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How to create embodied carbon reduction strategies using BIM & LCA

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Description

Annually, the embodied carbon of building structures, substructures, and enclosures are responsible for 11% of global GHG emissions. Architecture 2030 sets ambitious targets that call for 40% embodied carbon reduction today, and 65% by 2030. This is a great challenge, but also a great opportunity for the global architecture and building community. By integrating embodied carbon reduction strategies into the design process, you can develop a competitive edge, expand your service offerings, and get involved early in the projects. This class will first walk you through the key steps to establishing that strategy - measuring and optimizing embodied carbon from early stages to post construction. It will then demonstrate how to automate the process using the integration between your existing design tools, like Revit or Dynamo, and One Click LCA with its manufacturer-specific data (EPDs), to deliver results complying with any green building certification schemes like LEED and BREEAM.

Key Learnings

  • Integrate embodied carbon & LCA thinking into your BIM workflows
  • Automate the calculation and optimization process using One Click LCA’s integration with design tools, such as Revit.
  • Create custom Revit and Dynamo integrations for LCA using the One Click LCA API
  • Deliver results compliant with LEED, BREEAM and other certification schemes globally.

Speakers

  • Avatar for Marios Tsikos
    Marios Tsikos
    Marios is a Sustainability Consultant with 10 years of experience in the AEC industry. He holds a diploma in Civil Engineering and master degree in Structural Engineering from Democritus University and a master degree in Architectural Engineering from the Technical University of Denmark. He has worked in a broad range of positions in his career including construction site management, structural and architectural design, BIM coordinating and Sustainability consultancy in various companies/institutions including DTU in Denmark, BuroHappold Engineering and eTool Global in the UK while currently he is working as an LCA and BIM consultant in One Click LCA. His relevant expertise include Revit, Dynamo, some elementary python scripting as well several building LCA solutions. In the recent years he has been working on LCA consulting and setting up LCA and BIM workflows. In 2017 he presented his paper on LCA integration in BIM at the World Sustainable Built Environment Conference in Hong Kong.
  • Panu Pasanen
    Decarbonizing construction industry with LCA and embodied carbon software
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Transcript

MARIOS TSIKOS: Hello, everybody. Welcome to this class on how to create embodied carbon reduction strategies using BIM and LCA. My name is Marios Tsikos. I am a senior BIM consultant at One Click LCA.

And my day-to-day work is providing trainings and demos to One Click LCA users, undertaking in-house lifecycle assessments for buildings and infrastructure projects across the world, always with the aim to reduce embodied carbon and other environmental impacts as much as possible. And finally, I'm also working with the rest of the team in developing and improving our integrations with the various BIM and simulation software tools.

In summary, what we are going to cover today is why it is so important to conduct embodied carbon assessments and full lifecycle assessments in construction buildings, either [INAUDIBLE] buildings [INAUDIBLE]. And then we will focus on how to make this process easy using One Click LCA. And in this case, it's BIM [INAUDIBLE] this Revit.

At the end of the assessment, you will likely have a better understanding on why you need to integrate embodied carbon and LCA in your BIM workflows and have an idea on how to do this using One Click LCA Revit. You will learn how to automate the calculation and optimization process.

We will talk slightly on the possibility of using the One Click LCA API in order to create your own custom Revit plug-ins, Dynamo packages, or other applications. And finally we will touch on certification schemes and how to use the platform to achieve compliance with those.

So let's start with this simple question first. Why do we need to do LCA and embodied carbon assessments? The most straightforward answer we can get for this question is climate emergency. But let's expand a little bit.

So in this graph we're looking at the predicted global carbon emissions based on the Emission Gap Report prepared in part by the United Nations last year. In this graph you can see an estimate of the global emissions allowance for keeping the global temperature rise below 2 degrees, 1.8 degrees, and 1.5 degrees Celsius.

On the top of the graph, we can see where we currently are and where we are heading based on carbon targets as these are set by governments internationally. And comparing the 1.5-degree target with the current target, we realize that we need to do more. We need to more than halve, actually, our annual carbon emissions. And this is by 2030, which is eight years from now. So time is definitely not on our side.

And to better understand our role in this global effort in fighting climate change, let's see what our sector is responsible for. So according to a report from 2018 prepared and published by the World Green Building Council, it is estimated that 39% of the annual global carbon emissions are attributed to buildings.

If it were to split these into operational and embodied carbon, this would be 28% and 11% respectively. And remember that this actually represents the global average split. So there were countries where the electricity grid of which is very carbon intensive. And this way the operational carbon is contributing even more.

But there are other countries, especially among the most developed ones, that the grid is highly decarbonized due to the big surge of renewables like solar and wind. And in those cases, the share of embodied carbon can go much higher, even higher than 50%.

On top of that, it is estimated that cities are expected to double by 2060, releasing an additional amount of approximately 230 gigatons of CO2 equivalents based on current average material impacts and current typical technologies. So these impacts will come from the new constructions and associated infrastructure for those cities or of these expanses of those cities, but of course also their innovation and refurbishment of the existing building stock.

And to bring this into perspective, this equals to traveling 52 times around Neptune's orbit with a car. Or probably easier to realize, it's equal to building a city the size of New York every 34 days. And that is until 2060.

Stepping on the previous reference again on decarbonizing grids and the share of embodied and operational carbon emissions, it is expected that electricity grids will keep decarbonizing in all countries around the world. There's more and more countries making commitments for getting to net zero by 2050 or sooner.

So this means that the up-front carbon that is emitted today from manufacturing all these construction projects that we need to build those new buildings and infrastructure, they will finally present a much higher share of the overall carbon emissions. This graph would help us realize this concept even better. So if we were to show the carbon emissions of a building against time, it would look something like this.

At moment 0, we would have all of these carbon emissions released in the past months, in the raw materials construction, deployment and functioning with transportation to the site and the actual construction process. Then each year we would have an equal amount of emissions released due to the operational energy that is being used in the building plus some additional embodied carbon that is attributed to maintenance and replacements of the various components.

Now we even consider the future decarbonized grid. We will see that the operational emissions from energy and material replacements, it is around halved, highlighting the importance of the material choices that we make today.

Recognizing the importance of LCA and embodied carbon in tackling climate change, more and more governments, local authorities, and institutions around the world, they form new rules and regulations and policies. And they set aspirational targets for the entire construction industry.

So countries like the Netherlands, Norway, and France, they already have national regulations in place which mandate reforming lifecycle assessments to new buildings. While many other countries, they are in the process of development right now. And these will be in place probably in one or two years.

Local authorities like London and Vancouver and others have also created their own policies for construction projects in their jurisdictions. And then institutions, organizations, and other initiatives, they set up their own targets in an [INAUDIBLE] to inspire clients and design teams to take action.

So in this case, as an example, I will just mention the embodied carbon targets from the Architecture 2030, which are 40% reduction for buildings that are being built today, 45% reduction in 2025, 65% reduction in 2030, and finally achieving net zero by 2040.

So before we proceed, let's take a quick look at the methodology behind lifecycle assessments and the embodied carbon assessments. Lifecycle assessment is the standardized methodology for assessing the environmental impacts of a product or service during its entire lifecycle.

So in the case of buildings, this means, let's say, the raw materials construction, the manufacturing of the products, the actual construction of the building, the usage and the impacts coming from operational energy, material maintenance, and finally the end-of-life stage, where the building is being demolished and the material treatment either going to a landfill, being recycled, reused, or incinerated for energy recovery.

So these impacts are measured across several different indicators. But for today's session, we will focus on CO2 equivalents, which measures the effect on climate change and global warming.

The same methodology applies in the case of lifecycle post analysis, where instead of impacts, we are measuring cost. But I'm not going to expand on that at all for today. Now, the various emissions of chemical substances that contribute to, let's say, global warming are translated by using another methodology called characterization to the common unit, which in this case of global warming is kilograms of CO2 equivalence.

The lifecycle of a building is split into various stages and models, as we can see in this table. And model, say, A1 to A3, we've got product stage with the raw material construction and product manufacturing. At A4 to A5, we've got the actual construction. Then we've got the use stage with all material replacements [INAUDIBLE] and of course the operational energy use, which has traditionally been looked at in the past.

And finally we have end of life with the deconstruction of the buildings and the treatment of the various deconstruction products. If we exclude operational energy and water from an LCA, then we've got what is more commonly known as an embodied carbon assessment with all the different models as highlighted in this slide.

Now that we've covered the basics, let's see how we can benefit from integrating this process in our BIM workflows. To realize the benefit of such integration, let's first have a look at types of data that we need to perform an LCA or an embodied carbon assessment. So these are the material quantities of the building either in volume, area, length, kilowatts, or anything else, especially when we're talking about building systems.

Then we need to know the actual material specifications. And it's OK to use [INAUDIBLE] material [INAUDIBLE]. It's [INAUDIBLE]. But as the design progresses, we need to start looking at product specifications. And then we need data on impacts per given material, per given material quantity, which we [INAUDIBLE] from a database, and finally an estimate of the material lifespan and transportation distances to include those impacts, as well.

You can see that the concept behind the methodology is not too complicated. In a very basic term, we are basically talking about the multiplication of material quantities with carbon or other impact factors per given unit, for example cubic foot or cubic meter and so on.

However, acquiring the material quantities is probably the most time consuming step of this process. And in addition, getting access to quality data is quite challenging, as well. So this is where the automation comes in and where the benefit of using a big and high quality database is.

In a [INAUDIBLE] LCA, the typical sources of material information can be marginal measurements from drawings, marginal transferring of data from cost plans and previous material take-offs and of course big models. The first two, it can be used as a supplementary source of information and as little as possible, as they tend to delay the entire process and making it less appealing to engineers and architects in general.

This is why at One Click LCA, we have developed all these solutions and keep improving them continuously and developing new ones. And as I already mentioned, today we will focus on Revit, where with the One Click LCA plug-in, we can facilitate the process for creating [INAUDIBLE] and undertaking an LCA from a very early stage to an [INAUDIBLE] assessment, let's say, post construction.

Going straight into the Revit plug-in, there are two options, the LCA in cloud and the LCA in Revit. With the LCA-in-cloud option, we will basically get all material quantities from your model and send them directly to your One Click LCA account and import them to your relevant project.

All materials will be sent and mapped automatically where possible based on previous markings that you did from your account, previous markings that your colleagues did from the [INAUDIBLE] and some other general name recognition rules which we are using. In the other option, which we will see more carefully in a quick demo soon, we can start and complete the entire LCA within Revit itself.

And in this case, we have the option to define the exact scope detail by selecting which phases and options we want to include. If we want to exclude entire categories of family types, we can also select Include Linked Models if we want to avoid assessing them separately.

And in the next release, which is coming out in a few days, we will also have the option to define which worksets we want to include, as well. Alternatively, we will also soon have the option to just go with whatever we can see in our active view and in this way have a more feasible control of the physical scope.

So we're working in Revit. We can get the results directly in Revit, as well. And at any time during the process, we can send our work in progress directly to the cloud and continue from where we left it or just continue working at the same time in Revit and cloud.

Performing the first run is the very first step, though, as the main goal of any such exercise, an LCA exercise or embodied-carbon exercise, it should be to absolutely reduce the environmental impacts of our designs. So to do that, we can use a combination of the various features that are available in the Revit plug-in and the cloud application, as well.

First, the color-coding feature in Revit will help us very quickly identify which building elements are contributing the most so that we can look for material or product alternatives. And at the same time, we can also send our work in the cloud and use a series of different graphs and charts to help us identify where those impacts are hidden and what actions we can take to reduce those impacts.

Here we can see, for example, some pie charts splitting the embodied carbon by lifecycle stage, by element, [INAUDIBLE] and material group, as well. We can get similar visualizations with bubble charts and tree maps, as we can see here, either by life-cycle stage or material group, bar charts with impact by classification and stage and lots of other visualizations that are available on the cloud.

Once we have identified those hotspots, we then need to start looking to ways to reduce those impacts. And this can be either through auctioneering and [INAUDIBLE] appraisal and comparison or through targeted [INAUDIBLE] as a column. So for this last one, you can select any generic material or EPD or any material that you have used in your LCA model. And check how it compares with other products in the same material group.

You can set the benchmark you want to compare with your material and get a list of all the available EPDs that actually perform better than your material, as we can see in the next slide. So you get a list of all the other materials that perform better.

In addition, and before we switch to the live demo, it is worth mentioning that you can also compare any selected products from the same material group and the whole-life perspective before you add them in your model or while you're looking for a better alternative. So in this particular graph, for example, we are comparing three different commercial carpet products. And we can see the embodied carbon for stages A1 through 3, the use stage, and end-of-life stage, as well.

So I'm going to switch now to One Click LCA and do a live demo. OK, so let's go to the main base. This is called the main base [INAUDIBLE] slide of the One Click LCA. But before we look into the main application, let's go to Revit.

So the Revit plug-in will look something like that. So you'll have a separate tab. And you will have two different options here-- the LCA in cloud. As we said, you can click. And this will open your default browser. And it will try to send all the material quantities directly to your account.

And then we've got LCA in Revit, which if I click, it will ask me to log in first. So that's done. And then we've got the setting style where we actually can make some very simple settings, the most important ones being if we want to split the family types into materials, which is relevant for detailed Revit models, or if we want to keep the Objects group.

So instead of materials, we're thinking of quantities of element types, family types, like walls and floors and so on, like areas of those elements. In this case, I will assume that my Revit model is a detailed one.

And then we can switch to the Model tab. And this is where we actually define the physical scope of our assessment. We can select the phases. We can select the design options. Here we have any linked models.

And as I mentioned previously, very soon we'll be able to select the different worksets, as well, that we want to include. And also, we will have the option to just go with what we can see in our active view. So it will be easier to define the scope visually, let's say.

Then in the Categories tab, we can keep taking some categories of family types out or splitting them into materials or grouping them again into family types and then in the level of detail of those family types. I'm not going to change anything here. You can also change the default unit of those categories in family types.

Then we've got the material style where you can go. And let's go to some works. For example, you can click here and try to find-- you can type it on your Search field here and map a suitable material.

Or if you want the application to do most of the work for you first, you can go directly to the results. And this will actually try to find some suitable mappings, assign them. And then you can go back to the Materials tab and double check them. And if they're not the best, you can change them. Or there are some materials that were not identified. You can also model those manually.

So these two take a few more seconds since it's trying to get all the material quantities first and then try to map them, find a suitable data set from the cloud, and then calculate all those impacts. And here we are.

So going back to the Materials tab, if you go to this tab, you can see now that we've got something in place here. So it has already mapped it with this Ready-mix concrete data set. And the same for all other categories as well.

So there should be probably some items that were not identified. Let me try 'columns are identified.' Yeah, it can be sometimes the case that it wasn't able to find a suitable market, like those cases for example.

So having done that, you can also go to the Results tab and say, pull the results and by category and family type of material. And you can also visualize those results directly in Revit. So this is going to color code direct elements based on the embodied carbon.

And it should take a few more seconds. There we are. So yeah, from this view we can very quickly see that there is some action that we need to take in this element. And we can also see there's some other elements that basically perform better with green and light yellow.

So when we are happy with what we've done, we can continue in cloud. So at any point during the process, actually, we can send those material points to the cloud. And this is the same page that we opened previously.

And we can actually define the project that we want with all those quantities, the name of the design. Let's say I have already set up a Revit import, a design which is called "Revit Import." We can define the tool in this case. I only have one.

I want to import all data. And I want to replace the existing data also because I ran this tutorial previously again. So I am going to continue and override.

And at this stage, it will ask me for the rules with which I'm going to group some of the materials. In this case, it's a very small project. So there's no need to group anything. But in principle, it's always a good practice to use the class, which is basically the right category, the quantity type, so whether it is area, volume, and so on.

At minimum, you can also use the type. So different types can be grouped together. In this case, [INAUDIBLE] OCLID is the already mapped material. So this is our way actually to transferring this information to the cloud. And you can also use thickness or not, of course the material length.

So I'm going to click Continue. And this will now combine all those different materials, all those different rows of the same material, let's say, and also apply the automated [INAUDIBLE]. And it will give me a list of all those materials to review.

There we are. So at this stage, we're getting two different lists, one with the identified data, which in this case is 99% of the material volume, and another list with unidentified or problematic data, which is what we will actually need to take some action on.

Let's actually identify that first. So here we've got at least all the different materials that we got from our Revit model. And here is some additional information for each of those materials, like the quantity, the quantity type or unit, the thickness, if it is structural material, if it comes from a composite element, and so on, and the family name and the family type name, as well.

And then we've got the different quantities. So if we want to switch from area to volume and do it from here, then we also have the automated mapping and the basis for this automated mapping.

So in this case, it says that several users in the United Kingdom did the same mapping. So when they had this material name, they did this mapping right here. And it says "United Kingdom" because this example project was set up for the United Kingdom.

Then we thought some other materials that are mapped in models. So that means that these are mappings that we transferred from Revit directly to the cloud. So this is work that we did in the Revit plug-in so we're not losing this work.

And in some cases, you will also see that this is your own mapping because it's mapping that you did previously and so on. And then we've got the unidentified or problematic data. So this is basically material names that the software really wants to find a good mapping for. So you would see that most of them are basically things like kitchen devices and furniture and this kind of stuff.

So let's assume that we don't really-- sorry-- we don't really need any of those. Or if we need them, we can click on this drop-down list. And we can type anything and try [INAUDIBLE] material. But for all of those, we can just click them as they are. And we can continue.

And this will take us directly to the Results page. So in essence, if you are using the standard naming convention for your materials and your family types, it means that you will most probably get if not 100%, nearly 100% of your materials or family types recognized and mapped with a suitable data set from the database.

So this is taking us directly to the Results page, showing me the results by indicator-- let's focus on global warming for today-- and by lifecycle stage. And then down here we've got a series of different graphs and charts, as we saw in the slides.

In this case, some of them might not make a lot of sense because we didn't use any classifications, for example. But in essence, you can, let's say, see that there are several different graphs to look for and try to do some hot-spot analysis from those.

So in this case, we can go back to our model and see what kind of material we've got for floor finishes and see if we can find a better alternative, probably some kind of nature-based carpet or flooring material and so on. We got all those different graphs. Or we can just go to All Graphs and see all those.

I think that should be it for the live demo. So I will switch again to the PowerPoint presentation. Before we finish this session, just some final words about what we can say who we are and what else you can achieve by using the software.

So One Click LCA is being used by design teams and consultants in over 100 countries nowadays. It can be used at [INAUDIBLE] with virtually any LCA and embodied carbon certification or regulation or policy, as it has been officially approved for more than 40 of them internationally.

It comes with a vast database of more than 100,000 data sets that are available to use. And as I mentioned previously, I believe we are continuously developing new BIM integrations for the most popular design and energy simulation tools. And at the same time, we keep improving our existing products within our growing team that nowadays counts more than 50 employees across the world.

We are supporting and we are connecting the entire construction industry, from design teams and builders to allow them to decarbonize their projects to manufacturers [INAUDIBLE] to develop the EPDs for their products, investors who want to decarbonize a portfolio, and of course institutions and governments in their efforts to decarbonize our economy.

And I will start a little bit at our database, which, as I said, now counts more than 100,000 data sets. And that includes EPDs to make data sets, constructions, or assemblies which are basically groups of materials that represent an entire element, like floor or wall and so on, and of course any national or scheme-specific database that might be required for compliance.

So we have a dedicated team in place which, on a daily basis, identifies new EPDs. It verifies them and enhances them where necessary and adds them in our database. So this includes probably all existing EPD platforms and other data sources across the world. So you can rest assured that if there is a construction project with an EPD, it will also be available in the One Click LCA database.

In terms of compliance with certification schemes and regulations, I will only mention a few of them, like LEED and BREEAM, of course, DGNB, which comes from Germany, the Living Building Challenge and Zero Carbon standards and of course other standards and regulations around the world. The software is built in such a way to allow compliance with any LCA standard by using different tools that will be plugged in in the same product and serve all those different standards at the same time, even if those standards have different requirements from one from the other.

Just very quickly I thought I would talk about LEED, as I believe it's more relevant for the majority of this session's audience. So LEED, like many other schemes, it awards points or credits based on the proposed design performance, which is measured against a baseline design.

So if we were to simplify this process of LEED, we would basically split it into three steps. So step 1 is creating a baseline and duplicating it, then optimizing it by identifying hotspots as we discussed previously and making these changes, and finally comparing the baseline and the optimized designs.

And then ensure that you achieve the required reduction targets, which can be done either using these comparative graphs on the project's main page or by defining the baseline design and comparing your results with the baseline directly with the other results' page. A very final note, and I'm going to close with that, we did mention the various BIM integrations and focused on the Revit plug-in.

However, with One Click LCA, you also have the option to create your own, too. And you can also use the One Click LCA API to do all the calculations and get the results imported back to you. [INAUDIBLE] solution is ideal for bigger organizations, though, probably organizations who want to integrate LCA and embodied carbon even further using their own custom BIM tools.

So a certain application could be a custom Revit macro or a custom Revit plug-in or even a Dynamo package and so on. And all that is required for this to work is to gather and send all the material quantities using a predefined data structure like the one shown in this slide. And the user will then have access to the entire database and will be able to get the results back from One Click LCA.

And with that, we have reached the end of this session. I hope you enjoyed it. And I'm looking forward to hearing your questions live in a few days. Thank you very much.

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We use Upsellit to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Upsellit Privacy Policy
CJ Affiliates
We use CJ Affiliates to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. CJ Affiliates Privacy Policy
Commission Factory
We use Commission Factory to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Commission Factory Privacy Policy
Google Analytics (Strictly Necessary)
We use Google Analytics (Strictly Necessary) to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Google Analytics (Strictly Necessary) Privacy Policy
Typepad Stats
We use Typepad Stats to collect data about your behaviour on our sites. This may include pages you’ve visited. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our platform to provide the most relevant content. This allows us to enhance your overall user experience. Typepad Stats Privacy Policy
Geo Targetly
We use Geo Targetly to direct website visitors to the most appropriate web page and/or serve tailored content based on their location. Geo Targetly uses the IP address of a website visitor to determine the approximate location of the visitor’s device. This helps ensure that the visitor views content in their (most likely) local language.Geo Targetly Privacy Policy
SpeedCurve
We use SpeedCurve to monitor and measure the performance of your website experience by measuring web page load times as well as the responsiveness of subsequent elements such as images, scripts, and text.SpeedCurve Privacy Policy
Qualified
Qualified is the Autodesk Live Chat agent platform. This platform provides services to allow our customers to communicate in real-time with Autodesk support. We may collect unique ID for specific browser sessions during a chat. Qualified Privacy Policy

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Improve your experience – allows us to show you what is relevant to you

Google Optimize
We use Google Optimize to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Google Optimize Privacy Policy
ClickTale
We use ClickTale to better understand where you may encounter difficulties with our sites. We use session recording to help us see how you interact with our sites, including any elements on our pages. Your Personally Identifiable Information is masked and is not collected. ClickTale Privacy Policy
OneSignal
We use OneSignal to deploy digital advertising on sites supported by OneSignal. Ads are based on both OneSignal data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that OneSignal has collected from you. We use the data that we provide to OneSignal to better customize your digital advertising experience and present you with more relevant ads. OneSignal Privacy Policy
Optimizely
We use Optimizely to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Optimizely Privacy Policy
Amplitude
We use Amplitude to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Amplitude Privacy Policy
Snowplow
We use Snowplow to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Snowplow Privacy Policy
UserVoice
We use UserVoice to collect data about your behaviour on our sites. This may include pages you’ve visited. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our platform to provide the most relevant content. This allows us to enhance your overall user experience. UserVoice Privacy Policy
Clearbit
Clearbit allows real-time data enrichment to provide a personalized and relevant experience to our customers. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID.Clearbit Privacy Policy
YouTube
YouTube is a video sharing platform which allows users to view and share embedded videos on our websites. YouTube provides viewership metrics on video performance. YouTube Privacy Policy

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Customize your advertising – permits us to offer targeted advertising to you

Adobe Analytics
We use Adobe Analytics to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, and your Autodesk ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Adobe Analytics Privacy Policy
Google Analytics (Web Analytics)
We use Google Analytics (Web Analytics) to collect data about your behavior on our sites. This may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. We use this data to measure our site performance and evaluate the ease of your online experience, so we can enhance our features. We also use advanced analytics methods to optimize your experience with email, customer support, and sales. Google Analytics (Web Analytics) Privacy Policy
AdWords
We use AdWords to deploy digital advertising on sites supported by AdWords. Ads are based on both AdWords data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that AdWords has collected from you. We use the data that we provide to AdWords to better customize your digital advertising experience and present you with more relevant ads. AdWords Privacy Policy
Marketo
We use Marketo to send you more timely and relevant email content. To do this, we collect data about your online behavior and your interaction with the emails we send. Data collected may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, email open rates, links clicked, and others. We may combine this data with data collected from other sources to offer you improved sales or customer service experiences, as well as more relevant content based on advanced analytics processing. Marketo Privacy Policy
Doubleclick
We use Doubleclick to deploy digital advertising on sites supported by Doubleclick. Ads are based on both Doubleclick data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Doubleclick has collected from you. We use the data that we provide to Doubleclick to better customize your digital advertising experience and present you with more relevant ads. Doubleclick Privacy Policy
HubSpot
We use HubSpot to send you more timely and relevant email content. To do this, we collect data about your online behavior and your interaction with the emails we send. Data collected may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, email open rates, links clicked, and others. HubSpot Privacy Policy
Twitter
We use Twitter to deploy digital advertising on sites supported by Twitter. Ads are based on both Twitter data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Twitter has collected from you. We use the data that we provide to Twitter to better customize your digital advertising experience and present you with more relevant ads. Twitter Privacy Policy
Facebook
We use Facebook to deploy digital advertising on sites supported by Facebook. Ads are based on both Facebook data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Facebook has collected from you. We use the data that we provide to Facebook to better customize your digital advertising experience and present you with more relevant ads. Facebook Privacy Policy
LinkedIn
We use LinkedIn to deploy digital advertising on sites supported by LinkedIn. Ads are based on both LinkedIn data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that LinkedIn has collected from you. We use the data that we provide to LinkedIn to better customize your digital advertising experience and present you with more relevant ads. LinkedIn Privacy Policy
Yahoo! Japan
We use Yahoo! Japan to deploy digital advertising on sites supported by Yahoo! Japan. Ads are based on both Yahoo! Japan data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Yahoo! Japan has collected from you. We use the data that we provide to Yahoo! Japan to better customize your digital advertising experience and present you with more relevant ads. Yahoo! Japan Privacy Policy
Naver
We use Naver to deploy digital advertising on sites supported by Naver. Ads are based on both Naver data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Naver has collected from you. We use the data that we provide to Naver to better customize your digital advertising experience and present you with more relevant ads. Naver Privacy Policy
Quantcast
We use Quantcast to deploy digital advertising on sites supported by Quantcast. Ads are based on both Quantcast data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Quantcast has collected from you. We use the data that we provide to Quantcast to better customize your digital advertising experience and present you with more relevant ads. Quantcast Privacy Policy
Call Tracking
We use Call Tracking to provide customized phone numbers for our campaigns. This gives you faster access to our agents and helps us more accurately evaluate our performance. We may collect data about your behavior on our sites based on the phone number provided. Call Tracking Privacy Policy
Wunderkind
We use Wunderkind to deploy digital advertising on sites supported by Wunderkind. Ads are based on both Wunderkind data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Wunderkind has collected from you. We use the data that we provide to Wunderkind to better customize your digital advertising experience and present you with more relevant ads. Wunderkind Privacy Policy
ADC Media
We use ADC Media to deploy digital advertising on sites supported by ADC Media. Ads are based on both ADC Media data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that ADC Media has collected from you. We use the data that we provide to ADC Media to better customize your digital advertising experience and present you with more relevant ads. ADC Media Privacy Policy
AgrantSEM
We use AgrantSEM to deploy digital advertising on sites supported by AgrantSEM. Ads are based on both AgrantSEM data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that AgrantSEM has collected from you. We use the data that we provide to AgrantSEM to better customize your digital advertising experience and present you with more relevant ads. AgrantSEM Privacy Policy
Bidtellect
We use Bidtellect to deploy digital advertising on sites supported by Bidtellect. Ads are based on both Bidtellect data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Bidtellect has collected from you. We use the data that we provide to Bidtellect to better customize your digital advertising experience and present you with more relevant ads. Bidtellect Privacy Policy
Bing
We use Bing to deploy digital advertising on sites supported by Bing. Ads are based on both Bing data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Bing has collected from you. We use the data that we provide to Bing to better customize your digital advertising experience and present you with more relevant ads. Bing Privacy Policy
G2Crowd
We use G2Crowd to deploy digital advertising on sites supported by G2Crowd. Ads are based on both G2Crowd data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that G2Crowd has collected from you. We use the data that we provide to G2Crowd to better customize your digital advertising experience and present you with more relevant ads. G2Crowd Privacy Policy
NMPI Display
We use NMPI Display to deploy digital advertising on sites supported by NMPI Display. Ads are based on both NMPI Display data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that NMPI Display has collected from you. We use the data that we provide to NMPI Display to better customize your digital advertising experience and present you with more relevant ads. NMPI Display Privacy Policy
VK
We use VK to deploy digital advertising on sites supported by VK. Ads are based on both VK data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that VK has collected from you. We use the data that we provide to VK to better customize your digital advertising experience and present you with more relevant ads. VK Privacy Policy
Adobe Target
We use Adobe Target to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Adobe Target Privacy Policy
Google Analytics (Advertising)
We use Google Analytics (Advertising) to deploy digital advertising on sites supported by Google Analytics (Advertising). Ads are based on both Google Analytics (Advertising) data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Google Analytics (Advertising) has collected from you. We use the data that we provide to Google Analytics (Advertising) to better customize your digital advertising experience and present you with more relevant ads. Google Analytics (Advertising) Privacy Policy
Trendkite
We use Trendkite to deploy digital advertising on sites supported by Trendkite. Ads are based on both Trendkite data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Trendkite has collected from you. We use the data that we provide to Trendkite to better customize your digital advertising experience and present you with more relevant ads. Trendkite Privacy Policy
Hotjar
We use Hotjar to deploy digital advertising on sites supported by Hotjar. Ads are based on both Hotjar data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Hotjar has collected from you. We use the data that we provide to Hotjar to better customize your digital advertising experience and present you with more relevant ads. Hotjar Privacy Policy
6 Sense
We use 6 Sense to deploy digital advertising on sites supported by 6 Sense. Ads are based on both 6 Sense data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that 6 Sense has collected from you. We use the data that we provide to 6 Sense to better customize your digital advertising experience and present you with more relevant ads. 6 Sense Privacy Policy
Terminus
We use Terminus to deploy digital advertising on sites supported by Terminus. Ads are based on both Terminus data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Terminus has collected from you. We use the data that we provide to Terminus to better customize your digital advertising experience and present you with more relevant ads. Terminus Privacy Policy
StackAdapt
We use StackAdapt to deploy digital advertising on sites supported by StackAdapt. Ads are based on both StackAdapt data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that StackAdapt has collected from you. We use the data that we provide to StackAdapt to better customize your digital advertising experience and present you with more relevant ads. StackAdapt Privacy Policy
The Trade Desk
We use The Trade Desk to deploy digital advertising on sites supported by The Trade Desk. Ads are based on both The Trade Desk data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that The Trade Desk has collected from you. We use the data that we provide to The Trade Desk to better customize your digital advertising experience and present you with more relevant ads. The Trade Desk Privacy Policy
RollWorks
We use RollWorks to deploy digital advertising on sites supported by RollWorks. Ads are based on both RollWorks data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that RollWorks has collected from you. We use the data that we provide to RollWorks to better customize your digital advertising experience and present you with more relevant ads. RollWorks Privacy Policy

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