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How to Save Millions with Virtual Reality: Get Motivated with Real-World Lessons

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Description

Following the very successful class of Autodesk University 2018, this year we bring you more economics, more lessons, and a very practical guide of how to save millions with immersive design with not one but two case studies. IM Designs, MRV, and BASF Suvinil will tell you two stories about how they saved millions and revolutionized their customer presence and customization with immersive visualization. MRV is the largest construction company of Latin America, and BASF is the world’s largest chemical company. These two giants relied on virtual reality (VR), augmented reality (AR), and mixed reality (MR) to boost sales and add value to their businesses, while saving budget. Igor Macedo, CTO of IM Designs, is here to tell you how we help them achieve those objectives. You’ll learn about real-time rendering and optimization, how to deal with large data sets, and the necessary user experience that you must provide in order to take your extended reality (XR) idea and your business to the next level. Autodesk University 2019 is going to be legendary! We hope you love this class and get really motivated!

Key Learnings

  • “Laugh" with XR technology through real-world data
  • Learn about how MRV saved millions and how BASF Suvinil boosted sales with immersive visualization
  • Learn how to implement these practices in your company or project—a way to get started
  • Learn how to make your XR experience successful

Speaker

  • Avatar for Igor Macedo
    Igor Macedo
    Igor is the CTO & Founder of Imagine & Make Designs, a company leader in immersive software for AEC (Architecture, Engineering & Construction) with more than 300 XR projects delivered. He has been interested in three-dimensional user interfaces ever since he first heard of Ivan Sutherland's pioneering work in the late 1960s. He believes that the time has arrived for the computing power available on mobile platforms to make virtual reality a market reality. As a result, any person or company experienced in real-time rendering technology and 3D asset creation is uniquely qualified for the opportunity to become a leader in this expanding market. Since 2010, he has focused on developing for the evolving field of extended realities in order to set standards and break technological barriers. Today a significant connection between R&D and creativity is in place for anyone to get on board of this once-in-a-life opportunity of being part of the history of cyberspace. He's worked with Inter&Co, Autodesk, BASF, HyperX, and MRV in large immersive projects and is a lover of sharing tech knowledge and discussing artificial realities applications.
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      3ds Max
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      Visualization
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      Augmented Reality
      Immersive Design
      Automation, Integration, & Customization
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      Animation & Visual Effects
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