examples of imagery
  • Identify trends that will become mainstream (game engine technology X Live action, Film / TV)
  • New tools powering new experiences
  • Giving talent more pliable 'fire power'

Speaker

  • Avatar for Biren Ghose
    Biren Ghose
    Biren Ghose has been the Country Head for Technicolor India for over 11 years. He has taken this 105-year-old arts and sciences Hollywood major’s India studio to an employee strength of approx. 6000 employees. This makes the India studio the largest single hub for high end Animation, VFX, Games and Computer Graphics [AVGC] in the world. The studio features the group’s marquee brands MPC, Mr.X, The Mill, Mikros and Technicolor Animation and Games, working with the world’s best studios across the most coveted movies and TV shows and the most iconic games titles in the creative technology sector. Biren is a thought leader and an industry champion and is prominently featured in all the major markets and events across the globe for over the past 20 years. He is a futurist and strategist and recognized by Government and Industry policy makers as a mentor and visionary in this industry. He has helped build global appreciation for the Indian Entertainment industry particularly in the area of Computer Graphics. He believes talent development in skillsets across spectrum of digital arts will create a socio-economic development of the economy. Biren actively campaigns for greater gender diversity and to amplify the contribution of CSR in the arts. Across all genres and verticals, Technicolor and their clients have won over 8 Emmy Awards for TV animation; 4 Academy Awards [the Oscars] for VFX Films and over a dozen global awards for VFX & advertising like the Cannes Lion Golds, VES, BAFTA, The British Arrows, etc. Biren is the President of ABAI [the Bangalore based AVGC association] and the Vice Chairman for the CII National Media & Entertainment Committee. He is Chief Mentor for STPI for their COE’s for animation and for AR & VR in the North East of India. He has served on the management committees of NASSCOM, FICCI and other trade bodies. This year Biren has received the National Order of Merit - a knighthood conferred on him by the President of France.
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Transcript

BIREN GHOSE: Hello, everyone, and welcome to this illustrious forum at the Autodesk University, that has for long been a conversation starter, a trendsetter, and one of the platforms I so love to engage with, because it brings me together with talented young minds, celebrating our world of computer graphics. The visual imagery industry has evolved profoundly over the years. Colorful palettes and cutting edge technology, the everyday mediums have together created an upward trajectory for our industry, that has now emanated into so many shiny vertical sectors.

From creating images, we find ourselves now creating experiences, and telling stories from the past and the future. This journey has been numinous. And we've been asking ourselves some questions throughout this journey. Who are we, what does it take to do what we do? What drives us? In my opinion, the pinnacle of creative technology lies at the crossroads of the heart and the art.

So gear up for this ride, bejeweled with emotional highs, and driven by a strong sense of belonging to our craft. After several engagements I attend, creating an outreach for Technicolor, I learn from interacting with young minds such as yourselves, in the way that we explore new ideas, new tools, and new technologies. This is what takes us to the next level.

All of us are constantly igniting that spark and trail blazing a new compelling, and even avant-garde future for storytelling, through the power of visual imagery. The last time we were together here at the Autodesk University, we spoke about reality in the virtual world. And within six months, we were forced to take our reality to virtual platforms, because of that minuscule virus that has been around us for these past 18 months. So what has essentially changed since we were here together?

We witnessed a pandemic, which has caused a revolution in how we work and where we work, and is accordingly resetting our future, a pandemic that forced billions into the boundaries of their homes. A revolution in media and entertainment, with the advent of streaming platforms, a new landscape of e-sports, online gaming, AR and VR, that has today become the mainstay of entertainment. An opportunity to take storytelling from the aberrant forms through a union of art and heart and tools and technology that makes the possibilities boundaryless.

Does it sound competitive and ambitious to you? Yes. And whenever things become desperately competitive, only great quality rises to the top and wins. What does all this look like in real life? Well, let me take you inside Technicolor's Creative Studios to show you exactly what that means.

[MUSIC PLAYING]

I hope you like that. You saw the combined strength of Technicolor's creative studios, which harnesses the collective experience and discoveries of each of our brands, that have become world leaders over time. They have continued to expand the realm of artists and their capabilities in visual effects and animation and games and XR. Straddling the scope from script to screen, design, direction, production, we want to push the boundaries of creativity and innovation, because that's what we do.

We continue to invent the next paradigms of storytelling. Our brands have always been inventive, and like Autodesk, continuously develop new code to advance the creative paradigm. I do want to mention here that across our global studios, Autodesk tools are very much part and parcel of our varied and bespoke workflows and pipelines. And there are several forums at which the magic that we create, using Autodesk products such as Maya, and 3ds Max and Shotgun, among others, have delighted audiences for several years.

I've always maintained that, at Technicolor, we have transcended our industry, from going beyond taking a shot, to making it. How do we do that. We are supercharging our visual storytelling powers, with a new strategic experience and creative production offering. Every project we work on has a story life that breathes a life of its own. And these could be stories of monsters and grotesque creatures.

However, they are still crafted with the love that artists bring to their work. Technicolor's Mr. X worked on the Oscar-nominated movie Love and Monsters. Here on your screen is a post-apocalyptic sci-fi comedy about giant mutants. For this project, we created a gallery of CG monsters, including the scary Queen Sand-Gobbler and the empathetic HellCrab. It always starts with a brief from the director of the movie, which, in this case, went beyond creating scary creatures and monsters that had a character of their own.

A lot of them are just horrified and confused about what happens to them. And these 13 unique creatures add texture after texture to each creature. And there are so many hidden details that the artists love creating on each of them. There are some close to 500 shots delivered by Technicolor's wonderful artists in Adelaide and in Bangalore, that took this highly imaginative story plot to new realities, with a creature that is 49 feet in length and 23 feet long, with fish tentacles and hundreds of legs, and moves about like a snake and a giant snail.

It just wants to be friendly, benign, and chilling. We always knew Albert Einstein was smart. So it was no surprise that when a project brief came to explain why smart meters have to keep Britain green, in the new campaign we did for Smart Energy, the brand, no one would have expected that in 2021, Albert Einstein could do this from his own bathtub, while scrolling through Instagram. We worked on a unique and groundbreaking visual effects pipeline, in order to create an avatar of Einstein that was truly convincing.

Our team, including facial shape experts, spent months researching and developing a robust tool set, so that we could convincingly portray the nuances of Einstein's personality. We used cutting edge 4D volumetric capture technology, which was then used to recreate the subtle facial performances and the intricate details in CG-AI that makes things so real. This bespoke pipeline was developed at the Mill to process and export facial data, so that our teams could meticulously groom each hair, each wrinkle, each detail of his eye, on the CGI model.

You don't believe me? Then I would like for you to hear this from Albert Einstein himself.

ALBERT EINSTEIN: Ahem, got to get to energy, group to nk, ked, relativity hates theory. Oh, hello. This is a first for me. Today, I won't be talking to you about relativity, but instead I will explain how I was created, in a complex 3D form. This is impressive.

JOHN GUERRASIO: Yes, hi, my name is John Guerrasio, and my-- Ooh, hello.

- No, because no more doubt.

ALBERT EINSTEIN: Poof.

BIREN GHOSE: You just saw 2 and 1/2 minutes of the making of an iconic film, that's only a 40 second spot for smart meters. Brands don't come to us because they want another TV series or a film or an ad advertising spot. They come to us because they want to take their audiences into another world that betters what they've experienced before. This gives us the ability for artistic and technical exploration that our VFX and animation crews find rewarding. And it's this passion and inspiration that helps to create the extraordinary.

I cannot put into words what that extraordinary feeling is, but perhaps this next clip will explain that a bit better.

[MUSIC PLAYING]

- Don't threaten us.

- Tony the Tiger, everybody.

BIREN GHOSE: Does this look like an ordinary day to you? Well, wait until you're hit by a fashion storm. This is a snippet from Burberry's festive campaign, a campaign that follows Megaforce's magical formula of larger than life grandeur, grounded in the reality of human experience, and in this case, friendship in the face of adversity. This ad has won more awards than I can remember.

- Well, not too much sauce, please.

- All right, sure.

- That's the way.

- Here you go.

- Thank you. Ta.

- Are you sure you want to take it away? It's about to pour it down.

- It's fine. It's fine. No worries. Bye.

- All right, take care, bye bye.

- Good.

- (SINGING) Mm-mm, Mm-mmm. Mm-mm. Mm-mmm. No, no, no, no, no, no, no, no. Singing in the rain, just singing in the rain. What a glorious feeling, I'm happy again. Up in the clouds, dark up above. The sun in my heart and I'm ready for love. Ready for love, I'm ready for love. Ready for love, I'm ready for love. Yeah, do do do do, do de doody-do do. Do do do. Do de doody-do. Do do do, do de doody-do do.

Left this on a cloud chase, everyone from the play, man, come on with the rain. Now I've got a smile on my face. I walk down the lane with a happy refrain, just singing, singing in the rain. Ready for love. I'm ready for love. Ready for love, I'm ready for love. Singing in the rain.

BIREN GHOSE: So as you can see, we are constantly working towards defining and then redefining the future of entertainment. And I believe that the future can be built by looking at it and working towards it. We have multiple touch points when it comes to film, TV, games, brands, and spaces that are breaking news across any and every screen in the world.

And this is what the future looks like, the gaming industry. The thing about the gaming industry is that you don't stay in the game for long enough without the talent and skills to push the boundaries of interactive content further than anyone else has imagined before. Creatively and technologically speaking, I don't think there's a team that beats the Technicolor Games team when it comes to delivering high-end content and immersive experiences, with art, with animation, with cinematics.

We work with the best partners in the gaming industry. Just in this year, I think we've delivered more than 2,000 minutes of animation, or 17,000 assets. I believe we worked on about 75 recent game releases. You think that's too futuristic to be true? Let me take you on a magical games ride. Game on guys.

[MUSIC PLAYING]

BIREN GHOSE: I aim this journey at the heart, art and technology. We collaborate with partners that resonate with our passion and our vision for the future of imagery. Content creation is a team sport. And since I'm a Formula One fan, let me tell you, that if we are the drivers and engineers in the sport, Autodesk is our partner that provides us the transmission system.

In our profession, every project needs to be hackers in order to find new innovative solutions. And Autodesk empowers us with the tools to make and break and make the new templates. Every year these tools get better. But the drivers, our artists and our technicians, have to get better, to use these tools.

And we collaborate closely with Autodesk in this process. We are one of the few people that get beta versions of tools that they're going to come out with in the next year. And they're very much part of developing the cutting edge and bespoke software that drives our industry. At Autodesk, I believe the mission is to build software tools to enable people to experience their ideas.

And we are perhaps one of those global networks that help to prolifically illustrate what digital prototyping software can really do in creating and designing visualization and simulation, in the new digital of today. What are the awards, you know, that are given for a great film, for a great television show, for an advertising commercial? And which of these do you think that we haven't won?

Don't guess wrong, because here it comes. Technicolor Creative Studios constellation of brands, together with our partners, our clients, we take the award seasons by storm. We work tirelessly behind the scenes on groundbreaking projects and our triumph across the most coveted awards speaks to our prowess. Here are some of the posters from the amazing work that is a product of the art and the heart and the technology that I've been talking about.

These are some of our award-winning titles that we're so proud to have worked on, together with our amazing partners and clients. And always, we are always proud to showcase them. The Super Bowl, for example, is kind of the Mecca for advertising, where you see 30 or 35 commercials that spend more money than any other advertising release platform in the world. And I'm happy to tell you that, of the approximately 35 or so Super Bowl spots that were made in this year, our brands NPC Advertising and the Mill were responsible for almost one third of all those ads.

Imagine that USA Today did an audience poll and found that 4 of the top 10 ads that the audience thought was amazing came from our work. And I'm happy to tell you that our Bangalore team at Technicolor India contributed to almost all of them. And while success is important to us, how we achieve it is paramount.

Are we getting better at visualization every day? Do our characters have a character of their own? Are the experiences we create extraordinary, but are believable? Do they give hope to our audience for a better and brighter future?

What the heart knows is what the art tells. I want to celebrate the future. I want to celebrate the partnership that we have with Autodesk. All of you who are listening in to this Autodesk University broadcast, be safe. Enjoy the experiences of the future. And thank you very much. I'll be happy to take some questions.

______
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We use Naver to deploy digital advertising on sites supported by Naver. Ads are based on both Naver data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Naver has collected from you. We use the data that we provide to Naver to better customize your digital advertising experience and present you with more relevant ads. Naver Privacy Policy
Quantcast
We use Quantcast to deploy digital advertising on sites supported by Quantcast. Ads are based on both Quantcast data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Quantcast has collected from you. We use the data that we provide to Quantcast to better customize your digital advertising experience and present you with more relevant ads. Quantcast Privacy Policy
Call Tracking
We use Call Tracking to provide customized phone numbers for our campaigns. This gives you faster access to our agents and helps us more accurately evaluate our performance. We may collect data about your behavior on our sites based on the phone number provided. Call Tracking Privacy Policy
Wunderkind
We use Wunderkind to deploy digital advertising on sites supported by Wunderkind. Ads are based on both Wunderkind data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Wunderkind has collected from you. We use the data that we provide to Wunderkind to better customize your digital advertising experience and present you with more relevant ads. Wunderkind Privacy Policy
ADC Media
We use ADC Media to deploy digital advertising on sites supported by ADC Media. Ads are based on both ADC Media data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that ADC Media has collected from you. We use the data that we provide to ADC Media to better customize your digital advertising experience and present you with more relevant ads. ADC Media Privacy Policy
AgrantSEM
We use AgrantSEM to deploy digital advertising on sites supported by AgrantSEM. Ads are based on both AgrantSEM data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that AgrantSEM has collected from you. We use the data that we provide to AgrantSEM to better customize your digital advertising experience and present you with more relevant ads. AgrantSEM Privacy Policy
Bidtellect
We use Bidtellect to deploy digital advertising on sites supported by Bidtellect. Ads are based on both Bidtellect data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Bidtellect has collected from you. We use the data that we provide to Bidtellect to better customize your digital advertising experience and present you with more relevant ads. Bidtellect Privacy Policy
Bing
We use Bing to deploy digital advertising on sites supported by Bing. Ads are based on both Bing data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Bing has collected from you. We use the data that we provide to Bing to better customize your digital advertising experience and present you with more relevant ads. Bing Privacy Policy
G2Crowd
We use G2Crowd to deploy digital advertising on sites supported by G2Crowd. Ads are based on both G2Crowd data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that G2Crowd has collected from you. We use the data that we provide to G2Crowd to better customize your digital advertising experience and present you with more relevant ads. G2Crowd Privacy Policy
NMPI Display
We use NMPI Display to deploy digital advertising on sites supported by NMPI Display. Ads are based on both NMPI Display data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that NMPI Display has collected from you. We use the data that we provide to NMPI Display to better customize your digital advertising experience and present you with more relevant ads. NMPI Display Privacy Policy
VK
We use VK to deploy digital advertising on sites supported by VK. Ads are based on both VK data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that VK has collected from you. We use the data that we provide to VK to better customize your digital advertising experience and present you with more relevant ads. VK Privacy Policy
Adobe Target
We use Adobe Target to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Adobe Target Privacy Policy
Google Analytics (Advertising)
We use Google Analytics (Advertising) to deploy digital advertising on sites supported by Google Analytics (Advertising). Ads are based on both Google Analytics (Advertising) data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Google Analytics (Advertising) has collected from you. We use the data that we provide to Google Analytics (Advertising) to better customize your digital advertising experience and present you with more relevant ads. Google Analytics (Advertising) Privacy Policy
Trendkite
We use Trendkite to deploy digital advertising on sites supported by Trendkite. Ads are based on both Trendkite data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Trendkite has collected from you. We use the data that we provide to Trendkite to better customize your digital advertising experience and present you with more relevant ads. Trendkite Privacy Policy
Hotjar
We use Hotjar to deploy digital advertising on sites supported by Hotjar. Ads are based on both Hotjar data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Hotjar has collected from you. We use the data that we provide to Hotjar to better customize your digital advertising experience and present you with more relevant ads. Hotjar Privacy Policy
6 Sense
We use 6 Sense to deploy digital advertising on sites supported by 6 Sense. Ads are based on both 6 Sense data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that 6 Sense has collected from you. We use the data that we provide to 6 Sense to better customize your digital advertising experience and present you with more relevant ads. 6 Sense Privacy Policy
Terminus
We use Terminus to deploy digital advertising on sites supported by Terminus. Ads are based on both Terminus data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Terminus has collected from you. We use the data that we provide to Terminus to better customize your digital advertising experience and present you with more relevant ads. Terminus Privacy Policy
StackAdapt
We use StackAdapt to deploy digital advertising on sites supported by StackAdapt. Ads are based on both StackAdapt data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that StackAdapt has collected from you. We use the data that we provide to StackAdapt to better customize your digital advertising experience and present you with more relevant ads. StackAdapt Privacy Policy
The Trade Desk
We use The Trade Desk to deploy digital advertising on sites supported by The Trade Desk. Ads are based on both The Trade Desk data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that The Trade Desk has collected from you. We use the data that we provide to The Trade Desk to better customize your digital advertising experience and present you with more relevant ads. The Trade Desk Privacy Policy
RollWorks
We use RollWorks to deploy digital advertising on sites supported by RollWorks. Ads are based on both RollWorks data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that RollWorks has collected from you. We use the data that we provide to RollWorks to better customize your digital advertising experience and present you with more relevant ads. RollWorks Privacy Policy

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